eCommerce Blog / Microwave Oven: Monday Market of the Week

Microwave Oven: Monday Market of the Week

Look around most households these days and chances are, you will see a microwave!

Microwaves are a basic necessity almost all kitchens should have. Whether you’re in a rush (heat up those leftovers, please!) or not in the mood for preparing food, this kitchen appliance saves time and energy in cooking meals.

But of course, not all microwaves survive a lifetime and these little helpers need to be replaced from time to time! The hype of kitchen remodeling or acquiring a new place calls for new kitchen appliances, too. There’s already a potential market for this product, but let’s find out if selling this item is profitable with the help of our very own Market Research Lab.

Types of Microwave Ovens

There are many types of microwaves. The examples below are just a few of the main types you could sell.​

Over-the-Range Microwave

Also referred to as over-the-counter microwaves. With a ventilation hood, it's designed to fit a cabinet opening and mount on the wall above a range or built-in cooktop.

Countertop Microwave

Designed to fit on your kitchen countertop. These models fall in 3 categories: compact (0.9 cu ft or less), mid-size (1 – 1.4 cu ft), and full-size (capacity of 1.5 cu ft or more).

Stainless Steel / Plastic Microwave

Stainless steel resists corrosion and rust, but its durability makes one of these microwaves a bit pricey compared to its plastic counterpart.

Convection Microwave

Uses a fan and a heating element to create air flow patterns that ensure optimum, even browning of the food and can even allows for baking.

Grill Microwave

This type of microwave browns the food, making it crispy outside but juicy on the inside, like a grill would. It typically comes with a wire rack that adds to the grill experience.

Now that you have an idea of what kinds of microwaves you could sell, it's time to consider brands. These are some of the most-searched for brands and types:

  • Averaging 9,900 monthly searches: Samsung microwave, Whirlpool microwave
  • Averaging 6,600 monthly searches: Sharp Carousel microwave, Kenmore microwave
  • Averaging 5,400 monthly searches: Fridgidaire microwave
  • Averaging 2,400 monthly searches: GE microwaves
  • Averaging 1,900 monthly searches: GE over the range microwave
  • Averaging 1,600 monthly searches: Samsung over the range microwave, Whirlpool over the range microwave

Why Sell Microwave Ovens?

Performance on eBay and Amazon

​Before you jump into selling microwaves, it is vital to know the success rate, competition, and average selling price on the largest online selling platforms to give you an idea of their profitability. The lab data shows 3 brands of microwave ovens. Let’s see what they have in common.

Success rate Microwave Ovens Success rate Microwave Ovens Success rate Microwave Ovens

  • High Sell Rate

    Notice that all 3 lab results show a high sell rate - from 67% to 84%, respectively. That’s actually pretty good given that this is an electronic item. A 50% sell rate is ideal when you're searching for products to sell online. That means for every two identical results, one of them would lead to a successful sale.

    You could succeed at selling microwaves if you know the brands, types, and features people are looking for (I'll tell you more about this later). Learning more about microwaves help you find alternative ways in selling these items. You'll also notice these three models have something else in common: they're all countertop, stainless steel models. While you can still sell over-the-range microwaves and other varieties, you know from the lab data that stainless steel countertop models are a likely viable product.

  • High Average Selling Price

    So one main goal for selling any product online (not just microwaves!) is to earn a decent profit. Given the results above, the average selling price of these 3 microwave oven types range from $106 to $388. That's not bad at all! For low-volume products, we suggest you find specific items with high selling prices to maximize profitability.

    I've compared a specific microwave from one of our suppliers to an identical product on eBay. I've found that the supplier is selling it on retail at $129.99 compared to eBay's at $133.58. You can even lower the unit price if you purchase microwaves in bulk, allowing for greater profits if you have some money to spend up front.

  • Low Competition

    Low competition is ideal for retail because it means you are more likely to stand out among all the options. Based on the results above, competition on these specific microwaves is quite low at 1 to 15 total listings. The low numbers give you an advantage when breaking into this market. Knowing your competition allows you to figure out their advantages and disadvantages, which gives you an idea which areas to improve on (price, promotional offers, even the listings themselves).

General Demand

The AffiloTools Keyword Research tool will show you search volumes for keywords on Google. The data below is gathered from the Related Keywords module in AffiloTools, based on a search for "microwave ovens."

*Note: The keyword search results will give you a long list (with different microwave types, even brands) but here are 7 top examples below.

keyword research

As you can see from the result, "microwave oven" topped the chart for the most-searched keyword (local volume) by far. The results also show the most-searched-for types and brands. These keywords can tip you off to the most popular products to sell ("over the range microwave" has a whopping 12,100 local searches), and the specific keywords to include in your listings. You may also want to take note that people are also searching for specific brands of microwaves, such as "GE over the range microwave," or "Samsung over the range microwave." This will give you another idea to look into before you decide to sell a particular brand or model.

Extra Bonuses

If you want to draw more attention to your listings, why not offer some extra accessories for your customers' convenience?

Some successful products from the lab to add to your listings include non-stick silicone baking mats and other bakeware, microwave food covers, or even microwavable food storage sets. I've also found microwave oven racks, silicone oven mitts, and even shelf racks that you can use for steaming or heating 2 items at a time. You can get all of these from SaleHoo's verified suppliers, too!


