Appeals to buyers who need reliable visibility in low‑light conditions for home monitoring and peace of mind. The $37–$90 price range sits in an accessible, high‑conversion band; position around clarity and dependability
Strong buyer demand centers on affordable home-entry security and delivery monitoring. It solves common concerns like porch theft and visitor verification, making it a practical everyday purchase and a giftable item
Appeals to buyers upgrading bathrooms/vanities with connected convenience and sleek aesthetics; typical draws include integrated lighting, touch/voice controls, and at-a-glance info that improves daily grooming and self-care routines. The $76–$176 price band sits in an accessible gift/upgrade range, supporting broad appeal and upsells across home, beauty, and tech accessories, while adding a modern, premium feel to an eCommerce store’s assortment
Decreasing
-108.6%
Growth
Keyless door locks appeal to buyers seeking convenient, modern security without the hassle of physical keys, making them attractive across homeowners, landlords, rental hosts, and small businesses. The $50–$120 price range sits in an accessible sweet spot for security upgrades and replacements, supporting steady demand and straightforward positioning around convenience, safety, and quick installation
Buyers choose this for clearer image detail than 1080p at an accessible price, improving identification and peace of mind for home and small-business monitoring. Common expectations include motion alerts, night vision, and mobile viewing; 5MP resolution strengthens post-incident clarity
Strong, steady buyer interest is driven by affordable home and small-business security, easy setup, and real-time remote monitoring via mobile apps. Shoppers typically compare resolution, night vision, motion alerts, and storage options, making clear feature tiering and concise comparison content key to conversion
Strong buyer interest comes from protecting homes and property, deterrence, and real-time alerts—appealing to both renters and homeowners. The $140–$340 price band sits in a mid-ticket sweet spot for eCommerce, enabling compelling bundle offers and limited-time promos without deep margin risk
Everyday utility item that helps buyers quickly locate misplaced keys. Compact and straightforward, it solves a common pain point with broad appeal
Strong, persistent demand driven by buyers seeking deterrence and peace of mind for homes and small offices, with broad appeal across homeowners, renters, and new movers. Typical price range of $50–$200 enables clear good/better/best positioning and bundling opportunities (e
Steady, utility-driven demand across home, travel, and outdoor security use cases makes this a reliable basket-builder and add-on. The $9–$30 price band supports entry-level through higher-security variants, enabling good assortment depth without heavy capital
Decreasing
-121.9%
Growth
Small, low-to-mid price smart lighting control that appeals to buyers upgrading to remote/scheduled lighting, energy-conscious shoppers, and holiday gift buyers. Listed price band $18–$34 makes it an attractive add-on or standalone purchase with decent margin potential and easy cross-sell with bulbs, hubs, or home-improvement categories
Compact voice-controlled smart speaker with built-in virtual assistant, music streaming, and smart-home integration — typically attractive to buyers as an affordable entry point to voice assistants and home automation, and as a popular gift. Low price point and broad appeal make it easy to bundle with accessories or other seasonal items to increase average order value
Buyers are drawn to these products for practical protection and peace of mind, making them a need-driven purchase with broad appeal across homeowners, renters, and small offices. The $20–$80 price range is accessible, encouraging entry-level purchases and potential multi-unit orders in an eCommerce store
Strong buyer appeal for home and small business security, package-theft deterrence, and remote monitoring; purchases often include multiple units. The $35–$120 range hits entry to mid-tier budgets, supporting solid conversion and opportunities for bundles and add-ons
Demand is driven by buyers seeking convenience, energy savings, and basic home security/automation, with strong gift appeal. The $28–$100 price band supports entry-level impulse purchases and higher-ticket upgrades, making bundles and add-ons viable
Buyers choose this category to secure firearms, prevent unauthorized access (especially around children), and deter theft, making it a practical, responsibility-driven purchase. Typical selling prices cluster at $75–$190, aligning with compact and budget-friendly options; emphasize lock reliability, quick-access options, and the ability to mount/anchor to increase perceived value and conversion
High-velocity personal safety item that offers non-lethal deterrence and peace of mind for students, commuters, runners, and night-shift workers. Compact sizing and the $13–$24 price point support impulse buys and gifting; periodic replacement due to expiration also drives repeat demand
Buyers choose this item for discreet, portable security and basic monitoring at a low commitment price point. It sits in an accessible $26–$37 range, supports impulse buys and gifting, and complements broader home-security assortments without heavy support needs
Appeals to buyers seeking convenient, app-based control of in-ground sprinklers with automated schedules and weather-aware adjustments that help reduce water usage and bills. Fits the smart home trend and solves a common pain point (overwatering/forgetting schedules), broadening appeal to homeowners upgrading outdoor systems
Buyers want round‑the‑clock monitoring with clear visibility in low light to deter theft, verify incidents, and keep an eye on entrances, driveways, and storefronts. Broad relevance across homeowners, renters, landlords, and small businesses, plus straightforward setup and remote viewing, make it a high‑intent purchase with natural cross‑sells like memory cards, mounts, and warning decals