Stand Up Paddle Board Market Trends, Forecast & Insights [2026]

Last updated Dec 15, 2025
Buyers are drawn to this for accessible warm‑weather water recreation and light fitness; it has a low learning curve and broad appeal to beginners and families. The $150–$230 price range positions it as an entry to mid-tier seasonal purchase with solid cross‑sell potential (e.g., pumps, leashes, dry bags) and margin from bundles. Seasonal high is July. In August, demand typically tapers but can remain active through late summer; expect increased price sensitivity and consider end‑of‑season promos to drive sell‑through. Plan to ramp inventory and merchandising by May to capture the next peak, using current sales to gauge sizing, color, and bundle mix for Q2 pre‑buy.
Seasonal Peak month: July
About the product

Stand Up Paddle Boards are a type of water sports equipment used for recreational paddling and surfing on bodies of water. They are typically longer and wider than traditional surfboards, providing stability and versatility for buyers looking to enjoy various water activities.

Key details
  • $187
  • $150 - $230
  • High Month July
    Low Month October
Relative Interest
 
Seasonality
High Month Jul
Low Month Oct
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Top suppliers for “Stand Up Paddle Board”

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Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers, Manufacturers
Specializing in the paddle board industry, this supplier is dedicated to offering a diverse selection of high-quality paddle boards and accessories. Designed for paddlers of all skill levels, these products are suitable for lakes, rivers, oceans, and surfing waves. Their extensive lineup caters to both individual customers and wholesale accounts, ensuring that each client finds the perfect fit for their needs. Whether you are a novice or an expert, their paddle boards are crafted to enhance your experience on the water. Additionally, the supplier offers rental services, providing an opportunity to test out various models before making a purchase. This flexibility is crucial for customers who are new to the sport or looking to upgrade their equipment. The company also supports dealers with comprehensive support resources, ensuring a seamless business partnership. For any inquiries or further information, interested parties are encouraged to visit the website or reach out directly.
Sup Atx, Tequila 512
Supplier name
 
Wholesalers
Operating within the dynamic watersports industry, this dedicated supplier focuses on the wholesale and distribution of premium outdoor recreational products. Catering to a diverse clientele, they have established themselves as one of Europe’s largest distributors of stand-up paddleboards and related equipment. Founded in 2009, the organization boasts over a decade of experience in the watersport segment, ensuring they understand the unique needs of both retailers and consumers. Their product range includes well-known brands, and they pride themselves on providing qualitative products at competitive prices, meeting the demands of a vibrant market. Efficient product delivery is a cornerstone of their business model. Their professional team is dedicated to maintaining strong relationships with partners, offering comprehensive support in merchandising and marketing. They are headquartered in Zevenaar, Netherlands, strategically located to service clients across the Benelux region effectively. With a passion for stand-up paddleboarding and a commitment to customer satisfaction, they invite potential partners to explore collaboration opportunities. For more insights into their offerings and services, interested parties are encouraged to visit their website or reach out directly for further information.
Indiana Boards, Moai, Aqua Marina, Restube, Lerpin, Spinera
Supplier name
 
Wholesalers
Operating within the stationery and publishing industry, this company offers a vast array of themed and guided journals, notebooks, and memory books, catering to various personal and gifting needs. With over 65 unique journal titles, their products feature easy-to-fill-in formats prompt users to engage meaningfully with their writing. Each journal is crafted to assist individuals in capturing essential life moments, thoughts, and experiences, making it a cherished keepsake for years to come. The company prides itself on its eco-friendly practices, producing the "Write-it-Down!" guided journals in the USA using recycled paper and soy-based inks. Their journals are not only designed for durability with a hard cover, but they also come in appealing styles—Natural Kraft and vibrant Color Collection covers. For those seeking personalized gifts, they offer custom journals with a low minimum order of just 25, ensuring a truly unique item for every special occasion. Their Write to Remember series is particularly notable, providing interview-style journals that make wonderful memory books for family members. Whether for anniversaries, graduations, or any memorable event, their journals serve as perfect gifts. The commitment to quality, versatility, and customer engagement positions the company as a leader in the journaling segment. To explore the full range of offerings or to get more information, visit their website or contact them directly.
Write It Down
Supplier name
 
