Licensed Merchandise Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Officially branded products tied to popular franchises attract fans, collectors, and gift buyers who value authenticity and recognizable IP. With a typical selling price around $200, they can lift average order value and support premium positioning, especially for giftable or display-worthy items.
Seasonal high is November, driven by holiday gifting and Black Friday/Cyber Monday demand. With it currently being August, sourcing and onboarding should start now so listings are live by late September/October; prioritize verified suppliers and clear “official” branding to build trust, reduce returns, and capture Q4 traffic.
Seasonal
Peak month: November
Product details
Key details
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$200
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$200 - $200
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High Month November
Low Month June
Dropship products for Licensed Merchandise
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Formula1 F1 T-shirt For Men Lewis Hamilton Merchandise Official Licensed Racing Gear T-Shirts Fan Gifts with Exclusive Design
USD $9.03
Mouse RazerPurgatory Viper Standard Edition 6400DPI Wired Gaming Mouse Brand Merchandise Birthday Gift Graduation Gift Wholesale
USD $7.26
Korean Game - Gi-Hun 456 - Collectable Figure - Gift Idea - Official Merchandise - for Kids & Adults - TV Fans - Model Figure
USD $2.27
25Pcs Price Tag Holder Transparent Merchandise Display Clips Name Tag Clips Swivel Price Clips for Supermarkets Supply Store
USD $12.46
Monkey Tshirts Lc Waikiki Monkey Merchandise T Shirt Graphic Cotton Tee Shirt Mens Short Sleeves Beach Tshirt Camisas
USD $12.12
Nwt Yu Gi Oh Yugioh T Shirt Jersey Box Lunch Official Licensed Anime Men's Children's T-Shirt Outdoor Football Exercise Training
USD $7.53
MC Game Pig Light With Sound Officially Licensed Handheld Night Light And Fun Toy For Kids Room Decor Gift For Gamers
USD $7.48
Official Licensed Ozzy Osbourne Angel Wings Graphic T-Shirt Heavy Metal Sabbath Band Tee Black Short Sleeve Casual Shirt for Men
USD $9.06
100Pcs PVC Slot Hole Adhesive Hang Tabs Hook Merchandise Package Box Bag Hangers Peghooks Display For Store Retail Display
USD $3.71
1Pc Cartoon Makeup Bag Cosmetic Bag for Women, Cute Travel Makeup Organizer Merchandise Large Capacity Cosmetic Bag for Women G
USD $3.33
Hawthorn Hawks Fang Raptor Metal Wall Art - Vintage Tin Sign, Official Team Merchandise, for Man Cave, Bar, Cafe, Garage Decor
USD $5.31
MC Game Cute Fox Night Light Soft Orange Glow Officially Licensed Decor And Desk Lamp For Gaming Room Or Kids And Tween Bedroom
USD $19.2
Top suppliers for “Licensed Merchandise”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating in the promotional products and marketing merchandise sector, this company excels in providing personalized solutions tailored to meet the diverse needs of corporate clients worldwide. Their comprehensive services encompass everything from initial concept design to the final manufacturing stage, ensuring that every product meets the highest standards of quality and effectiveness.
The team of skilled product designers collaborates closely with merchandisers to create innovative marketing merchandise that maximizes brand exposure. By skillfully integrating low-cost sourcing with superior manufacturing solutions, the company remains at the forefront of the industry, ensuring that brands receive standout promotional items.
Specializing in an array of products, they focus on designing items that not only serve practical functions but also enhance the overall branding experience. Their product offerings include sustainable marketing solutions, promotional gifts, and custom designs that are particularly popular in various sectors such as sports, healthcare, and technology.
With a strong commitment to quality control and excellent logistics, the company facilitates a seamless transition of products from conception to market. Brands looking to amplify their promotional efforts and enhance their market presence will find a reliable partner in this organization.
To explore their extensive range of products and services or for tailored marketing strategies, please visit their website or contact them directly for more information.
Not available
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Supplier name
Wholesalers
This supplier operates within the licensed merchandise industry, offering an extensive selection of products that appeal to fans of popular culture and collectibles. Their catalog spans various categories including apparel, stationery, homeware, and unique accessories, ensuring they cater to a wide customer base with diverse tastes.
With a keen focus on providing high-quality and officially licensed merchandise, this supplier aims to enhance customer experiences through well-crafted products. They are known for their commitment to engaging with popular franchises and character themes, providing a range of items that resonate with a passionate audience.
This supplier continually updates their inventory with the latest releases, keeping their offerings fresh and exciting. They understand the importance of sustainability, featuring eco-friendly options such as stylish tote bags that align with evolving consumer preferences.
Dedicated to customer satisfaction, this supplier supports retailers in stocking products that excite and inspire. Their expert team is always ready to assist in selecting the right products to meet market demand.
