Some great advice from Richelle above.
Getting traffic from search engines is a fantastic, long terms (and free) way to pull buyers to your store.
Search engine optimization, or SEO is complex, but it's not difficult.
There are plenty of small, one-man band e-Commerce websites that rank on the first page of Google for keywords related to what they sell. Yours can too, you just need to spend some time learning about how search engines rank websites.
The first thing that you should know is that Google uses a complex algorithm to determine which site should rank at the top of the search results (or on the first page).
Google hasn't revealed EVERYTHING it takes into consideration when they rank websites (and never will, which is a good thing - means everyone has a chance to rank, not just big players), but they have revealed enough to help you get a good ranking.
Here are some things we do know that will help you rank:
- Overall, Google wants to connect users with the most relevant, trusted websites possible. So if someone searches for "pet toys", Google wants the user to be able to find pet toys really quickly and easily (rather than going to a spammy website full of advertisements and poorly written information).
This is Google's overall goal and it's important you know this before you go any further.
- There are essentially two forms of SEO that you need to do: on page and off page.
- On page is all about getting your website content and meta data to an SEO-friendly level. For example, you need to include keywords that buyers will search for (that relate to your products).
So using the pet toy example, a user might search Google for "cat climbing tree" so if I was selling this product, I would make sure I used these keywords in my product title in my SaleHoo Store.
You also want to alter your meta desciption and meta tags. Learn more about these here: Link hidden: Login to view
- Off page optimization is about building trust from other websites who tell Google that your site is a good, trustworthy one that is worth ranking.
When external sites link direct to your website, that's what they are telling Google.
Think of it like a popularity contest: The more links you get (from TRUSTED websites) the more this helps you rank. Remember, though, that not all links are the same, and some can be damaging (but that's a whole other ball game!)
- On page is really important: It's easy to do and it's really basic, but without getting those basics right first, there is no point doing anything else because it's on page optimization that tells Google what your site is all about. If it doesn't know, it doesn't matter how many great links you have, it will be very hard for you to get ranking.
- SEO is a long term commitment. It could take 3-6 months of work before you see results, then once you get ranking highly, you need to maintain it. Be prepared for this... but also be prepared for the very rewarding results you will experience once you get ranking :)
I think you should start by researching more info on on-page SEO and get that sorted now, then move on to learning about off-page stuff.
Another method of getting traffic is by using PPC or pay per click advertising. I just wrote a blog post about this which you can check out here:
Link hidden: Login to view
All the best :)