We're going gaga for baby products in the Market Research Lab! Recently, we showed that disposable diapers are a viable niche in a Market of the Week blog post. Now this week, we're looking at baby bouncers and swings!
I admire parents and caretakers pacifying a baby by carrying them in their arms. But that's very tiring, for one. And there are also moments that you need your arms free do other important things. And of course, sometimes you can't risk accidentally waking your sleeping baby up by moving! This is where baby bouncers and swings prove helpful: swings are a great place for a nap, and bouncers keep the baby entertained while you tackle household chores, get some work done, or just take a short break.
Having a baby in the house can sometimes be overwhelming. But baby bouncers and swings offer convenience and a bit of freedom for parents, making them must-haves for many. Let's take a closer look and find out whether baby bouncers and swings could also become essential for baby gear sellers.
Baby bouncers and swings are usually suitable from birth up to 6 months.Here are some of the most common designs on the market.
A swing chair can have either a back-and-forth or side-to-side swinging motion. The latest models are battery-operated with mobiles and music.
This compact model works like a standard swing chair, except that it folds down so you can take it with you. The entire design is compact for easier storage.
A rocker has a slanted base to gently rock a baby while they lie in the chair. You can nudge most models with your toe to start, which means you can keep your baby close by while still getting work done (or enjoying some couch time).
Battery-operated bouncers work like basic models, but also often come with a multi-speed vibration to help soothe your baby. Toys, lights, and play music are added entertainment features.
Some important factors in deciding whether a product is a viable addition to your online store are the sell rate, competition, and average selling price. SaleHoo's Market Research Lab will helps us determine the profitability of selling baby bouncers and swings.
If you want to earn profits from an item, you should be looking for a sell rate of at least 50% Less than that and you run the risk of your products not moving. The lab results show a promising outlook, as the sell rate ranges from 65% to 96% for three of the products it selected.
The lab results can give us other information, too. Notice the types of products that people are buying: here we have a rocker, bouncer, and swing. These 3 specific models from Fisher-Price and Mamaroo all have entertainment toys, and are battery-operated for auto-on/shut-off. You may want to take note of this information, as it's a great way to tell what the market is after. Although basic bouncers and swings are simple and less expensive, you can see that parents are willing to spend a bit more on entertainment and automatic features.
People sometimes have this mindset that selling expensive items will mean a hard time earning a sale - that's not entirely true, unless there's very high demand on that specific product (which you can figure with the lab's Sell Rate). High demand usually means that sellers are slashing prices to stay competitive. The fact is, selling high-priced items means a potentially decent profit margin so long as the competition is reasonable.
The example from the lab shows average prices for baby bouncers and swings ranging from $84 to $292. If you price carefully and account for selling fees and other overhead costs, you should be able to expect a 10% profit to start with, which is a very respectable number. Selling just one of Mamaroo's Baby Bouncers, you'd earn a profit of about $29. You can even maximize your profit by purchasing products in bulk, which gives you a better wholesale price from your suppliers.
Competition can affect the way you price an item, or how you market a product to give its advantage/s. The baby bouncers and swings in the lab show a low competition rating. That's great because it lets you avoid price wars, and gives your listings a higher chance of being seen, instead of being lost in a sea of listings.
The data gathered from AffiloTools Keyword Research helps us learn the keywords and phrases people use when searching for baby bouncers and swings on Google. Keywords play an important role in driving traffic to your listings. Doing the research also helps us discover related products with high search volumes, which sometimes indicates the current interests in the online market.
*Note: The keyword search results will give you a long list, but below are 7 top examples.
"Baby swing" tops the results with a search volume of 60,500. the phrase "baby bouncer" also shows high search volumes at 27,100. Baby Bjorn, Baby Einstein, and Fisher-Price are brands to take note of, with each showing search numbers from 1,300 to 6,600. The Lab has already shown us Fisher-Price products, but the other two brands are new and worth investigating.
Consumers looking at your online store for bouncers and swings are also likely interested in other baby products. Some retail stores provide checklists of items to purchase before the arrival of a new baby -- and the list can be quite extensive. Take this as an opportunity to sell other baby-related items such as diaper bags, strollers, or playpens, as well as small toys. This strategy can help you earn additional sales. You can also use SaleHoo's Market Research Lab to find other suggestions for products under "Baby" category. Bundling these products can also help attract potential buyers.
