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15 of the Best Books for Learning How to Brand

15 of the Best Books for Learning How to Brand

Successful branding is the Holy Grail for all marketing professionals and business owners. Good branding means awareness, and with awareness comes recall. When people can remember your brand (in a positive light, of course), you are more likely to profit than if you were selling a less-recognizable product or service, even if it's the same or even better quality. There is nothing new under the sun, after all, so the competition for custom relies heavily on recognition.

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15 of the Best Books for Learning How to Brand

New SaleHoo Dashboards Are Live

We recently launched new dashboards for all SaleHoo members to make your experience on SaleHoo faster and easier!  With our upgrade, it's now simpler to get to all your most visited places on SaleHoo, including of course, the Wholesale Directory. The elegant new layout allows you to search for suppliers as soon as you login, right from your dashboard.    Our new layout also makes it easy to access some of your favorite features we have on the site, including... Continue reading

Another Look at Pricing Psychology Statistics

Price is always going to be a controversial issue for retailers, so we really don't mind putting in new data whenever we come across it. Recent research shows that some of the most beloved of pricing strategies may be based on outdated pricing psychology. In other words, the magic is gone. Continue reading

Why You Really Need an E-Commerce Strategy

When you embark on a new journey, you normally make a plan, right? Let's say you are going to a wedding. You plan what you're going to wear, maybe do a little shopping for a gift and new shoes. On the day itself, you check the weather and traffic conditions to decide if you need to bring a coat, or if you should leave half an hour earlier. Afterwards, you planned to go straight home, but you see a friend you haven't seen for a while and decide to have a few drinks and talk. The point is... Continue reading

12 Predictions for the Online Selling Business in 2015

Keeping ahead of the pack is a full-time business, and that's true now more than ever in the online selling business. The competition is fierce, mainly because it's so easy to start an online store. It also doesn't hurt that technological innovations are making it easier for consumers to buy online and keeping online sellers on their toes to keep updated. You really can't afford to rest on your laurels. If you've been struggling, then it's time to make a change. Here are 12 predictions... Continue reading

How to Employ Pricing Psychology to Make More Sales

We have discussed the psychology behind pricing before. Such conversations help us understand why some retailers have it in the bag while others are left fumbling in the dark. We've learned that it isn't about how much an item is, but how much value a customer perceives said item to have. In this article, we will discuss how to make use of this knowledge to increase sales. Continue reading

How to Repair the Online Reputation of E-Commerce Sites

E-commerce is all about reputation. Because your customers have no opportunity to handle the merchandise, they have to take what your website says about the products on faith. This is why reviews from other customers are so important to buyers. It's their only way to confirm the legitimacy and overall reliability of an online seller. Nearly 90 percent of buyers check reviews before making a purchase. If your online store has a lot of negative reviews, you can be sure your sales will... Continue reading

Want to know what sells best on eBay?

Become a free SaleHoo member and we'll give you our top four niches for 2015. These are niches you can almost ALWAYS make good profit in. We'll also give you contact details for our favorite suppliers in those niches, so you can get started selling today.