Discover Trending and
High Growth Baby Feeding & Nursing Products

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Baby Cup
Increasing
71.2% Growth
Low-ticket infant/toddler training cup priced around $7–$15. Interesting to buyers because it solves a clear transitional feeding need, is frequently purchased for registries/gifts and repeat buys, and fits impulse, bundle and cross-sell placements alongside feeding and travel items
Silicone Baby Bottles
Increasing
40.5% Growth
Strong buyer appeal stems from safety and convenience: food‑grade silicone (BPA‑free) construction, soft feel that mimics breastfeeding, durability without breakage risk, and easy cleaning (dishwasher/boil/sterilizer safe). Anti‑colic, leak‑resistant designs and wide‑neck formats are commonly sought, alongside odor resistance versus plastic and lighter weight than glass for lower shipping costs
Tommee Tippee
Increasing
20.7% Growth
Well-known baby-feeding essentials (bottles, cups, pacifiers, and replacement teats) that buyers choose for everyday use and gifting. The breadth supports merchandising by age/stage, and the need for multiples and replacements drives repeat orders and larger baskets as families progress from newborn to toddler
Breastfeeding Supplies
Increasing
11% Growth
Category appeals to new and expectant buyers and gift-givers because it addresses postpartum comfort, hygiene and convenience; typical motivations are necessity or registry gifting. At a listed price band of $14–$36 these are low-to-mid ticket items—easy to ship, suitable for bundling or cross-sell with maternity and baby-care lines, and attractive for impulse or planned purchases
Nursing Pillow
Increasing
10.3% Growth
Strong, steady demand driven by new/expecting parents seeking ergonomic support during breastfeeding or bottle-feeding; reduces arm/neck strain and doubles for infant positioning as the baby grows. Frequently added to registries and giftable, with an accessible price point at $28–$42
Breastfeeding Pillow
Increasing
7.1% Growth
Buyers choose this item for ergonomic support during nursing and bottle-feeding, reducing arm/back strain and improving comfort and positioning. Demand is steady year-round with strong gifting appeal for new parents and baby registries; washable/removable covers, firm-yet-soft fill, adjustable/secure fit, and neutral designs are common decision drivers
Nursing Bras
Increasing
4.8% Growth
Steady, need-driven demand from new mothers makes this a reliable add-to-cart item; buyers prioritize comfort, easy breastfeeding access, and flexible sizing. The $20–$33 price band supports multipack and upsell strategies, with strong cross-sell potential alongside maternity wear, breast pumps, and nursing pads
Baby Food
Increasing
0.5% Growth
Reliable replenishment category with strong repeat purchase behavior driven by convenience, portability, and stage-based nutrition. Buyers gravitate to clean-label and organic options, age-appropriate varieties, and on-the-go pouches; multipacks and variety packs help trial and retention
SaleHoo provides valuable insights on what is selling and what isn't. They helped me narrow down the product I want to sell and decide on the type of online store I want to have.
Roselyn Mason
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