Sunglasses & Eyewear Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Broad, year-round appeal driven by style and practical eye protection, plus strong giftability at an accessible $15–$49 price point. Lightweight, low shipping cost, and largely one-size fit support conversions and bundles (cases, cleaning kits). Buyers often purchase multiple styles/colors, making variety and high-quality imagery key. Clear lens info (UV protection, polarized options) and straightforward returns help reduce friction. Seasonal high is November, aligned with Black Friday/Cyber Monday and holiday gifting; August is the right time to lock assortment and inventory, build PDPs, and plan promos. Prioritize a mix of timeless and trend-led silhouettes, and prepare bundle/BOGO offers to lift AOV. Ensure accurate product claims and differentiation to compete in a crowded category. Overall, timely to ramp now for the Q4 peak.
Seasonal Peak month: November
About the product
Sunglasses & Eyewear are a popular product class that includes a wide range of accessories designed to protect and style the eyes. This category includes various types of sunglasses, eyeglasses, and optical accessories, appealing to buyers looking for both fashion and functionality in their eyewear choices.
Key details
  • $26
  • $15 - $49
  • High Month November
    Low Month February
Relative Interest
 
Seasonality
High Month Nov
Low Month Feb
Dropship products for Sunglasses & Eyewear

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Vintage Colorful Flowers Sunglasses Eyewear Case
Vintage Colorful Flowers Sunglasses Eyewear Case
USD $2.32
Portable Hard EVA Sunglasses Eyewear Case
Portable Hard EVA Sunglasses Eyewear Case
USD $2.33
Retro Square Sunglasses for Women Stylish Eyewear
Retro Square Sunglasses for Women Stylish Eyewear
USD $3.1
YOOSKE Vintage Round Sunglasses Retro UV400 Eyewear
YOOSKE Vintage Round Sunglasses Retro UV400 Eyewear
USD $4.33
Classic Black Square Sunglasses Vintage UV400 Eyewear
Classic Black Square Sunglasses Vintage UV400 Eyewear
USD $5.54
Vintage Pilot Sunglasses UV400 Anti Glare Eyewear
Vintage Pilot Sunglasses UV400 Anti Glare Eyewear
USD $5.01
MUSELIFE Stylish Sunglasses Eyewear Case with Lanyard
MUSELIFE Stylish Sunglasses Eyewear Case with Lanyard
USD $2.63
Y2K Silver Punk Sunglasses Vintage Outdoor Eyewear
Y2K Silver Punk Sunglasses Vintage Outdoor Eyewear
USD $2.88
Adjustable Leather Eyewear Rope Holder Sunglasses Chain
Adjustable Leather Eyewear Rope Holder Sunglasses Chain
USD $2.75
Vintage Wooden Frame Sunglasses Classic Square Eyewear
Vintage Wooden Frame Sunglasses Classic Square Eyewear
USD $1.94
Vintage Cateye Sunglasses UV400 Protection Luxury Eyewear
Vintage Cateye Sunglasses UV400 Protection Luxury Eyewear
USD $12.06
Vintage Large Frame Sunglasses Unisex Fashion Eyewear
Vintage Large Frame Sunglasses Unisex Fashion Eyewear
USD $5.84
Top suppliers for “Sunglasses & Eyewear”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
Operating within the eyewear industry, this supplier has established itself as a worldwide leader by blending artistic vision with technical innovation. Since its founding in 1961, the company has emphasized creativity and craftsmanship, successfully positioning itself at the forefront of design and manufacturing. The supplier's business ethos centers around the pursuit of excellence, with a strong commitment to continuous improvement and technological advancement. They understand the necessity of adapting to market trends and societal changes, ensuring that their products meet the evolving needs of consumers. This adaptability allows them to maintain relevance in a highly competitive landscape. Their dedication to transparency and effective communication with partners and customers has reinforced their esteemed reputation, contributing to long-lasting relationships built on trust and mutual growth. The brand values human capital, recognizing that skilled craftsmen and innovative thinkers are pivotal to their success. The supplier is known for its meticulously crafted eyewear, which balances cutting-edge technology with timeless aesthetics. They offer a diverse range of products that cater to various consumer preferences, ensuring style and function. For more information about their product offerings, collaborations, and sustainability efforts, interested parties are encouraged to visit their website or reach out directly for assistance.
Max&Co, Web Eyewear, Ic! Berlin, Timberland, Max Mara, Gant, Guess, Kenneth Cole, Pucci, Skechers, Tod's, Tom Ford, Zegna, Harley Davidson, Bmw, Mcm, Marciano, Adidas Originals, Adidas Sport, Gcds, J. Landon
Supplier name
 
