Swimwear Market Trends, Forecast & Insights [2026]
Last updated Dec 15, 2025
Strong summer and vacation use make these items reliable basket drivers; buyers want comfort, fit, and style for beach and pool activities and often replace or add pieces seasonally. The $30–$38 price range supports accessible, fast-moving SKUs that convert well with simple size/color assortments.
June is the annual high, so sellers should stage inventory and campaigns a couple of months prior. In August, expect post‑peak demand; lean into end‑of‑season markdowns and clearance to optimize sell‑through while capturing late‑summer travel purchases, and plan buys now to be prepared ahead of next June’s ramp.
Seasonal
Peak month: June
Product details
About the product
Swimwear is a diverse product class that includes various styles and designs of clothing specifically made for water activities, ranging from bikinis and one-pieces to board shorts and rash guards, catering to a wide range of body types and fashion preferences. This category typically features seasonal trends and is driven by factors such as style, functionality, and the ever-evolving tastes of buyers, making it a dynamic segment of the retail market.
Key details
-
$35
-
$30 - $38
-
High Month June
Low Month October
About the product
Swimwear is a diverse product class that includes various styles and designs of clothing specifically made for water activities, ranging from bikinis and one-pieces to board shorts and rash guards, catering to a wide range of body types and fashion preferences. This category typically features seasonal trends and is driven by factors such as style, functionality, and the ever-evolving tastes of buyers, making it a dynamic segment of the retail market.
Key details
-
$35
-
$30 - $38
-
High Month June
Low Month October
Dropship products for Swimwear
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Swimwear”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the swimwear fashion sector, this supplier offers a unique array of swimwear designed to combine comfort and style. Their collection features a variety of products, ranging from bikinis to one-piece swimsuits, ensuring that all body types are celebrated and catered for, including special options for plus-size figures.
With a commitment to enhancing the swimming experience, the supplier boasts stylish designs that meet the needs of the modern consumer. Their focus is not only on aesthetic appeal but also on the functionality and comfort of each piece. Quality materials are used throughout their line, ensuring durability and satisfaction for discerning customers.
Additionally, this supplier often engages in promotions, providing significant discounts and special offers to allow more individuals to enjoy their fashion-oriented swimwear. Events such as summer sales and email newsletters are strategic ways they communicate with their audience, fostering a community centered around stylish swim solutions.
The supplier encourages those interested in learning more about their offerings to visit their website or connect directly for inquiries. Making a splash this season with their stylish swimwear is easier than ever with the extensive selection available.
Not available
Supplier name
Manufacturers
Operating within the intimate apparel sector, this group has established itself as a key player in the fashion-driven landscape since 1993. With a headquarters in Hong Kong, it spans multiple countries in Asia, focusing on providing exceptional lingerie, activewear, and swimwear.
Employing over 10,000 professionals, this group comprises three independently managed companies skilled in different facets of the industry. It proudly partners with renowned brands and champions a strong vision rooted in innovation, sustainability, and community empowerment.
The group's commitment to quality is evident in its extensive capabilities, which include private label garment manufacturing, luxurious lace design, and advanced bra cup and fabric lamination. With six factories located in China, Thailand, and Myanmar, alongside an innovation center in Hong Kong, it ensures efficient production while maintaining stringent quality standards.
As a preferred partner for leading global brands, it caters to various segments within the intimate apparel market, from premium fashion bras and activewear to extensive swimwear lines. Its product offerings include categories tailored for curvy sizes, maternity, and post-surgery needs, showcasing a deep understanding of diverse customer requirements.
Creative design and rapid innovation are at the forefront of its operations, positioning the group as a reliable choice for those seeking stylish and functional intimate apparel. For further details about their products and services, please visit the website or contact them directly.
Abercrombie & Fitch, Hollister, Jockey, Tommy Hilfiger, Bonds, Pink, Victoria’s Secret, Adore Me, Oysho, Savage X Fenty, La Senza, Dim
Supplier name
Manufacturers
Operating within the swimwear manufacturing industry, this supplier provides a one-stop service tailored for various market segments, including women's, men's, and children's swimwear. With a steadfast commitment to quality and innovation, the company has carved a niche for itself as a leading manufacturer in the sector, consistently delivering stylish, durable, and fashionable products.
Boasting over 20 years of experience, the supplier's skilled workforce and advanced facilities enable them to meet diverse customer needs efficiently. Their extensive production capabilities are complemented by a rigorous quality assurance process that ensures every product meets stringent standards, resulting in high customer satisfaction and loyalty.
