Yoga Mat Market Trends, Forecast & Insights [2025]

Last updated Sep 8, 2025
Broad, year-round fitness accessory with wide buyer appeal for home workouts and studio classes, typically priced $20–$40. Buyers prioritize non-slip grip, comfortable cushioning, durability, portability (strap/carry options), and easy cleaning; eco-conscious materials and attractive colors/patterns help conversion. It’s a low-risk add to an eCommerce store with frequent giftability and replacement purchases, and supports bundling with straps, blocks, towels, or bags. Demand peaks in June; sellers should plan assortment, inventory, and listing refreshes by April–May. In August, expect post-peak but steady baseline sales; use targeted promos, bundles, and clear feature callouts (grip, comfort, material) to maintain velocity and manage inventory, while planning next year’s pre-season push.
Key details
  • $28
  • $20 - $40
Relative Interest
 
Seasonality
High Month Jun
Low Month Oct
Dropship products for Yoga Mat

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Full Body Red Light Therapy Mat for Pain Relief
Full Body Red Light Therapy Mat for Pain Relief
USD $236.21
Bohemian Elastic Yoga Headbands for Women
Bohemian Elastic Yoga Headbands for Women
USD $15.89
Quick Dry Microfiber Gym Yoga Towel
Quick Dry Microfiber Gym Yoga Towel
USD $9.14
VEVOR Aerial Yoga Frame and Hammock
VEVOR Aerial Yoga Frame and Hammock
USD $223.75
Lenovo IdeaPad Yoga Replacement Laptop Battery
Lenovo IdeaPad Yoga Replacement Laptop Battery
USD $28.09
Chic Women's Sleeveless Irregular Yoga Top
Chic Women's Sleeveless Irregular Yoga Top
USD $4.46
Women's Breathable Cotton Yoga Dolphin Shorts
Women's Breathable Cotton Yoga Dolphin Shorts
USD $16.43
Sparkly Elastic Yoga Shorts for Women
Sparkly Elastic Yoga Shorts for Women
USD $2.82
Women's Summer Slim Yoga Lounge Shorts
Women's Summer Slim Yoga Lounge Shorts
USD $19.64
Womens Comfortable Loose Fit Yoga Shorts
Womens Comfortable Loose Fit Yoga Shorts
USD $107.43
Quick Drying Women's Sports Yoga Jacket
Quick Drying Women's Sports Yoga Jacket
USD $30.12
Leopard Seamless Scrunch Butt Yoga Leggings
Leopard Seamless Scrunch Butt Yoga Leggings
USD $3.94
Top suppliers for “Yoga Mat”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
This supplier operates in the wellness and fitness industry, focusing on providing premium yoga mats and meditation accessories designed for enthusiasts of all experience levels. Established to inspire a conscious lifestyle through yoga and meditation, their products are crafted with attention to detail and quality. They emphasize durability and performance, ensuring that customers can enjoy their yoga practice for years to come. In addition to yoga mats, the supplier offers a variety of meditation products and accessories that enhance the overall experience of self-development and mindfulness. They take pride in their designs, blending functionality with aesthetic appeal. Each product is created with the user's comfort and utility in mind, promoting a fulfilling practice. The supplier is dedicated to providing professional and personal service, allowing them to assist customers in making informed choices that suit their specific needs. Their commitment to timely delivery and customer satisfaction is evident through their efficient operations and responsiveness to inquiries. For those seeking advice or additional information, they encourage interested parties to explore the website or reach out for support. Whether you're looking for yoga mats, meditation cushions, or related accessories, this supplier presents a comprehensive range to enhance your wellness journey. Experience the quality and care that underpins each product by visiting their website or contacting them directly. Transform your practice with their thoughtfully designed offerings.
Not available
Supplier name
 
