Dietary Supplements Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyers seek these products to support ongoing wellness goals (immunity, energy, fitness), making them reliable repeat-purchase items. The $13–$31 price band encourages add-to-cart behavior, multi-unit orders, and subscriptions, supporting steady AOV via bundles, tiered discounts, and cross-sells within health-focused assortments.
Sales typically peak in March; plan assortment and inventory by January–February to capture the surge. With it being August, use the off-peak to test SKUs, lock in supply, and optimize listings, then schedule bundles, subscribe-and-save, and replenishment reminders to ramp through Q1 ahead of the March high.

Product details
Key details
-
$22
-
$13 - $31
Dropship products for Dietary Supplements
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Cuttlefish Bones Calcium Supplements Bird Cage Perch Hamster Molars Chewing Toys Chewing Bird Food Pick Stone Bird
USD $2.16

Random Color Hang Toy for Parrot Birds Training Cuttlefish Bones Calcium Supplements Bird Cage Perch Hamster Molars Chewing Toys
USD $1.75

Portable Vitamin Box Organizer for Travel
USD $2.49

7 Day Portable Pill Organizer Travel Case
USD $0

Mini Aluminum Waterproof Pill Organizer with Keychain
USD $0

Multifunctional Electric Breakfast Muffin Burger Maker
USD $36.22

Digital Kitchen Scale for Food and Baking
USD $6.7

Wireless Ketone Breath Tester for Weight Loss
USD $32.74

Weekly 7 Day Pill Organizer 28 Compartments
USD $5.01

Portable Travel Vitamin Pill Organizer Box
USD $1.23

Digital Kitchen Scale USB Rechargeable Weighing Tool
USD $13.9

Weekly Pill Organizer 2pcs Tablet Holder
USD $2.93
Top suppliers for “Dietary Supplements”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in the dietary supplements industry, this manufacturer stands out for its commitment to producing high-quality, premium supplement formulations. With a focus on health and wellness, they serve a market increasingly driven by consumer demand for effective and trustworthy dietary enhancements.
The company's dedication to quality is evident in its rigorous manufacturing processes and adherence to industry standards. Each product is crafted with care, ensuring that every supplement meets the expectations of discerning consumers. By combining advanced research with the finest ingredients, this supplier has carved a niche in the competitive landscape of health products.
Moreover, their innovative approach not only caters to the needs of individual customers but also accommodates various market trends, reflecting a deep understanding of consumer preferences. The brand prides itself on delivering products that not only support health but also enhance overall well-being.
For those seeking to explore their diverse range of dietary supplements or to learn more about their unique offerings, additional information can be found on the website or by contacting the company directly.
Not available
Supplier name
Manufacturers
Engaged in the nutraceutical sector, this manufacturer excels in the production of nutritional supplements, vitamins, and dietary products including bulk capsules and tablets. With over two decades of experience, they have been a trusted partner for companies looking to develop private-label formulations.
Located in the scenic Pacific Northwest, they operate under NSF CGMP certification, ensuring the highest standards of quality in vitamin manufacturing. The company's commitment to environmental stewardship is evident through its practices that respect the pristine surroundings in which they operate. With competitive pricing and expedited shipping options worldwide, they cater to both retail and professional brands in the pet nutrition arena as well.
Their mission is to empower entrepreneurs by facilitating the creation of custom supplement formulas that align with individual client visions. They invite interested parties to tour their state-of-the-art facility and consult with experienced agents who can provide insights and assistance for starting new vitamin lines.
As a privately held entity, the organization takes pride in its legacy of honesty, hard work, and perseverance—qualities that resonate deeply within its operational ethos. For more details about their offerings or to request a quote, interested individuals are encouraged to visit their website or connect directly with their sales team. Partnering with this manufacturer is the first step toward achieving success in the health and wellness market.
Not available
Supplier name
Manufacturers
Operating in the natural products industry, this supplier is dedicated to the manufacture and supply of various health remedies and dietary supplements. They play a pivotal role in a thriving sector that includes a wide array of businesses, contributing significantly to New Zealand's health landscape.
