Baby Goods Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad, evergreen demand from new parents and gift‑givers, plus registry-driven purchases, makes these items reliable traffic and conversion drivers. The $12–$30 price point fits impulse buys and basket‑building, enabling add‑ons, multipacks, and bundles without heavy discounting. Buyers value practicality and giftability, so clear sizing/usage info, strong imagery, and reviews help lift conversion.
Sales typically peak in December due to holiday gifting. With August as the current month, it’s a good time to list, test creatives, and lock in inventory so stock lands by October–November. Prioritize giftable SKUs and bundle options, offer expedited shipping, and plan lightweight promos to capture Q4 demand while protecting margins.

Product details
About the product
Baby goods encompass a wide range of essential products designed for the care, comfort, and safety of infants and young children, including items like clothing, feeding supplies, nursery furniture, and safety equipment. This product class not only addresses various stages of a child's development but also adapts to the growing needs of parents and caregivers, making it a consistently in-demand category within the retail space.
Key details
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$21
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$12 - $30
Dropship products for Baby Goods
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Portable Baby Playpen Tent with Sunshade
USD $0

Adjustable Foldable Baby Stroller with Sunshade
USD $153.93

Sustainable Waterproof Baby Crib Foam Mattress
USD $0

Premium Hypoallergenic Waterproof Baby Crib Mattress
USD $0

Premium Breathable Foam Baby Crib Mattress
USD $79.76

Hypoallergenic Baby Laundry Detergent Stain Remover
USD $21.38

Baby Romper Extender Adjustable Jumpsuit Pads
USD $4.9

Baby Girl Princess Embroidered Soft Shoes
USD $6

800W Automatic Electric Baby Formula Kettle
USD $23.8

Comfortable Baby Patting Sleep Companion Toy
USD $26.6

Portable Multi Functional Baby Bottle Warmer
USD $57.3

Portable Foldable Baby Bathtub with Cushion
USD $24.39
Top suppliers for “Baby Goods”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This enterprise is a leading player in the retail industry, committed to providing customers with a wide array of eco-friendly, organic, and handmade products. Emphasizing sustainability, it champions the values of fair trade and environmental responsibility. The collection includes various categories from baby goods to personal accessories, ensuring a little something for everyone.
The mission of this business is to foster a healthy lifestyle by offering products that not only benefit the individual but also contribute positively to the planet. With an unwavering focus on quality craftsmanship, the offerings feature exceptional workmanship by artisans dedicated to their crafts. This includes a selection of recycled and ethically sourced materials designed to delight and inspire.
Customers are encouraged to visit the store to explore the latest arrivals and promotions, with the intention of discovering unique pieces that uplift both their living spaces and personal style. Commitment to customer satisfaction and community engagement sets this business apart, making it a trusted destination for sustainable shopping.
For more information about the offerings, updates, and special promotions, please visit the website or contact directly for inquiries. A personalized shopping experience awaits those looking to invest in quality products that support health, wellness, and environmental consciousness.
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Supplier name
Manufacturers
This supplier is a reputable entity in the baby products sector, recognized for its commitment to quality and innovation. With a strong foundation established in 2004, the company initially focused on baby textile products before expanding its production capabilities to include plastic and silicone items in 2009.
With over 500 skilled employees managing a sprawling 70,000 square meters of factory space, the supplier has cultivated a successful business model that generated an annual turnover of approximately $30 million. Its products adhere to stringent quality standards and have garnered widespread acclaim from consumers and clients alike for more than two decades.
The organization has emerged as a significant player in the maternal and baby product market, facilitating exports to over 60 countries and regions. Its diverse product offerings, including baby feeding solutions, care products, and cotton items, position it as an industry leader with an extensive production capacity of over one million units monthly.
To remain at the forefront of the industry, the supplier provides tailored services, including OEM and ODM options, with custom color, logo, and packaging solutions. Their experienced design team collaborates closely with clients to create bespoke products that meet individual preferences and requirements.
With its proven track record and dedicated approach to customer satisfaction, this supplier is well-equipped to meet the demands of the global market. For more detailed information, please visit the website or reach out for direct inquiries.
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Supplier name
Dropshippers
We provide casual and semi-formal wear, catering to brands that focus toward marketing to men and women of all body types. Our dedicated team ensures satisfaction for every order.
We Have Unbranded Products
Supplier name
Dropshippers, Wholesalers
From our workshop based in Livingston, Scotland we provide a range of quality personalised and non-personalised gifts made by our wonderful team. We've been selling gifts online since 2003 and still love being part of making the most of our customers special occasions. We pride ourselves on offering quality value for money products and friendly personal customer service. We love that we are a family business, small enough to care but large enough to cope. We continually add to our collections and love the feed back we receive from our customers.
Aye Do Gifts - Own Brand
Supplier name
Wholesalers
This supplier is a key player in the travel gear industry, focusing on providing high-quality, functional, and stylish travel bags tailored for adventurers. With a mission to inspire exploration and enhance the travel experience, the company designs its products to cater to the needs of both seasoned travelers and those just embarking on their journeys.