Understanding the evolving needs of the swimwear market, this supplier embraces customization, allowing brands to collaborate closely during the design process. Their extensive catalog features a variety of options, ensuring that every client can find the perfect fit for their brand vision. This flexibility makes them an ideal partner for aspiring swimwear entrepreneurs and established brands alike.
As a trusted name in the swimwear manufacturing landscape, the company partners with renowned brands across Europe and America, catering to wholesalers and retailers seeking quality products at competitive prices. Their dedication to customer support and after-sales service sets them apart, further solidifying their position as an industry leader.
For more information regarding their offerings, it is recommended to explore their website or contact them directly for tailored assistance and additional details.
Gottex, Bcbgmaxazria, Bhs, Monsoon, Phase Eight, Schiesser, Skin, Nununu, Fullbeauty Brands, Lahalle
Supplier name
Wholesalers
Operating within the fashion industry, this supplier specializes in wholesale swimwear, providing a wide array of stylish options for retailers and distributors. Their commitment to quality is evident through their extensive range, which includes one-piece, two-piece, and three-piece swimsuits, designed to meet varying customer preferences.
What sets this supplier apart is their efficient shipping process. Located in Atlanta, they ensure that all orders are shipped within 24 business hours, allowing businesses to receive their products quickly and maintain a steady inventory. Furthermore, they offer free shipping across the USA for orders over $150, making it convenient for buyers to stock up on fashionable swimwear.
With the firm belief that fashionable swimsuits shouldn't come at a premium, this supplier provides access to high-quality products at competitive prices, ensuring that retailers can offer their customers the latest trends without overextending their budgets.
This supplier also recognizes the importance of customer relations, inviting retailers to discover more about their offerings. Those interested in expanding their swimwear collection are encouraged to visit the website or reach out directly for further details. With over 11 years of manufacturing experience across various regions, they guarantee a seamless experience from idea inception to project completion, making them a reliable partner in the fashion marketplace.
Not available
Supplier name
Wholesalers, Manufacturers
At Hill Napper, we have high-quality products and excellence in everything related to men's swimwear. All of our swimsuits are made with high-quality recycled fabrics and materials to guarantee each of our products' durability.
Hill Napper has different sales channels, both to the end customer and to the stores, so that an order can be made from 20 units to 2000 and reduced delivery time, taking advantage of our national manufacturing.
Hill Napper
Supplier name
Manufacturers
Operating in the textile industry, this professional manufacturer specializes in producing high-quality spandex fabrics for a multitude of applications, including sportswear, swimwear, and lingerie. Established in 2010, the firm has quickly become a leader in the Chinese fabric market, thanks to its commitment to innovation and delivery reliability.
The company prides itself on maintaining strict quality control across all production stages, ensuring only the best materials are used. Their experienced technical team utilizes advanced systems to monitor quality from the moment an order is placed. Customers can trust that the finished product meets their exact specifications, thanks to a meticulous quality assurance process.
With a diverse product range that includes various knit fabric types, this supplier caters to numerous well-known brands in the apparel industry. Their focus on research and development allows them to bring innovative fabric solutions to life, making them a valuable partner for clients looking for unique and high-performance materials.
The firm is committed to sustainability and continuously explores new fabric technologies, such as recycled materials. Their mission is to provide customers with quality fabrics that empower creativity in fashion design. For those interested in learning more or seeking specific fabric solutions, an invitation is extended to visit their website or contact them directly for detailed information.
Triumph, Wacoal, Embry Form, Mark & Spencer
Supplier name
Manufacturers
Specializing in the textile and garment industry, this supplier focuses on providing innovative solutions for personal care through their range of period underwear. Their products are designed with a thoughtful consideration for comfort, functionality, and sustainability, catering to the diverse needs of consumers seeking high-quality alternatives in intimate wear.
The supplier prides itself on the use of super absorbent, leak-proof, and breathable materials, ensuring that the wearers experience both confidence and convenience during their menstrual cycle. Their offerings extend beyond traditional underwear, incorporating items such as period swimwear and shaping wear, which combine style with practicality.
With a strong emphasis on personalized customization, this company seeks to offer tailored solutions that meet specific consumer demands. Their commitment to sustainability is reflected in their choice of materials and the production processes they embrace, paving the way for environmentally-friendly practices within the garment industry.
For further insights into their product range and innovative approaches, prospective customers are encouraged to visit the website or reach out through direct contact. This supplier aims to lead the market by providing not only products but viable solutions that enhance the daily lives of their clientele, ultimately redefining the approach to period care.