With a focus on quality and innovation, this supplier collaborates with numerous notable brands and manufacturers, fostering a community that prioritizes health and well-being. Their extensive network includes leading companies in natural health, ensuring that consumers have access to reliable and effective health support products.
In addition to their commitment to high-quality manufacturing, the supplier is also devoted to regulatory compliance, staying updated with the latest industry regulations. This approach assures customers of the safety and efficacy of the products they offer.
For those interested in learning more about the wide range of products and services available, the supplier invites potential customers to visit their website or reach out for additional information. Their ongoing efforts in the natural products sector highlight their dedication to meeting the needs of health-conscious consumers worldwide.
Biovit, Douglas Pharmaceuticals, Seperex Nutritionals, Tsi Pharmaceuticals, Gmp Pharmaceuticals, Nutrizone, Oranutrition, Pharma Nz, Pure Vitality, Supermega Market, Unipharm, Vitaco Health, Alaron Products<span class="list-helper-toggle-more-text"> and <a href="#">4 more</a></span><span class="list-helper-more-text d-none">, Gmp Laboratories, New Zealand Food Innovation Network, New Zealand Health Manufacturing, Healthy Manufacturing</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
Operating within the pharmaceutical, veterinary, and dietary supplement sectors, this supplier specializes in comprehensive contract manufacturing and packaging services. With nearly 90 years of in-depth industry experience, they are recognized as leaders in quality, expertise, and value among domestic contract manufacturers.
The supplier's extensive offerings encompass all phases of the product life cycle, from initial concept development to end-stage production. Their commitment to excellence is underscored by a well-equipped facility that caters to a wide range of manufacturing needs, including liquid, semi-solid, and solid dosage forms. This flexibility allows them to meet the varying demands of both human and veterinary markets effectively.
Moreover, the organization prides itself on maintaining state-of-the-art packaging technology, including the filling of liquids and various packaging formats such as blisters, jars, pumps, and more. Continuous investments in new equipment cement their position as a capable and adaptive partner in contract manufacturing.
In addition to manufacturing, the company offers expertise in regulatory compliance, ensuring that all products meet stringent industry standards. Their dedicated regulatory team assists clients throughout the formulation and commercial phases, streamlining the path to market.
With a commitment to quality assurance and customer satisfaction, this supplier is well-placed to support businesses looking for reliable, all-encompassing solutions in the pharmaceutical, veterinary, and dietary supplement industries. For more detailed information, please visit their website or reach out directly.
Not available
Supplier name
Manufacturers
This supplier operates in the dietary supplement industry, providing a wide selection of health-oriented products. Their offerings include various formulations designed to support wellness across multiple areas, including vitamins, probiotics, and specialized dietary blends. Each product is crafted with care to ensure quality and effectiveness.
Their commitment to health is evident in their diverse product range. From multi-vitamins that support overall health to specific formulations aimed at joint health, cholesterol balance, and digestive wellness, there’s something for everyone. The products are designed to meet the needs of families and individuals alike, ensuring that essential nutrients are accessible to all.
Furthermore, their innovative approach includes rigorously tested formulations, such as their probiotic products designed to promote healthy digestion, and topical solutions that aim to enhance personal care. Each product is backed by thorough research, emphasizing efficacy and safety. The supplier encourages potential customers to explore their offerings and find tailored solutions for their health journeys.
For those interested in learning more about their extensive product catalog or seeking personalized assistance, visiting their website or making direct contact is highly encouraged. They are dedicated to fostering health and wellness among their consumers through quality supplementation and exceptional service.
Arise, Summit Gold
Supplier name
Wholesalers