We already known baby bouncers and swings are a necessity for parents, but the data provided by the Market Research Lab and AffiloTool Keyword Research also shows that these products are a viable niche for online sellers. Don't be afraid to sell high-priced battery-operated models -- they're in demand, as the data shows. You may also want to check out popular brands like Baby Bjorn, Baby Einstein, and Fisher-Price, all of which showed up in our keyword research.
Don't forget to use the Market Research Lab when looking for other ideas on baby-related products to sell. Expanding your range can mean additional sales. Product bundling is also a good strategy to attract consumers.
There are heaps of online selling sites to choose from. Here are some suggestions to help get you started.
The lab results have proven that selling baby bouncers and swings on eBay or Amazon can be profitable. Given the data on high sell rate, low competition, and potentially high profit margins; you can still increase your chances of getting a sale by using the right keywords when listing this product. Bundling this item with other baby products, or by offering faster (even free) shipping can also help attract potential buyers.
The best part of having your own online store is that you have your own market away from the competition. You don't have to compete in price wars, which can hurt your profit.
The key to operating a successful online store is to use the right keywords to get enough traffic to your site. AffiloTools is a free tool that lets you find the keywords people actually use to look for products. If your listings can incorporate those keywords, you stand a better shot of appearing in search engine results and drawing in more customers.
Almost every online shopper has an active social media profile, whether it's on Facebook, Twitter, or Instagram (or somewhere else). Posting product pictures and a brief description at least twice a week helps advertise what you're selling. Don't forget to include a link to lead potential buyers to your listings or store. You can even offer discounts on someone's next purchase if a buyer refers a friend to your store. This is one free strategy that helps bring in traffic to your site, which may lead to a potential sale.
This supplier is one of the largest nursery industry wholesalers in the United Kingdom. The company offers a wide variety of branded nursery goods as well as toys and safety equipment to the trade. The supplier accepts most major credit and debit cards and can ship to most countries worldwide.
Large Product Range: Buggies & Strollers, Tandems, Wheelers, Travel Systems, Wheeled Accessories, Changing Bags, Buggy Liners, Footmuffs, Ride-on Buggy Travelers, Parasols, Prams, Cots, Cot Beds, Cribs, Mattresses, Baby Monitors, Moses Baskets, Moses Basket Stands, High Chairs & Boosters, Baby Bottles & Teats, Car Seats, Car Seat Booster, Car Seat Accessories, Carriers, Harnesses, Travel Cots, In Car Accessories, Safety Gates, Bouncers, Rockers, Baby Swings, Play Mats & Gyms, Walkers, Toys & Accessories
Wheeled: Buggies & Strollers, Tandems, 3 Wheeler, Travel Systems
Wheeled Accessories: Changing Bags, Buggy Linens, Footmuffs, Parasols
Bedtime: Cots, Cribs, Mattresses, Monitors
More: Wash & Change, Feeding Time, Carriers, Harnesses, Safety Gates
Activity: Bouncers, Swings, Walkers, Toys
Wholesale and Dropship: Wholesale only.
This supplier has been in the closeout business for over 14 years. The company distributes department store salvage goods, returns and closeout merchandise. The supplier carries all types of merchandise from major department stores and manufacturers in the US, from apparel and domestics to electronics and toys. This is a great supplier for wholesalers, exporters, retailers, auctioneers, eBay, brokers, flea market vendors and closeout distributors. Goods are sold by the pallet, by the lot, or by the truckload. The company only accepts cash, cashier's check, money orders or bank wire transfers.
Large Product Range: Cosmetics, Make Up, Domestics, Linen, Towels, Sheets, Comforters, Rugs, Kitchen Electronics, Small Appliances, Coffee Makers, Toasters, Espresso Machines, Mixers, Slow Cookers, Irons, Blenders, Air Conditioners, DVD Players, VCRs, Televisions, CD Player, Boomboxes, Phones, Car Stereos, Videos, Camcorders, Electronic Games, Printers, Microwaves, Vacuum Cleaners, Fax Machines, Scanners, PDAs, Home Theater, Video Games, Amplifiers, Copiers, Answering Machines, Handbags, Sunglasses, Belts, Fashion Accessories, Wallets, Purses, Scarves, Hats, Pots, Pans, Hand Blown Glass, Collectibles, Housewares, Homewares, Laundry Supply, Cookware, Glassware, Silverware, Appliances, Automotive Supply, Battery Chargers, Car Parts, Car Accessories, Gauges, Seat Covers, Hub Caps, Skincare Products, Haircare Products, Shampoo, Conditioner, Soap, Drugstore Products, Cleaning Products, Dollar Store Items, Athletic Footwear, Athletic Shoes, Designer Shoes, Designer Footwear.
