Board Games Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Affordable, giftable group entertainment priced $13–$27 drives strong interest for family nights, parties, and casual gatherings. Buyers value replayability and social interaction, making it a frequent add-to-cart for holiday gifting and at-home activities; the price point supports impulse purchases and bundling to lift average order value. Demand peaks in December, with buying ramping up through November; with August now, it’s the right time to source and list to be ready by October. Prioritize a balanced assortment across ages and playtime, optimize listings for gifting keywords, and plan promotions leading into the holiday shopping period to capture early buyers and avoid stockouts.
Seasonal Peak month: December
Key details
  • $19
  • $13 - $27
  • High Month December
    Low Month June
Relative Interest
 
Seasonality
High Month Dec
Low Month Jun
Dropship products for Board Games

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Funny Games Oversized Hooded Sweatshirt Women
Funny Games Oversized Hooded Sweatshirt Women
USD $19.3
Retro Handheld Game Console with 16000 Games
Retro Handheld Game Console with 16000 Games
USD $31.55
64G Retro Game Console with 20000 Games
64G Retro Game Console with 20000 Games
USD $14.14
Portable Retro Game Console with 500 Games
Portable Retro Game Console with 500 Games
USD $16.18
Portable Game Console with 6000 Classic Games
Portable Game Console with 6000 Classic Games
USD $8.52
Handheld Game Console with 6000 Retro Games
Handheld Game Console with 6000 Retro Games
USD $9.2
Portable Handheld Game Console with 20000 Games
Portable Handheld Game Console with 20000 Games
USD $23.15
Analog Quartz Chess Clock Timer for Games
Analog Quartz Chess Clock Timer for Games
USD $11.64
Automatic Screen Clicker for Smartphones and Games
Automatic Screen Clicker for Smartphones and Games
USD $2.01
KINHANK 500GB Gaming Console with 110000 Games
KINHANK 500GB Gaming Console with 110000 Games
USD $19.7
Retro Handheld Gaming Console with 500 Games
Retro Handheld Gaming Console with 500 Games
USD $12.7
Multicolour Polyhedral Dice Set for RPG Games
Multicolour Polyhedral Dice Set for RPG Games
USD $0
Top suppliers for “Board Games”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating within the artisanal chess industry, this marketplace is dedicated to the design and manufacture of exquisite chess pieces, sets, and accessories that embody elegance and craftsmanship. The business prides itself on a rich heritage of quality woodworking and attention to detail, ensuring that each product meets the highest standards of artistry and usability. Their extensive product line includes luxury wood chess sets, intricately designed chess pieces made from various materials, and a selection of unique and artistic chess boards. Customization options are also available, allowing customers to personalize items according to their preferences. Each product is crafted with care and passion, making them ideal for both collectors and casual players alike. The business's reputation is enhanced by numerous positive testimonials from satisfied customers, praising the exceptional quality and service. With a focus on creating heirloom-quality chess items, they continue to uphold their commitment to craftsmanship and customer service. For anyone who appreciates the art of chess, exploring their offerings can lead to finding unique pieces that stand out in any collection. They encourage potential clients and enthusiasts to visit their website for a comprehensive view of their products, or to reach out directly for specific inquiries and support.
Not available
Supplier name
 
Wholesalers
This company is a key player in the wholesale sector, dedicated to providing a comprehensive range of chess products. Catering predominantly to retailers, their offerings include chess pieces, sets, boards, and essential equipment, making it a go-to resource for those in the chess market. In addition to traditional wholesale purchases, the company features a convenient blind drop ship program, allowing retailers to efficiently manage inventory and streamline their fulfillment processes. This flexible approach reflects their commitment to meeting the diverse needs of their clients, ensuring that retailers can offer a wide variety of chess products without the hassles of excess stock. For consumers, schools, and clubs seeking competitive pricing on high-quality chess equipment, the company provides volume-based discounts through an accessible retail site. This attention to both wholesale and retail sectors showcases their dedication to promoting chess while supporting the businesses that distribute it. Whether you are a retailer in search of a reliable supplier or a consumer looking for great deals on chess equipment, this company stands ready to assist. To learn more about setting up an account or to explore pricing options, prospective clients are encouraged to visit their website or get in touch directly for further assistance.
Chessbase, Wholesale Chess
Supplier name
 