In the pharmaceutical sector, this certified supplier offers a wide range of EU origin medicines, including prescription drugs, over-the-counter products, dietary supplements, and medical devices. They focus on providing efficient and comprehensive solutions to meet various healthcare needs. Their mission is to ensure the health and well-being of their clients by delivering quality products tailored to specific requirements.
The team comprises seasoned medical professionals with expertise in managing the entire healthcare supply chain. From sourcing essential medicines to ensuring secure storage and timely distribution, they are committed to maintaining the integrity and efficacy of pharmaceutical products. The supplier understands the critical importance of quality in healthcare products and utilizes temperature-controlled warehousing to safeguard pharmaceuticals during storage.
In addition to wholesale distribution, the supplier also offers specialized IT services tailored to the healthcare sector. They provide supportive business solutions, including consulting and implementation, aligning with the unique needs of pharmacy chains, hospitals, and pharmaceutical wholesalers.
With core values centered on responsibility, professionalism, and enthusiasm, the supplier aims to cultivate partnerships that promote mutual success. They invite those interested to explore cooperation opportunities, highlighting the importance of proper certifications for potential partners.
For more information about their services and partnership possibilities, please visit their website or reach out directly.
Not available
Supplier name
Wholesalers
The supplier is a prominent player in the pet food industry, dedicated to providing natural and nutritious options for pets. Their extensive range of products caters to the diverse dietary requirements of dogs and cats, ensuring that pet owners can find the right solutions for their furry companions.
With a focus on quality and health, this supplier collaborates with various reputable brands, offering a selection of dry kibble, wet food, and dietary supplements. Their commitment to natural ingredients means that pet owners can feel confident in the choices they make for their pets' well-being.
In addition to their product offerings, the supplier emphasizes education and knowledge sharing through their blog, highlighting the nutritional benefits of natural pet food. They invite retailers and vendors interested in providing high-quality products to join their network, fostering a community centered around pet health.
For more details on their offerings or to explore partnership opportunities, interested parties are encouraged to visit their website or get in touch directly. Whether it's a pet food store or an individual looking to provide the best for their pets, this supplier stands ready to support their needs.
Canine Naturals, Solid Gold, This & That, Nala, Frankly, Farmina, Dr. Gary’s Best Breed, Love, Steve’s Real Food, Raw Bistro, Dr. Elsey’s, Snugarooz, Fera Pet Organics, Diggin Your Dog, Super Snouts, Project Hive<span class="list-helper-toggle-more-text"> and <a href="#">10 more</a></span><span class="list-helper-more-text d-none">, Cookie Pal, Benny Bully’s, Remy’s Kitchen, Peaksnpaws, Tickled Pet, Home Range, Tasman’s Natural Pet, Pci Brand, The Natural Dog Co., Stash</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Manufacturers
This organization is dedicated to providing high-quality organic and raw pet food, catering specifically to the dietary needs of dogs and cats. Their commitment to biologically appropriate nutrition has driven them to select top suppliers and manufacturers, offering an extensive variety of products that ensure optimal health for pets.
With a strong focus on education, they actively promote the benefits of a raw pet food diet, supporting pet owners in making informed decisions. Their user-friendly online ordering system simplifies the purchasing process, allowing customers to have premium pet food delivered directly to their homes throughout the Lower Mainland.
The product range includes meals, organ meat, vegetables, bones, dehydrated items, supplements, and treats, all expertly selected to meet the nutritional needs of dogs and cats. Aside from individual orders, the option to establish standing orders adds convenience, ensuring a continuous supply of nutritious food.
Operating from Monday to Friday, deliveries are made during specified hours, guaranteeing timely service. As a proactive resource in the pet care community, they invite potential customers to explore their website for more insights and are always ready to respond to inquiries. For anyone seeking to enhance their pets' diets, this supplier represents a reliable choice in the raw pet food market.
3P Naturals, Nature's Own
Supplier name
Wholesalers
