This is one of the most popular markets on the web: Many stay-at-home moms put their babies down for a nap, then jump online to hunt down the latest, greatest (and sometimes cheapest) deals they can. As long as people are having babies, you’ll have a steady stream of customers! Let's take a closer look at more of the pros (and cons) of this market.
The pros of selling baby gear online
- Within this product market, there are lots of great suppliers to choose from. Already a SaleHoo member? Click here to browse baby gear and clothing.
- Choose from a huge range of sub-niches, such as feeding equipment, potty training books and equipment, cloth diapers, organic cotton baby sleepwear, BPA free bottles and other eco-friendly/chemical free products that parents love!
- Benefit from low-cost marketing options (more about this below).
- Enjoy a broad market of buyers. It's not just moms you'll be selling to: Aunts, uncles and grandparents love spoiling their nieces, nephew, and grandchildren — and typically won't flinch at spending $100 on a high-quality outfit, or a $500 on a gadget that promises to help babies sleep better, learn to walk faster or cure behavioral issues.
The cons of selling baby gear online
- Like all good markets, baby gear can be very competitive, with a lot of stay-at-home moms trying to get into the market to kill time while they are at home with their young children.
- This market can be price-driven. Depending on the products you sell, many of your customers will be moms who are living on their husband/partner's income. To add to that, stay-at-home moms are known for shopping around, as they have much more time than other consumers.
Tips for succeeding in this market
- Sell on Esty, ArtFire, and Bonanza, where you will find less competition and more targeted buyers. These are also good places to sell cute or unique baby items, as that’s what people go to these marketplaces for.
- Start your own store, such as a SaleHoo Store. Create a cute brand that parents can relate to and want to be a part of.
- Sell in niche markets that appeal to a specific market. Here are some examples: premature baby gear, formalwear for babies, educational toys for babies, chemical-free/wooden toys, nursery furniture, costumes, car and home safety gear, sleep aids, and bathing products and other hygiene products.
- Gain a following on social media sites Facebook and Pinterest. Both of these offer a low-cost way to gain and maintain a loyal customer base. As long as you are prepared to invest some time into these platforms, it will pay off in sales.
- Offer deals using coupon codes. Moms love coupons! SaleHoo Stores make coupon discounts easy and you can submit them to coupon code websites like Slickdeals.net for added exposure to your store.
- Log onto mommy-themed forums and blogs and include a link to your store in your signature. Offer helpful advice and earn trust by taking part in the community. This is a fantastic way to get your store some exposure and attract new customers.
- Aim to buy bulk wholesale rather than drop ship. You’ll make more sales and your profits will be higher. If you have to drop ship to get started because you don't have the cash to buy wholesale, that's OK. Just aim to work your way up to being able to buy wholesale lots.
How much profit can you make selling baby gear?
Here's some examples of products from SaleHoo-approved suppliers and what you stand to make, profit-wise.
Buy this baby monitor for $76 and resell it for $98.
Your profit = $22
Buy this baby gym for $6.56 and resell it for $29.99.
Your profit = $23.43
Buy this baby backpack for $4.81 and resell it for $33.
Your profit = 28.19
Buy this baby monitor set with bed-wetting and temperature sensors for $34 and resell it for $56.
Your profit = $22
To access these deals on wholesale baby gear (plus thousands more!), join SaleHoo today for just $67 and get one year of unlimited access to the Wholesale Directory. Join risk-free with our money-back guarantee!
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