Charms Market Trends, Forecast & Insights [2025]
Last updated Dec 15, 2025
Small, low-cost personalized accessories that attach to bracelets or necklaces tend to be strong gift and impulse purchases, with December being the clear seasonal high due to holiday gifting and stocking stuffers. The $8–$14 price point supports add-on behavior, multi-unit baskets, and low-return risk, while lightweight shipping keeps fulfillment costs down. Buyers respond to themes, initials, birthstones, and seasonal motifs, plus clear compatibility information and gift-ready presentation.
It’s August, so it’s a good time to source and expand assortment to be ready by October for Q4 demand. Prioritize SKU breadth over depth, create bundle/multi-buy offers, and plan promotions around Black Friday/Cyber Monday. Optimize PDPs for quick selection (theme filters, compatibility, size), and monitor inventory closely to avoid stockouts in late November through December.
Seasonal
Peak month: December
Product details
About the product
Charms are decorative trinkets that can be attached to bracelets, necklaces, or other jewelry, typically designed to express personal style or commemorate special moments. This versatile product class appeals to a wide demographic, allowing sellers to cater to various themes and interests, from fashion-forward designs to meaningful symbols, enhancing their online retail offerings.
Key details
-
$10
-
$8 - $14
-
High Month December
Low Month September
About the product
Charms are decorative trinkets that can be attached to bracelets, necklaces, or other jewelry, typically designed to express personal style or commemorate special moments. This versatile product class appeals to a wide demographic, allowing sellers to cater to various themes and interests, from fashion-forward designs to meaningful symbols, enhancing their online retail offerings.
Key details
-
$10
-
$8 - $14
-
High Month December
Low Month September
Dropship products for Charms
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the "Add to Import List" button to add them to your import list. Don't have an account yet? Click here to find out more
Top suppliers for “Charms”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
In the vibrant jewelry sector, this supplier is a distinguished provider of exquisite, lead-free silver charms crafted in the USA. Their unique offerings encompass a diverse selection of charms—from animal and food motifs to celestial and inspirational themes—catering to the creative desires of both individual and wholesale jewelry designers.
With a commitment to quality and craftsmanship, the supplier ensures every charm is made with attention to detail, promising a three-dimensional design that captivates and enhances the end product. The charms are not only aesthetically pleasing but also crafted from sterling silver plating, delivering strength and durability without the high costs ordinarily associated with precious metals.
Offering over 100 distinct categories of charms allows customers to express personal stories, celebrate special occasions, and create unique designs. From charm bracelets to pendants, their products infuse creativity into every piece. The supplier's reputation is built on years of dedicated craftsmanship, leading to customer satisfaction and loyalty.
Beyond the charms, the supplier also provides essential jewelry components, ensuring that designers have everything they need to bring their visions to life. For those eager to explore this extensive collection further, detailed information is readily available on their website or by direct inquiry. Discover the charm that reflects your style today.
Not available
Supplier name
Manufacturers
The jewelry making supplies industry offers a diverse range of high-quality components and materials essential for creative crafting. Specializing in a rich variety of beads, charms, and findings, this supplier caters to both hobbyists and professional artisans. Their inventory includes uniquely crafted items that add a personal touch to any jewelry project. Each piece is designed to inspire creativity and originality, ensuring that every creation is one of a kind. In addition to their product offerings, they provide valuable resources such as design inspiration and project instructions to guide customers in their crafting journey. The company's commitment to quality and customer satisfaction is reflected in their attention to detail and superior craftsmanship. For more information, visit the website or contact directly.
Tierracast
Supplier name
Wholesalers
The supplier is a prominent player in the fashion jewelry sector, known for providing an extensive range of high-quality, unique jewelry designed for various occasions and personal expressions. Their offerings span multiple thematic categories, including sports, celebrations, and awareness, catering to a diverse customer base.
Since its inception in 1967, this supplier has established itself as a trusted source for wholesale fashion jewelry. Their impressive inventory features over 23,000 styles of bracelets, necklaces, and earrings, ensuring a vibrant selection for retailers and individual customers alike. With a commitment to quality, all products are hypoallergenic, nickel, and lead-free, prioritizing safety alongside style.
Notably, the supplier specializes in themed jewelry, including but not limited to animal rescue, academic milestones, and professional recognition, making it a go-to resource for niche markets. From custom charm bracelets to sports-themed pieces, their collection allows customers to express their passions and affiliations.