Their diverse range of products includes carry-on backpacks that adhere to TSA regulations and feature RFID-blocking technology, ensuring both convenience and security for today’s travelers. Emphasizing durability and design, each item is crafted with meticulous attention to detail, making them reliable companions for any adventure.
In addition to functionality, the supplier places a strong focus on aesthetic appeal. Their backpacks come in various colors and designs, allowing travelers to express their unique styles while remaining practical. The commitment to using quality materials ensures that every product meets the demands of various travel situations, from casual trips to extensive expeditions.
With a user-friendly online platform, customers can easily explore the extensive product lineup and make informed choices. The brand’s dedication to customer satisfaction is evident in their responsive service and commitment to delivering exceptional travel gear.
For enthusiasts eager to embark on their next adventure, this supplier promises a selection of travel bags that are built to last, ensuring that every journey is undertaken with confidence. For more detailed information about the product offerings, please visit the website or contact them directly.
Hynes Eagle
Supplier name
Dropshippers
SMITH DISTRIBUTORS provides over 60,000 quality products from around the globe at competitive prices. Website catalogs offer a comprehensive selection of gift ideas and product categories. We regularly update our site with new items every week, allowing you to explore and discover a wide range of products.
Additionally, we offer drop shipping services free of charge. Whether you aim to sell on eBay or Amazon, establish a general online presence, or specialize in catalog sales, flea markets, or retail outlets, we have the inventory to meet your needs.
There is a requirement for expensive stock or complex online systems – we handle it for you. Our catalog highlights the distinction between "Suggested Retail Prices" and "Wholesale," featuring a range from 30% to 40%. For access to exclusive wholesale pricing, please visit our website. We have supported thousands of individuals in generating profits through drop shipping, offering a platform that provides an extensive range of drop ship products at authentic wholesale prices. Interested in learning more?
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Supplier name
Wholesalers
This entity specializes in the fast-moving consumer goods (FMCG) sector, serving as a wholesale distributor based in London with a global reach. Over the past five years, it has established itself as a reliable supplier for international wholesalers and distributors, effectively fulfilling supply contracts and addressing retail demand.
The company is committed to supporting three primary sectors: wholesalers, distribution, and export. In the wholesaler segment, it aids both national and international clients in meeting retailer expectations with an extensive selection of brands and products. Its distribution services ensure that depots and distributors receive necessary products at competitive prices and timely deliveries.
Additionally, the export segment connects various global markets to the right products, ensuring prompt and efficient supply. Leveraging deep industry knowledge, the team diligently addresses logistical challenges to facilitate smooth operations. They pride themselves on exceptional customer service, competitive pricing, and product diversity, making them an advantageous partner for various businesses.
The organization maintains a proactive approach in sourcing products, negotiating prices, and managing payment terms to ensure clients receive high-quality goods when needed. Their expertise enables them to assist clients in navigating the complexities of the FMCG wholesale landscape.
For more information about the products offered or to inquire about specific needs, interested parties are encouraged to visit the website or reach out directly for assistance.
Not available
Supplier name
Dropshippers
Online shopping from a large selection of home décor, rattan chairs, lounge chairs, fitness, camping, dog & cat carriers, dog strollers, portable folding ladders, kids toys, garden tools, greenhouses & just for your life.
bosonshop
Supplier name
Manufacturers
Operating within the organic baby food sector, this supplier dedicates itself to providing premium certified organic formulas and baby foods aimed at nurturing the growth and development of infants and toddlers. They pride themselves on a commitment to quality, ensuring that every product is free from artificial ingredients and synthetic pesticides, embodying a commitment to sustainability and the health of future generations.
With nearly two decades of experience, this supplier has built a reputation for trust among Australian families. Their product offerings cater to a wide range of dietary needs and preferences, ensuring that parents have access to nutritious options that align with their values around organic food choices. Each step of their supply chain follows strict organic standards, from soil conversion to cow grazing practices.
In addition to a diverse range of baby food options, this supplier emphasizes the importance of informed parenting. They provide valuable resources and support to parents navigating the complexities of infant nutrition, recognizing the challenges that come with introducing new foods. Furthermore, their commitment to responsible marketing ensures that all information provided is educational and aimed at empowering parents to make the best choices for their families.
For those looking to explore premium organic baby food options or seeking more information about products, they warmly encourage visits to their website or direct communication. This supplier's dedication to a pure start to life is clear in everything they do, making them a trusted choice for conscientious parents.
Bellamy's Organic
Supplier name
Wholesalers
Engaged in the gourmet gift basket industry, this supplier has been a reliable source for wholesale prices on premium gift basket items since 1987. They offer an extensive selection of gourmet food products, including candies, cheeses, and a wide array of beverages. In addition to food items, their catalog includes packaging supplies essential for creating stunning gift baskets, as well as spa and baby products, providing one-stop shopping for all gift basket needs.
