Fall September Special
Home eCommerce Blog eBay Selling Tip: How to watermark your product photos

eBay Selling Tip: How to watermark your product photos

We all know the importance of taking good photos for our eBay listings. It's true what they say, a picture paints a thousand words! Wouldn't it be nice if a picture made you a thousand dollars? 

Well, I can't make any promises, but here is a quick eBay selling tip that will make your product photos look ultra professional: Watermarking them! 

Watermarking your product photos adds your business name or eBay username to images. Here's an example:

As you can see, the seller has added their logo to the bottom-right of the photo. In doing so, the seller makes full use of the two main benefits of watermarking your product photos:

The Benefits of Watermarking

1. It prevents other sellers from taking your photos and using them as their own.

2. It strengthens your brand and shows that you are an established, trustworthy business. 

eBay's Watermarking Policies 

Surprise, surprise, eBay has some tight rules around watermarking product photos!

Here's eBay's quick do's and dont's guide:

How to Watermark Your Product Photos 

Watermarking is made easy with some of the free and simple-to-use tools available. I often use Watermark.ws. It's free, fast and you don't have to download or install any software or even create an account.  Here's what their website looks like: (You might remember my cute little banana baby suit from my recent blog post). 

Other options (that look good, but I haven't personally used) are TSR Watermark and PicMarkr.com. You can also watermark your images automatically when you upload images to eBay. You'll find it in the "Bring your item to life with pictures" section of the listing form. Click on the "Add or remove options" link. While this is a fast option, just keep in mind that the eBay tool is a little less flexible than other options. 

All these tools are easy to use so I'll spare you the boring step-by-step tutorial. You just upload your photo you want to watermark, enter the name of your business, store or eBay user name, drag it to where you want it to go and save it out. If you get stuck, watch the tutorial here.

If you sell high end products or you take your branding and graphic design very seriously, you can get a professional graphic designer to create a custom watermark for you and place it on each of your product photos. Otherwise, I think the free options are just fine. 

Optimal Watermark Placement

There's a bit of a catch 22 in watermarking product photos: If you watermark it enough to prevent other sellers from stealing it, you can prevent your buyers from being able to view the product properly. But, if you don't watermark thoroughly enough, you can leave your product photo open to getting used by other sellers. 

Here's an example: 

If I wanted to, I could easily take this photo and use it as my own, even though it's watermarked. 

I'd just cut the watermark off... Simple! 

How do you prevent this from happening to you? Place your watermark where it counts! Place part of the watermark over your product, but only just. The selller of the dress in my example I showed you earlier does this well: See how the watermark is overlaid onto the dress, so no one can steal the photo, but the watermark doesn't obstruct from important parts of the dress? 

If the watermark was on the neckline, it would obstruct details that are important to the buyer, but in this case, it doesn't.  So make sure you place your watermarks in an optimal place. 

I hope you find this quick eBay selling tip useful. If you need help with this or any other part of your business, leave me a comment below. 

Wait! Want Some FREE Supplier Details?

Discover four of the most profitable niches on eBay and get details for the best suppliers for these niches. Enter your details below and we will send them instantly.

Thanks! Please check your email inbox.

Your list of profitable markets and supplier details are on their way to your email inbox.
Be sure to add support@salehoo.com to your safelist to ensure we can deliver the free suppliers details to you.

If you haven't received an email from us in 5 minutes, please check your spam folder or email us at support@salehoo.com.

12 Comments Add your comment
This is a wonderful tip! It is a wonderful tool for branding recognition. Reply
This works best on parts of the photo that have the most detail and the detail doesn't repeat. If you put it on a surface as shown in the dress picture, you can easily use Photoshop or Gimp's clone tool and paint over the watermark area by using a similar section of the dress. That tool is meant as an effective way to remove unwanted details in a picture. If the section doesn't look like another part of the picture, you don't have anything to clone. Reply
As alway Alice you give great info.. Many thanks Reply
Thanks for this tip. I will apply to various situations. Reply
its really working and good business to do.thank you Reply
Site Admin
Thanks for your comments everyone! I'm so glad you found this tip useful :) Reply
Great tip Alice :) I'll see if I can do this in photoshop on my phone too. Cheers. Reply
Thanks for this Alice. Do you know if I can watermark my www.all4hair.com.au shop address on the ebay pictures without getting trouble with ebay? Reply
Site Admin
Hi Kai, Sorry but you can't specify a website in your watermark [quote]Watermark policy. Watermarks are allowed for ownership and attribution, but not for marketing information such as specific details about your item or customer service. [/quote] http://pages.ebay.com/sellerinformation/sellingresources/picturestandards.html Reply
After facing lots of image thefts i started using a tool called Mass Watermark http://www.masswatermark.com it allows me to watermark all of my images in one stretch with little effort,not free though costs $30 Reply
Full Member
This has happened to me, my pictures have ended up on like blogs ripped from eBay. I use a photo editing software but am careful not to obstruct the value of the image. Lazy people will steal any picture or description you have, even if its encoded in HTML. eBay won't do anything about it even if the person admits they don't know how to use code. Reply
I can understand marketing and building your brand but putting any extra work upon yourself just to keep somebody from using a picture of a teddy bear(example, but could be any unimportant item) seems petty. I take my own pictures and would never spend a moment worrying about lazy people reusing it for there own purposes. There are bigger issues to focus on in this life and worrying what others are doing just seems silly to me. Reply
Already a member? Login to comment
Go Back