Wholesalers
Operating within the fashion eyewear sector, this supplier stands out as a prominent manufacturer, importer, and wholesaler of sunglasses. With a robust history spanning over 30 years, they have established a strong presence in the market, providing retailers with a wealth of options to meet customers' various style preferences. The supplier boasts an impressive catalog filled with unique designs crafted with attention to detail. By maintaining an inventory ready for swift dispatch, they ensure that retail partners receive their selected items promptly, typically within 1-2 business days. Their commitment to premium quality and competitive pricing makes them an attractive option for businesses hoping to enhance their eyewear collections. With no minimum order requirements, the supplier is uniquely positioned to support both small businesses and larger retail operations. Their product offerings encompass a wide range of styles, from classic looks to innovative designs, appealing to men, women, and children alike. This approach allows clients to stay current with the latest fashion trends while enjoying the benefits of affordable wholesale prices. Whether looking to stock up on essentials or explore the newest arrivals, this supplier prioritizes customer satisfaction and strives to be a trusted partner in the retail eyewear space. Interested customers are encouraged to explore their offerings online or contact them directly for more detailed inquiries.
Unbranded, Prsr, Latemon, Shiveda
Supplier name
 
Dropshippers, Wholesalers, Liquidators, Manufacturers
This is a demo supplier specifically crafted to guide you on the process of finding the right supplier and getting in touch so you can start selling online products. SaleHoo is a company established in 2005 in New Zealand that aims to give online sellers everything they need to be successful in one affordable place. At SaleHoo, you’ll find… -8,000+ trusted wholesale and dropship suppliers that we’ve personally reviewed -1.6 million+ branded products you’ll recognize at prices that leave plenty of room for profit -SaleHoo’s staff offering 24/7 support and guidance, a massive and super helpful community of online sellers, and free training on all aspects of starting and growing your online business
Demo Sunglasses, Demo Eyewear, Custom Demo Sunglasses, Demo.co
Supplier name
 
Manufacturers
This supplier is a recognized leader in the eyewear industry, primarily focusing on the manufacturing of high-quality sunglasses. With a foundation built on over 15 years of experience, they have successfully collaborated with more than 200 businesses, including renowned fashion brands and wholesalers. The company prides itself on its commitment to quality and innovation, offering a diverse range of customizable products. Their portfolio includes eco-friendly sunglasses crafted from recycled materials, ensuring style meets sustainability. This supplier also excels in providing bespoke manufacturing services, allowing clients to create unique eyewear designs tailored to their brand image. Their extensive offerings include floating sunglasses ideal for water activities, stylish sunglasses, and various frame options made from durable materials such as BPA-Free PC and 100% recycled ocean plastic. Additionally, they provide personalized logo customization, which enhances the branding potential for their clients. Recognizing the importance of professional support, this supplier ensures a seamless process for businesses from initial inquiry to mass production. Their technical expertise and dedicated service help clients navigate through the complexities of eyewear manufacturing, delivering products that meet international standards of quality and design. For those interested in exploring further, please visit their website or contact their knowledgeable team for assistance and details regarding their products and services.
Blender <em>Sunglasses</em>
Supplier name
 
Wholesalers
Operating within the eyewear industry, this supplier specializes in providing an extensive selection of high-quality sunglasses and eyeglasses tailored for retail businesses. They pride themselves on staying ahead of fashion trends, consistently introducing the newest styles to their diverse clientele. With over 1000 unique styles in their inventory, they ensure that businesses have ample options to cater to varying customer preferences. Their product offerings include everything from classic designs to cutting-edge contemporary pieces, suitable for any retailer's needs. The supplier emphasizes the importance of customer satisfaction and stands by all their products, which reflects in their promise of high-quality items. They are particularly well-known for their competitive pricing and quick turnaround times, fulfilling orders within 1-2 business days. The supplier also provides free shipping on orders over $250, making it easier for businesses to stock their collections without incurring high freight costs. As a private label specialist, they offer businesses the opportunity to develop their own branded eyewear products, making them a valuable partner for retailers looking to personalize their offerings. For anyone interested in keeping up with the latest trends and seeking reliable bulk eyewear, this supplier invites potential partners to explore their website or contact them directly for further information. In summary, this supplier combines fashion-forward designs with affordability, ensuring retailers have a competitive edge in the rapidly evolving eyewear market.
Not available
Supplier name
 
