Maternity Wear Market Trends, Forecast & Insights [2025]

Last updated Dec 15, 2025
Buyers seek comfort-first pieces that adapt to changing bodies—soft, breathable, stretchy fabrics, adjustable waistbands, and nursing-friendly access. The $16–$31 price band suits affordable essentials (e.g., leggings, tops, dresses), encouraging multi-item carts; repeat purchases across trimesters and early postpartum sustain demand. Clear size guidance, inclusive sizing, and forgiving cuts help lift conversion and minimize fit-related returns. Seasonal high is July; ramp inventory and marketing by May–June. In August you’re just past peak—expect demand to normalize; keep core SKUs in stock, clear summer-heavy styles, and schedule replenishment earlier for next cycle. In your eCommerce store, highlight fabric comfort and fit visuals, bundle basics to raise AOV, and cross-sell nursing-friendly pieces to extend LTV.
About the product
Maternity wear is a specialized clothing category designed to accommodate the changing bodies of expectant mothers, offering stylish and comfortable options throughout pregnancy. This product class includes a range of items such as tops, bottoms, dresses, and activewear, tailored to provide both functionality and fashion for buyers seeking to maintain their personal style during this transitional period.
Key details
  • $24
  • $16 - $31
Relative Interest
 
Seasonality
High Month Jul
Low Month Feb
Dropship products for Maternity Wear

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more

Top suppliers for “Maternity Wear”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating within the fashion manufacturing sector, this supplier excels in high-quality clothing production across a diverse range of apparel. They provide full-service capabilities, ensuring that clients—from startups to established brands—receive personalized support tailored to their unique needs. Committed to sustainability and ethical practices, the supplier employs eco-friendly materials and implements green distribution logistics. Their vertically integrated approach allows for faster turnaround times while maintaining the highest quality standards. This dedication to innovation reflects in their ability to quickly adapt to fast fashion trends without compromising quality. Their extensive experience covers areas such as clothing development, pattern making, fabric sourcing, and textile finishing. They offer comprehensive services including garment dying, screen printing, embroidery, and packaging, making it simple for brands to create and expand their clothing lines. Clients benefit from a collaborative developmental consultation process, wherein experienced representatives assist in planning collections and sourcing options. By promoting brand enhancement and cost-effectiveness, they help clients position their products effectively in the market, driving increased sales and brand awareness. Whether you are launching a new brand or looking to improve an existing line, this supplier’s expertise can be an invaluable asset. Interested parties are encouraged to learn more about how their high-quality USA manufacturing services can enhance their brand. For further information, visit the website or contact them directly.
Not available
Supplier name
 
Dropshippers
SMITH DISTRIBUTORS provides over 60,000 quality products from around the globe at competitive prices. Website catalogs offer a comprehensive selection of gift ideas and product categories. We regularly update our site with new items every week, allowing you to explore and discover a wide range of products. Additionally, we offer drop shipping services free of charge. Whether you aim to sell on eBay or Amazon, establish a general online presence, or specialize in catalog sales, flea markets, or retail outlets, we have the inventory to meet your needs. There is a requirement for expensive stock or complex online systems – we handle it for you. Our catalog highlights the distinction between "Suggested Retail Prices" and "Wholesale," featuring a range from 30% to 40%. For access to exclusive wholesale pricing, please visit our website. We have supported thousands of individuals in generating profits through drop shipping, offering a platform that provides an extensive range of drop ship products at authentic wholesale prices. Interested in learning more?
Unbranded, GIBSON HOME, MegaChef, Brentwood, OSTER, Elama, Sculpey, Master Series, Better Chef, Korkmaz, Strict Leather, GIBSON ELITE, Gibson, Casio, Funko, SUMMIT COLLECTION, BEFREE SOUND, Frisky, MR. COFFEE<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Optimus</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
As an esteemed player in the vinyls industry, this supplier specializes in providing a wide spectrum of vinyl films and wraps that meet the demands of various markets. They boast a product line-up that includes automotive vinyls with matte, gloss, and ultra-gloss finishes, innovative carbon fiber variations, and specialized films like headlight tints and paint protection films. Their architectural selections feature realistic textures such as wood grain, marble, stone, and suede, meeting both aesthetic and practical needs for any refurbishing project. Their dedication to innovation is reflected in their unique offerings such as the COLORFUSION® series and glow-in-the-dark vinyls. They also supply complementary products such as heat transfer materials, sign and craft tools, and wrapping care products. The contribution to the industry is further enhanced with special adhesive technologies and air-release liners that promote durability and ease of application. The supplier prides itself on customer satisfaction, offering free shipping on qualifying orders, a money-back guarantee, and exceptional warranties. They collaborate with renowned experts to provide educational resources, ensuring clients have support at every step of their vinyl wrapping journey. Should you seek to explore the veritable palette of vinyl films or require assistance with your selection, their professional team is available to enhance your experience with their expertise.
Colorfusion, Ultra-Gloss, Vvivid, Ckwraps, Air-Tint, Ultimate Tints, Patternless, Specialty Films, Barricade Ppf
Supplier name
 