The company prides itself on excellent customer service, ensuring a seamless shopping experience from order placement to delivery. With a minimum order of just $25, they make it accessible for customers to purchase and enjoy their unique jewelry offerings. For further information, please visit their website or reach out directly to explore the exciting array of products available.
Not available
Supplier name
Manufacturers
This supplier operates within the competitive jewelry industry, showcasing a unique collection of artisan-crafted pieces that emphasize both style and sustainability. They specialize in an extensive range of individual jewelry items, including earrings, necklaces, bracelets, and rings, appealing to both contemporary tastes and timeless elegance.
With a strong focus on customer experience, the supplier emphasizes quality craftsmanship and offers a variety of personalized options, allowing customers to create pieces that resonate with their personal style. Their collection features everything from solid gold jewelry to gemstone designs, catering to a wide audience looking for durable and fashionable accessories.
The commitment to eco-friendly practices is also apparent, as this supplier utilizes responsibly sourced and recycled materials in their manufacturing processes, making every piece not only beautiful but also environmentally conscious. They provide a 90-day warranty on their jewelry, ensuring customers can wear their purchases with confidence.
Located in downtown Eau Claire, the supplier features a charming storefront that invites customers to explore their offerings in person. They also maintain an active online presence, making their unique pieces accessible to a broader audience. For those interested in learning more about specific products or events, or to benefit from exclusive offers, visiting their website or contacting them directly is highly encouraged.
Not available
Supplier name
Wholesalers
Engaging in the wholesale jewelry sector, this supplier offers an extensive array of products tailored for jewelry-making enthusiasts and professionals alike. Their inventory showcases sterling silver jewelry findings, Swarovski crystals, and an impressive selection of semi-precious gemstones, along with various beading supplies essential for crafting unique and intricate designs.
The supplier prides itself on delivering high-quality materials essential for creating elegant jewelry pieces. From sterling silver snake chains to gold-filled charms, every item is meticulously sourced to ensure durability and elegance. They cater to a broad spectrum of clients, supplying both small-scale artisan jewelers and larger retailers seeking reliable wholesale partners.
With a commitment to customer satisfaction, they offer competitive pricing and regular inventory reduction sales, making it an ideal destination for both new and established jewelry makers. Their user-friendly website simplifies the purchasing process, providing detailed product descriptions and pricing information.
The supplier maintains a schedule for shipping and order fulfillment on select days of the week, ensuring timely delivery to all customers. For additional information, customers are encouraged to visit the website or reach out directly for assistance and inquiries regarding their comprehensive product lineup.
Swarovski, Soft Flex, Beadalon
Supplier name
Manufacturers
Operating within the pet fashion industry, this supplier prides itself on offering high-quality, eco-friendly clothing for dogs. Their commitment to sustainability is evident in the careful selection of materials used, including bamboo, organic cotton, and Repreve®️ recycled fabrics. Each product is crafted with love and attention to detail, ensuring that every garment not only looks stylish but also supports the well-being of the planet.
The supplier's mission is to honor the connection between pets and the environment, promoting a lifestyle that reflects both compassion for animals and respect for nature. By purchasing from this brand, customers contribute to a greater cause—a portion of sales supports the monthly sponsorship of senior animals at SAINTS Rescue, reinforcing their dedication to animal welfare.
In addition to their ethical production practices, the supplier is proudly based in Canada and embraces a local approach to manufacturing. Each piece of clothing is designed with the unique needs of pets in mind, ensuring comfort and style for dogs of all shapes and sizes.
Discover the joy of dressing your pet in luxury that cares for the environment. For further details about the product offerings or to connect with their team, customers are encouraged to visit the website or contact them directly.
Eco-Pup
Supplier name
Manufacturers
Operating in the fashion jewelry sector, this supplier specializes in high-quality cubic zirconia, sterling silver, rhodium, and gold plated jewelry. With a remarkable selection of over 3,000 unique designs, they cater to retailers, online stores, and resellers seeking stylish and affordable accessories.
Established in 1985, the supplier has built a solid reputation for quality and reliability. Their U.S. team collaborates with a factory in China, ensuring a diverse range of customizable pieces to meet various jewelry needs. By manufacturing cubic zirconia jewelry in-house, they maintain strict quality control and craftsmanship, providing peace of mind to their clients.
In addition to their manufacturing capabilities, they offer a dropshipping program, allowing retailers to start their jewelry business without the burden of holding inventory. Their flexible volume discount program encourages bulk purchases, enabling customers to save more as they buy more. Furthermore, the supplier is not only committed to customer satisfaction but also values the growth of independent jewelry businesses.
