Life Jacket Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
Reliable, safety-driven purchase for boating, kayaking, fishing, and paddleboarding; often legally required on vessels, which keeps demand steady and predictable. Appeals to families and outdoor enthusiasts, with repeat purchases driven by kids outgrowing sizes and replacements due to wear. Typical selling price sits at $31–$65, with clear segmentation by size (youth/adult) and style (foam vs. inflatable), making assortment planning straightforward.
Seasonality peaks in July; optimal stock-in is May–June. With August just past peak, demand remains from late-summer trips and last-minute buyers, but tapering begins—favor light replenishment and tactical promos to sell through slower variants. Capture remaining seasonal sales now and use learnings to plan earlier for next year’s pre-peak window.
Seasonal
Peak month: July

Product details
Key details
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$45
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$31 - $65
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High Month JulyLow Month February
Dropship products for Life Jacket
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Waterproof Life Jacket Signal Light Locator
USD $27.09

Waterproof Life Jacket Signal Locator Light
USD $29.42

30g Lithium Life Vest Light Conspicuous Attract Light Lamp Life Jacket Light For Life Vest Outdoor Adult Children Life-saving
USD $7.22

Portable Waterproof Life Jacket Locator Signal Light
USD $18.19

B29C-Life Jacket Light Locator Life Saving Signal Light Energy-Efficient Waterproof Portable
USD $27.84

Baby Floating Arm Sleeve Life Jacket for Kids
USD $6.65

Baby Float Arm Sleeve Life Jacket for Kids
USD $8.3

B03B-LED Life Jacket Light Locator Life Saving Signal Light Energy-Efficient Waterproof Portable
USD $26.45

ABSQ-LED Life Jacket Light Locator Life Saving Signal Light Energy-Efficient Waterproof Portable
USD $26.2

LED Lithium Seawater Self-Lighting Light Life Jacket Light JHYD-I 30g Plastic Life-saving Adult Children Outdoor For Life Vest
USD $7.78

LED Lithium Seawater Self-Lighting Light Life Jacket Light JHYD-I 30g Plastic Life-saving Adult Children Outdoor For Life Vest
USD $6.73