For businesses seeking to stock unique and trendy merchandise, this supplier is an ideal partner in the licensed merchandise sector. They invite potential clients to explore their extensive product offerings and connect with their team for further details. For more information, kindly visit their website or contact them directly.
Star Wars, Minecraft, Toy Story, Black Sabbath, Gabby's Dollhouse, Care Bears
Supplier name
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages.
Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers.
The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors.
Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
My Little Pony
Supplier name
Wholesalers
This company is a prominent player in the pop culture retail industry, specializing in a diverse array of licensed and non-licensed merchandise. Their extensive product lineup includes apparel, accessories, collectibles, and home goods, each thoughtfully curated to resonate with fans of various franchises and interests.
The retailer is committed to civic engagement, working alongside Feeding America® to provide meals through local food banks for every ten dollars spent by customers. This initiative not only fosters a sense of community but also connects consumers to a larger cause, making every purchase meaningful.
Their physical and online presence allows for a seamless shopping experience, catering to the needs of pop culture enthusiasts across various demographics. With a dedicated approach to both product offerings and community engagement, this retailer continues to forge strong connections with its customers.
For those seeking unique gifts, fashionable apparel, or novelty items reflective of beloved franchises, they offer a wide selection that is both engaging and inclusive. For more information about their products, initiatives, and offers, potential customers can visit the website or reach out directly with inquiries.
Loungefly, Tokidoki, Bandai, Disney, Funko, Calico Critters, Boxlunch
Supplier name
Wholesalers, Manufacturers
Engaging in the dynamic sports and automotive accessories industry, this supplier has established itself as a premier provider of licensed merchandise. With a comprehensive product lineup ranging from car mats to outdoor mats, the business caters to dedicated fans across various sports leagues, including NFL, NHL, MLB, and NCAA.
The supplier's commitment to quality ensures that every item is crafted with attention to detail, appealing to both avid sports enthusiasts and casual fans. Products like collectible mats and decals not only serve functional purposes but also highlight team loyalty and display pride in favorite sports franchises.
With offerings that include automotive accessories and home decor, the supplier creates an inclusive shopping experience for all customers. The extensive catalog encompasses items suitable for homes, cars, and outdoor events, effectively merging sports fandom with lifestyle needs.
As a trusted name in the market, this supplier emphasizes customer satisfaction and provides personalized service, ensuring a seamless shopping experience. Whether commemorating a championship or simply showcasing team pride, customers can find unique items tailored to their interests.
For more information about the diverse selection of products and to stay updated on new offerings, interested individuals are encouraged to visit the website or reach out directly through the provided contact options.
Nfl, Mlb, Nhl, Collegiate
Supplier name
Dropshippers
The business operates in the sports marketing and licensing industry, providing comprehensive solutions designed to elevate brand recognition and customer engagement. By curating unique product assortments and leveraging significant moments in sports history, they drive targeted marketing campaigns to attract both current and new clientele.
The organization's flagship initiative centers around ‘The Goal of The Century’—a pivotal moment in Canadian sports. This campaign employs supported advertising, social media integration, and a blend of product development to create memorable experiences for sports fans. Through a wide array of licensed sporting apparel, accessories, jerseys, and memorabilia sourced from major sports leagues, they cater to a diverse clientele, including national retail chains and e-commerce platforms.
As a full-service drop-ship provider, they boast an extensive inventory with over 12,000 SKUs, allowing businesses to seamlessly broaden their product offerings with licensed sporting goods. The company’s in-house product availability enables swift ordering processes, enhancing service efficiency for clients.
In addition to their product offerings, they assist organizations in hosting unique events, providing tailored solutions that enrich client experiences. To learn more about this innovative business and explore potential collaborations, interested parties are encouraged to visit the website or contact them directly for further inquiries.
Not available
Supplier name
Wholesalers
This supplier is a leading player in the wholesale distribution sector, particularly focused on popular culture merchandise. With a comprehensive range of products that caters to diverse interests, they specialize in collectibles, action figures, merchandise related to films, video games, and more.
Their extensive portfolio includes various types of merchandise such as action figures, statues, busts, plush toys, trading cards, board games, and essential items for fans and collectors alike. They partner with top manufacturers and brands, ensuring their customers have access to the most sought-after licenses and products available in the market.
The supplier prides itself on its ability to deliver high-quality products that resonate with enthusiasts of pop culture. With relationships built on trust and quality, they remain the go-to distributor for retailers seeking to provide customers with exciting and diverse entertainment merchandise. This commitment to excellence positions them as a key player in the industry.
For additional information about their unique offerings and latest arrivals, interested parties are encouraged to visit their website or contact them directly to discover how they can support your shopping needs.
