Founded in Christchurch, New Zealand · Est. 2005
Helping entrepreneurs build profitable online businesses since 2005
SaleHoo is the trusted eCommerce platform used by sellers in 100+ countries to find verified suppliers, source winning products, and grow faster, with less risk.
20+
Years in business
137,000+
Paying members
8,000+
Verified suppliers
1.6M+
Branded products
100+
Countries served
As featured in
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Simon Slade Cofounder of SaleHoo: Wholesale Suppliers Directory
Meet Simon Slade the Co-founder of SaleHoo, an online directory of verified wholesalers, manufacturers, liquidators and dropshippers...
Our story
Born from the frustrations every online seller knows
Before co-founding SaleHoo, I was a seller on TradeMe, New Zealand's biggest online marketplace. I had the drive, the time, and a genuine appetite to build something. What I didn't have was reliable information, trustworthy suppliers, or any clear way to know which products would actually sell.
I wasted months chasing suppliers who turned out to be middlemen charging retail prices. I got stung by minimum order requirements I couldn't meet as a new business. I listed products based on gut feel and watched them sit unsold. The information I needed existed but it was scattered, outdated, and often wrong.
Eventually I cracked it — but only after years of trial and error that should have taken months. When other sellers started asking how I did it, I realised my hard-won knowledge was too important to keep to myself.
— Simon Slade, CEO & Co-founder
That's when I partnered with Mark Ling, an established internet entrepreneur with deep expertise in digital marketing and online business growth, together we built SaleHoo: everything an online seller needs, in one affordable place, from day one.
Today, SaleHoo members skip the years of mistakes I made. They get instant access to 8,000+ personally vetted suppliers, 1.6 million branded products, research tools, and a community of experienced sellers, all backed by our team's around-the-clock support.
Before SaleHoo — the hard way
- Suppliers who take your money and disappear
- Minimum order quantities a new seller can't meet
- "Wholesale" prices that leave no room for profit
- Guessing which products to sell and when
- Scattered, outdated, low-quality resources
With SaleHoo — the smarter way
- 8,000+ suppliers manually reviewed and verified
- Low and no minimum order options for new sellers
- Real wholesale pricing with genuine profit margins
- Market research data to guide every product decision
- 24/7 expert support and a thriving seller community
Our standards
How we vet every supplier
Not every supplier makes it into the SaleHoo directory. Every applicant goes through a structured four-step review before they're listed and they stay listed only as long as they maintain our standards.
01
Identity & registration
We verify the supplier's legal business registration, physical address, and ownership before any listing is considered.
02
Product authenticity
Branded products are verified as genuine. Counterfeit or grey-market goods disqualify a supplier immediately.
03
Trade terms audit
We assess minimum order quantities, pricing tiers, shipping reliability, and return policies against our minimum standards.
04
Ongoing member feedback
Live reviews from our 137,000-member community flag quality changes. Suppliers with sustained negative feedback are removed.
Our promise: if a supplier doesn't meet our standards, they don't get listed. If an existing supplier slips, they're removed. Your business — and your reputation — depend on it.
The Founders
Meet the people behind SaleHoo
Simon Slade
CEO & Co-founder
Simon Slade is CEO and co-founder of SaleHoo. In this role, he oversees the strategic direction of the company, manages and contributes to product design, and supervises staff and daily operations. Simon is passionate about providing ecommerce professionals with the education and resources they need to start their own businesses and achieve occupational independence. He regularly contributes commentary for Forbes, Fortune, SMH, NZ Business, and CEO Blog Nation.
Mark Ling
Co-founder
Mark Ling is co-founder and director of SaleHoo. As director, Ling supports product creation, email marketing, and webinar marketing, performs launches, and manages our partners and affiliates. In his free time, Ling is an active supporter of World Teacher Aid, a charity organization that builds classrooms and provides breakfast to African children. He also enjoys reading business books and spending time with his partner and two sons.
