Board Games Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Affordable, giftable group entertainment priced $13–$27 drives strong interest for family nights, parties, and casual gatherings. Buyers value replayability and social interaction, making it a frequent add-to-cart for holiday gifting and at-home activities; the price point supports impulse purchases and bundling to lift average order value. Demand peaks in December, with buying ramping up through November; with August now, it’s the right time to source and list to be ready by October. Prioritize a balanced assortment across ages and playtime, optimize listings for gifting keywords, and plan promotions leading into the holiday shopping period to capture early buyers and avoid stockouts.
Seasonal Peak month: December
Key details
  • $19
  • $13 - $27
  • High Month December
    Low Month June
Relative Interest
 
Seasonality
High Month Dec
Low Month Jun
Dropship products for Board Games

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Montessori Sticky Ball Dart Board Indoor Games
Montessori Sticky Ball Dart Board Indoor Games
USD $2.53
GBS8200 HD Video Converter Board for Arcade Games
GBS8200 HD Video Converter Board for Arcade Games
USD $15.61
100 Premium Card Sleeves for Board Games and Collectibles
100 Premium Card Sleeves for Board Games and Collectibles
USD $16.02
Durable 32mm Round Bases for Miniatures and Board Games
Durable 32mm Round Bases for Miniatures and Board Games
USD $2.67
1pc Virus Board Game Card Correct Version Party Game For Fun Family Games
1pc Virus Board Game Card Correct Version Party Game For Fun Family Games
USD $3.65
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's outdoor Game toy
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's outdoor Game toy
USD $5.44
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's outdoor Game toy
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's outdoor Game toy
USD $0
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's outdoor Game toy
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's outdoor Game toy
USD $5.68
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's Outdoor Game Toy
Montessori Throw Sport Slingshot Target Sticky Ball Dartboard Basketball Board Games Educational Children's Outdoor Game Toy
USD $5.07
Games Pad Canister, Game Stadium Board Playmat Trading Card Gaming Mat PRO Storge Tube GameMat Protecter Collector
Games Pad Canister, Game Stadium Board Playmat Trading Card Gaming Mat PRO Storge Tube GameMat Protecter Collector
USD $11.37
Cowboy Magnetic Hangman Board Games Mystery Guessing Word Before Hank Falls Hanging with Doll Travel Table Game
Cowboy Magnetic Hangman Board Games Mystery Guessing Word Before Hank Falls Hanging with Doll Travel Table Game
USD $18.21
100Pcs 65X90mm Clear Card Sleeves TCG Trading Cards Protector Tarot Shield Board Games Magical Cover PKM
100Pcs 65X90mm Clear Card Sleeves TCG Trading Cards Protector Tarot Shield Board Games Magical Cover PKM
USD $2.83
Top suppliers for “Board Games”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
The game manufacturing industry has been revolutionizing the creation of board games and game components for over four decades. The company excels in turn-key custom manufacturing, ensuring that each product meets the highest standards of quality and craftsmanship. With a deep understanding of various manufacturing processes and complex assembly requirements, the company delivers products that embody precision and creativity. Their commitment to quality control measures assures that each product is meticulously crafted to meet customer expectations. Project management is a significant strength of the company. Decades of experience in preproduction planning, production scheduling, and logistics enable them to get products manufactured as planned, on schedule, and within budget. Their expertise ensures that every project runs smoothly from inception to completion. Product sourcing is another area where the company excels. Through their Hong Kong office, they have access to a wide network of suppliers overseas, allowing them to find unique products, components, and materials tailored to specific needs. Safety is a top priority for the company. They work directly with several of the world’s most reliable accredited 3rd party labs to ensure that products meet the latest industry safety standards, regardless of distribution territory. Freight forwarding services are also offered, coordinating overseas shipping around the world to ensure products arrive where they need to be, on time. This logistics coordination can make or break a product release, and the company’s expertise in this area is unmatched. For more information, visit the website or contact directly.
Bananagrams
Supplier name
 
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds. The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market. With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs. Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing. For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Ambosstoys, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
 