Hot Toys, Loungefly, Sideshow Collectibles, Funko, Neca, Square Enix, Wizards Of The Coast, Mezco Toyz, Winning Moves, Ultra Pro, Diamond Select Toys, Jada Toys, Dark Horse Comics, Ikon Collectables<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Trick Or Treat Studios</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
Operating within the wholesale closeout industry, this company has established itself as a key player in providing a vast selection of merchandise, catering to various market segments. For over 20 years, they have delivered quality closeout products that include licensed sports merchandise from MLB, NFL, NCAA, NHL, NBA, and NASCAR, along with a wide array of general goods.
The business prides itself on continuously sourcing new value and wholesale merchandise, which appeals to a broad customer base that encompasses team shops, fundraising initiatives, convenience stores, and online sellers. Their product offerings are not limited to sports gear; they also include apparel, electronics, home goods, toys, and seasonal items.
This established supplier is committed to bringing fresh products to their clientele daily and has developed strong relationships with various retail channels, including flea markets and big-box stores. They actively seek to acquire overstock, closeouts, and liquidation products, ensuring that their inventory reflects current market trends and demands.
With a focus on name brand closeout merchandise, they operate efficiently by fulfilling orders typically within 48 hours while maintaining competitive shipping rates. Clients seeking quality wholesale sourced items will find valuable options here. For more details about their offerings, visit their website or reach out directly for a more personalized inquiry.
Nfl, Ncaa, Mlb, Nba, Nascar, Nhl
Supplier name
Wholesalers
Operating in the gaming and merchandising sector, this wholesaler specializes in providing a diverse selection of licensed products to retailers and businesses. Their extensive inventory includes board games, card games, comic figures, and various merchandise from popular franchises, catering to a wide array of interests and fandoms.
With a strong commitment to quality, they offer products from renowned manufacturers, ensuring that customers receive only the best in collectibles and entertainment. The wholesaler also provides a dropshipping service, allowing businesses to sell products without the need for inventory management. This convenient option is particularly beneficial for online retailers looking to expand their offerings without the upfront costs associated with stocking merchandise.
Additionally, the company’s user-friendly platform makes it easy for businesses to browse through their catalog and place orders. They cater to stores and enterprises, prioritizing B2B relationships to foster growth in the gaming and collectibles market. Customers can expect excellent service, reliable shipping, and competitive pricing.
For those interested in exploring the vast product range or learning more about their services, the website provides comprehensive information. Business inquiries can also be directed through the provided contact channels for personalized assistance.
Hasbro, Bandai, Square Enix, Noble Collection, Kraken, Clementoni, Cartamundi, Devir, Archon Studio, Imagiland, Last Level
Related products
Blu-ray
Decreasing
-7.3%
Growth
Physical HD movie discs attract buyers seeking higher video/audio quality than most streaming, permanent ownership, and collectible value; they’re also a frequent gift choice. Typical selling prices of $21–$59 position them as mid-ticket entertainment with steady pull from new releases and enduring favorites
Japanese Anime
Decreasing
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Fandom-driven demand, collectibility, and gift appeal make this a reliable traffic and conversion driver. The $13–$20 price band fits impulse buys, add‑on items, and bundles to lift AOV, with variety across series/characters encouraging repeat purchases and frequent SKU refreshes
Dvds
Decreasing
-5%
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Appeals to buyers seeking tangible ownership, giftable entertainment, and collectible editions, including audiences that prefer offline viewing or bonus content not found on streaming. Typical price points of $10–$25 encourage impulse purchases and bundling; items are lightweight, easy to ship, and generally low-risk for returns or support
Disney Dvd
Decreasing
-3.3%
Growth
Strong brand recognition, family-friendly content, and nostalgia drive steady demand, with buyers seeking titles for collections, kids’ rewatchability, and gifting. The $10–$17 price band supports impulse buys and multi-unit orders, making it suitable for bundles that lift AOV and for promotions without heavy discounting
Green Screen
Increasing
55%
Growth
Chroma key backdrops are bought by buyers who want professional-looking video, streaming, and photography without a dedicated studio. They appeal to content creators, remote workers, educators, and gamers for clean background removal and virtual sets
Licensed Products
Increasing
22%
Growth
Officially licensed, brand-backed items attract buyers seeking authentic, recognizable IP they trust, making them strong gift and fandom purchases. The $17–$35 price band fits impulse buys and basket-builders, helping drive add-ons and multi-unit orders across styles and franchises
One Piece
Increasing
334.4%
Growth
Globally recognized franchise with a large, loyal fanbase; buyers seek branded merchandise for self-expression, gifts, and collecting. The $15–$29 price range sits in the impulse/giftable band, enabling high-velocity sales and repeat purchases while keeping price sensitivity and return risk low