Our Milestones
20 years of helping sellers grow
Longevity in SaaS is rare. Here's how we got here.
- 2005
Longevity in SaaS is rare. Here's how we got here.
- 2008
Reached 10,000 paying members; expanded supplier directory across Asia-Pacific
- 2012
Launched SaleHoo Research Lab the first data-driven product sourcing tool in the platform
- 2015
Simon Slade becomes a regular contributor to Forbes and Fortune, cementing SaleHoo's industry authority
- 2016
Supplier directory expands to 8,000+ manually reviewed and verified suppliers
- 2019
Launched SaleHoo Educate, structured eCommerce training for new and intermediate sellers
- 2020
Launched SaleHoo Dropship, seamless one-click product import to Shopify stores
- 2024-2025
Surpassed 200,000 paying members across 100+ countries; expanded to multi-language platform support
- 2005
Longevity in SaaS is rare. Here's how we got here.
- 2008
Reached 10,000 paying members; expanded supplier directory across Asia-Pacific
- 2012
Launched SaleHoo Research Lab the first data-driven product sourcing tool in the platform
- 2015
Simon Slade becomes a regular contributor to Forbes and Fortune, cementing SaleHoo's industry authority
- 2016
Supplier directory expands to 8,000+ manually reviewed and verified suppliers
- 2019
Launched SaleHoo Educate, structured eCommerce training for new and intermediate sellers
- 2020
Launched SaleHoo Dropship, seamless one-click product import to Shopify stores
- 2024-2025
Surpassed 200,000 paying members across 100+ countries; expanded to multi-language platform support
Awards
Deloitte Technology Fast 500 Asia Pacific - Winner
The Deloitte Technology Fast 500 Asia Pacific program recognises technology companies that have achieved the fastest rates of annual revenue growth in Asia Pacific during the past three years.
Champion Canterbury Awards - Global Operator Finalist
The Champion Canterbury Awards, celebrate business excellence, passion and success recognising the contribution both small, medium and large enterprises make to the vitality of the Canterbury
AmCham Export Awards - Exporter of the Year Finalist
The AmCham-UPS Awards celebrate success and innovation in the import, export and investment sectors between New Zealand and its second largest trading partners the US.
Deloitte Fast 50 - 23rd fastest growing company in NZ
The Deloitte/Unlimited Fast 50 index celebrates the innovation, growth, and success of growing businesses in New Zealand. Doubledot was ranked the 23rd fastest growing company in New Zealand.
Vero Business Awards - Finalist
The Vero Excellence in Business Support Awards recognise excellence in the field of business support. The Awards honour those entities and individuals who make real contributions in providing quality products and services, making life easier for business owners. We
Air New Zealand Cargo Canterbury Export Awards - Small to Medium Exporter of the Year Finalist
The Air New Zealand Cargo Canterbury Export Awards celebrate and recognise the outstanding achievements of exporters in Canterbury.
Member Results
Real wins from real sellers
137,000+ members trust SaleHoo. Here are just a few of their stories.
Lindsey Ovadia Holm, USA
SaleHoo saved me from endless time-consuming research. It’s just what I needed to start selling online.
Chris Gould, USA
SaleHoo isn't just a website, but a community of support staff aching and practically begging to help you succeed.
Morris Kohanfars, USA
Our Team
The people who make it work
Our team brings together expertise across eCommerce, supply chain, digital marketing, product development, and member support, all in service of your business growth.
Works with every major selling platform
60-day money-back guarantee
We're confident SaleHoo will be the most valuable tool in your eCommerce stack. But if it's not the right fit for your business, contact us within 60 days of purchase and we'll refund you in full, no questions, no hoops, no delays.
Join the team
If you love to build, invent, and pioneer on a high-performance
team that's passionate about helping entrepreneurs succeed —
you'll love it here.
team that's passionate about helping entrepreneurs succeed —
you'll love it here.