Life Jacket Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
Reliable, safety-driven purchase for boating, kayaking, fishing, and paddleboarding; often legally required on vessels, which keeps demand steady and predictable. Appeals to families and outdoor enthusiasts, with repeat purchases driven by kids outgrowing sizes and replacements due to wear. Typical selling price sits at $31–$65, with clear segmentation by size (youth/adult) and style (foam vs. inflatable), making assortment planning straightforward.
Seasonality peaks in July; optimal stock-in is May–June. With August just past peak, demand remains from late-summer trips and last-minute buyers, but tapering begins—favor light replenishment and tactical promos to sell through slower variants. Capture remaining seasonal sales now and use learnings to plan earlier for next year’s pre-peak window.
Seasonal
Peak month: July
Product details
Key details
-
$45
-
$31 - $65
-
High Month July
Low Month February
Dropship products for Life Jacket
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Life Jacket”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers, Manufacturers
Operating within the marine safety industry, this specialist provides a comprehensive selection of life jackets along with expert servicing. Focused on ensuring safe boating practices, they offer a wide array of inflatable life jackets suitable for adults, children, and infants.
With life jacket servicing kiosks located along the NSW South Coast—from Wollongong to Eden—they are dedicated to extending their reach and providing convenience for customers. These kiosks not only offer servicing but also permit drop-off and pick-up, making it easy for boaters to maintain their equipment.
The organization is an accredited inspection service and certification center, handling servicing for most life jacket brands, along with accessories such as Dan Buoys and recreational life rafts. Their core mission is to promote proper life jacket maintenance and bolster public safety awareness.
Additionally, they emphasize a user-friendly online shop that showcases a variety of high-quality life jackets from trusted brands. Customers can conveniently purchase items with competitive shipping rates, or contact the supportive staff directly for inquiries or assistance.
As experts in marine safety, they advocate for regular servicing as a crucial practice to ensure that all life jackets and safety devices function correctly when needed most. For more insights into their offerings and services, potential customers are encouraged to explore the website or get in touch directly for any further information.
Sussed Marine
Supplier name
Manufacturers
In the competitive landscape of the packaging materials industry, this company stands out as a leading provider in Dubai and the wider Middle East. Established in 2010, it has built a reputation for delivering exceptional products and services that cater to various packaging needs.
Offering an extensive portfolio of high-quality packaging materials, their product range includes stretch film, bubble wraps, adhesive tapes, corrugated rolls, and protective solutions. This focus on quality ensures that clients can rely on their materials to protect valuable stock during transportation and shipping, providing tangible value for money.
The company's commitment to client satisfaction has positioned it as a prominent exporter, supplier, and distributor of packaging supplies in the region. With bespoke services tailored to meet specific requirements, they aim to forge lasting partnerships with their clients, assisting them in navigating their packaging challenges.
Moreover, they prioritize premium quality in all their offerings. By utilizing top-grade raw materials, they guarantee not only durability and strength but also compliance with the highest industry standards. The well-trained and welcoming staff are always ready to assist in selecting the best packaging accessories, ensuring that customers find the most suitable solutions for their industrial purposes.
For those looking to discover more about their wide array of products and services, an invitation to visit their website or reach out directly will open the door to a comprehensive range of packaging solutions designed to fit varying budget and need requirements.
Not available
Supplier name
Manufacturers
Specializing in the pet products sector, this supplier provides an extensive range of quality items aimed at enhancing the lives of pets and their owners. With a focus on comfort and durability, their product offerings include beds, collars, leashes, and various accessories suitable for both dogs and cats.
What distinguishes this supplier from competitors is their dedication to sustainable practices and innovative designs that cater to the needs of pet owners while ensuring the well-being of pets. Their products are crafted with the utmost care, often utilizing recycled materials, reflecting their commitment to environmental responsibility.
Additionally, this supplier offers styles suited for every season, ensuring pets stay comfortable year-round. They also prioritize customer satisfaction, providing excellent support and a seamless shopping experience. Regular promotions and new arrivals keep the collection fresh and trendy, making it easy for pet lovers to find fashionable and functional items.
For those looking to enhance their pet's lifestyle, this supplier’s quality collection is worth a look. Interested parties are encouraged to visit their website for more details or to contact them directly with inquiries.
Pendleton, Shinola, Carolina Pet Co
Supplier name
Manufacturers
Operating in the pet product industry, this company is dedicated to creating high-quality gear for dogs that allows for safe and enjoyable outdoor adventures. With a focus on durability and functionality, their products are designed to support active lifestyles, ensuring that dogs and their owners can explore the great outdoors together.