This supplier is dedicated to excellent customer service and knowledge-sharing, leveraging over three decades of experience to assist clients in succeeding in the competitive fashion industry. They offer regular deals and a starter program for newcomers. Explore their catalog for a vast array of stylish jewelry options.
For further inquiries or to learn more about their offerings, interested parties are encouraged to visit the website or reach out directly.
Not available
Supplier name
Wholesalers
A heaven for creatives. Run by two sisters with an eye for Beads, Trendy Charms and Quality Gold Filled. Shop online or at our store in Miami,FL.
Not available
Supplier name
Wholesalers
Operating in the jewelry sector, this company specializes in the design and production of high-quality jewelry items made from sterling silver and gold-plated materials. Their extensive catalog includes various categories such as chains, bracelets, anklets, earrings, and pendants, each crafted to meet diverse consumer preferences and trends.
The supplier is committed to excellence, ensuring that each item showcases meticulous craftsmanship, using materials that adhere to industry standards. They offer a variety of customizable options, catering to wholesalers and retailers looking to enrich their collections with unique pieces. Their offerings also include varied designs, from classic to contemporary styles, appealing to a broad market.
In addition to their core jewelry selections, the supplier produces findings and accessories that support jewelry creation, from clasps to chains. They prioritize customer satisfaction through reliable shipping processes and support, offering a clear buying guide, including pricing structure and minimum purchase requirements.
For further information about their product selection or specific queries, visitors are encouraged to explore their website or make direct contact for personalized assistance. The commitment to quality and customer service sets this supplier apart in the competitive jewelry market.
Not available
Supplier name
Wholesalers
Operating within the wholesale home decor sector, this supplier is recognized for its diverse product offerings that cater to various tastes and occasions. The organization specializes in providing a unique blend of home accents, seasonal decor, and fashion accessories, aiming to enhance the aesthetic appeal of any living space.
With an impressive catalog featuring over 25,000 products, the supplier has established itself as a key player in the market. Their inventory ranges from delightful seasonal decorations to exquisite home and fashion accessories that serve both functional and decorative purposes. This commitment to quality and innovation allows retailers to find the ideal products to attract and satisfy customers.
Additionally, the supplier prioritizes partnerships with well-known brands, ensuring that customers have access to popular and unique items. They emphasize great margin opportunities, making it beneficial for retailers to consider their offerings.
Prospective retailers are encouraged to create a wholesale account to gain full access to their comprehensive selection and to take advantage of the latest collections and top-selling items. To explore what they have to offer, please visit their website or contact their sales team for personalized assistance.
Crystal Expressions, Kissing Krystals, Luxury Lite, Simply Noelle, Baby Ganz, Midwest Cbk
Related products
Watch Accessories
Decreasing
-21.9%
Growth
Appeals to buyers center on personalization, replacement parts, and affordable gifting; the $7–$25 price point makes these ideal impulse add-ons and bundle fillers that can lift AOV across an eCommerce store. Small, lightweight SKUs are straightforward to stock and ship, and variety (styles, colors, materials) encourages repeat purchases and cross-sells alongside watches and related gadgets
Square Ring
Increasing
76.3%
Growth
Low-cost item with a typical retail price of $14–$30. It’s typically interesting to buyers because the price point supports impulse purchases, gifting and add-on bundling, which helps conversion and average order value without high-margin risk
Seiko
Decreasing
-7.4%
Growth
Recognized watch brand with strong buyer trust and gift appeal; buyers choose it for reliable build quality, classic styling, and value. The $135–$338 price band hits the accessible mid-market, supporting conversion for everyday wear and gifting without luxury pricing
Gemstone Jewelry
Decreasing
-10.1%
Growth
Appeals to buyers as affordable, visually distinctive accessories and easy gifts; the $10–$21 price range supports impulse purchases and cart add-ons without heavy consideration. Small, lightweight SKUs are inexpensive to ship and well suited for bundles and multipacks, with broad appeal across ages and styles
Cubic Zirconia Jewelry
Increasing
7.5%
Growth
Appeals to buyers seeking a diamond-like look at an accessible price, making it attractive for self-purchase and gifting. The $13–$20 price band suits impulse buys, add‑on items, and bundles, helping lift AOV with low commitment
Kids Watch
