Feel the love this Valentine's Day and get passionate about profits!
Holy cow! I just read that Valentine's Day is America's most gifted holiday next to Christmas. Is anyone else as surprised as I am? This Christmas has been flat out here in the SaleHoo office, dealing with all that comes with Christmas, and making plenty of Jolly Season sales, but I thought I would take a few minutes to tell you guys how excited I am that another money-making holiday is just around the corner, and let you in on a few ideas for making this Valentine's Day just as profitable (if not more profitable) than Christmas!
Why I'm thinking about Valentine's Day in early December
Although Valentine's Day isn't until February 14th, as with all seasonal and festive-related product-sourcing, it's crucial to get prepared early. As you know, coming up with a few ideas for items to sell, researching whether they will be profitable, and finding a new supplier takes time, so it's well worth it to get in early, and give yourself as much time as possible.
One more reason why I am thinking ahead right now is because this Holiday Season, my business has been doing very well, and with all the sales coming in, I want to invest in more stock for 2010 (rather than spending all my takings on Boxing Day sales!).
Why Valentine's Day is worth the investment
As I said, it comes second only to the big daddy of all festive holidays, Christmas, giving it huge money-making potential! Here are a few stats I found from a survey that Discover Card conducted on Valentine's Day spending to really get you convinced:
Also, as February 14th falls on a Sunday in 2010, the usual flowers sent-to-the-office won't cut it, and buyers will be looking for gifts instead!
What sells best for Valentine's Day?
All the obvious stuff like:
All these will be big sellers, but will also be highly competitive. To make sure you can measure up with your competition, you will need to find a supplier with great prices and buy from them in big bulk to get the best price possible.
To really find your niche, go beyond these common items and consider some new ideas that will be big sellers in 2010.
Things to keep in mind when it's time to start selling
According to that same survey by Discover Card:
As busy as you are right now with Christmas just a few weeks away, it's so worth it to take some time and start putting together a plan for your Valentine's Day selling for 2010. If you are serious about making some money this Valentine's Day, aim to make a budget and start looking for possible suppliers. If you are currently flat-out with Christmas sales - and everything else that comes with this time of year - don't panic, if you get started in early January, you can still make Valentine's Day 2010 a profitable one!
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