Wholesalers
Engaged in the fishing and boating supplies sector, this supplier is a trusted provider of high-quality aftermarket accessories and gear. With a focus on enhancing outdoor experiences, they offer an extensive range of products, including camping gear, various tools, and specialized lures for angling enthusiasts. For over 30 years, they have effectively connected manufacturers with resellers, ensuring that customers have access to the best brands and products available in the market. Their commitment to quality and customer satisfaction has established them as a key player in the industry, catering to both professional anglers and recreational fishing enthusiasts alike. The supplier prides itself on partnering with some of the most recognized brands in the fishing industry, providing customers with reliable options for their outdoor adventures. They understand the unique needs of their clientele and strive to offer innovative solutions tailored to those needs. To learn more about their product offerings and the brands they represent, visit the website or reach out directly for further details.
Yo-Zuri, Acme, Bandit Lures, Bass Assassin, Zoom Bait, Gambler Lures, Charlie Brewer, Lunker City
Supplier name
 
Liquidators
FoxLiquidation.com caters to the merchandising needs of business startups as well as small, medium, and large businesses. As an online sub-brand of Vertexa LLC, we run independent business operations. We do not represent any major retail store, brand, or manufacturer.
Not available
Supplier name
 
Manufacturers
Operating within the outdoor sports industry, this supplier excels in crafting premium inflatable stand-up paddleboards (SUPs) that cater to both recreational and adventure paddlers. Their commitment to quality is evident in every product, showcasing advanced engineering and innovative designs tailored for diverse water conditions, including flatwater and whitewater experiences. The supplier offers a range of SUP kits, which are distinguished by their robust construction and thoughtful features, such as the patented Stompbox fin system — a game-changer for paddleboarders navigating through challenging terrains. With options that accommodate larger paddlers and those seeking gear-heavy expeditions, their products provide ample space and stability, ensuring an enjoyable experience. Their inflatable boards are constructed with reinforced PVC and welded seams, guaranteeing longevity and resistance against the rigors of outdoor adventures. Furthermore, the supplier is proud to offer an industry-leading 5-year warranty on all SUPs, reflecting their confidence in product durability. The company also engages with its community through lifestyle content, providing tips, media, and events that enhance the paddleboarding experience. They promote a philosophy of intentional design, balancing performance with user-friendly features for both beginners and seasoned paddlers. For paddleboard enthusiasts looking for reliable, innovative gear, this supplier represents a trusted choice backed by quality craftsmanship. For further details about their products and commitment to excellence, visiting the website or making direct contact is encouraged.
Hala Gear
Supplier name
 
Manufacturers
This supplier is a prominent player in the electric bike industry, dedicated to providing a comprehensive selection of electric bicycles tailored to meet diverse customer needs and budgets. With a rich history of over 20 years in the market, the company prides itself on its extensive knowledge and experience in the electric bike domain. Clients can find a suitable option regardless of their price point, from affordable models under £900 to premium electric mountain bikes. The company distinguishes itself through a commitment to quality, safety, and reliability, ensuring that all bikes comply with UK regulations, allowing customers to ride with peace of mind. Their vast array of products includes folding bikes, step-over and step-through frames, hybrid options, and children's electric bikes, demonstrating their aim to cater to a wide audience. Customers enjoy the convenience of fully assembled delivery, meaning they can start riding their new bikes immediately, eliminating the hassle of assembly. As an independent retailer, this supplier strives to offer personalized service, creating a strong relationship with customers based on trust and satisfaction. Each bike undergoes rigorous quality checks, and the knowledgeable team is always on hand to provide expert advice, helping customers make informed decisions. For those seeking the perfect electric bike, this supplier stands out as a reliable choice. To explore their extensive selection and discover more about the company, please visit their website or reach out directly for assistance.
Haibike, Merida, Raleigh, Falcon, Lapierre, Oxygen, Gocycle, Emu, Moustache, Am Cargo, Basis, Dallingridge, Wisper
Supplier name
 