Manufacturers
Operating within the artisanal chess industry, this marketplace is dedicated to the design and manufacture of exquisite chess pieces, sets, and accessories that embody elegance and craftsmanship. The business prides itself on a rich heritage of quality woodworking and attention to detail, ensuring that each product meets the highest standards of artistry and usability. Their extensive product line includes luxury wood chess sets, intricately designed chess pieces made from various materials, and a selection of unique and artistic chess boards. Customization options are also available, allowing customers to personalize items according to their preferences. Each product is crafted with care and passion, making them ideal for both collectors and casual players alike. The business's reputation is enhanced by numerous positive testimonials from satisfied customers, praising the exceptional quality and service. With a focus on creating heirloom-quality chess items, they continue to uphold their commitment to craftsmanship and customer service. For anyone who appreciates the art of chess, exploring their offerings can lead to finding unique pieces that stand out in any collection. They encourage potential clients and enthusiasts to visit their website for a comprehensive view of their products, or to reach out directly for specific inquiries and support.
Not available
Supplier name
 
Wholesalers
Southern Hobby Distribution, LLC. was founded in 1991 with one simple goal: become our customers’ greatest asset by delivering top quality products, unmatched customer service, and the most knowledgeable sales staff in the hobby industry. Our dedication to service is founded on building relationships with our customers and understanding their individual needs. By hiring salesmen who are passionate about the industry, we are able to provide service that is unique to you and your store. Our sales experts know what it takes to make your store shine, because we take the time not just to build an account base, but to build relationships. We’re proud of our service, and we’re also proud to have relationships with nearly every major manufacturer of Sports Cards, Gaming Products, Supplies, and Pop Culture and Entertainment Merchandise. This makes us a true one-stop shopping experience for all of our customers’ needs. By that same merit, we have also teamed with industry leading manufacturers to bring you in-store programs and organized play designed to drive more consumers to your door.
Bandai, Pokemon, Star Wars, Final Fantasy, Magic The Gathering, Dungeons & Dragons, Beckett, Ultra Pro, Critical Role, Yugioh
Supplier name
 
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
 
Liquidators
Toys R Us kicked off going-out-of-business sales across the nation Thursday, and shoppers in Oklahoma City turned out to take advantage of discounted merchandise. The company recently announced pla…
Billboard, Corning, Fenwick, Marlboro, Redfield, Rockville, Stevens, Waltham, Warwick, Winchester, Raleigh, Memphis, Bushnell, South Bend, Kingston, Atlantic, Aurora, Bethesda, Blade, Boston, Brighton<span class="list-helper-toggle-more-text"> and <a href="#">21 more</a></span><span class="list-helper-more-text d-none">, Cleveland, Collins, Columbia, Contour, Dayton, Jackson, Kate Spade, Madison, Marshall, Milwaukee, Minnetonka, Norton, Pontiac, Smith, Springs, Franklin, Lancaster, Pix, Hilton, Lat, Richardson</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
This supplier is a key player in the collectible card games and board games sector, catering to hobbyists and collectors alike. Their extensive inventory covers various categories, including Magic: The Gathering, Pokémon, Yu-Gi-Oh, and a variety of role-playing games. They offer an impressive selection of booster packs, elite trainer boxes, and specialty items that intrigue gamers and collectors. Additionally, they provide essential supplies such as card sleeves, binders, and storage solutions, prioritizing quality to enhance the gaming experience. Recognizing the growing demand for gaming products, this supplier ensures that their offerings remain competitive and relevant. They are committed to customer satisfaction, with orders shipped only when they meet the minimum requirement, ensuring that clients receive their products efficiently. Industry enthusiasts can find popular brands such as Ultra Pro, Chessex, and Sirius Dice represented in their extensive catalog. For those looking to dive deep into the world of cards and tabletop gaming, this supplier features a range of pre-order options, enabling customers to stay ahead of their favorite games and expansions. They also stock a variety of themed board games, ensuring a diverse selection that appeals to all types of gamers. Whether you are a seasoned collector or new to the gaming scene, this supplier has the tools and resources to support your hobbies. For further inquiries or to explore their full range of products, please visit their website or reach out to them directly.
Fantasy Flight Games, Steve Jackson Games, Chessex, Ultra Pro, Asmodee, Pokemon Company, Sirius Dice
Supplier name
 
Manufacturers
Our story begins in 2016 when Ukidz was a single-brand distributor. Shortly after, we became the largest distributor of UGears Mechanical Models in the U.S. In a quest to reach a wider audience, 2020 led us to exciting partnerships! We expanded our brand offerings to include Pixio, Babai, Matador, Mozabrick, Unit Bricks and Once Kids. Our product lines are versatile and we strive to provide retailers, as well as consumers with unique, and high-quality specialty products from around the world. Ukidz is a dedicated team of professionals ready to provide unparalleled customer to service to all.
Ugears, Pixio, Babai, Mozabrick, Once Kids
Supplier name
 
