It is a truth universally acknowledged that Shipping and Handling is by far the most difficult of all the DSRs to get rating highly.
The most obvious step is to try to lower shipping costs by contracting out to low cost shipping providers, cutting back on packing materials, and offering free shipping whenever possible.
This is actually a big mistake.
The reality is counter-intuitive.
What most powersellers are telling us is that it’s fast shipping, not cheap shipping that wins points with buyers and helps them achieve DSRs of 4.8 and 4.9.
Here’s what one high-DSR-rating seller says on the Fat Wallet forums:
We ship everything that has been paid for by 4PM the SAME DAY. We pack very well. All buyers get an email from eBay that the item shipped, an email from UPS with their tracking number, and an email from UPS in the event of any exception or delay in the package.
Anecdotal evidence suggests that a fast shipping service is one of the measures eBay uses in its search algorithm. So by providing faster shipping, you not only get more traffic, but it turns out that buyers will reward fast shipping with a high DSR. This is supported by the fact that many sellers offering free shipping or significantly cheaper shipping often find it hard to get above 4.6 and 4.7.
The bottom line? The time factor is clearly more important than saving a few dollars to most online buyers. Instead of trying to cut costs, invest in first-class mail services and provide same-day and next-day delivery whenever possible.