Not available
Supplier name
Wholesalers, Manufacturers
Nestled in the fashion industry, this luxury lifestyle company emerges as a purveyor of unique clothing and accessories, made with an unwavering dedication to detail-oriented designs. From whimsical children’s attire to elegant womenswear, the brand stands out for its high-quality creations and ethical manufacturing practices.
Every piece is a testament to the brand's commitment to supporting social causes, particularly those aiding mothers and children in need. By marrying style with charity, each garment is imbued with a deeper purpose, making the act of dressing both a statement of personal taste and philanthropic impact.
The brand prides itself on its luxury collections, which include a range of timeless and on-trend pieces. Customers can find a cornucopia of clothing options, from playful girl dresses and bespoke boy sets to luxurious women's attire and home accessories. With collaboration lines and exclusive designs, the label ensures a fresh and exclusive selection.
Rooted in a mission that goes beyond fashion, the brand encourages its community to make a difference in the world, underscored by initiatives and partnerships focused on empowering motherhood. To experience the full scope of their impact and explore their latest collections, interested individuals are invited to connect or visit their flagship store for personal encounters with the brand's offerings.
Dondolo, Maisonette, Cappello, Grace Rose Farm, Sue Sartor, Pencil & Paper Co., Neely & Chloe, Caitlin Wilson, Fenwick Fields, Le Lion, Gunner & Lux, Riley Sheehey, Loveshackfancy
Supplier name
Wholesalers
With a cornerstone in the children's apparel sector, this esteemed supplier has carved out its reputation by providing high-quality smocked, applique, and embroidered clothing. Their products are crafted to capture the innocence and charm of childhood, offering an array of garments suitable for boys, girls, infants up to teens, and even collections that cater to women and family sets.
This supplier ensures each piece is meticulously designed to exhibit comfort, durability, and style. They embrace a diverse range of fabric choices, including sustainable options, to meet various customer preferences. Innovation is central to their mission, as evidenced by their vibrant collections that align with seasonal trends and festive occasions such as Easter, Thanksgiving, and Christmas.
A testament to their commitment to excellence, the supplier is internationally recognized and holds certifications that attest to the quality of their manufacturing processes and materials used. They balance their corporate success with a heart for community service, operating a foundation focused on charitable activities. They embody a partnership approach, offering wholesale and sample orders, with comprehensive size charts for a perfected fit.
For those intrigued by their story and offerings, they extend an invitation to delve into the fine details of their company profile, their operational practices, and their latest designs. Interested parties are encouraged to connect through their extensive customer support channels for personalized service.
Babeeni, Lewave, Babeenioverstock, Marry Le
Supplier name
Manufacturers
The fashion design and clothing manufacturing industry in Los Angeles is home to a premier manufacturer that excels in creating high-quality apparel for top brands worldwide. Their innovative approach captures the vibrant essence of LA's fashion scene, combining cutting-edge technology with skilled artisans to bring designs to life while adhering to the highest industry standards. Their dedication to superior craftsmanship and sustainable practices sets them apart in the marketplace, redefining style and quality in clothing manufacturing. This manufacturer offers resources and expertise for both emerging designers and established brands, helping clients succeed from concept to creation. Located in the San Fernando Valley and Downtown Los Angeles, their facilities showcase innovation, creativity, and quality craftsmanship. Explore their services to experience exceptional quality in every piece of apparel crafted.