Wholesalers
Operating within the children's apparel industry, this supplier specializes in providing a wide selection of fashionable and functional clothing for babies, toddlers, and mothers. Their extensive inventory caters to various styles and occasions, ensuring that customers can find the perfect outfit for every need, from casual to special events. The product range includes everything from rompers and dresses to essential accessories, such as headbands and socks. With a keen understanding of the market, this supplier emphasizes quality and comfort in all their offerings, appealing to modern parents who prioritize both style and practicality. Additionally, they provide options for wholesale purchases, making it ideal for retailers looking to expand their children’s apparel line. As a reliable source of trendy children’s clothing, they support businesses with efficient service and a seamless purchasing process. Whether you're shopping for everyday wear or special occasion outfits, this supplier has excellent choices for both boys and girls. The collection also includes maternity wear, further solidifying their commitment to supporting families from pregnancy through early childhood. For more information or to explore the complete product range, customers are invited to visit their website or contact them directly. Their dedicated team is ready to assist with any inquiries, ensuring a smooth shopping experience.
Not available
Supplier name
 
Manufacturers
Operating within the activewear sector, this supplier is a key player in the customization of sports apparel and comfortable everyday clothing. Since its inception in 2013, it has established a reputation for delivering high-quality garments tailored to meet diverse client specifications. The supplier boasts a comprehensive range of products, including seamless garments, sportswear, shapewear, and maternity wear. Their innovative approach to design encompasses advanced fabric technology that offers breathability, moisture-wicking properties, and optimal comfort for all wearers. With its extensive experience in material research and development, the company emphasizes the importance of customer satisfaction through meticulous crafting and attention to detail throughout the production process. Their commitment to quality is reflected in rigorous inspections from fabric selection to final packaging. Additionally, they engage in global partnerships and frequently showcase their offerings at various international exhibitions. This not only reinforces their dedication to observing fashion trends but also facilitates collaborative innovation with peers and customers alike. Their established supply chain system ensures reliability and efficiency, making them a trusted choice for businesses seeking customized garment solutions. For those interested in learning more about their unique offerings and services, they encourage potential clients to visit their website for a comprehensive overview or to get in touch directly for tailored support.
Not available
Supplier name
 
Wholesalers
Operating in the women's fashion sector, this supplier is a leading destination for contemporary plus-size clothing tailored to fit curves in UK sizes 14-40. The brand focuses on providing fashionable, stylish options that enhance confidence and self-expression for women of all shapes and sizes. Their diverse catalog includes an array of clothing items such as tops, dresses, swimwear, knitwear, and activewear, all carefully designed to ensure a comfortable, flattering fit. The supplier also prioritizes inclusivity, offering supportive maternity wear and lingerie that celebrates and accommodates curves. This commitment to variety extends to seasonal collections that encompass everything from glam occasionwear to practical everyday basics. Additionally, the supplier prides itself on exclusive brand ranges, including a Limited Collection aimed at breaking boundaries in fashion, as well as elegant pieces from Yours London. Shoppers can explore wide-fitting shoes across multiple styles, ensuring that comfort and style go hand-in-hand. For those looking for extra guidance, the supplier provides a size chart to help customers find their perfect fit and offers useful fashion inspiration and styling tips through their social channels and blog. Discover trendy plus-size fashion that fits beautifully by visiting their website or reaching out directly for assistance.
Bump It Up Maternity, Limited Collection, Yours London
Supplier name
 
Manufacturers
Operating in the textile manufacturing and promotional products sector, this company has distinguished itself through a wide array of offerings, including customizable clothing and sublimation materials. Since its establishment, it has built a reputation for quality, catering to various client needs with a diverse product range. The manufacturer's key products include men's hoodies, corporate gifts, sublimation mugs, and heat press machines, among others. These items are tailored for businesses looking for branding solutions and high-quality items for promotional events. As a dedicated exporter and manufacturer, they focus on producing goods that meet international standards while providing excellent customer service. In addition to clothing and mugs, they offer an extensive catalog of sublimation blank products and heat transfer machines, positioning themselves as a comprehensive supplier for sublimation needs. This versatility appeals to both small enterprises and larger corporations seeking quality and reliability. With a dedicated team and a client-centric approach, this supplier is poised to meet the challenges of the evolving marketplace. For anyone looking to explore unique and customizable products, they invite you to learn more by visiting their website or contacting them directly for tailored solutions.
Not available
Supplier name
 