The supplier emphasizes innovation in their offerings, which include specialized items like harnesses, life jackets, and outdoor apparel tailored for canines. Committed to quality, they utilize advanced materials and manufacturing processes to deliver products that withstand rigorous use in various environments. Their attention to detail ensures that each item not only meets the practical needs of dog owners but also contributes to the comfort and safety of canine companions.
Moreover, their dedication to environmental sustainability is evident in their approach to product development and operations. They actively seek to create a positive impact on the planet while also providing exceptional gear for pets. The supplier's passion for connecting pets and their owners to nature is evident in their diverse range of offerings, which cater to different activities and challenges faced by dog owners.
For those seeking reliable gear that enhances outdoor adventures with dogs, this supplier stands out as a trusted choice. To learn more about their innovative offerings, please visit their website or feel free to reach out directly for further inquiries.
Ruffwear
Supplier name
Manufacturers
This supplier operates in the pet products industry, dedicated to providing a wide range of quality items for dogs and cats. Their diverse offerings cater to various needs, including apparel, accessories, and toys, ensuring pets enjoy both style and comfort.
With a focus on craftsmanship, they prioritize using high-quality materials to create products that stand the test of time. Their collections include fashionable clothing items and functional accessories designed to enhance the pet-owner experience.
By collaborating with innovative designers, the supplier stays on the cutting edge of pet trends, ensuring their product lines remain fresh and appealing to consumers.
Moreover, the commitment to sustainability and responsible sourcing reflects their dedication to the environment and the wellbeing of pets. Customers can explore unique, stylish items that not only cater to their pets' needs but also align with modern aesthetics.
The supplier believes in building a strong community among pet lovers and continuously engages with their audience through updates on new products and themes. Whether seeking something functional or fashion-forward, this supplier offers something for every pet. For inquiries or to explore their full range, more information is available on their website or by direct contact.
Wondercide, Wagwear, Fluff & Tuff, Buddy Belts, Doggie Design, Knotty Pawz, The Foggy Dog, Project Hive, Gold Paw, Bay Dog, Cote A Cote, Little Beast, Cozy Dog, Final Sale, Finfare Pet Foods, Oomaloo<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Lammwolf Collective</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
This supplier is a prominent player in the marine supplies industry, dedicated to providing boaters with an extensive selection of high-quality products. With a legacy of over 45 years, it has built a reputation for exceptional service and reliability, catering to the unique needs of both novice and seasoned boaters.
Their diverse inventory includes everything from outboard engine components and marine electronics to safety equipment and accessories. Recognizing the varied requirements of boat owners, this company stands out by delivering expert advice and personalized service to ensure that customers can find the right parts and gear for their vessels.
In addition to a wide array of products, they pride themselves on competitive pricing and fast shipping, with distribution centers situated across the U.S. This guarantees that deliveries are prompt, allowing customers to spend more time enjoying their water activities and less time waiting for supplies. Plus, loyalty rewards and customer-focused policies further enhance the buying experience.
With an emphasis on quality, commitment, and delivery efficiency, this supplier ultimately embodies the spirit of boating, making it a trusted resource for all marine enthusiasts. For more information about their offerings and services, please visit the website or get in touch directly for assistance.
Evinrude, Mercury, Yamaha, Mercruiser, Westland, Taylor Made, Solas, Johnson, Volvo, O'brien, Y Marca
Supplier name
Manufacturers
Operating in the outdoor and recreational equipment industry, this supplier has committed over 30 years to manufacturing and distributing top-notch river gear. They understand the needs of passionate boaters, ensuring a comprehensive range of products tailored for river activities, including rafts, kayaks, frames, and safety equipment.
The team consists of experienced staff who are not only knowledgeable but also passionate about boating, allowing them to offer expert advice and support to customers. Their offerings include everything from standard and custom frames to pumps, paddles, and essential safety gear, serving both recreational users and commercial entities.
In addition to their extensive product line, they prioritize customer experience, seen through their responsive services like free shipping on orders over $50. This dedication fosters a strong relationship with their customer base, encouraging both novice and seasoned boaters to explore the waters with confidence.
To discover the full range of products or to seek professional guidance, individuals are invited to visit their website or reach out directly for assistance. With a commitment to quality and customer satisfaction, this supplier is a trusted choice for all river-related equipment needs.
Aire, Hyside, Rocky Mountain Rafts
Supplier name
Wholesalers
Operating within the outdoor leisure sector, this supplier specializes in providing a comprehensive array of high-quality products tailored for enthusiasts of fishing and other recreational activities. Their offerings include an impressive selection of fishing equipment from rods and reels to various tackle accessories designed for both novice and experienced anglers. Each item is crafted to enhance the outdoor experience, ensuring that customers have everything they need for a successful outing.