Wholesalers
Operating in the yoga gear industry, this supplier has been offering the lowest wholesale prices on high-quality yoga gear since 2009. Starting from a small setup in a garage, they have expanded to become one of the largest online yoga suppliers. Despite their growth, they remain a family-owned business with a dedicated team committed to providing exceptional customer service. Their extensive product range includes various types of yoga mats, blankets, props, and accessories tailored for different needs and preferences. A distinctive feature of this supplier is their commitment to wholesaling, making it easy for schools, studios, and other businesses to purchase in bulk without needing to apply for quantity discounts. They also emphasize sustainability and eco-friendliness in their product offerings, appealing to environmentally-conscious consumers. Their no-hassle return policy further ensures customer satisfaction, allowing easy returns within 30 days. The company not only focuses on supplying products but also aims to educate and inspire customers. They offer instructional videos, product highlights, health tips, and fitness advice through their blog and video content. This added value helps customers make the most out of their purchases and supports them in their fitness journeys. For more information, please visit the website or contact directly.
Sunshine Yoga, Mount Adams, Upward Fit
Supplier name
 
Manufacturers
The supplier is a prominent player in the yoga and fitness industry, specializing in a vast array of high-quality yoga mats, props, and accessories. Established in 1999, they have committed themselves to support the yoga community by delivering products that enhance personal practice and studio environments. With a focus on quality and affordability, they manufacture and source their own goods, ensuring that every product meets the needs of yoga practitioners at all levels. From premium yoga mats to specialized props, their offerings cater to a diverse customer base seeking reliable and functional equipment. The supplier takes pride in their role within the yoga community, encouraging the growth of studios and helping individuals elevate their practice. Their extensive catalog includes items such as bolsters, straps, blankets, and fitness accessories, making it easy for customers to find everything they need in one place. In addition to standard products, they offer customizable options, allowing studios and enthusiasts to personalize their gear. Their commitment to customer satisfaction is evident through their competitive pricing, free shipping options, and a rewards program designed to enhance the shopping experience. For those interested in exploring their diverse range of products and learning more about their commitment to quality and service, visiting their website or contacting the supplier directly is encouraged. The supplier looks forward to serving the yoga community and helping more individuals achieve their wellness goals.
<em>Yoga</em> Direct
Supplier name
 
Wholesalers
Engaged in the wholesale marketplace sector, this supplier provides a wide array of products tailored for various business needs. Their extensive inventory encompasses home goods—from kitchen essentials to storage solutions—catering to both commercial and individual clients. Additionally, they offer health and beauty items, including skincare treatments and personal care products, ensuring that customers have access to quality essentials. The supplier emphasizes convenience and reliability, providing customized products and solutions that align with the unique demands of modern retail. Their platform effectively bridges the gap between suppliers and retailers, guaranteeing competitive pricing and efficient logistics. By managing inventory and offering an auto-replenishment program for case products, they facilitate a seamless purchasing process. From versatile furniture options to specialized tools, the supplier's catalog supports a plethora of industries. Their commitment to customer satisfaction is evident through streamlined services and a focus on high-quality products. Businesses of all sizes can benefit from their tailored solutions that enhance operational efficiency and profitability. For those interested in exploring their collection or seeking specific products, an invitation to visit the website or contact the supplier directly offers an ideal way to discover everything they provide and how it can meet diverse business needs.
Lafeel, Leaders
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
Operating within the environmentally conscious sector of yoga products, this supplier specializes in creating yoga mats that reflect a commitment to sustainability and eco-friendliness. Their products are designed to replace traditional PVC mats, which are detrimental to the environment due to their long biodegradation time. This supplier not only provides high-quality yoga mats but also advocates for responsible disposal. Customers are encouraged to recycle or up-cycle their used mats, contributing to various initiatives such as animal rescue shelters and community support. By trading in their old mats, consumers can participate in a meaningful recycling program, signifying a broader movement towards eco-conscious living. Additionally, the mats offered by this supplier are compostable, meaning they can be returned to the earth at the end of their useful life. This innovative approach fosters a holistic practice that aligns with natural principles and environmental stewardship. Customers are incentivized with rewards such as free YogaHive passes when participating in the mat trade-in program, enhancing the incentive to keep their practices eco-friendly. The supplier invites those interested in contributing to a sustainable practice to explore their offerings further, either by visiting the website or reaching out directly for more details. Together, they aim to inspire a new generation of environmentally-aware yoga practitioners.
Not available
Supplier name
 