With 67% sell rate (or higher in some cases) and a high average selling price, there's a good chance you could make a healthy profit selling microwaves online. You can succeed in selling microwaves if you understand which features, brands, and even kinds of microwaves are most in demand. The core types are over the range, convection, and countertop, and you may find some models with features such as convection cooking or a grill feature. For brands, look to major appliance manufacturers such as GE, Samsung, or Whirlpool.

 How to Sell Microwave Ovens

Here are some options to help you decide on where to sell your microwave ovens:

1. eBay or Amazon

eBay and Amazon have the most traffic among online marketplaces. However, listings across both platforms number in excess of 1,000. If you narrow down your keywords to specific microwave oven types or brands, it could increase your visibility and land you with a potential sale. The key is to know what people have been looking for.

Another way of selling microwaves on eBay and Amazon is to offer it with bundled items. This will help attract potential buyers thanks to the "plus" that comes with your product. Think of the small items I've mentioned earlier, like the microwave covers.

2. Your Own Online Store

There's one great way to avoid competition online, and that's selling through your own online store. If you don't know how to do this, choose an online store that has a built-in SEO module that automatically helps in bringing traffic to your site, like SaleHoo Stores.

Just a tip: using AffiloTools will help you find the best microwaves to list in your online store.

3. eBid

eBid is similar to eBay. There are no listing fees here but it is not as well known, so the pool of buyers may be smaller. With no listing fees, what's there to lose by listing a few microwaves on this platform? Search for microwave ovens on eBid and you'll see mostly microwave parts and accessories, with minimal actual microwave listings. You can sell on eBid as an additional marketplace, just don't make this as your only store option.

4. Local Selling Sites

If you know of any local selling sites in your area, it won't hurt if you start listing your items there as well. The best part of selling bulky products on these platforms (like microwaves) is that you don't have to worry about sky-high shipping expenses. You can just meet up with your buyer and accept payments in person - just be safe.

Trusted Microwave Ovens Suppliers

If you'd like to try your hand at selling Microwave Ovens, check out these trusted suppliers:

Microwave Ovens Supplier #1Microwave Ovens Supplier #1

This supplier  is the nation's leading distributor of consumer electronics, mobile audio/video and appliance connection supplies, delivering superior service to its customers for more than 26 years. The company accepts major credit cards — Visa, MasterCard, American Express and Discover — as well as PayPal, cashier’s checks, and money orders as forms of payment.

Large Product Range: Home and kitchen appliances, home theater & sound systems, security and surveillance systems, TV & video, computer accessories, cell phones, and much more.

Related Products: This supplier also sells office supplies, RTO accessories & supplies, weather stations & thermometers, vacuum and cleaning accessories, binoculars & optics, and many more.

Dropship fee: A $100 set-up fee is required to join the fulfillment program.

Wholesale and Dropship: Both options are available. The supplier offers blind shipping as well, with no additional fee.

Microwave Ovens Supplier #2Microwave Ovens Supplier #2

This supplier is a trusted supplier of consumer electronics, computer products and accessories. No minimum order required and it is free to set up an account! The company accepts all major credit cards — Visa, MasterCard, Discover, Diners Club and American Express — as well as PayPal, wire transfers, cashier's checks and money orders, or purchase orders from major accounts such as government agencies and universities.

Large Product Range: The products range from ice cream makers, popcorn makers, and juicers to tea pots, kettles, meat grinders, microwave ovens, mixers and accessories, refrigerators/freezer, personal care products, blood pressure monitors, hair care products, heart rate monitors, massagers, pedometers and scales, shavers and trimmers, small kitchen appliances, and much more.

Related Products: This supplier also sells  Bluetooth devices, cables and adapters, cases, case mods and lights, CDs, DVDs, FD and storage systems, controllers & RAID setups, cooling systems, fans, watercooling supplies, CPUs, gaming systems and games, electronics, cappuccino/espresso machines, cell phone accessories, and more.

Wholesale and Dropship: Both options are available. Blind drop shipping is available to customers with established accounts. International orders are also accepted.

Microwave Ovens Supplier #2Microwave Ovens Supplier #3

This supplier  is a manufacturer of high-quality consumer electronics. Although based in Qingdao, China, the company caters to customers from all over the world.

Large Product Range: This supplier carries refrigeration equipment (walk-in coolers, freezers), beer equipment, bar accessories, beverage and service supplies, catering and concessions equipment, and more.

Related Products: This supplier also sells cooking equipment, kitchen equipment, kitchen small wares, restaurant small wares, janitorial equipment, and a range of furniture.

Order Requirements: $300 for initial orders and $150 for reorders, but please note these minimums apply to US orders only. International orders will have higher minimums.

Wholesale and Dropship: Both options are available. You can contact the supplier directly for order requirements.

Microwave Ovens Supplier #4Microwave Ovens Supplier #4

This supplier is a leading source for quality sports collectibles. The company only accept wholesale orders at this time.

Large Product Range: The products range from televisions and mobile devices, to refrigerators, air conditioners, washing machines, small home appliances, and more.

Related Products: This supplier also offers mold processing services for pattern making and spraying, using CAD/CAM/CAE technologies.

Discounts: Order requirements are $300 for initial orders and $150 for reorders. These minimums apply to US orders only. International orders will have higher minimums.

Wholesale and Dropship:  Dropshipping is not available, only wholesale orders.


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