Appeals to buyers seeking low-cost, no-fuss entry-level security for homes, apartments, dorms, and small offices. Quick DIY setup and portability suit renters and travelers; the $13–$30 price point supports impulse buys and add-ons in an eCommerce store
Buyers choose this for clearer image detail than 1080p at an accessible price, improving identification and peace of mind for home and small-business monitoring. Common expectations include motion alerts, night vision, and mobile viewing; 5MP resolution strengthens post-incident clarity
Decreasing
-124.2%
Growth
DIY wireless alarm kit that meets buyers’ need for quick, affordable home security without professional installation. Portable for renters and scalable for larger homes, it has broad appeal
Buyers buy this product primarily for home security, package monitoring and smart‑home convenience; it's often marketed as a theft deterrent and easy upgrade for renters/homeowners who want remote video, motion alerts and integration with existing smart ecosystems. Typical price points sit between $26 and $110, making it accessible for impulse gift buys and repeat upgrades; that range supports varied margin strategies (low‑end commodity SKUs and higher‑margin feature models)
Decreasing
-108.6%
Growth
Keyless door locks appeal to buyers seeking convenient, modern security without the hassle of physical keys, making them attractive across homeowners, landlords, rental hosts, and small businesses. The $50–$120 price range sits in an accessible sweet spot for security upgrades and replacements, supporting steady demand and straightforward positioning around convenience, safety, and quick installation
Broad, practical appeal drives demand: buyers use these to add remote control and scheduling to lamps and small appliances, enable voice control, and trial smart-home convenience at a low entry cost. At a $18–$29 price point, they convert well on deal traffic, are giftable, and work in multi-room bundles; reliability, easy setup, and clear compatibility claims are key to reduce returns and boost reviews
Strong buyer demand centers on affordable home-entry security and delivery monitoring. It solves common concerns like porch theft and visitor verification, making it a practical everyday purchase and a giftable item
Decreasing
-121.9%
Growth
Small, low-to-mid price smart lighting control that appeals to buyers upgrading to remote/scheduled lighting, energy-conscious shoppers, and holiday gift buyers. Listed price band $18–$34 makes it an attractive add-on or standalone purchase with decent margin potential and easy cross-sell with bulbs, hubs, or home-improvement categories
Buyers are drawn to compact, discreet monitoring options that offer basic security at an accessible $30–$50 price point, making this a low-friction, high-volume add to cart. Typical demand spans home and small-office monitoring and travel scenarios, with repeat purchases common for multi-room coverage
Strong, evergreen demand driven by buyers seeking home safety, package-theft deterrence, and remote monitoring. Broad appeal across budgets with a typical selling range of $32–$140 supports good assortment depth (entry to mid-tier) and easy price-tiering
A programmable temperature control device buyers choose for energy savings, improved comfort and simple replacement or upgrades of older units. Typical purchase drivers are utility-bill reduction and convenience (scheduling/automation), making it easy to upsell mid- to higher-priced SKUs
Strong, year-round demand driven by buyers’ desire to protect homes and small businesses, monitor deliveries, and deter theft. The $36–$166 price band covers entry-level through mid-tier options, supporting a range of listings that convert across budgets and help capture add-on purchases
Essential, need-based security hardware with steady baseline demand, driven by replacements, upgrades, and post-move installs. Broad appeal across residential buyers and property managers, and a reachable price band ($15–$80) supports both budget and mid-tier options, making it easy to bundle and upsell within home-improvement and hardware assortments
Broad, evergreen demand driven by buyers seeking affordable security upgrades and a classic, durable look. Commonly used for replacements and renovations, appealing to homeowners, landlords, and DIY buyers who value corrosion resistance and perceived sturdiness
Strong buyer appeal driven by affordable home-security upgrade, remote visitor management, and package-theft deterrence. Buyers typically expect app alerts, motion detection, and two-way talk, making this an easy value story at $45–$139 across entry to mid-tier budgets with strong giftability
Broad, steady demand driven by safety and property monitoring needs. Buyers want deterrence against break-ins and package theft and the reassurance of remote check-ins while away
Strong buyer interest is driven by broad appeal, giftability, and upgrade cycles, with peak deal-seeking around Black Friday/Cyber Monday. The $33–$486 range spans entry to mid-tier price points, enabling add-on sales (cables, mounts, protection plans) and affordable gifting while supporting higher AOV through bundles
A compact voice-assistant smart speaker that buyers use for hands‑free music, information, timers, and control of compatible smart‑home devices. It’s an easy, low‑cost gateway into smart home and a popular tech gift with broad household appeal
Strong, persistent demand driven by buyers seeking deterrence and peace of mind for homes and small offices, with broad appeal across homeowners, renters, and new movers. Typical price range of $50–$200 enables clear good/better/best positioning and bundling opportunities (e
High-velocity personal safety item that offers non-lethal deterrence and peace of mind for students, commuters, runners, and night-shift workers. Compact sizing and the $13–$24 price point support impulse buys and gifting; periodic replacement due to expiration also drives repeat demand