Wholesalers
This supplier is a leading player in the wholesale distribution sector, particularly focused on popular culture merchandise. With a comprehensive range of products that caters to diverse interests, they specialize in collectibles, action figures, merchandise related to films, video games, and more. Their extensive portfolio includes various types of merchandise such as action figures, statues, busts, plush toys, trading cards, board games, and essential items for fans and collectors alike. They partner with top manufacturers and brands, ensuring their customers have access to the most sought-after licenses and products available in the market. The supplier prides itself on its ability to deliver high-quality products that resonate with enthusiasts of pop culture. With relationships built on trust and quality, they remain the go-to distributor for retailers seeking to provide customers with exciting and diverse entertainment merchandise. This commitment to excellence positions them as a key player in the industry. For additional information about their unique offerings and latest arrivals, interested parties are encouraged to visit their website or contact them directly to discover how they can support your shopping needs.
Hot Toys, Loungefly, Sideshow Collectibles, Funko, Neca, Square Enix, Wizards Of The Coast, Mezco Toyz, Winning Moves, Ultra Pro, Diamond Select Toys, Jada Toys, Dark Horse Comics, Ikon Collectables<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Trick Or Treat Studios</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers
Founded in February 2002, by the brothers Mike and Mark Nielsen, Entertainment Trading has grown very rapidly to become one of the leading independent distributors of interactive entertainment products in the Nordic region. Offering a huge selection of new titles, back catalogue items as well as consoles and accessories has helped catapult Entertainment Trading from a small local business to an industry leader in the region. We offer a "One-Stop Shop" concept in supplying the best games at the best price.- Same day shipping- World wide delivery With our philosophy that no order is too small and no order is too big it has been possible to keep a strong foundation of independent vendors as well as supplying major chains and online shops. We put a big focus on new releases, but also carry a huge back catalogue with more than 4000 different titles - Always have more than 750.000 units in stock.
American Crew, Caudalie, Olaplex, Sylvanian Families, Yonex, Acer, Sodastream, Bosch, Philips, Electrolux, Asus, Sennheiser, Steelseries, Astro, Barbie, Calvin Klein, Clarins, Clinique, Delonghi, Diesel<span class="list-helper-toggle-more-text"> and <a href="#">34 more</a></span><span class="list-helper-more-text d-none">, Disney, Fiskars, Fitbit, Gardena, Lego, Lenovo, Logitech, Marvel, Nerf, Nintendo, Panasonic, Polaroid, Razer, Sony, Tommy Hilfiger, Avengers, Harry Potter, Peppa Pig, Jbl, Berg, Bloomingville, Bruder, Funko Pop!, Game Of Thrones, House Doctor, James Bond, L.o.l., Lord Of The Rings, Magic: The Gathering, Monopoly, Pokémon, Playstation, Ticket To Ride, Xbox</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>

