What is an ideal inventory count? - Is there such a thing as listing too many products?

Full Member
kirsty1980
Posts: 24
Joined: 28 Feb 12
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12 May 12 04:10:35 am
Hi,

I am wondering, when selling products (ie jewelry), is it better to have thousands of products or only hundreds?

I get different opinions. Some say that its much better to have less as customers dont want to go page thru page etc, than some say more selection is better.,,,,,

Please let me know what you think.

I uploaded many products and now find they are so hard to handle from when I only had a few hundred and cant do good descriptions as I had when I had less.

Thanks for any advice!

Site Admin
fudjj
Posts: 5906
Joined: 27 Jul 07
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12 May 12 09:04:36 am
Absolutely no doubt that you would need a very good system in place for that sort of stock profile, but I don't subscribe to the theory of keeping it small because it's easier.

Being successful in business isn't about being easy, if someone wants easy, then they don't want any great level of success, because that take a lot of work, a lot of hard work!

If it is cost effective to list in the thousands, then I would most certainly be putting processes into place to streamline it as much as possible and then test the market the with new platform. You want to make sure that you develop a good cross marketing strategy, and fine tune your store's categories for easy selection.

The one thing you DO NOT want to do is make it hard for a customer at any time whatsoever!

Once you have two or three month's worth of sales data you can sort through, that's where you will ultimately get the answer to your question and find out if it is worth the extra effort involved or not.

People can give you opinions, but good hard sales data is all that can give you real answers to a question like that!


Mark (fudjj)

Community Manager
SaleHoo.com

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Site Admin
richelle_salehoo
Posts: 5224
Joined: 20 Oct 08
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14 May 12 04:45:53 am
Again great advice Marc!

Personally, I think the more variety the better. But still the main key would be to provide quality customer service and timely shipping to all your customers. It won't be worth all the products if you can't ship them fast to your customers!

Cheers :)


Richelle

Customer Support Manager
SaleHoo Group Limited
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