Wholesalers
Current Wholesale Customers Login Here New Wholesale Inquiries If you are interested in purchasing YogaRat products for resale, please visit yogarat-wholesale.com to complete our application. Wholesale accounts in California will need to submit a General Resale Certificate, which can be emailed along with the YogaRat W
Legacy, Hidden
Supplier name
 
Wholesalers
This supplier is a leader in the health and wellness industry, emphasizing the importance of physical fitness and mental well-being through their diverse range of products. With over 25 years of experience, they have established themselves as a go-to brand for premium yoga mats, props, clothing, and accessories. The supplier's commitment to wellness is reflected in their innovative designs tailored for yoga enthusiasts and individuals seeking to improve their fitness. Each product is crafted with the intention to inspire and support practitioners at various levels, whether they’re performing yoga solo at home or participating in a class setting. Among their offerings are balance ball chairs that promote active sitting, fostering better posture and increased activity during sedentary hours. This reflects their understanding of the modern-day challenges related to prolonged sitting and its impact on health. Additionally, their selection includes meditation cushions and props that enhance mental wellness through focused practice. The supplier believes that wellness is a personal journey, catering to individual needs and definitions of health. They encourage customers to explore their offerings, which aim to facilitate both physical and mental growth. By integrating mindfulness into daily routines, their products aim to create a holistic approach to health improvement. For those interested in enhancing their journey towards wellness, this supplier invites potential customers to learn more about their vast array of products. More information can be found on their website or by reaching out directly for inquiries.
Not available
Supplier name
 
Dropshippers, Wholesalers, Manufacturers
One Stop Shop!! Imports bags, blankets, and coolers, and able to print, embroider or apply heat transfers all in-house. Yes, we can compete With Low cost Retailers. We can Do "true" ( minimum order quantity 50 -100 units ) drop shipping or draw down drop shipping. We are flexible. Enquire Now sales@ecorite.com Advantages working with this supplier: 1) No charge blank & random samples no charge samples to help you serve your customers and win more business. Just provide a courier account for the freight and they will be happy to take care of the rest. 2) Free paper proof - Your first paper proof is always no charge. We strive to ensure that you always get exactly what you want and providing you with a paper proof ensures that you don't need to worry. 3) Free virtual proofs - Another tool deigned to help you win business. Professional quality virtual samples will help leave a lasting impression with your clients. Contact this supplier directly to find out how they can use virtuals to help you win more business. 4) Free artwork editing - Resizing, color adjustments, converting multi-color to 1-color...these are just a few of the services that they provide for you at no charge. 5) Free artwork typesetting - Adding text to your logo? No need to worry, our graphics team will take care of that for free! Just provide the text, location, font, and size so that they can get it done right and done fast!
Ecorite
Supplier name
 
Wholesalers, Manufacturers
Operating within the health and wellness sector, this supplier provides an extensive collection of yoga mats and accessories tailored for both casual practitioners and dedicated enthusiasts. Their products focus on sustainability, utilizing 100% eco-friendly and nontoxic materials which are certified vegan, promoting an environmentally conscious lifestyle. The yoga mats offered feature superior traction with anti-slip capabilities, ensuring stability and safety during various forms of yoga practice. With extra cushioning for comfort, they are designed to cater to practitioners of all levels. Additionally, a selection of practical accessories is available, including yoga wheels, bags, blocks, and belts, all aimed at enhancing the overall yoga experience. Furthermore, this supplier emphasizes the importance of integrating a regular yoga routine into daily life as a means to foster health and well-being. Alongside their mat collection, they offer a range of acupressure products and meditation tools, making it easy for users to explore various dimensions of physical and mental wellness. As a hub for yoga practitioners, this supplier also provides resources and guidance through their dedicated academy and retreat programs, creating an inclusive community for yoga enthusiasts. Whether looking to improve flexibility, relieve stress, or deepen meditation practices, there is something for everyone. For interested consumers seeking more insights, additional information can be conveniently accessed by visiting their website or reaching out directly to their customer service team.
Grip
Supplier name
 