In addition to fishing gear, the supplier also presents a range of leisure products including outdoor cooking and smoking equipment, suitable for those who enjoy culinary adventures in nature. This expansive catalog is complemented by outdoor accessories, designed to meet the needs of campers, boaters, and outdoor lovers alike.
With a commitment to quality and customer satisfaction, this supplier prides itself on fostering enjoyable outdoor experiences. Whether you're looking to cast your line, set up camp, or simply enjoy a day in the wilderness, this supplier's diverse product range is designed to cater to all outdoor enthusiasts.
To discover more about their extensive product offerings and how they can enhance your adventures, visit their website or get in touch directly.
Not available
Supplier name
Manufacturers
Operating in the accessories manufacturing industry, this company has established itself as a leader in producing precision components for various sectors including baby products, pet products, outdoor sports, and garments. Founded in 2020 and located in Zhongshan City, Guangdong Province, China, the company boasts a plant area of 18,000 square meters. With 15 years of experience inherited from its predecessor, the organization prides itself on unmatched manufacturing capabilities and innovative product designs. The company’s portfolio includes side release buckles, hooks, D-rings, triglides, ladder locks, rubber logos, strap adjusters, feet pads, luggage feet, shoulder pads, handles, cord stoppers, and zipper pullers. Each product exemplifies the highest standards of quality and durability, making them ideal for a range of applications. Committed to continuous improvement, the company regularly participates in international exhibitions, including the Shanghai CBME Children Baby Maternity Expo and the Russia International Hunting Supplies Professional Exhibition. Recent initiatives include the introduction of luminous plastic buckles for pet collars and a focus on enhancing fire safety protocols within their facilities. Their diverse marketing network spans India, the United States, Brazil, Pakistan, Nigeria, Bangladesh, Russia, Mexico, Japan, the Philippines, Ethiopia, Egypt, Vietnam, Germany, France, and Italy. For detailed inquiries and further information, visit the website or contact them directly.
Kjm
Supplier name
Manufacturers
Operating in the search and rescue sector, this supplier has been dedicated to providing exceptional rescue, safety, and survival equipment for over 43 years. They cater to the needs of various professionals in both the maritime and aviation industries, ensuring that the equipment meets rigorous demands.
The company's extensive client base includes all branches of the US Military, foreign military forces, as well as police and fire departments worldwide. Additionally, they serve both international and domestic civilian helicopter operators and rescue agencies, illustrating their broad expertise and reliability in life-critical situations.
A leading provider of personal protective equipment like US Coast Guard-approved life jackets, the supplier also specializes in technical helicopter rescue devices, such as strops and litters. Their commitment to quality ensures that they maintain an extensive inventory, allowing for prompt fulfillment of customer requirements.
With unique design and manufacturing capabilities, the supplier also distributes equipment from prominent manufacturers in the industry. They continually seek ways to improve product functionality through innovation, previously pioneering advancements in LED technology within the strobe light market.
The core manufacturing competencies include items such as rescue harnesses, inflatable life vests, various special aviation and marine hardware, and specialty electronics. Their continuous innovation and application of new technologies have positioned them as the leading supplier to demanding military and professional customers. For further inquiries or details, visit their website or contact them directly.
Not available
Related products
Above Ground Pool
Increasing
1732.1%
Growth
Strong buyer appeal as a cost-effective backyard swimming option that installs quickly, offers seasonal family recreation, and avoids permanent construction. The $80–$699 range supports a tiered assortment from entry to larger formats, with clear upsell paths (covers, pumps/filters, ladders, ground cloths, maintenance kits, floats) to lift AOV and repeat purchases
Inflatable Boat
Increasing
247.1%
Growth
Appeals to buyers seeking affordable, portable watercraft for lakes and calm rivers, family recreation, and entry-level fishing. Easy transport and storage lower the barrier vs rigid hulls, broadening reach
Air Pump
Increasing
10.7%
Growth
Buyers need this for inflating sports balls, bike tires, pool floats, and air mattresses, making it a practical staple and frequent replacement/backup. At $16–$46, it fits impulse and add-on price points and supports bundling; strong cross-sell with bikes, outdoor/camping, pool, travel, and sports equipment
Inflatable Pools
Increasing
1638.6%
Growth
Buyer interest is driven by affordable at‑home cooling and backyard play during warm months, especially for families. The $35–$67 price point supports impulse purchases and broad accessibility, while easy setup and storage make it an appealing seasonal add for an eCommerce store