The supplier prides itself on providing high-quality products at fantastic wholesale prices, making them an ideal partner for businesses in the gift basket market. Their commitment to quality is evident in every product, catering to businesses looking to deliver exceptional gifts for various occasions. From holidays to special celebrations, the diverse product range ensures that consumers can find suitable items for every gifting need.
Clients can also shop from ready-to-go wholesale gift baskets, designed for convenience without compromising on quality. With regular specials and promotions featured on their website, it’s easy to take advantage of great deals and keep up with the latest trends in the gift basket industry.
For further details or inquiries about product offerings, the website serves as a valuable resource, or potential customers are encouraged to contact directly for personalized assistance. Experience the difference in gourmet gift basket supplies today, and elevate gifting to a new standard.
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31.9%
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Baby Car Seat
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Baby Cot
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Core nursery staple with steady, need-driven demand from expecting and new parents, plus gift and registry purchases. Buyers typically prioritize safety and sturdiness within an accessible $45–$130 price band, making it a predictable converter with broad appeal and clear value tiers
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Appeals to buyers setting up safe, cushioned play areas for infants and toddlers, with easy-clean surfaces and home-friendly designs. Sits in an accessible $28–$50 price band, enabling entry-level and mid-tier options and giftability for baby showers or nursery setups
Muslin Blanket
Decreasing
-13.7%
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Broadly appealing in the baby essentials niche, this item attracts buyers for its breathable, lightweight comfort in warm weather and its versatility (commonly used for swaddling, stroller coverage, nursing privacy, and gifting). The $20–$40 price range sits in a strong impulse and registry-friendly band, supporting easy add-to-cart behavior and multipack upsells for eCommerce stores
Baby Swimsuit
Increasing
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Decreasing
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Growth
A replenishable nursery essential with high repeat purchase frequency and low switching cost, driving strong lifetime value if you capture the first purchase. Buyers prioritize convenience, fast delivery, reliable leak protection, and value (bulk packs, deals, subscriptions), with some trading up for skin-friendly or eco options
Baby Dresses
Increasing
13.7%
Growth
Appeals to buyers as affordable, giftable occasion wear for infants and toddlers, often bought for photos and special events, with repeat purchases across sizes as children grow. The $13–$20 price point supports high intent and multi-unit orders, and variety in sizes, colors, and prints helps capture style-driven demand
Baby Nappies
Decreasing
-0.4%
Growth
Essential, high-frequency replenishment item with steady, repeat demand. Buyers prioritize fit, absorbency, skin-friendliness, and convenience, often purchasing multipacks within the $15–$29 range and adopting subscriptions for predictable refills
Baby Safety
Decreasing
-20.6%
Growth
Buyers prioritize preventing household accidents for infants and toddlers and seek quick, affordable fixes that deliver peace of mind. The $9–$25 price point supports impulse and add-on purchases, with strong potential for multipacks and bundles to lift AOV
Bassinet
Increasing
62.9%
Growth
Strong buyer interest comes from providing a safe, compact sleep solution for newborns with bedside convenience and registry/gifting appeal. Buyers prioritize safety, portability, and easy setup at an accessible price; the $85–$165 range fits mainstream budgets and supports add-on sales like fitted sheets and waterproof pads
Diaper Backpack
Increasing
120.6%
Growth
Broad, repeatable demand from new parents and gift buyers makes this a staple add-to-cart item. Buyers value hands-free carry and organized storage for daily outings, which gives it wide appeal across genders and styles
Baby Wipes
Increasing
206.5%
Growth
A staple, high-velocity consumable with frequent repeat purchase cycles. Buyers prioritize gentle/sensitive and unscented options, thickness/durability, and convenient pack sizes (multi-packs and travel)
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Decreasing
-51.7%
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Essential, needs-based purchase with high repeat frequency and low switching once buyers find a preferred fit, driving reliable volume and subscriptions. Broad addressable market (new and existing parents), frequent reorders, and basket-building with related items make it attractive for eCommerce stores
Baby Thermometer
Decreasing
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Essential baby-care staple with steady baseline demand, driven by buyers prioritizing accuracy, speed, and ease of use for fever checks in infants. Low price-point ($10–$22) supports strong conversion and add-to-cart rates as a practical, trusted health item in the nursery kit, with buyers often seeking simple operation and clear readouts
Nappy Bags
Decreasing
-13.4%
Growth
Essential for parents on-the-go, this item sells on utility and everyday carry needs, with buyers prioritizing capacity, organized compartments, easy-clean/water-resistant materials, insulated bottle pockets, and stroller-attachment options. It’s also a common gift for new parents, supporting steady demand outside of peak, and style variations (neutral, minimalist, or fashion-forward) can broaden appeal and increase conversion
Maternity Belt
Increasing
4.7%
Growth
Strong demand from pregnant buyers seeking lower back/abdominal support, pain relief, and comfort to stay active. Buyers value adjustable, breathable, discreet designs; the $14–$25 price point makes it an accessible, low-risk purchase and a strong add-to-cart within maternity assortments
Toddler Clothing
Decreasing
-2.8%
Growth
Appeals to buyers because toddlers outgrow sizes quickly, driving frequent replacements and gifts; shoppers prioritize comfort, durability, and easy-care basics alongside seasonal outfits. The $14–$21 price point aligns with value expectations and encourages multi-unit orders, supporting basket building and repeat purchases