Tools to show you where the money is.

Choosing a product to sell is a big decision. If you’re like many new sellers, you might have a product in mind already. But how do you know you’re actually going to earn a profit?

Just a hunch?

To us, buying stock on a “hunch” is like betting on a racehorse, or playing the lottery. If you don’t pick a winner, chances are you’ll end up with products you can’t shift. That’s money down the gurgler!

Here at SaleHoo we prefer to base our business decisions on cold, hard facts.

That’s why we’ve created the SaleHoo Research Labs: A whole bunch of trend-spotting, market research tools you can use to get the skinny on a product or market before you spend a dime on stock.

Scope out the competition

If there’s too much competition, it’s hard to get a good selling price for your product. The labs can give you the low-down on auction activity for your product, so you can see how many auctions are running, and what proportion usually result in a sale. (A low sell-through rate might indicate that there are too many people selling and not enough people buying!)

Is your product on the way up, or the way out?

Some products are enduringly popular, but others have a short life-span in the eBay market: They’re here one month, and then ousted by the next-best-thing the month after. If you’re planning to start selling a product, take a peek at the selling trends to see whether sales are increasing or decreasing.

You can even compare multiple products at the same time, so if you’re tossing up between two or three, you can easily spot the winner.

An easy way to increase your earnings without lifting a finger

Did you know that you can increase your revenue and your chances of making a sale simply by timing your auction to end at a particular time or day?

The SaleHoo Research Labs can analyze completed auctions for your product, and tell you which times and days accounted for the most sales. Then all you to do is write the perfect listing! Speaking of which…

Analyze successful auctions to create the perfect listing

The Research Labs can tell you the ideal start price and listing duration for your product, so all you have to do is write the description!

Experienced sellers spend a lot of time analyzing this kind of data, and now you can too – with just one click. (OK, maybe two clicks…)

Hunches are for horses

Don’t throw your money away on a hunch. If you want to gamble, buy a lottery ticket.

But if you want to make some serious money online, you need to do the market research. The SaleHoo Research Labs provide you with all the sexy data you need to choose the right product to sell, and it’s free for all SaleHoo members!

Use the Labs in conjuction with our Smart Seller training, and advice you get in the forum, and you’re well on the way from “hunch” to “sure thing”!