Manufacturers
The textile industry specializes in yoga apparel, establishing a prominent presence since 2010. This manufacturer excels in the design, production, and sale of various types of yoga sportswear and high-end seamless clothing. Committed to delivering excellent quality, the company has built a reputation for outstanding professionalism and integrity. With the vision of becoming a global leader in smart manufacturing of yoga apparel, the enterprise continuously invests in cutting-edge technology to enhance production efficiency and product quality. They meticulously research fabric options and designs tailored to different body shapes while embodying core values such as passion, dedication, and a commitment to mutual growth. The focus is on crafting a comprehensive range of products including yoga pants, sports bras, track suits, and more, ensuring that every item meets the preferences of yoga enthusiasts. The product development aims to create fashionable yet functional wear, empowering users in their yoga practices. This dedication has made their brand a preferred choice in yoga communities around the world. By fostering strong relationships with partners and resellers globally, this business guarantees high-quality, accessible athletic wear, underpinned by competitive prices and OEM services. Those seeking more information about the extensive product range and capabilities are encouraged to visit the website or make direct contact for assistance. There are numerous options available to meet diverse needs, ensuring every customer finds the perfect fit for their yoga journey.
Adidas, Fila, Gymshark, Nike, Ruxi, Echt
Supplier name
 
Wholesalers
As a premiere B2B wholesale entity, this supplier specializes in providing an expansive assortment of travel luggage and distinctive Christmas ornaments. Celebrating over 25 years of expertise in imports, they hold a robust position in the market, securing imports from China and the Far East with precision and dedication. Hailing from the heart of Germany, their strategic location near major transportation hubs like the A7 enables efficient, swift delivery services. Their product range spans from various types of suitcases and trolleys - including innovative styles in nylon, ABS, and polycarbonate materials - to an array of holiday decorations from nostalgic Santas to modern Christmas trees and baubles, catering to seasonal festive needs. Continuously aligning with the latest trends, they offer seasonal novelties, ensuring their clients have access to the newest products in the marketplace. Collaborating closely with manufacturers allows them to fulfill custom requests and deliver high-quality goods promptly. For an in-depth look at their diverse offerings and to stay ahead of industry trends, retailers are welcome to visit their online presence.
Butterfly, Phoenix, Dallas, New York, Paris, Gorilla, Daytona, Madrid, Maribor, Katze, Tsa, Ibiza, Flamingo, Mallorca, Löwe
Supplier name
 
Wholesalers
This supplier operates in the home electrical appliances and housewares sector, providing a comprehensive selection of products tailored for wholesale purchasing. With a strong reputation in the industry, they effectively serve over 30 countries, ensuring high-quality and reliable goods to their customers. Their inventory includes a diverse array of small and large appliances, housewares, cookware, and hair care products. Categories such as kitchen appliances, cleaning devices, and tools are meticulously curated to meet the needs of various markets. By offering products ranging from high-performance blenders to professional cookware sets, the supplier aims to cater to both retail and wholesale buyers, ensuring a steady supply of quality items. Additionally, they specialize in graded stock, enabling customers to select from a variety of conditions including Grade A items, which appear nearly new, and Grade C, which consist of reconditioned goods, all thoroughly tested before export. This approach provides an excellent opportunity for businesses looking to stock their inventory with top-notch yet affordable appliances. The supplier strongly emphasizes customer service, facilitating flexible orders and efficient logistics to meet clients' needs. They are committed to quality assurance by sourcing items from respected UK manufacturers and retailers. For further insights into their product range and sales options, prospective clients are encouraged to visit their website or reach out to their contact team directly.
Morphy Richards, Haden, Kitchen Genie, Oms, Impax

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