Wholesalers
This supplier operates in the bicycle accessories and parts distribution industry, specializing in a wide variety of products tailored for both professional and personal cyclists. With over 50 years of experience, the brand has established a solid reputation by sourcing high-quality bicycle components from the UK, Europe, and Asia. It prides itself on its comprehensive product range that includes items such as tyres, tubes, chains, and various accessories essential for cycling enthusiasts. The supplier is dedicated to supporting independent bicycle shops across the UK, ensuring they have access to the latest and most reliable products in the market. By combining industry knowledge with a customer-focused approach, it has effectively catered to the specific needs of retailers seeking to enhance their offerings. The company is now pleased to accept orders from the public, widening its customer base while maintaining a commitment to quality and service. For more detailed information about its offerings or to place an order, potential clients are encouraged to visit the website or reach out through direct contact. This engagement allows for tailored communication, helping customers make informed decisions regarding their purchases.
Kenda, Shimano, Ventura, Oxford, Schwalbe, Mitas, Velo, Sturmey Archer, Rubena, M-Wave, Promax, Fullstop, Gaadi, Beto, Adie, Bellelli, Cyclo, Fibrax, Impac, Neco, Sunrace, Taya, Weldtite
Supplier name
 
Manufacturers
Operating within the sustainable clothing industry, this supplier has established itself as a leader in ethical apparel manufacturing since its inception in 2005. Recognized as a Star Export House by the Government of India, the company is committed to sustainability and responsible production practices. With a robust infrastructure that includes warehousing, cutting, stitching, printing, and finishing facilities, the supplier ensures high-quality standards throughout their manufacturing processes. They proudly offer a diverse range of products, catering to various segments including baby and infant clothing, kids clothing, maternity wear, and organic apparel. Their dedication to ethical trading is reflected in their sustainable fabric choices, such as organic cotton and bamboo materials, as well as their commitment to fair trade clothing practices. The company also places a strong emphasis on quality, achieving certifications such as GOTS, OEKO-TEX®, and ISO 9001:2015, ensuring that every product meets rigorous standards for safety and environmental impact. As a business that values its roots and community, they strive to manufacture apparel that is not only skin-friendly but also eco-friendly and sustainable. Customers are invited to learn more about their innovative and stylish offerings in sustainable fashion. For further inquiries, please visit their website or contact them directly.
Organic & More
Supplier name
 
Manufacturers
This supplier is a key player in the hazardous materials compliance sector, dedicated to providing essential products tailored for industries that handle, store, or transport hazardous materials. With over 35 years of experience, they offer a comprehensive range of regulatory-approved products, services, and training programs to ensure safety and compliance. Their offerings include a variety of labels, packaging solutions, and absorbents that are designed to meet stringent regulatory standards. The supplier understands the complexities of hazardous materials compliance and strives to deliver customized solutions that demystify regulations for their customers. They provide fast delivery options to avoid delays that might disrupt business operations. A strong focus on quality assurance means that all products are manufactured using high-grade materials to ensure durability and visibility, even in challenging environments. Furthermore, their commitment to customer education is evident through online training courses and accessible regulatory resources, making it easier for businesses to stay compliant in an ever-changing landscape. The supplier places significant emphasis on customer service, with a dedicated team of regulatory experts on hand to assist clients with any inquiries. They are not just a supplier but a reliable partner for businesses aiming to navigate the complexities of hazardous materials management. For further information about their extensive product line or services, you are encouraged to visit their website or reach out directly.
Not available