Dropshippers
This supplier operates within the sustainable fashion and printing sector, focusing on the production of environmentally friendly clothing and accessories. They pride themselves on utilizing 100% organic cotton, recycled polyester, and recycled cotton, ensuring their products meet eco-conscious standards. Their commitment to sustainability extends to their printing processes, employing water-based inks and eco-friendly techniques. Orders are seamlessly integrated through ecommerce platforms, enabling customers to manage their inventory efficiently while upholding their brand identity. The packaging for their products prioritizes sustainability as well, ensuring that it is both functional and environmentally considerate. With a diverse product range that includes unisex clothing, men’s, women’s, and kids' apparel, along with accessories and home products, they cater to a wide audience seeking sustainable options. Their collaborative model allows businesses to create customized products and free mockups, further facilitating efficient online sales. For those interested in joining the movement towards eco-friendly practices, they offer opportunities for engagement through their affiliate program and bulk printing services. Their experienced team has been pioneering sustainable printing since 2006, positioning them as a leader in the industry. For further details on their innovative approach to sustainable fashion and printing, potential partners and customers are invited to explore their website or connect directly for personalized inquiries.
Stanley/Stella

Related products

Singing Bowl
Decreasing
-93.3% Growth
Buyers typically seek this item for meditation, mindfulness, yoga, and stress relief, and it doubles as a giftable, decorative wellness piece. The $23–$82 price band fits both entry-level and premium handcrafted options, enabling tiered offerings
Exercise Ball
Decreasing
-8.6% Growth
Affordable, versatile fitness accessory that appeals to buyers for home workouts, core strengthening, stretching, rehab, and posture support. The $10–$26 price point enables impulse and add-on purchases and supports bundling with complementary fitness gear to raise average order value and conversion
Posture Corrector
Increasing
17.5% Growth
Appeals to buyers seeking affordable support to improve posture and reduce discomfort from prolonged sitting, screen time, or workouts; often an impulse-friendly purchase at $18–$34. Conversion hinges on clear sizing guidance, comfort/adjustability claims, and evidence of discreet wear under clothing; reduce returns with usage instructions and realistic wear-time guidance
Yoga Leggings
Decreasing
-30.6% Growth
Demand is driven by fitness and athleisure; buyers prioritize comfort, stretch, and a flattering fit for gym-to-home wear. At $15–$28, it’s an impulse-friendly price that supports multi-unit purchases, bundles, and AOV lift
Yoga Clothing
Decreasing
-81.4% Growth
Broad appeal is driven by fitness and athleisure use cases—buyers want comfort, stretch, moisture-wicking fabrics, and flattering fits for workouts and everyday wear. The $15–$28 price point encourages multipack purchases and frequent refreshes, with color variety and inclusive sizing influencing conversion and repeat purchases
Sauna Blanket
Decreasing
-58% Growth
Buyers are attracted by at‑home heat therapy for relaxation, stress relief, and post‑workout recovery, with strong appeal as a wellness‑focused gift. The $76–$159 price band hits an accessible mid‑ticket point, enabling both budget and premium positioning to broaden reach and improve AOV
Exercise Mats
Increasing
56% Growth
Broad, recurring demand driven by home workouts, yoga, and Pilates, with buyers prioritizing grip, comfort (thickness), durability, and easy cleaning. The $22–$59 range covers budget to premium options, enabling tiered assortments and bundles (e
Yoga Ball
Decreasing
-88.9% Growth
Appeals to buyers for home workouts, core and balance training, physical therapy/rehab, prenatal fitness, and as an ergonomic seating alternative. Broad, mainstream fitness use with accessible price points makes it a high-velocity add-on for fitness, wellness, and home-office assortments