Wholesalers
This supplier is a key player in the eyewear industry, focusing on wholesale sunglasses and reading glasses. Known for their extensive range of over 650 different styles, they cater to a wide array of fashion preferences, ensuring that their offerings stay current with market trends. The supplier prides itself on using only high-quality materials, including genuine European crystals for embellishing their products. Each piece is hand-embellished in their Dallas, Texas studio, supporting local craftsmanship while offering unique designs to their clients. Their commitment to quality and style has positioned them as the premier choice for both retailers and individuals seeking fashionable eyewear. With competitive pricing and a dedicated team of young and motivated professionals, this supplier ensures that clients receive not just products, but also a partnership that supports their business goals. They excel in providing crystal-embellished reading glasses and sunglasses, making them a favorite among retailers in the US market. For those interested in exploring their diverse collection further or purchasing samples for personal use, visiting their retail website or contacting the supplier directly is recommended. Emphasizing customer satisfaction and a broad selection, they aim to make eyewear a profitable part of any retail assortment.
Not available
Supplier name
 
Manufacturers
Operating within the eyewear sector, this supplier has gained recognition for its dedication to quality and style in handcrafted sunglasses. Their products embody timeless designs paired with modern innovations, appealing to a wide range of consumers seeking both functionality and aesthetics. Founded in Randolph, Massachusetts, the brand prides itself on its American heritage and its rigorous commitment to quality control. Each pair of sunglasses is meticulously crafted to ensure durability and comfort, catering to both everyday wearers and those seeking specialized eyewear solutions. Customers can explore a variety of collections that range from military aviators to luxurious gold-plated options, showcasing the diversity of styles that meet various preferences. The supplier also emphasizes the importance of customer satisfaction by providing tailored lens options and a range of accessory choices to enhance the eyewear experience. Their commitment to sustainability and responsible sourcing further adds to their credibility in the marketplace. With a rich history of serving discerning clients and a focus on superior craftsmanship, this supplier aims to maintain its leadership in the eyewear industry. For more details regarding their offerings or to inquire about specific products, interested parties are encouraged to visit the website or reach out to the customer service team directly.
Randolph
Supplier name
 
Wholesalers
Operating within the optical retail industry, this supplier is dedicated to offering a sophisticated range of eyewear that embodies understated luxury. Their extensive collection includes finely crafted frames and chic sunglasses that cater to a discerning clientele. With an emphasis on quality and style, the business showcases seasonal collections, collaborations, and limited edition pieces, ensuring a unique shopping experience for customers. The supplier’s commitment to excellence is reflected in their diverse offerings that appeal to both men and women, making it a go-to destination for fashion-forward eyewear. Utilizing the latest design trends, they provide not just functional items but also statement pieces that enhance any outfit. The supplier invites customers to explore their innovative collections online, highlighting exclusive releases and collaborations that set them apart in the competitive landscape. For those interested in learning more about the exceptional eyewear available, potential customers are encouraged to visit the website or contact the company directly for additional insights into their distinct products and offerings.
Patty Perreira, Kelley Baker, Sarah Hoover
Supplier name
 