Specialized in the health and personal care industry, this supplier offers an extensive range of wellness products designed to support overall health. They provide everything from effective dietary supplements aimed at weight loss to over-the-counter medications that address various issues such as allergies, heartburn, and more. Their comprehensive selection caters to diverse health needs, ensuring that customers can conveniently find what they require in one place.
In addition to medication and supplements, the supplier also offers personal care items including razors, eye creams, and other toiletries essential for everyday well-being. Their commitment to quality is reflected in their choice of trusted brands, ensuring that customers receive reliable products that meet their health and personal care needs.
The user-friendly online platform emphasizes convenience, allowing customers to shop with confidence. With fast delivery options and a commitment to safe online shopping, customers can enjoy a seamless experience from selection to checkout. The supplier also prioritizes easy returns, providing added peace of mind for every purchase.
For those seeking to enhance their wellness journey, this supplier is an ideal destination. Explore the full product range and learn more about the various offerings by visiting the website or contacting directly for any inquiries.
Nicorette, Olay, Mucinex, Breathe Right, Gillette, Crest, Fixodent, Nexium, Poligrip, Nano Go
Supplier name
Wholesalers
Specializing in the health and wellness industry, this supplier provides a comprehensive selection of natural and organic products designed to meet diverse consumer needs. Their offerings span eco-friendly household goods, innovative personal care items, and nourishing food products. By focusing on quality and sustainability, they cater to a growing market of health-conscious consumers seeking responsibly sourced items. The product categories include gluten-free, vegan, and allergy-friendly options, ensuring that various dietary preferences are accommodated. With an extensive inventory that allows for retail, wholesale, and food service partnerships, this supplier is dedicated to fostering long-term relationships with businesses seeking reliable, high-quality products.
Collaboration opportunities are available for those looking to launch their own private label, offering flexibility to customize products for specific markets. With a commitment to customer satisfaction, the supplier ensures that all items are available at wholesale prices, making it an ideal choice for eCommerce stores and retail outlets alike. Their reputation for delivering exceptional products and services is evident in their growing network of partners.
For more information about their offerings and how they can support your business, visit the supplier's website or get in touch directly. They are keen to assist you in discovering the ideal solutions for your needs.
Bob's Red Mill, Andalou Naturals, Alba Botanica, Annie's Homegrown, Morton & Bassett, Aura Cacia, Frontier Nat Prod Co-Op, Field Day, Desert Essence, Seventh Generation
Related products
Beet Root Supplement
Increasing
123.3%
Growth
Appeals to buyers seeking natural nitric-oxide support associated with endurance, circulation, and workout performance, making it a draw for fitness and general wellness audiences. The $15–$23 price point is an easy add-to-cart and supports replenishment behavior suited to subscriptions and repeat purchases
Protein
Decreasing
-6.2%
Growth
Broad buyer appeal as a daily fitness/wellness staple and convenient nutrition boost drives consistent demand and repeat purchases. The $31–$66 price band enables healthy AOV with opportunities for bundles (e
Weight Loss
Increasing
7.9%
Growth
Strong, year-round demand driven by buyers pursuing health and fitness goals, with a clear spike tied to New Year resolutions. The $17–$32 price band fits impulse and add-to-cart behavior, supports bundles and starter kits, and can drive repeat purchases over multi-month routines—useful for AOV and lifetime value in an eCommerce store
Creatine Powder
Decreasing
-8.6%
Growth
Strong, evergreen demand driven by buyers focused on strength, muscle, and training performance; widely recognized, affordable, and replenished frequently, making it a solid repeat-purchase consumable. The $20–$36 price band supports broad accessibility, add-to-cart ease, and potential for subscriptions or bundles, with straightforward positioning and minimal education required
Water Purifier
Increasing
16%
Growth
Strong buyer interest is driven by health, taste, and cost savings versus bottled water. Broad appeal across households and offices supports steady baseline demand
Melatonin
Decreasing
-18%
Growth
Broad appeal as an over-the-counter sleep support with steady demand and strong repeat purchase behavior. Buyers seek it for occasional sleeplessness, schedule shifts, and travel recovery; the $9–$17 price point encourages add-to-cart and subscriptions
Bee Pollen
Increasing
61.2%
Growth