Gym Accessories
Increasing
16.4% Growth
Strong buyer interest is driven by giftability and New Year fitness goals. The $13–$30 price point fits impulse buys, stocking stuffers, and low-friction add‑ons, making these items effective AOV boosters and easy cross‑sells alongside broader fitness assortments
Yoga Blocks
Decreasing
-67.3% Growth
Buyers seek these for stability, alignment, and to deepen stretches—appealing to beginners and experienced practitioners alike, especially for at‑home workouts and studio classes. The $15–$33 price point is accessible, they’re often purchased in pairs, and the product is compact and easy to ship, with straightforward cross-sell potential alongside mats and straps
Yoga Socks
Decreasing
-25.8% Growth
Buyers choose this item for better grip and stability during yoga, pilates, and barre, plus hygiene in shared studios and warmth in cooler months. It’s a low-cost, giftable accessory that appeals to both beginners and regular practitioners, often purchased as a replacement or as an extra pair for classes and home workouts
Pilates Socks
Decreasing
-25.5% Growth
Buyers choose these for traction and hygiene during studio classes where grip socks are often required, and for added stability in at‑home workouts; they’re also used across yoga and barre, widening addressable demand. The $9–$14 price point supports impulse add‑ons and multipacks, and the item is small and easy to stock and ship, making it operationally friendly for sellers
Posture Brace
Increasing
23.5% Growth
Buyers seek this item to improve posture and reduce slouching during long desk or study sessions, making it a strong problem-solution purchase with broad appeal. The $18–$33 price range supports accessible entry points and tiered options
Acupressure Mat
Decreasing
-15.2% Growth
Affordable at-home wellness item that buyers seek for relaxation, stress relief, and managing everyday back/neck tension—often purchased as a self-care add-on or gift. Broad appeal across wellness, fitness, and desk-worker segments; easy to position as a non-invasive alternative to massage
Meditation Cushion
Decreasing
-15.8% Growth
Appeals to buyers seeking comfort and better posture during meditation or yoga, as well as those outfitting calming home spaces and shopping for self-care gifts. The $28–$52 price range sits squarely in an accessible, giftable tier, encouraging add-ons and repeat purchases without heavy consideration
Yoga Equipment
Decreasing
-81.1% Growth
Appeals to buyers starting or upgrading fitness routines at home; approachable price point ($13–$27) supports impulse buys and low-friction conversions. Broad appeal from beginners to enthusiasts and strong bundling potential (e
Booty Band
Decreasing
-11.5% Growth
Compact lower-body resistance bands appeal to buyers seeking affordable, at‑home strength training, glute activation, and warm‑ups; they’re portable, simple to use, and fit into quick workout routines. The $12–$21 price point works as an impulse add‑on in fitness and wellness catalogs, with low shipping weight supporting economical fulfillment and bundling opportunities (e
Yoga Exercise Mat
Decreasing
-33.1% Growth
Broad, repeatable demand as an entry-price fitness essential for home workouts, stretching, yoga, and Pilates. Buyers value grip, cushioning, and portability, and often upgrade or replace for hygiene, wear, or style, supporting steady reorders
Yoga Wheel
Decreasing
-104.7% Growth
Appeal centers on at‑home stretching and mobility: buyers use it to deepen backbends, open the chest/hips, and support balance work, making it attractive to both beginners and fitness enthusiasts. It’s an affordable wellness/gift item at a $20–$40 price point and pairs well with complementary SKUs (mats, straps, blocks), enabling bundles and add‑on sales
Workout Yoga Bra
Decreasing
-31.6% Growth
A staple in activewear and athleisure, this item attracts buyers for everyday workouts and comfort-first styling. The $23–$29 price band is accessible and supports multi-unit purchases, color variety, and bundling with leggings or shorts, helping increase basket size in an eCommerce store
Feedback