eCommerce Blog: "eCommerce News"
Using Pinterest as an E-Commerce Marketing Strategy
It's common knowledge that social networking is an excellent way to promote e-commerce. Knowing why it works so well, however, is not so common. Most people would presume it's because there are so many users on these sites that it's inevitably going to improve exposure. The truth is seldom so forthright. We don't really know why one social networking site outperforms other networks in certain respects but falls short in other areas. For example, there is a growing conviction that...
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Amazon Outlet: The Best Deals You've Never Heard Of
Normally, you wouldn't think of Amazon as a company that flies under the radar. Certainly, it has its PR pros, but sometimes I wonder if Amazon is purposefully hiding some of its more interesting features, such as the Outlet page. Amazon Outlet is a little-known section hidden deep within the site that goes, for the most part, completely unnoticed by buyers and sellers alike. Why should you be interested in an ill-advertised offering such as Amazon Outlet? Well, for one thing you can...
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What’s the Deal with Amazon Deals? An Outlook for Amazon Sellers
Third-party (3P) sellers have always been a big part of Amazon's business plan. Since the beginning of the holiday season in 2013, however, they are also allowed to participate in highly lucrative Gold Box deals. The results of this e-commerce decision were nothing short of staggering. 3P sellers now account for more of the total revenue share than Amazon does directly. This is due in part to Amazon Deals, but has a great deal to do with Amazon's FBA (Fulfillment By Amazon) program as...
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Amazon Payments: The Future of 3rd-Party Payment Providers?
I don't know about you, but I'm getting a little wary of all these billion-dollar corporations trying to take over the world. It's not enough that Amazon is the obvious industry leader in online retail, the no. 1 mobile commerce marketplace, a serious competitor in tablet technology, and the indisputable leader in e-publications with its Kindle products. Now it's working out a way to get a cut of other retailers' cash flow as well.
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eBay Sellers: Why They Succeed
Everyone running an online business is looking for ways to stack the deck in their favor. eBay sellers are no different. Any and every edge, no matter how small, is an opening to be exploited. If you're selling on eBay, you need to examine the major factors in the top sellers' success. Today we'll be discussing the major metrics common to eBay's top sellers. We'll examine the statistics behind the sellers with the highest sales volumes and try to gain some insights...
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eBay Application: The Premiere Mobile Marketplace
It's common knowledge that eBay is a major e-commerce player, but how much do you know about its role in the world of mobile commerce? Unsurprisingly, the mobile eBay application is insanely popular among users. It's not all sunshine and roses for eBay, of course, as Amazon is the undisputed king of mobile commerce, garnering more traffic with its mobile app than even Facebook. Still, eBay has some distinct advantages even over Amazon. The strengths and weaknesses of the eBay...
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Outflank Competition on Amazon with Niche Marketing
Let's face it: You just can't quite compete with retail giants. Amazon.com has the market monopolized, cornered, and in all other ways just about wrapped up. The competition is just too fierce for an independent seller to make much headway. That's why many small to medium-sized businesses are carving out their own niche markets. Niche marketing can be a solution to the problem of standing out in a crowded, competitive field — a way to have your voice heard over the cacophony.
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Online Auctions vs. Price Fixing: Which Model is Best for Your Business?
While it's certainly good practice for the average online seller to be mindful of the day to day changes in policy and sales volume across their different channels of distribution, it can occasionally be very helpful to pay attention to the macro trends as well. And if you're commonly putting your inventory up on online auction sites like eBay, like many of you are, there are certain movements in market behavior that veritably demand for you to take note. In this...
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How to Get More Engagement on Your Facebook Posts
Using Facebook to promote your business is a great way to get exposure and build a loyal customer base. If you haven't already, check out our post on creating a Facebook content strategy. One of the best and hardest things about Facebook marketing is the instant feedback you get when you post a status update. People either love what you have to say and tell you by liking of commenting on your post, or they scroll right past and find something more appealing. This gives you instant...
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Need More Buyers? Expand your audience at eCrater.com
What is eCrater? eCrater is a 100% free marketplace providing an amazing opportunity for sellers to diversify and find a whole new audience. It's both somewhere sellers can build their own ecommerce stores, and somewhere they can simply list items for sale just as they would on eBay. At eCrater, you can sell just about anything, and with their huge emphasis on sellers; it's a great place to go to get away from the eBay trap. 4 quick facts about...
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