Argyle Haus Of Apparel
Related products
Women's Leggings
Increasing
82%
Growth
Broad buyer appeal across athleisure, workouts, and everyday wear makes this a reliable basket-builder with repeat purchase potential. The $15–$28 price range converts well in eCommerce, supporting impulse adds and cross-sells with activewear and loungewear; lightweight units are simple to stock and ship, and variety in sizes and colors helps capture wider demand
Women Apparel
Increasing
5%
Growth
Broad, trend‑driven appeal and frequent wardrobe refreshes make these items reliably interesting to buyers, with strong giftability. The $10–$27 price range supports impulse purchases and multi‑unit orders, enabling effective cross‑sells across styles, colors, and basics to lift average order value
Women's Cardigan
Increasing
160%
Growth
Retail price range $20–$36. Simple apparel piece that attracts buyers because it fills functional needs (warmth, layering) and style needs (versatility across casual and dressier looks), and is commonly purchased as a gift — useful to include for broad inventory coverage and cross‑sell opportunities with tops and accessories
Graphic Tee
Decreasing
-52.6%
Growth
Low-cost, high-rotation apparel staple that buyers use for self-expression, trend signaling, and gifting. The $15–$20 price point supports impulse purchases and repeat buys, with fast design turnover keeping interest high and enabling frequent assortment refreshes
Womens Clothes
Decreasing
-14.4%
Growth
Broad year-round demand from wardrobe refreshes, trends, and gifting. The $10–$25 price point encourages impulse buys and add‑ons, making bundles and cross‑sells effective for AOV lift
Jackets & Coats
Increasing
259.4%
Growth
Strong seasonal demand peaks in November, driven by colder weather and holiday gifting. Buyers prioritize warmth, fit, durability, and style at accessible price points; the $36–$56 range supports value positioning and broad appeal
Designer Lingerie
Decreasing
-104.3%
Growth
Appeals as affordable “treat” and gift purchase, with buyers seeking stylish, special-occasion pieces at an impulse-friendly $15–$25 price point. Demand reliably surges in December driven by holiday gifting, making curated bundles and multi-item sets attractive for raising AOV, provided there’s strong visual merchandising and clear sizing guidance
Wedding Dress
Decreasing
-49.1%
Growth
Buyers view this as a milestone purchase and prioritize style, fit, and quick delivery at an accessible $40–$54 price point. To convert, emphasize detailed size charts, model measurements, high-resolution imagery, and clear alteration/fit guidance; flexible returns and expedited shipping options reduce friction
Brand Name Apparel
Increasing
12%
Growth
Low-priced apparel ($11–$22) with broad appeal and low purchase friction, making it a strong add-to-cart and repeat-buy driver. Useful for filling assortment gaps, supporting bundles, and capturing impulse purchases without heavy discounting pressure
Nightgown
Increasing
53%
Growth
Soft, comfortable sleepwear at a low price point ($14–$20) appeals to buyers seeking affordable everyday loungewear and last-minute holiday gifts; motivations include comfort, easy gifting, and budget-friendly replacements. Typical upsell opportunities: size variety, color options, gift-ready packaging and simple cross-sells (robes, slippers)
Gym Clothes
Decreasing
-4.7%
Growth
Strong, steady demand driven by ongoing fitness goals, athleisure adoption, and frequent replacement cycles makes this category a reliable traffic and basket-builder. Buyers value comfort, performance fabrics (breathability/moisture-wicking), and trend-forward basics at accessible price points; the $19–$29 range supports multi-unit purchases and promotions without heavy discounting pressure
Winter Jacket
Increasing
9900%
Growth
Buyers seek this item for reliable warmth, everyday wear, and weather protection as temperatures drop, making it a practical need with broad appeal across adults and kids. It also converts well as a holiday gift, and repeat demand comes from replacements and children outgrowing prior sizes
Women Lingerie
Increasing
46.6%
Growth
High buyer interest is driven by gifting and self-purchase for special occasions, with strong appeal during holiday shopping. The $13–$19 price point supports impulse buys, multi-unit orders, bundling, and AOV lift
Seamless Leggings
Increasing
29.9%
Growth
Versatile athleisure staple with broad appeal: buyers value the smooth, chafe-free fit, flattering silhouette, and all-day comfort for workouts, errands, and lounging. Works across use cases and ages, encouraging multi-pair purchases in core and seasonal colors
Co Ord Set
Decreasing
-69.4%
Growth
Appeals to buyers seeking effortless, put-together outfits with minimal styling effort; the coordinated look is trend-led, versatile for day-to-night, and discovery-friendly on social platforms. The $25–$40 price band is accessible, supports impulse buys, and enables colorway and size breadth without heavy inventory risk
Vintage Tees
Decreasing
-51.3%
Growth
Nostalgia-driven graphics and a soft, lived-in look attract buyers seeking self-expression at an accessible price point ($17–$23). Broad unisex appeal and easy outfit pairing make these frequent impulse add‑to‑cart items, with potential for multi‑unit orders when offered in varied designs
Tank Top
Decreasing
-54.2%
Growth
A warm‑weather staple with year‑round layering utility, this item appeals for comfort and versatility across casual wear and fitness. The $12–$20 price point supports impulse buys and multi‑unit bundles, and its light weight keeps fulfillment costs low
Women's Yoga Clothing
Decreasing
-119.2%
Growth
Lightweight active apparel priced $15–$26. Typically attracts buyers for comfort, workout use and athleisure styling, and is frequently purchased as a holiday gift; versatile use cases help drive higher conversion and repeat purchase potential
Corsets
Decreasing
-20.2%
Growth
Buyers seek this for waist-defining silhouettes and standout looks for parties, events, and especially costume usage. The $18–$30 price band hits budget-conscious demand and supports impulse buys and promo pricing without heavy risk, making it a flexible add to an eCommerce store’s apparel/accessories assortment
