How can I get more sales?

Full Member
jackaxe926
Posts: 18
Joined: 08 May 06
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8 May 06 02:33:17 am
My store, Jackaxemarketing has been up for about two months and I have only had one sale. I sell consumer electronics - Portable DVD players, Camcorders, Digital cameras, computer components, and a variety of other electronics. I have been submitted to search engines by a web marketing firm. They setup all of the Meta tags and such to accommodate the search engines. My hits are picking up, but I'm not getting sales. Is there too much competition in this market? Am I being too impatient? Would anyone reading this like to take a look at my site and give me some feedback or comments. Is the site attractive to potential customers. Any suggestions to get some sales?

Thanks to anyone who can help.

Jackaxe926

Site Admin
salehoo_group
Posts: 2055
Joined: 11 Apr 06
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8 May 06 09:07:21 am
Have you tried setting up and selling on eBay? Also you may want to advertise in free local classified newspapers. They tend to get good responses and also these people usually pay more for goods than people looking on eBay.

Just a thought ;)


Have you got your own online store yet? Link hidden: Login to view
Full Member
jackaxe926
Posts: 18
Joined: 08 May 06
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8 May 06 12:20:08 pm
Thanks for the reply SaleHoo. I am posting on eBay and Yahoo auctions. Having mediocre results, some sell, some don't. Between eBay and Yahoo, I have about 8 auctions going. Anyone else can offer any insight?

Full Member
kicking
Posts: 4
Joined: 01 Apr 06
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9 May 06 04:30:36 pm
hi :) just afew ideas,doesnt mean to say theyre right lol and please dont take offense. the name really doesnt sound like someone selling electronic goods,just a small thing i know but all these little things add up. maybe youre spreading yourself too thinly,youve got alot of gear there,if youre selling on ebay use diff user names so it looks like youre specialising in one area and know your stuff.have your digital cameras with any carry cases,printers etc,car stuff on another,try unique package deals if you can do them,perhaps you could have separate web sites also,i know thats a pain in the ass but id rather buy from someone who deals in one area and believe they know something about the product.i also like to see some good pics of the products,real ones and from diff angles showing all the detail not the usual pasted from somewhere else bland effort.i also took afew of the products you sell and searched google,didnt see you on the first 4 pages and most ppl arnt looking past there,perhaps try google adwords,find out abit about web marketing yourself and how to get better ranked,plenty of free stuff out there,iv waffled enough :)

Full Member
afj2006
Posts: 8
Joined: 01 Feb 06
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23 May 06 11:01:31 am
So you paid a web marketing company to create your meta tags and submit your website - What else have they done for you? Sorry to say that just those 2 things alone will not get you noticed in the search engines at all. You need to create traffic from other avenues such as free ads, blogs etc. Your site also needs to be content rich for the search engines to give any kind of ranking that's worth having, unfortunately your sites doesn't meet that criteria. i just ran a search on the first 4 of your keywords on over 20 USA search engines and I am afraid to say you were not picked up on any of them as yet.

It can take a long time though for your site to be picked up and indexed by the search engines, and you may well have to submit your site more than once. Does the company you used do this for you or was it just the initial meta tags & submission?

My advice would be to research other methods of generating free traffic to your site & even maybe a little paid traffic such as google etc would be useful. The more traffic & links etc you can generate the better. I would also suggest that just 8 auctions over 2 sites will not attract people to your items, too much competition, try increasing the amount of auctions you have, research what they are selling for already on the auction sites first, don't over price your items but don't undercut too much either so that you don't make any profit. Good Luck :D

Full Member
toffee
Posts: 61
Joined: 28 Feb 06
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24 May 06 03:49:06 am
Hi,

I would look at changing the site name as already mentioned. I have had a quick look at checkdomain.com and see the following is still available...

electroshock.biz

...just a suggestion.

Also, you could try other avenues of marketing/advertising e.g

- Business cards
- Flyer distribution (shopping malls as an example)
- Car stickers
- Word of mouth
- Mail drops
- Special introductory offers

Anything you can to get the word out.

Use Link hidden: Login to view to scan your site and it will pick up anything untoward, down to spelling mistakes. The free service is fine, but they offer more analysis (down to meta tag optimisation) for a fee.

All the best.

toffee.

:wink:

Full Member
jadzia1182
Posts: 153
Joined: 23 May 06
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24 May 06 04:53:42 am
I think I may have noticed part of your problem jackaxe... you're source code isn't visible to anyone, at least not me...

The source code is what search engines and bots use to list your site. Also, keep in mind that it can take months, if not years to be listed in some search engines. From my experience, yahoo search and directory are very good for traffic. Google and MSN are also pretty good, as long as they can crawl your site.