Buyers typically seek this for natural wellness and as a functional topping/add-in for smoothies, yogurt, and bowls, aligning with “superfood” and clean-ingredient trends. The $15–$25 price point supports impulse add-ons and bundling, with low shipping weight and replenishment potential
Vitamins & Supplements
Decreasing
-26.5%
Growth
Broad, year-round demand driven by buyers seeking everyday wellness support, filling nutritional gaps, and maintaining immunity, with strong repeat-purchase behavior and subscription potential. The $10–$18 price band fits add-on and multi-unit baskets, helping lift AOV without heavy price resistance, and a wide assortment by format and need-state enables easy differentiation in an eCommerce store
Sleeping Aids
Increasing
31.1%
Growth
Broad appeal driven by a universal need to improve sleep quality and establish better nighttime routines. Low-ticket pricing ($10–$21) supports add-to-cart and multi-unit purchases, making it a strong basket builder with steady, year-round interest and heightened attention during wellness-focused periods
Sleep Aid
Decreasing
-8.1%
Growth
Broad appeal driven by buyers seeking better rest and daily performance; the accessible $13–$27 price point supports impulse buys and easy add-to-cart behavior. Replenishable nature encourages repeat orders and subscriptions, and it cross-sells well with wellness and bedtime routine products, helping lift AOV with minimal education required
Nad Supplement
Decreasing
-22.2%
Growth
Steady buyer interest is driven by wellness, longevity, and “biohacking” trends, with many treating it as a daily routine—creating repeat-purchase potential and strong subscription fit. The $20–$40 price band sits in the accessible mid-market, enabling competitive pricing, bundles, and add‑on sales without heavy discounting
Vitamin B12
Decreasing
-0.5%
Growth
Broad wellness appeal and everyday relevance drive consistent demand, with buyers commonly seeking it for energy support and to address dietary gaps (notably among vegetarians/vegans and older adults). The $10–$21 price point makes it an easy add-to-cart and repeat-purchase item that can lift basket size without heavy discounting
Superfood
Decreasing
-4.2%
Growth
Strong, recurring demand driven by buyers seeking convenient wellness upgrades; lends itself to repeat purchase and subscriptions. The $20–$45 price point fits well as an AOV booster and cross-sell within health-focused assortments, with broad appeal across age groups and gifting occasions
Protein Powder
Increasing
0.1%
Growth
Recurring demand driven by buyers focused on fitness, recovery, and convenient nutrition. Shoppers compare by protein per serving, ingredient transparency, taste/mixability, dietary fit (whey vs
Creatine Gummies
Decreasing
-53.4%
Growth
Buyers choose this for strength and performance support, with a convenient, travel‑friendly format that avoids mixing powders—appealing to gym‑goers who want simple daily dosing. The $20–$35 price point sits well for add‑to‑cart and gifting, and replenishment frequency can drive repeat orders and subscriptions, supporting healthy LTV
Creatine Chews
Decreasing
-13.1%
Growth
Chewable creatine appeals to buyers seeking strength, power, and muscle support in a convenient, portable format—no mixing or shaker required, typically better-tasting than powders. The $20–$35 price point is accessible for trial and supports repeat purchases/subscriptions, making it a strong basket-builder and cross-sell with fitness products
Moringa Capsules
Decreasing
-7.1%
Growth
Buyers are drawn to a convenient, plant-based daily wellness supplement that fits natural/vegan preferences and repeat-use habits; capsules remove prep hassle versus powders. The $15–$25 price point converts well without high AOV friction and supports subscribe-and-save, making it a steady replenishment SKU
Detox Tea
Increasing
28.1%
Growth
Appeals to buyers looking for an easy wellness reset, perceived digestion support, and weight-management adjunct, especially as a low-commitment add-on. The $13–$27 price point fits impulse buys and bundles, with consumable repeat-purchase potential and gifting opportunities
Protein Shake
Decreasing
-6.3%
Growth
Buyers choose this for convenient, high-protein nutrition that supports post‑workout recovery, weight management, and meal replacement on the go. It’s a replenishable consumable with strong repeat‑purchase potential, typically selling at $27–$45, fitting a mid-tier supplement price point and enabling multipack and subscription options to boost basket size
Cbd Gummies
Increasing
112.4%
Growth
Strong buyer appeal as a convenient, flavored wellness treat that feels approachable and discreet, supporting repeat purchases and subscriptions. Typical selling price is $22–$33, aligning with replenishment and small-gift budgets while remaining accessible for first-time buyers