Manufacturers
This innovative company operates in the eyewear manufacturing sector, focusing on custom eyewear solutions, including biodegradable sunglasses and stylish optical frames. With over 20 years of experience, they have developed a reputation for high-quality craftsmanship and sustainable practices, ensuring their products meet rigorous international standards such as CE, FDA, and BSCI. The manufacturer excels in a variety of eyewear, from titanium alloy glasses to acetate frames, offering unique designs that cater to different fashions and functionality. Their collection features products like polarized sunglasses, reading eyeglasses, and clip-on frames, all designed to deliver exceptional durability and style. With an impressive export reach to more than 200 countries, they have established trusted partnerships within key markets, ensuring timely delivery and customer satisfaction. Their commitment to quality is backed by a rigorous pre-production sample policy and final inspections to maintain excellence in every product. In addition to their manufacturing capabilities, their OEM and ODM services demonstrate a strong dedication to customer needs, allowing for bespoke eyewear solutions tailored to specific market demands. The company's adept team utilizes advanced design software to streamline the product development process, significantly reducing lead times for new styles. For more information on their extensive product range and customized services, visit their website or contact them directly. They invite potential clients to explore their vast offerings and experience the unique blend of style and quality that sets them apart in the eyewear industry.
Not available
Supplier name
 
Wholesalers
Operating in the racket sports industry, this supplier offers a wide array of premium products tailored for beach tennis, pickleball, and padel enthusiasts. They have established themselves as a go-to destination for players at all skill levels, providing essential equipment and accessories needed to enhance performance on the court. The supplier prides itself on stocking a comprehensive selection ranging from paddles and rackets to specialized apparel and accessories, ensuring that athletes can find everything they need in one place. Their commitment to quality and customer service is evident in their ability to cater to the varied requirements of their clientele, from casual players to competitive athletes. In addition to offering top-notch products, the supplier actively supports local clubs and communities involved in these sports, fostering a culture of sportsmanship and teamwork. This approach not only elevates the standard of play but also facilitates the overall growth of racket sports in North America. Whether looking for the latest paddle innovations, stylish sportswear, or essential equipment for training, customers can expect expert guidance and a personalized shopping experience. Interested parties are encouraged to explore their offerings further by visiting their website or reaching out directly for inquiries.
Kona, Adidas, Babolat, Zand, Flow, Joola, Selkirk, Engage Pickleball, Six Zero, Bread And Butter, Franklin Sports, Holbrook Pickleball, Mormaii, Nox, Ocean Air Performance, Royal Padel, Sexy Brand, Vision Pro<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Zeiq</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>