Related products

Tabletop Games
Decreasing
-6.8% Growth
Appeals to buyers as affordable, screen-free entertainment for family gatherings, parties, and gifting. The $14–$30 price band hits common gift budgets and supports multi-unit carts, while broad age and group appeal drives repeat purchases across occasions
Jigsaw Puzzles
Increasing
83% Growth
Buyers seek these for affordable, screen‑free entertainment, family time, and mindfulness, and they’re frequently gifted. Broad appeal across ages and interests, with artwork/themes enabling niche targeting and repeat purchases
Dart Board
Decreasing
-62.6% Growth
Appeals to buyers as an affordable, giftable indoor game for homes and social spaces, with broad interest from casual players to hobbyists. The $27–$105 price band supports entry-level through mid-tier options and lends itself to accessory upsells (e
Robot Kits
Increasing
28.8% Growth
Buyers choose this for the mix of hands-on learning and fun, making it a strong gift and parent-approved purchase. The $22–$66 price range matches common gift budgets and entry-level hobby spend, supporting solid conversion and easy cart-building in an eCommerce store
Puzzle Games
Increasing
27.9% Growth
Broad appeal driven by screen-free entertainment, cognitive challenge, and family-friendly play. Buyers often view these as affordable gifts and quick-add purchases; the $10–$16 price band is budget-friendly and giftable, supporting repeat buys across themes and difficulty levels and appealing to a wide age range
Train Sets
Increasing
6.3% Growth
Broadly appealing as holiday gifts and family activities, these products attract parents buying for kids and hobbyists drawn by nostalgia and display value. The $28–$80 price band supports accessible entry points plus mid-tier options, enabling mix-and-match assortments and repeat purchases via accessories and expansions
Montessori Toys
Decreasing
-5.9% Growth
Strong buyer appeal comes from educational, hands-on, screen-free play for toddlers and preschoolers, with perceived benefits in fine motor skills, problem-solving, and independence. The category is often associated with durable, wooden, minimalist designs that gift well and align with design- and eco-conscious preferences
Chess Board
Increasing
10.7% Growth
Classic, evergreen game with broad appeal across ages and skill levels; popular for gifting, family game nights, and as an entry into strategy gaming. The $21–$59 price range fits common gift budgets and enables clear good/better options, driving conversions without heavy consideration
Game Table
Increasing
25.8% Growth
High holiday gift appeal and at‑home entertainment value drive buyer interest, especially for families and social gatherings. The $80–$243 price range sits in an accessible gifting band while still signaling quality, enabling coverage of both budget and mid‑tier demand
Montessori Learning Toys
Decreasing
-32.1% Growth
Buyer interest is driven by parents and gift‑givers seeking screen‑free, early‑learning, hands‑on play that develops basic skills (fine motor, sorting, problem‑solving). The $12–$23 price point fits impulse and gift purchases, supports bundling and multi‑unit orders, and lowers barrier to trial; optimize listings with clear age guidance and concise benefit bullets to boost conversion and reduce hesitation
Jigsaw
Increasing
69.7% Growth
Broad appeal, giftable price points ($20–$89), and clear use cases make this a reliable AOV builder and cross-sell trigger. Buyers respond to quality, ease-of-use, and recognizable brands, and are often open to add-ons and accessories, enabling simple bundles and upsells
University Games
Decreasing
-72.3% Growth
Appeals to buyers looking for affordable, social entertainment and quick gifts; the $11–$21 price point encourages add-on purchases and impulse buys in carts. Broad appeal across families, students, and casual gamers makes it a reliable traffic driver for eCommerce stores, with easy-to-explain value and frequent group-use occasions
Outdoor Play Furniture
Increasing
112.9% Growth
Appeals to buyers outfitting backyards for at‑home play, offering practical, space‑filling entertainment for families. The $56–$167 price range hits accessible to mid‑ticket budgets, enabling breadth in assortment and straightforward merchandising without heavy customer education
Kids Science Toy
Increasing
33.5% Growth
Appeals to buyers seeking fun, educational, screen‑free activities for kids, making it a reliable gift choice and parent‑approved purchase. The $17–$30 price point sits in a giftable, impulse‑friendly band that encourages add‑ons and bundles; position with clear value cues like STEM learning and hands‑on engagement to improve conversion
Cards Against Humanity
Increasing
229.1% Growth
A well-known adult party card game that drives laughs and social engagement, making it a go-to for game nights, parties, and gifting. Buyers are drawn to its quick setup, replayability, and irreverent humor, often purchasing for gatherings or as humorous gifts/White Elephant
Building Blocks
Decreasing
-17.7% Growth
Open-ended construction sets are a staple for parents and gift‑givers, valued for creativity, STEM learning, and fine‑motor development with screen‑free play. Buyers respond to clear age ranges, piece counts, and durable materials (wood or plastic), and the $21–$36 price band fits common gift budgets and add‑to‑cart impulses
Kids Wooden Puzzle
Decreasing
-7.8% Growth
Appeals to buyers seeking affordable, screen-free, educational play that supports problem-solving and fine motor skills. The $10–$22 price range hits giftable and add‑on targets, attracting parents, grandparents, and classroom buyers looking for simple, durable activities that feel high-value without a premium price
Educational Toy
Increasing
1.6% Growth
Buyer appeal is driven by the learning value (skill-building, enrichment) combined with play, making it a go-to gift for parents, grandparents, and teachers. The $13–$25 price point fits impulse buys and “add to cart” gifting, and works well as a stocking stuffer or low-risk trial item, supporting strong conversion and easy bundling with complementary toys
3d Puzzle
Decreasing
-39.1% Growth
Strong buyer appeal as a hands-on, screen-free challenge with a display-worthy end result. Often purchased as gifts and for family activities, with collectability that encourages repeat orders
Uno Game Card
Increasing
10.9% Growth
Widely recognized, easy-to-learn family/party card game with broad age appeal and strong giftability. The low price point ($9–$17) makes it an effective impulse/add-on item, drives high conversion from search, and ships cheaply due to compact size—attractive for eCommerce store margins and basket-building
Feedback