You could have saved yourself some money for search engine submits and done it yourself along with some directory listings... all for free. I managed to get a few of my fun sites (I'm an intermediate web designer, and have created several fan, organization and band sites) listed in the top 10 for their categories on google and yahoo and it took about a half hour of my time.

You're name doesn't help you any either. I see jackaxemarketing.com and I think it's a marketing and research firm or something, not a consumer electronics store.

Hope some of this helps. :)

Full Member
jennifer77
Posts: 163
Joined: 26 Apr 06
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24 May 06 05:02:39 am
toffee,
nice link i have never seen that b4 :D

Full Member
christianmartin05
Posts: 12
Joined: 21 May 06
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24 May 06 05:51:20 pm
try Link hidden: Login to view, see if your city is there.

Full Member
auction-4-you
Posts: 48
Joined: 12 May 06
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24 May 06 06:05:47 pm
Ok well im being brutally honest here because I think thats whats needed. Im busy designing my own website not to sell things, but to act as a marketing tool and im asking for feedback off people and saying to them 'dont worry about offending me, I want honesty' thats the best way to get things right.

Ok so im a customer looking for the same items you have on your site. The first thing I see is your companies name up in flames. Now personally I think that looks unprofessional and would be enough to put me off right away.

Crisp and Clean is the way to go. There is to much going on - on your site.

Design a layout that covers the width of IE or FireFox. So your pages arent so long and the text is spread out across the pages better. It may just be me, but I really dont like web pages that have a bar on the right of noting, but solid colour. Its a waste of space I think.

Wish you the best of luck, I think you've got some good bits up for sale!

Oh, and maybe remove your site meter!!

Full Member
jadzia1182
Posts: 153
Joined: 23 May 06
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25 May 06 12:34:39 am
Design a layout that covers the width of IE or FireFox. So your pages arent so long and the text is spread out across the pages better. It may just be me, but I really dont like web pages that have a bar on the right of noting, but solid colour. Its a waste of space I think.


There is a reason for some of the wasted space on the right side of the screen... Most designers who know what people want, design their sites for 800x600. A lot of people still have this resolution set for their computers. You must use a higher resolution (so do I) which is why you get the blank space on the side. Web designers (myself included) feel that it's better for people with higher resolutions to have some blank space on the side (or sides if they chose an auto-centering) no matter what the resolution), than make people with 800x600 have to side-scroll every page.

Tell me something honestly... would you stick around and buy from a place that you had to scroll across as well as down to see their page? or would you rather see a bit of dead space?

A better suggestion to the problem of all that dead space on the right is to center the layout as a whole. This way for people with higher resolutions, there is a small blank on the left and another on the right and doesn't look so empty. For people with 800x600, they won't notice a change. The problem is here though that in order to center, a different layout is needed, because side navigations tend to look really bad and totally unprofessional with a full layout center.

Full Member
auction-4-you
Posts: 48
Joined: 12 May 06
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25 May 06 10:20:57 am
Thanks, I wasnt aware of that Jadzia. Interesting!

I am still not a fan of it, but you make a sound argument

Full Member
toffee
Posts: 61
Joined: 28 Feb 06
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25 May 06 10:40:46 am
Hi,

Some further website tips to increase traffic and sales!

1. Your page should be clean and straightforward. For example, a lot of the sales pages you see on eBay actually

Full Member
gulfy13
Posts: 472
Joined: 12 Jun 07
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15 Jul 07 05:47:43 pm
Hey Jackaxe, Here is a 'copy and Paste' of another post that I made about getting traffic to your site and search engines. You will find some useful info in it, especially since you mentioned 'meta-tags'.

It was written mainly about generic sites, but I did have some info on driving traffic to you site,....

''These sites can be made to produce profit, but you have to drive traffic to your site to do this.

Also you must keep in mind since these are rather generic sites, that the seller is probably selling dozens, if not hundreds of the same site. This means that the market is going to be flooded with not only the same type site, but with the same products being offered..It's kinda like driving down the road looking for gas stations; there's one on every corner, all selling gas, and the prices are all the same. So which one do you stop at?

Getting traffic to the site, and advertising the site will most often be more expensive than the amount of profit that the site can produce.

The biggest problem with these types of sites it that they are just sitting out there on the web, with no way for anyone to find them. Unless you have the ability to add content to your site, (that is, pages on your site where you can enter some keywords into some sort of text or descriptive context) then the search engine spyders will have no way of locating indexing and ranking your site. Basically, think of it this way: Most stores and shopping malls are located on major streets, and in large groups, with lots of advertisement signs posted along the way, to guide you to all of the stores. Yours is sitting alone in the middle of a vast Forrest.

When you type into search an item that you are searching for in a search engine, such as lets say; google, it sends out what is called spyders.
They search the web for this keyword. For instants,

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