Increasing
14.7%
Growth
Small, low-priced children's timepiece selling in the $13–$30 range. Buyers are drawn by affordable giftability and impulse purchase appeal—common as a stocking stuffer, simple functional accessory, or add-on in gift bundles—making it easy for sellers to drive volume with low-price promotions and bundling
Hoop Earrings
Increasing
24.2%
Growth
Broad-appeal fashion staple with consistent demand across ages and styles; buyers choose it for everyday wear, night-out looks, and affordable gifting. The $10–$14 price point encourages impulse add-ons and easy cross-sells with apparel and beauty
Tarnish-resistant Earrings
Decreasing
-125.6%
Growth
Low-ticket ($10–$14) tarnish-resistant earrings sell on durability and low maintenance, making them attractive as impulse buys, affordable gifts, and add-on items for buyers seeking practical, long-wearing jewelry. The price point supports volume sales, simple bundling, and margin-friendly promotions in accessory or gift sections of an eCommerce store
Stainless Steel Jewelry
Decreasing
-8.4%
Growth
Affordable, durable pieces at a $10–$15 price point sit squarely in impulse-buy and giftable territory. Buyers value tarnish resistance and low maintenance for everyday wear, plus broad style versatility that can appeal across ages and genders
Diamond Ring
Decreasing
-11.9%
Growth
Strong buyer interest is driven by proposals, anniversaries, and holiday gifting; the piece signals commitment and status while remaining a classic, evergreen jewelry purchase. The $15–$230 price band makes it accessible for gifting and self-purchase, supporting broader audience reach and higher conversion when presented with clear photography, detailed descriptions, and sizing guidance
Pocket Watch
Decreasing
-2.8%
Growth
Classic, nostalgic timepiece with strong gift appeal, bought by gift-seekers, vintage/retro enthusiasts, and collectors. The $10–$30 price point hits budget-gift and impulse-buy thresholds, making it a low-risk add-on that can lift order value and conversion
Jewelry Display
Decreasing
-10%
Growth
Small, low-cost display units used to present and photograph jewelry; typical sell price $13–$23. Interesting to buyers because they improve perceived value, aid merchandising and product photography, and serve gifting/organization needs—attributes that drive repeat purchases from both individual buyers and small brands
Healing Bracelet
Decreasing
-46.7%
Growth
Affordable, wellness-themed accessory with strong impulse appeal and giftability. Buyers are drawn to the combination of style and perceived meaning at a low commitment price point ($9–$15), making it easy to convert and to encourage multiples
Sterling Silver Wedding Ring
Decreasing
-11.8%
Growth
Affordable, giftable, and symbolic jewelry that appeals to budget-conscious buyers for weddings, replacements, or as a travel-safe backup. The $17–$47 price band enables impulse buys and bundle opportunities, while offering the look and sentiment of precious-metal wedding jewelry at a fraction of the cost—helpful for conversion in eCommerce where price sensitivity is high
Sterling Silver Earrings
Increasing
33.9%
Growth
Broad appeal at a low risk price point ($12–$15) makes this a strong basket-builder and giftable add-on. Buyers choose it for everyday wear and simple, classic styling; it fits a wide age range and occasions
Butterfly Stud Earrings
Increasing
123.9%
Growth
Low-ticket stud earrings at a $9–$15 price point are attractive as impulse buys and affordable gifts, especially for holiday shoppers looking for stocking stuffers or small token presents. Buyers are drawn to the low entry price and easy giftability, which makes the SKU useful for bundling, cross-sells, and last-minute purchases on an eCommerce store
Wrist Watch
Decreasing
-11.8%
Growth
Broad appeal as both a daily-use tool and a fashion accessory makes this a reliable basket builder and gift choice. Buyers value style variety, easy outfit pairing, and the accessible $17–$43 price point, which encourages impulse buys and multi-unit gifting
Clover Bracelet
Decreasing
-29.2%
Growth
Symbolic charm jewelry with a “lucky” motif tends to convert as an impulse buy and small gift; buyers respond to simple, stackable designs they can wear daily or gift to friends. The $12–$17 price range fits add-on strategies to lift AOV and supports promo pricing without eroding margin
Custom Necklace
Decreasing
-16.6%
Growth
Personalized jewelry has strong gift appeal because buyers value sentimentality and uniqueness (names, initials, dates). It fits common occasions like birthdays, anniversaries, and holiday gifting, and the $13–$22 price range aligns with affordable, impulse-friendly budgets that can convert well in eCommerce
Diamond Rings
Decreasing
-31.1%
Growth
High intent, occasion-driven purchases make this category attractive: buyers seek them for engagements, weddings, anniversaries, and holiday gifting, valuing symbolism, perceived status, and timeless style. Visual quality and trust matter; clear specs (cut, color, clarity, carat), close-up imagery, and transparent materials/setting details support conversion
