Menstrual Cup Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Reusable, eco-friendly, and cost-saving over disposables, this category appeals to sustainability-minded buyers and those seeking comfort and extended wear during work, travel, and sports. Lightweight, compact, and typically priced $15–$30, it offers strong perceived value. Demand benefits from clear size/fit guidance and trust signals (material safety, leak protection), and buyers often add accessories like sterilizers and storage pouches—enabling bundles and modest upsells. Stock a concise range of sizes/firmness options, provide a fit guide and how-to content to reduce returns, and use discreet, informative packaging. July is the seasonal high; in August, expect demand to normalize but remain steady. Plan next year’s push by late May–June with education-led campaigns and bundles; for now, focus on evergreen SEO, comparison pages vs. disposables, and targeted promos to move post-peak inventory.
About the product
Menstrual cups are reusable feminine hygiene products designed to collect menstrual fluid, typically made from medical-grade silicone, rubber, or thermoplastic elastomer. These eco-friendly alternatives to traditional period products offer durability and convenience, appealing to environmentally conscious buyers seeking sustainable options.
Key details
  • $24
  • $15 - $30
Relative Interest
 
Seasonality
High Month Jul
Low Month Dec
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Wholesalers
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