Toddler Pool
Increasing
269.6%
Growth
Appeals to buyers as an affordable, easy way to keep young kids cool and entertained outdoors in warm weather; the $21–$48 price point supports impulse purchases and gifting by parents, grandparents, and caregivers. Strong add-on potential (e
Kayak
Increasing
31.2%
Growth
Strong buyer appeal comes from warm-weather recreation and fitness use, with interest spanning casual day outings to hobbyist use like fishing. The wide price band ($29–$628) supports good AOV and margin opportunities, plus natural accessory attach (paddles, PFDs, dry bags, roof mounts)
Inflatable Pool Toys
Increasing
230.9%
Growth
Appeals to buyers as affordable, fun, family-oriented summer add-ons and party essentials, often purchased on impulse in the $16–$29 range and frequently bought in multiples. Lightweight and compact for shipping and fulfillment, with broad style variety that supports merchandising and upsells, making them easy to feature in seasonal collections and gift guides
Dry Bag
Increasing
10.8%
Growth
Waterproof gear protection for beach, boating, kayaking, and camping makes this a practical, low-friction add-on in an eCommerce store. The $10–$30 price point supports impulse buys and bundles, broad buyer appeal across outdoor and travel use cases, and simple logistics (compact, lightweight, low return risk)
Board Shorts
Increasing
128.3%
Growth
Warm-weather staple with broad appeal for beach, pool, and travel. Buyers value comfort, quick-dry fabric, and casual styling; patterns and colors encourage repeat purchases
Boat Accessories
Increasing
89.9%
Growth
These items appeal because buyers purchase them for maintenance, safety upgrades, repairs or personalization; the low-ticket price point ($15–$38) makes them accessible impulse or add-on purchases and easy to bundle with larger orders, supporting higher conversion and frequent repeat buys.
Seasonal demand peaks in July; sellers should ready inventory and promotions a couple months prior (May–June)
Pool Cleaner
Increasing
237.4%
Growth
High-intent, maintenance-driven purchase with clear utility: buyers want faster, easier pool upkeep and consistent water clarity. Wide price band ($40–$490) supports tiered assortment from basic to premium, with strong AOV potential and upsell paths on accessories/parts
Cold Plunge Chiller
Increasing
590.3%
Growth
Refrigerated immersion unit for cold-water therapy with a typical retail price of $299–$700. Buyers are motivated by recovery, athletic performance, wellness and at-home spa trends, so it converts as a mid/high-ticket wellness add-on that appeals to athletes, biohackers and spa/home buyers — useful to list alongside fitness, recovery and home wellness products in your eCommerce store
Inflatable Hot Tub
Increasing
118%
Growth
Strong buyer appeal comes from affordability versus hard-sided spas, quick setup, and portability that suits renters and small outdoor spaces. It delivers at-home relaxation and social use without permanent installation, with price points spanning $70–$630 to cover budget to feature-rich options
Water Slide
Increasing
308.9%
Growth
Strong summer demand driven by buyers seeking backyard entertainment and heat relief makes this a high-velocity seasonal item. Broad price coverage ($46–$400) attracts entry-level shoppers while enabling upsell into premium models, boosting AOV and margin
Kite
Decreasing
-6.5%
Growth
Appeals to buyers seeking affordable outdoor fun and family activities; the $13–$17 price point supports impulse buys, gifts, and multi-unit purchases across designs and sizes. Lightweight and compact makes it cheap to ship and easy to stock, and it lends itself to visual merchandising and bundling with accessories (line, winders, tails) to lift AOV
Paddle
Increasing
84.4%
Growth
Strong summer appeal with a July demand peak driven by outdoor and travel season; buyers look for affordable, durable options for casual use and quick replacements. The $15–$40 price band supports high-velocity, giftable SKUs with low barrier to purchase; emphasize comfort, durability, and beginner-friendly features to capture broad interest and reduce returns
Swim Goggles
Decreasing
-27.4%
Growth
Low-ticket swim accessory typically retailed at $12–$20. Buyers purchase for fitness, lessons, recreational pool use and replacements, making it attractive as an impulse or add-on item for parents, regular swimmers and travelers
Swimming Gear
Increasing
43.1%
Growth
Broad summer demand is driven by recreation, lessons, and vacations, and the $14–$28 price point makes these items easy add-ons that lift AOV and convert seasonal traffic. Buyers often replace lost or worn items and purchase multiples for families, supporting repeat orders
Pool Supplies
Increasing
759.8%
Growth
Essential, repeat-purchase items that buyers need to keep pools clean, safe, and usable. Many are consumables or replacements, which supports subscriptions and strong re-order rates, with accessible pricing ($18–$70) and bundling potential to lift AOV (e
Wakeboard
Increasing
354.6%
Growth
Strong summer recreation demand makes this a high-intent purchase for lake and boating trips; buyers span beginners upgrading from rentals to enthusiasts replacing gear. The $180–$420 price range supports healthy AOV and margin potential, and the item merchandises well with lifestyle imagery and sizing guidance
