Learn Digital Marketing

Where are the customers!? If sales are slow despite a winning product and polished store, check out these marketing resources.

Social Media

The number of social media users are catching up with internet users, so ignore this channel at your own peril! Learn how to leverage its power here.
Facebook Content Strategy – 5 Ideas for Online Sellers
Over 4 million businesses have their own pages on Facebook today. If you’re reading this post, you probably administer a page for your own online store (don’t forget to tell me about it via comments). Regardless of how big or small you are, content you post on Facebook is as important as the content you’re publishing on your website. It’s a good time to remember that the end goal here is to make your Facebook presence an engaging and effective part of your sales funnel. Emphasis on part of, you cannot expect to make significant sales on Facebook that can rival your eCommerce store. However, you can use Facebook to influence your brand’s reputation, customer service, and market affinity. So what type of updates can yield these results? We asked our community and here are 5 Facebook content ideas for and by online sellers: 1. Post something that&rsquo
By Jason Acidre • 4 min. read
Best Times to Post on Social Media for Maximum Customer Engagement
What’s inside? [ show hide ] Intro Reach and Algorithms: What are they? General Posting Considerations Best Time to Post on Instagram Best Time to Post on Facebook Best Time to Post on TikTok Best Time to Post on Twitter Best Time to Post on LinkedIn Posting Time Tips Scheduling Tools Testing for Optimisation Concluding Remarks Questions and Discussion Intro Imagine this. You’ve just spent the last four hours crafting an eye-catching, well thought out, insightful piece of content that you’re ready to post on social media for your audience of thousands to see. Except, not thousands of them see it because you get too excited and post it as soon as you’re happy with how it looks. It’s 3.23 pm - i.e. when people are right in the middle of their afternoon work. You’ve missed the posting w
By Jason Acidre • 10 min. read
How Pinterest Drives Traffic to E-Commerce Sites
Everyone knows that social media is becoming a force to be reckoned with in ecommerce. Everyone isn't quite so knowledgeable, however, about some of the newer players in the game. Pinterest, in particular, is making enormous waves in the world of social commerce.
By George Drennan • 5 min. read

Content Marketing

What's content, who are influencers and how do I get the O into SEO? All the ins and outs of owned media and how to use them here.
Get Repeat Sales with Email Marketing
This is the final post in our Simple 5 Step Method for Mega Sales This Holiday Season and we are going out with a bang by talking about a really fantastic free selling strategy which is all about customer retention and making repeat sales to customers that you already have. This is a fantastic way to make money online without investment so it’s great...
By Jason Acidre • 31 min. read
eCommerce Marketing: 6 Effective Ways to Promote a Niche Product
The e-commerce industry has been growing faster than ever. More and more customers are turning to online businesses than before. However, the inverse is also true: Many more businesses are now online compared to the years past. Competition is tight, so it is tough to grow and stand out among the millions of e-commerce businesses out there. As such, many e-commerce businesses target niche markets instead of the general market to get ahead of the competition. What’s inside? [ show hide ] Benefits of Niche Marketing Less competition
By Jason Acidre • 9 min. read
How to Use a Blog to Drive More Traffic to Your Website
Blogging is a cheap and effective way to pull more buyers to your online store. If you sell on a marketplace, blogging can also be hugely valuable. Blogging helps to keep you existing customers interested in your business, and it also helps to attract new ones. A successful blog requires planning and consistent updates (at least monthly). Here are a few crucial tips to help you get a blog up and running and working for you.  Free blogging platforms There are a ton of great free blogging templates that you can use. Blogger.com is 
By Jason Acidre • 5 min. read

Design & Branding

When it comes to improving the performance of your shop, technical know-how will be your friend. Learn all about copywriting, mobile considerations, conversion optimization and more.
The Ultimate Guide to Customer Loyalty Programs + 6 Live Examples
The Ultimate Guide to Customer Loyalty Programs + 6 Live Examples
By SaleHoo Group • 14 min. read
9 Customer Retention Strategies Proven to Bring in Higher Profits (for eCommerce)
9 Customer Retention Strategies Proven to Bring in Higher Profits (for eCommerce)
By SaleHoo Group • 14 min. read
The Ultimate Guide to Starting a Wholesale Selling Business: Tips, Strategies, and Tools
Wholesaling is a business-to-business (B2B) transaction in which a company buys products in bulk from manufacturers or other suppliers and resells them to other businesses.
By SaleHoo Group • 18 min. read

Online/Paid Advertising

Spread the word, improve engagement, and boost sales – paid media are your friend to kickstart your brand and keep it running.
Instantly Boost Sales with These 10 Multichannel & Omnichannel eCommerce Strategies
What are omnichannel eCommerce and multichannel eCommerce, and what are some strategies? ?Quick Answer: Omnichannel and multichannel eCommerce are different approaches to selling products online. With multichannel eCommerce, you sell products through independent channels like an online store, a mobile app, or third-party marketplaces. Omnichannel eCommerce is a more integrated approach. It focuses on creating a smooth and consistent customer experience across all online and offline channels. For example, a customer could begin their shopping journey on a mobile app, switch to a website for more information, and then purchase in a physical store. Post Contents: [ show hide ]
By SaleHoo Group • 16 min. read
9 Best eCommerce Sales Channels to Tap Into + 3 Case Studies
The best eCommerce sales channels include setting up a website, social media platforms, and online marketplaces.
By SaleHoo Group • 16 min. read
How To Create and Optimize Product Listing Ads (PLAs) for Dropshipping & eCommerce
Product listing ads are a powerful way to drive traffic to your store and generate sales. Also known as Google Shopping Ads, these ads are created specifically for eCommerce. You can get your dropshipping products in front of searchers actively looking to make a purchase. In this guide, we’ll reveal why product listing ads are a great way to promote your products and how to set up your first campaign. What’s inside? [ show hide ] What Are Product Listing Ads? Advantages of Using PLAs How To Set Up and Use Product Listing Ads
By Michelle Yuan • 20 min. read
In-depth Courses

Fast-track your success with in-depth eCommerce training from the pros

Learn how to successfully build, launch, and grow your online store with courses taught by world-renowned eCommerce professionals. Exclusive to SaleHoo.
Dropshipping on Shopify

The ultimate guide to building a successful dropshipping store using Shopify. You’ll learn how to choose the right product & supplier, build your store & drive traffic & sales.

Amazon Product Launch

A step-by-step, in-depth guide to launching your first product on Amazon (or any marketplace!) and building a full-time income online in just six days.

Contributing authors