Related Products: Baby Products, Strollers, Prams, Cribs, Cots, Walkers, Potties, Baby Toys, Baby Clothes, Diapers, Nappies, High Chairs, Nursery Furniture, Baby Rockers, Car Seats, Infant Accessories, Children's Clothing, Kids' Clothing, Children's Apparel, Kids' Apparel, Designer Clothing, Designer Apparel, Brand Name Apparel, Brand Name Clothing, Men's Clothing, Men's Apparel, Women's Apparel, Women's Clothing, Lingerie, Underwear, Costume Jewelry, Rings, Necklaces, Bracelets, Anklets, Watches, Earrings, Power Tools, Drills, Air Compressor, Hand Tools, Garden Tools, Furniture, Bedroom Furniture, Office Supplies, Office Furniture, Desks, Chairs, Toys, Toy Cars, RC Toys, Dolls, Video Games, Action Figures, Sporting Equipment, Tents, Exercise Equipment, Sports Apparel, Sports Clothing, Blinds, Drapes, Vertical Blinds, Pool Tables, Hockey Tables, Bicycles, Bikes, and Swimwear.
Wholesale and Dropship: Wholesale liquidators only.
This supplier is based in the US and is also a source for wholesale closeouts and liquidations. Accepted payment methods include credit cards (MasterCard, Visa, American Express and Discover) as well as PayPal. The company can ship to most countries worldwide.
Large Product Range: Accessories, Fragrances, Luggage & Bags, Umbrellas, Undergarments, Belts, Hair Accessories, Hats, Gloves, Scarves & Ponchos, Sunglasses, Apparel, Dresses, Motorcycle Apparel & Accessories, Swimwear, Maternity Clothing, Plus Size Clothing, T-Shirts & Jerseys, Winter Clothing, Bottoms, Tops, Appliances, Arts & Crafts, As Seen On TV Products, Automotive Supplies, Baby Products, Cleaning Supplies, Domestics, Electronics, Cameras & Camcorders, Cell Phone Accessories, Computer Upgrades & Accessories, Home & Office Electronics, MP3 & Portable Electronics, TV & Home Entertainment Products, Video Gaming Supplies, Automotive Electronics, GPS Systems, Food, Footwear, Gaming Supplies, Garden Products, General Merchandise, Handbags, Health & Beauty Products, Home Decor, Housewares, Jewelry, Licensed Pro Sports Products, Licensed Products, Military Products, Music Instruments, Office Supplies, Party Supplies, Pet Supplies, Seasonal Merchandise, Sporting & Outdoor Goods, Store Fixtures, Tools & Hardware Products, Toys, Travel Bags, Watches, and more.
Wholesale and Dropship: Wholesale liquidators. The company also offers dropshipping for some products.
This supplier is a US-based, worldwide distributor, importer and exporter of department store salvage products, returns and closeout merchandise. The company's product range has something for just about everyone, from clothing to home decor and toys to electronics, all at pennies on the wholesale dollar. This supplier caters to wholesalers, exporters, retailers, auctioneers, eBay sellers, brokers, flea market vendors and closeout distributors. They sell by the pallet, by the lot, or by the truckload and can ship worldwide.
Large Product Range: Office Supplies, Sporting Goods, Office Furniture, Women's Apparel, Domestics, Children's Clothing, Tools, Men's Clothing, Electronics, Athletic Footwear, Costume Jewelry, Shoes & Footwear, Furniture & Housewares, Hard Goods, Toys, and many more.
Wholesale and Dropship: Wholesale liquidators only.
See you next Monday!
Disclaimer: The information published here is strictly for informational purposes. All above product items are only suggestions for possible products which will sell favorably, and should be used as a guide only. At the time of writing, all above products were researched using methods recommend by SaleHoo and found to be potentially profitable for sellers. All sellers are encouraged to conduct their own market and product research.
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