Buyers choose this category to secure firearms, prevent unauthorized access (especially around children), and deter theft, making it a practical, responsibility-driven purchase. Typical selling prices cluster at $75–$190, aligning with compact and budget-friendly options; emphasize lock reliability, quick-access options, and the ability to mount/anchor to increase perceived value and conversion
Decreasing
-121.9%
Growth
Small, low-to-mid price smart lighting control that appeals to buyers upgrading to remote/scheduled lighting, energy-conscious shoppers, and holiday gift buyers. Listed price band $18–$34 makes it an attractive add-on or standalone purchase with decent margin potential and easy cross-sell with bulbs, hubs, or home-improvement categories
Decreasing
-108.6%
Growth
Keyless door locks appeal to buyers seeking convenient, modern security without the hassle of physical keys, making them attractive across homeowners, landlords, rental hosts, and small businesses. The $50–$120 price range sits in an accessible sweet spot for security upgrades and replacements, supporting steady demand and straightforward positioning around convenience, safety, and quick installation
High-velocity, need-based purchase appealing to buyers seeking peace of mind, theft deterrence, and remote monitoring of homes and small businesses. Typical price points of $40–$186 allow good coverage from entry to mid-tier budgets, with common purchase patterns including multi-unit setups (front door, backyard, garage) and accessory add-ons
Low-ticket home-accessory priced around $10–$28 that attracts buyers looking for easy upgrades, replacements or simple convenience/security improvements. Strong impulse-buy profile and easy to cross-sell with entryway, home-security, or smart-home items on an eCommerce store
Strong buyer interest comes from protecting homes and property, deterrence, and real-time alerts—appealing to both renters and homeowners. The $140–$340 price band sits in a mid-ticket sweet spot for eCommerce, enabling compelling bundle offers and limited-time promos without deep margin risk
High-resolution security cameras sell in a $45–$250 range and attract buyers for clearer imaging, improved monitoring and deterrence, and straightforward replacement/upgrades for home or small-business security. Price tiers enable entry-level impulse buys and higher-margin advanced models, so include a mix of SKUs to capture budget shoppers and buyers seeking premium features
High-demand smart home/security item as buyers prioritize delivery monitoring and entryway awareness. Core value props: real-time video, motion alerts, and two-way talk via mobile app—useful for deterring porch theft and communicating with visitors
Strong buyer demand centers on affordable home-entry security and delivery monitoring. It solves common concerns like porch theft and visitor verification, making it a practical everyday purchase and a giftable item
Appeals to buyers seeking low-cost, no-fuss entry-level security for homes, apartments, dorms, and small offices. Quick DIY setup and portability suit renters and travelers; the $13–$30 price point supports impulse buys and add-ons in an eCommerce store
Safety-driven purchase for detecting combustible gas leaks in homes, rentals, RVs, and small businesses; buyers value simple operation, clear alarms, and dependable performance. Priced $23–$84, it spans entry to mid-tier budgets and can lift basket size within home safety and DIY assortments; strong reviews and fast shipping materially influence conversion
Strong, persistent demand driven by buyers seeking deterrence and peace of mind for homes and small offices, with broad appeal across homeowners, renters, and new movers. Typical price range of $50–$200 enables clear good/better/best positioning and bundling opportunities (e
Strong, year-round demand driven by buyers’ desire to protect homes and small businesses, monitor deliveries, and deter theft. The $36–$166 price band covers entry-level through mid-tier options, supporting a range of listings that convert across budgets and help capture add-on purchases
Strong buyer appeal driven by affordable home-security upgrade, remote visitor management, and package-theft deterrence. Buyers typically expect app alerts, motion detection, and two-way talk, making this an easy value story at $45–$139 across entry to mid-tier budgets with strong giftability
High-velocity personal safety item that offers non-lethal deterrence and peace of mind for students, commuters, runners, and night-shift workers. Compact sizing and the $13–$24 price point support impulse buys and gifting; periodic replacement due to expiration also drives repeat demand
A compact Bluetooth item tracker that helps buyers locate misplaced keys, wallets, and bags via a smartphone app. Everyday utility and peace of mind drive steady interest, while the $7–$27 price point supports impulse buys, gifting, and multi-unit orders for households
Broad, steady demand driven by safety and property monitoring needs. Buyers want deterrence against break-ins and package theft and the reassurance of remote check-ins while away
Buyers look for an affordable, easy-access way to secure cash, jewelry, passports, and other small valuables at home or in small offices, making this a steady, trust-driven purchase. The $48–$120 price range covers entry to mid-tier options, broadening reach and enabling competitive positioning without heavy education; familiar keypad convenience and compact sizing support straightforward merchandising
Appeals to buyers seeking convenient, app-based control of in-ground sprinklers with automated schedules and weather-aware adjustments that help reduce water usage and bills. Fits the smart home trend and solves a common pain point (overwatering/forgetting schedules), broadening appeal to homeowners upgrading outdoor systems
Essential home safety devices (primarily smoke and carbon monoxide alarms) with steady, needs-based demand driven by new move-ins, renovations, and routine replacements. Buyers value reliability and peace of mind, making this a low-friction, replenishment-friendly add to an eCommerce store