Related products

Boutique Clothing
Decreasing
-37.8% Growth
Appeals to buyers looking for curated, trend-led pieces with a “unique find” feel at accessible price points ($14–$25), making them attractive as impulse add-ons and frequent new-arrival drops that drive repeat visits and social discovery. Demand typically peaks in March
Women's Ribbed Top
Decreasing
-43.6% Growth
Broad-appeal wardrobe staple that sells on versatility and price. Buyers use it for everyday wear and layering, making it an easy add-to-cart across age groups and styles
Animal Print Clothing
Decreasing
-77.4% Growth
Low-ticket apparel priced around $15–$26 that attracts buyers as a bold, trend-driven fashion choice and easy impulse add-on. Appeals to shoppers seeking statement pieces and seasonal outfit updates; suits low–mid price merchandising strategies, simple promotional bundles, and frequent turnover SKUs that require clear photography and size assortment management
Maxi Dresses
Decreasing
-55.2% Growth
Buyers choose this category for one-and-done outfits that balance comfort, coverage, and a flattering silhouette, suitable from casual daywear to dressier summer occasions. The $27–$46 price band supports strong conversion and promo levers while remaining accessible for multi-item carts and repeat purchases
Leopard Print Bikini
Decreasing
-123.6% Growth
Animal print swimwear is a recurring trend that attracts buyers looking for bold, fashion-forward beachwear. The accessible $25–$31 price point supports impulse purchases and multi-item carts, making it easy to bundle with cover-ups, sandals, and sunglasses to lift AOV
Crop Top
Decreasing
-45.8% Growth
Trend-forward warm-weather staple that buyers choose for casual wear, festivals, and nights out; versatile with high-waisted bottoms and matching sets. The $13–$20 price range suits impulse buys and multi-buy promotions, encouraging color/print variety and repeat orders
Gowns
Decreasing
-16.9% Growth
Appeals to buyers as event-driven, elegant attire at an accessible $20–$60 price point, supporting impulse and planned purchases for formal occasions. Conversion hinges on high-quality imagery, clear size/fit details, and reliable shipping; offering multiple colors/lengths can widen appeal and reduce bounce
Warm Leggings
Increasing
886.9% Growth
Appeals to buyers for cold-weather comfort and everyday versatility, doubling as a base layer and casual wear for commutes, travel, errands, and outdoor activities. The accessible price band ($15–$31) supports impulse buys and gift purchases, with straightforward positioning around warmth, comfort, and easy outfit pairing
Grace And Lace
Decreasing
-62.4% Growth
Mid-priced ($15–$36) and gift-friendly, this item fits well as an impulse add-to-cart that can raise AOV without heavy discounting. Buyers are drawn to its aesthetic appeal at an accessible price point, making it easy to position for gifting and quick wardrobe refreshes; it’s low-risk to test and easy to merchandise in curated bundles
Mini Dress
Decreasing
-17% Growth
A warm‑weather staple with broad appeal, this style attracts buyers seeking trend‑led, easy‑to‑wear outfits at an accessible $24–$39 price point. It performs well for impulse purchases and seasonal wardrobe refreshes, helping convert browse traffic when showcased with strong visuals and size options
Casual Dress
Increasing
0.5% Growth
Everyday, versatile wardrobe piece that appeals to buyers seeking comfort, easy styling and an affordable outfit option. Broad demographic reach and frequent purchase cycles make it useful for steady turnover; pairs well with complementary categories (outerwear, footwear, accessories) for cross-sell opportunities
Pickleball Dress
Decreasing
-81.1% Growth
Demand is driven by the sport’s rapid participation growth and buyers wanting court-ready apparel with an athleisure look at an accessible price point ($29–$39). Lightweight to ship, visual to market, and giftable; repeat purchase potential via color refreshes and matching sets
Desert Hoodie
Increasing
215.7% Growth
Lightweight hooded pullover that sells on winter comfort and casual style—buyers pick it for warmth, easy layering and gift purchases during the cooler months. Price positioning at $20–$31 makes it an accessible, impulse-friendly SKU that can work in basic apparel assortments or as an entry-level seasonal item
Denim Dress
Decreasing
-39.3% Growth
Versatile, durable, and easy to style, this piece is a warm-weather staple that appeals to buyers looking for casual, everyday outfits that can dress up or down. The accessible $34–$44 price point supports broad appeal and low-friction conversion in apparel assortments without heavy risk
Beachwear
Decreasing
-94.5% Growth
Buyers seek fresh, seasonal attire for vacations, beaches, and pools, with styles refreshing each year. The $20–$33 price point supports impulse buys and bundling, lifting AOV
Color Block Bikini
Decreasing
-105.2% Growth
Fashion-forward color-block swimwear attracts buyers looking for visually striking, mix-and-match beachwear; the $24–$33 price band makes it an affordable, impulse or gift purchase and suits bundling with cover-ups, travel accessories or sun-care items. Strong visual styling and seasonal wearability give it clear merchandising angles for imagery-driven listings and social ads
Gym Clothing
Decreasing
-17.7% Growth
Strong, consistent demand driven by buyers seeking comfortable, versatile performance apparel that doubles for everyday wear. The $19–$30 price band hits an accessible impulse-buy range and supports gifting, with frequent replenishment due to wear-and-tear keeping repeat purchases high
Blouses
Decreasing
-39.5% Growth
Broad appeal as a wardrobe staple for work-to-weekend outfits keeps demand steady, with buyers often refreshing colors and prints. The accessible $11–$20 price point supports impulse and multi-unit purchases, and the category cross-sells well with pants, skirts, and accessories
Womens Tops
Increasing
225.9% Growth
Broad, repeat-purchase appeal as everyday wardrobe pieces and trend refreshes makes this category a reliable traffic and basket builder. The accessible $10–$18 price range supports multi-unit buying, bundling, and promotions, helping drive AOV without heavy buyer consideration
Designer Lingerie
Decreasing
-104.3% Growth
Appeals as affordable “treat” and gift purchase, with buyers seeking stylish, special-occasion pieces at an impulse-friendly $15–$25 price point. Demand reliably surges in December driven by holiday gifting, making curated bundles and multi-item sets attractive for raising AOV, provided there’s strong visual merchandising and clear sizing guidance
Feedback