Manufacturers
The game manufacturing industry has been revolutionizing the creation of board games and game components for over four decades. The company excels in turn-key custom manufacturing, ensuring that each product meets the highest standards of quality and craftsmanship. With a deep understanding of various manufacturing processes and complex assembly requirements, the company delivers products that embody precision and creativity. Their commitment to quality control measures assures that each product is meticulously crafted to meet customer expectations. Project management is a significant strength of the company. Decades of experience in preproduction planning, production scheduling, and logistics enable them to get products manufactured as planned, on schedule, and within budget. Their expertise ensures that every project runs smoothly from inception to completion. Product sourcing is another area where the company excels. Through their Hong Kong office, they have access to a wide network of suppliers overseas, allowing them to find unique products, components, and materials tailored to specific needs. Safety is a top priority for the company. They work directly with several of the world’s most reliable accredited 3rd party labs to ensure that products meet the latest industry safety standards, regardless of distribution territory. Freight forwarding services are also offered, coordinating overseas shipping around the world to ensure products arrive where they need to be, on time. This logistics coordination can make or break a product release, and the company’s expertise in this area is unmatched. For more information, visit the website or contact directly.
Bananagrams
Supplier name
 
Manufacturers
The toys and games industry is dedicated to offering a diverse variety of items that cater to the interests of children, families, and avid collectors alike. From engaging board games and intricate puzzles to collectible figures and creative kits, this supplier ensures a comprehensive selection that suits every preference and age group. We pride ourselves on delivering high-quality products, enabling countless hours of fun and imaginative play. With a focus on both classic and modern offerings, customers can find timeless games alongside the latest trending items that bring innovation to playtime. For a detailed understanding of our offerings and to discover the perfect items to enrich your gaming and play experience, please visit our website or reach out directly to our customer service team.
Hasbro, Ravensburger, Usaopoly, Lego, Pokemon, Robotime, Funko Pop, Tradeopia
Supplier name
 
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds. The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market. With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs. Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing. For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Ambosstoys, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
 
Wholesalers
Southern Hobby Distribution, LLC. was founded in 1991 with one simple goal: become our customers’ greatest asset by delivering top quality products, unmatched customer service, and the most knowledgeable sales staff in the hobby industry. Our dedication to service is founded on building relationships with our customers and understanding their individual needs. By hiring salesmen who are passionate about the industry, we are able to provide service that is unique to you and your store. Our sales experts know what it takes to make your store shine, because we take the time not just to build an account base, but to build relationships. We’re proud of our service, and we’re also proud to have relationships with nearly every major manufacturer of Sports Cards, Gaming Products, Supplies, and Pop Culture and Entertainment Merchandise. This makes us a true one-stop shopping experience for all of our customers’ needs. By that same merit, we have also teamed with industry leading manufacturers to bring you in-store programs and organized play designed to drive more consumers to your door.
Bandai, Pokemon, Star Wars, Final Fantasy, Magic The Gathering, Dungeons & Dragons, Beckett, Ultra Pro, Critical Role, Yugioh
Supplier name
 