LED Seawater Activated Life Jacket Light Self Lighting Safety Vest Accessory Waterproof Plastic for Adult Child Survival Gear
USD $6.5
Top suppliers for “Life Jacket”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
Operating within the marine safety industry, this specialist provides a comprehensive selection of life jackets along with expert servicing. Focused on ensuring safe boating practices, they offer a wide array of inflatable life jackets suitable for adults, children, and infants.
With life jacket servicing kiosks located along the NSW South Coast—from Wollongong to Eden—they are dedicated to extending their reach and providing convenience for customers. These kiosks not only offer servicing but also permit drop-off and pick-up, making it easy for boaters to maintain their equipment.
The organization is an accredited inspection service and certification center, handling servicing for most life jacket brands, along with accessories such as Dan Buoys and recreational life rafts. Their core mission is to promote proper life jacket maintenance and bolster public safety awareness.
Additionally, they emphasize a user-friendly online shop that showcases a variety of high-quality life jackets from trusted brands. Customers can conveniently purchase items with competitive shipping rates, or contact the supportive staff directly for inquiries or assistance.
As experts in marine safety, they advocate for regular servicing as a crucial practice to ensure that all life jackets and safety devices function correctly when needed most. For more insights into their offerings and services, potential customers are encouraged to explore the website or get in touch directly for any further information.
Sussed Marine
Supplier name
Wholesalers
Operating within the children's outdoor sports gear industry, this supplier specializes in providing high-quality swimming products tailored specifically for kids. Their extensive product range emphasizes safety, comfort, and style, ensuring that children can enjoy water activities while feeling secure and confident.
Key offerings include a variety of swim vests, life jackets, swim goggles, and other essential water sports gear. The supplier's swim goggles are designed to offer clarity and durability, making them a top choice for active children. Furthermore, their life jackets feature innovative designs suitable for various age groups and weight ranges, promoting safe swimming experiences.
In addition to their commitment to product excellence, the supplier prioritizes quality assurance by rigorously testing each item to meet safety standards. This meticulous attention to detail showcases their dedication to customer satisfaction and peace of mind.
The supplier encourages customers to explore their latest arrivals, featuring exciting new products that blend functionality and fun for kids. By joining their community, customers receive access to exclusive discounts and timely updates on product launches.
Not Available
Supplier name
Manufacturers
Specializing in the pet products sector, this supplier provides an extensive range of quality items aimed at enhancing the lives of pets and their owners. With a focus on comfort and durability, their product offerings include beds, collars, leashes, and various accessories suitable for both dogs and cats.
What distinguishes this supplier from competitors is their dedication to sustainable practices and innovative designs that cater to the needs of pet owners while ensuring the well-being of pets. Their products are crafted with the utmost care, often utilizing recycled materials, reflecting their commitment to environmental responsibility.
Additionally, this supplier offers styles suited for every season, ensuring pets stay comfortable year-round. They also prioritize customer satisfaction, providing excellent support and a seamless shopping experience. Regular promotions and new arrivals keep the collection fresh and trendy, making it easy for pet lovers to find fashionable and functional items.
For those looking to enhance their pet's lifestyle, this supplier’s quality collection is worth a look. Interested parties are encouraged to visit their website for more details or to contact them directly with inquiries.
Pendleton, Shinola, Carolina Pet Co
Supplier name
Wholesalers, Manufacturers
This supplier is a key player in the marine and boating industry, providing an extensive selection of high-quality products that cater to the diverse needs of boaters. Their offerings include essential equipment for anchoring, docking, electrical systems, safety gear, and much more, ensuring that boat enthusiasts have access to everything they need to enhance their time on the water.
With a focus on quality and reliability, this supplier partners with well-known brands to deliver innovative solutions for both recreational and commercial boaters. Their commitment to customer satisfaction is evident in their knowledgeable staff and responsive service, making them a trusted source for marine supplies.
From anchoring accessories to advanced electrical systems, their extensive catalog encompasses all aspects of marine life, ensuring that customers can find precisely what they need. Whether you're a seasoned sailor or a first-time boater, their range of products is designed to meet the various demands of marine environments, ensuring safety and performance.
Exploring their offerings provides opportunities for boaters to upgrade their equipment, maintain their vessels, and ensure a safe and enjoyable experience on the water. For more information about their products and services, please visit their website or contact them directly.
Harken, Raymarine, Garmin, Attwood, Jabsco, Seahawk, Mustang Survival, Perko, Acri Electronics, Ancor, Northsails, Marine Fuel Cell
Supplier name
Manufacturers
Operating in the pet product industry, this company is dedicated to creating high-quality gear for dogs that allows for safe and enjoyable outdoor adventures. With a focus on durability and functionality, their products are designed to support active lifestyles, ensuring that dogs and their owners can explore the great outdoors together.
The supplier emphasizes innovation in their offerings, which include specialized items like harnesses, life jackets, and outdoor apparel tailored for canines. Committed to quality, they utilize advanced materials and manufacturing processes to deliver products that withstand rigorous use in various environments. Their attention to detail ensures that each item not only meets the practical needs of dog owners but also contributes to the comfort and safety of canine companions.
Moreover, their dedication to environmental sustainability is evident in their approach to product development and operations. They actively seek to create a positive impact on the planet while also providing exceptional gear for pets. The supplier's passion for connecting pets and their owners to nature is evident in their diverse range of offerings, which cater to different activities and challenges faced by dog owners.
For those seeking reliable gear that enhances outdoor adventures with dogs, this supplier stands out as a trusted choice. To learn more about their innovative offerings, please visit their website or feel free to reach out directly for further inquiries.
Ruffwear
Supplier name
Manufacturers
This supplier operates in the pet products industry, dedicated to providing a wide range of quality items for dogs and cats. Their diverse offerings cater to various needs, including apparel, accessories, and toys, ensuring pets enjoy both style and comfort.
With a focus on craftsmanship, they prioritize using high-quality materials to create products that stand the test of time. Their collections include fashionable clothing items and functional accessories designed to enhance the pet-owner experience.
By collaborating with innovative designers, the supplier stays on the cutting edge of pet trends, ensuring their product lines remain fresh and appealing to consumers.
Moreover, the commitment to sustainability and responsible sourcing reflects their dedication to the environment and the wellbeing of pets. Customers can explore unique, stylish items that not only cater to their pets' needs but also align with modern aesthetics.
The supplier believes in building a strong community among pet lovers and continuously engages with their audience through updates on new products and themes. Whether seeking something functional or fashion-forward, this supplier offers something for every pet. For inquiries or to explore their full range, more information is available on their website or by direct contact.
Wondercide, Wagwear, Fluff & Tuff, Buddy Belts, Doggie Design, Knotty Pawz, The Foggy Dog, Project Hive, Gold Paw, Bay Dog, Cote A Cote, Little Beast, Cozy Dog, Final Sale, Finfare Pet Foods, Oomaloo<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Lammwolf Collective</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
This supplier is a prominent player in the marine supplies industry, dedicated to providing boaters with an extensive selection of high-quality products. With a legacy of over 45 years, it has built a reputation for exceptional service and reliability, catering to the unique needs of both novice and seasoned boaters.
Their diverse inventory includes everything from outboard engine components and marine electronics to safety equipment and accessories. Recognizing the varied requirements of boat owners, this company stands out by delivering expert advice and personalized service to ensure that customers can find the right parts and gear for their vessels.
In addition to a wide array of products, they pride themselves on competitive pricing and fast shipping, with distribution centers situated across the U.S. This guarantees that deliveries are prompt, allowing customers to spend more time enjoying their water activities and less time waiting for supplies. Plus, loyalty rewards and customer-focused policies further enhance the buying experience.
With an emphasis on quality, commitment, and delivery efficiency, this supplier ultimately embodies the spirit of boating, making it a trusted resource for all marine enthusiasts. For more information about their offerings and services, please visit the website or get in touch directly for assistance.
Evinrude, Mercury, Yamaha, Mercruiser, Westland, Taylor Made, Solas, Johnson, Volvo, O'brien, Y Marca
Supplier name
Wholesalers
Operating within the outdoor leisure sector, this supplier specializes in providing a comprehensive array of high-quality products tailored for enthusiasts of fishing and other recreational activities. Their offerings include an impressive selection of fishing equipment from rods and reels to various tackle accessories designed for both novice and experienced anglers. Each item is crafted to enhance the outdoor experience, ensuring that customers have everything they need for a successful outing.
In addition to fishing gear, the supplier also presents a range of leisure products including outdoor cooking and smoking equipment, suitable for those who enjoy culinary adventures in nature. This expansive catalog is complemented by outdoor accessories, designed to meet the needs of campers, boaters, and outdoor lovers alike.
With a commitment to quality and customer satisfaction, this supplier prides itself on fostering enjoyable outdoor experiences. Whether you're looking to cast your line, set up camp, or simply enjoy a day in the wilderness, this supplier's diverse product range is designed to cater to all outdoor enthusiasts.
To discover more about their extensive product offerings and how they can enhance your adventures, visit their website or get in touch directly.
Not available
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety.
With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience.
Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle.
Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses.
To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
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