Related products

Anti-blue Glasses
Increasing
0.5% Growth
Appeals to buyers seeking relief from screen-related eye strain and better evening comfort/sleep, with everyday wearability and broad audience reach (students, office workers, gamers). The $10–$19 price point fits impulse buys, gifting, and bundles, making it easy to position alongside tech accessories and care add‑ons to lift AOV while keeping conversion friction low
Rose Gold Glasses
Increasing
16.8% Growth
Buyers are drawn to the rose gold aesthetic for its stylish, on-trend look and giftability, making this an easy catalog add that can drive impulse buys. The $14–$25 price point supports low-friction purchases and upsells, appealing for both self-use and gifting without heavy consideration
Sunglasses Polarized
Increasing
183.6% Growth
Buyers choose these for glare reduction and eye comfort in bright conditions (driving, beach, outdoor activities). The $13–$22 price point fits impulse buys and budget gifting, enabling multi-unit orders and easy upsells
Ski Goggles
Decreasing
-105.9% Growth
Buyers want clear visibility and eye protection from UV, wind, and snow, plus anti-fog performance and a comfortable, helmet-compatible fit. At a $15–$38 price point, this sits in a budget-friendly lane suitable for impulse buys, add‑ons, and gifts; offering adult/youth sizes, multiple lens tints, and OTG-friendly options broadens appeal
Sun Glass
Increasing
54.7% Growth
Appeals to buyers as a low-cost, practical style accessory that offers sun protection at a budget-friendly $13–$18 price point. Broad audience reach and everyday utility support steady conversions in an eCommerce store, with strong potential as an impulse add-on due to the accessible price
Polarized Kids Sunglasses
Increasing
101% Growth
Strong parent-driven demand for kids’ eye protection and glare reduction during outdoor activities makes this a steady summer staple. The $10–$18 price point encourages impulse and multi-unit purchases (spares for loss/breakage) and bundling with other warm-weather or travel items, helping lift AOV with low risk
Vintage Style Glasses
Increasing
1% Growth
Buyers gravitate to the retro aesthetic and nostalgic appeal, making this a style-driven, visually distinctive addition that can lift collection appeal and discovery. The $12–$17 price point supports impulse buys, gifting, and bundling strategies, enabling margin via multipacks or curated sets and easy cross-sells with complementary vintage-themed items
Ray Bans
Increasing
100.9% Growth
Iconic branded sunglasses with strong style recognition and everyday utility tend to convert well because buyers view them as both a fashion statement and a durable UV-protection accessory. The typical price range of $145–$202 supports premium positioning and can lift average order value, with opportunities to cross-sell cases, cleaning kits, and expedited shipping
Eyeglasses
Increasing
10% Growth
Demand is driven by necessity, fashion, and replacements/spares, creating repeat-purchase behavior. At a $13–$22 price point, buyers often add multiple pairs for different looks or locations, making this a high-volume, low-ASP basket builder
Gucci Sunglasses
Increasing
54.4% Growth
Luxury-branded eyewear with strong logo recognition attracts buyers seeking status, style, and UV protection at an attainable luxury price point. The $110–$249 range supports both self-purchase and gifting, with high perceived value and broad fashion appeal across age groups
Wood Sunglasses
Increasing
57.8% Growth
Distinctive natural aesthetic and eco-forward appeal make these attractive to style-conscious and sustainability-minded buyers. Lightweight comfort and unique grain patterns help them stand out from plastic/metal alternatives, while the $15–$27 price point supports impulse buys and giftability in an eCommerce store without heavy consideration or returns risk
Oakley Sunglasses
Increasing
86.7% Growth
Known for performance eyewear and strong brand recognition, these sunglasses attract buyers seeking premium UV protection, polarized lens options, durability, and sport-to-lifestyle styling. The $117–$203 price band positions them as an attainable premium accessory that can lift AOV while appealing to both active and everyday buyers
Face Mask Glasses
Decreasing
-19.7% Growth
Appeals to buyers who wear glasses and want a convenient, integrated solution for face coverage without hassle. The $10–$20 price point supports impulse buys and easy upsells or multipacks, making it a low-risk catalog add that can drive add-to-cart rate and repeat purchases
Blue Light Glass
Decreasing
-1.3% Growth
Buyers seek these for screen-time comfort and style, with perceived benefits like reduced glare and eye fatigue. The $10–$19 price point supports impulse buys, bundles, and gifting, and broad, unisex appeal makes assortment simple (multiple frame styles/colors, no prescription complexity)
Polarized Sunglasses
Increasing
185.8% Growth
Driven by glare reduction and clearer vision in bright conditions, this item appeals to buyers for driving, beach days, and everyday outdoor use, with style as a secondary draw. The $13–$20 price range fits impulse and add-on purchases in eCommerce carts, widening conversion opportunities across a broad audience and frequent replacement scenarios
Designer Sunglasses
Increasing
67.3% Growth
Strong year-round utility with heightened summer appeal: buyers want UV protection and on-trend style/status in a single accessory, making this an easy add-to-cart and outfit completer. The $16–$116 range supports both entry and mid-tier positioning, enabling bundling and upsell paths without pricing out casual buyers
Sunglasses Ray Ban
Increasing
119.2% Growth
High-recognition, fashion-forward eyewear that delivers both style and everyday sun protection, appealing across genders and age groups. Buyers value the iconic look, perceived quality, and brand cachet, making it a strong conversion driver and a reliable gift option
Fashion Sunglasses
Increasing
25.8% Growth
Appeals to buyers as a style-forward accessory and practical sun-protection purchase, especially tied to warm-weather activities and travel. At a $13–$16 price point, it fits impulse and add-on behavior, supports multipack/cart-building, and is easy to ship for an eCommerce store given low weight and size
Branded Sunglasses
Increasing
13.3% Growth
Strong buyer interest comes from everyday sun protection and fashion appeal, amplified by brand recognition and perceived quality. Broad audience and frequent replacement/loss sustain demand; the $33–$111 price band supports mid-tier positioning with room for upsells (cases, cleaners) and variants across styles and colors
Sunglasses
Increasing
111.5% Growth
Strong dual appeal as practical sun protection and a style accessory makes these a frequent add-to-cart. The $13–$17 price point supports impulse buys, multi-unit orders, and bundling; broad age and gender reach helps capture trend-driven demand without complex sizing
Feedback