Manufacturers
Within the printing industry, this organization has established itself as a leading provider of high-quality printed materials with a strong emphasis on products for children and education. Founded in 1992, the business operates from a spacious factory in Pinghu City, Zhejiang, China, boasting a modern setup and a workforce of over 350 skilled professionals. With a commitment to excellence, the company is well-equipped with advanced machinery sourced from Germany, Japan, and Italy, ensuring efficient production capabilities. The supplier is particularly known for its extensive range of products including children’s books, coloring books, educational flash cards, and various types of stickers. As a recognized entity in the domestic market, they hold an impressive reputation as a national printing demonstration enterprise. They maintain strategic partnerships with numerous sectors including banks, tax authorities, and insurance companies, showcasing their trustworthiness and reliability. In addition to their high-quality offerings, the organization prioritizes environmental and operational standards, holding certifications such as ISO9001 and ISO14001. Their commitment to customer service is reflected in their dedicated sales teams, including skilled designers in their Shanghai office. For those interested in a vast selection of paper printing solutions or custom projects tailored to specific needs, this supplier invites potential clients to discover more. Additional information is readily available on their website, or inquiries can be made directly to their professional team.
Not available
Supplier name
 
Manufacturers
Operating within the dynamic toy manufacturing industry, this supplier is recognized for its commitment to quality and customer care. With over 20 years of experience, they have built a solid reputation as a reliable partner for custom toy and board game production. The company excels in creating diverse toy solutions, leveraging advanced manufacturing capabilities to meet various client specifications. From custom plush toys to unique vinyl figures, their extensive range of products caters to a wide audience, ensuring innovative designs that stand out in the marketplace. Moreover, the supplier has collaborated with numerous clients, showcasing their ability to undertake large-scale projects while maintaining high standards. Their featured projects include interactive and competitive games that engage users in thoughtful play, demonstrating their creativity and industry knowledge. With a Western-oriented team based in Shanghai, they are adept at navigating international markets, exporting to over 30 countries, and providing tailored solutions that align with both quality and cost considerations. They ensure all products meet rigorous certification standards, enhancing their appeal to major retailers and entertainment brands. This supplier is dedicated to guiding clients from initial concept to final product delivery, providing expert advice and comprehensive support throughout the manufacturing process. For more insights into their services or to discuss specific requirements, prospective clients are encouraged to visit their website or contact them directly.
Not available
Supplier name
 
Manufacturers
Operating within the game manufacturing industry, this company specializes in the creation and production of custom dice and board games. With extensive experience in printing, cutting, injection molding, and packaging, they offer end-to-end solutions tailored to meet specific client requirements. The company prides itself on delivering high-quality, customized game pieces made from a variety of materials such as wood, resin, and acrylic. Whether it's a single dice or a complete board game set, they ensure precision and excellence at every stage of production. Their service process begins with a free quotation, followed by sample approval, production, and thorough inspection. Clients can monitor the process through video checks or factory visits, ensuring complete satisfaction with the final product. Additionally, they offer flexible delivery options to suit different budgets and requirements, ensuring timely and efficient shipping. Committed to quality, the company provides a guarantee for defect-free products and real-time shipping tracking for customer convenience. They encourage potential and existing customers to reach out for detailed information and personalized assistance with their game manufacturing projects. For more details, please visit the website or contact them directly.
Topimprint
Supplier name
 
Manufacturers
Operating within the chess products industry, this supplier specializes in offering a wide array of cutting-edge and sustainable solutions to enhance the chess-playing experience. With an unwavering commitment to quality, they cater to players at all levels, from beginners to seasoned professionals. Their product line includes advanced chess clocks designed for various game formats, ensuring players have the timing tools they need to perform at their best. Additionally, the supplier provides innovative e-boards and electronic chess pieces that integrate technology seamlessly into the traditional game, allowing for new ways to engage with chess. With a mission to support the global development of chess, they collaborate with FIDE and national chess federations, providing essential tools for live broadcasting and catering to players with unique needs, such as blind players. Their dedication extends to non-profit organizations and national chess events, offering special deals to foster the growth of the sport. For chess clubs, federations, and individual enthusiasts, the supplier remains a trusted partner, ensuring that chess remains an exciting, competitive, and accessible sport. To learn more about their products and offerings, please visit the website or contact directly for further details.
Not available

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