Educational Toy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyer appeal is driven by the learning value (skill-building, enrichment) combined with play, making it a go-to gift for parents, grandparents, and teachers. The $13–$25 price point fits impulse buys and “add to cart” gifting, and works well as a stocking stuffer or low-risk trial item, supporting strong conversion and easy bundling with complementary toys.
Demand peaks in December due to holiday gifting, with buying activity ramping in November. With the current month in August, it’s timely to list and start building visibility now and ensure inventory is in place by October to capture pre-holiday traffic and maximize seasonal sell-through.
Seasonal
Peak month: December

Product details
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
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$20
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$13 - $25
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High Month DecemberLow Month February
Dropship products for Educational Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Toy Cell Phone Educational Toys Cellphone Baby Kid Educational Toy Phone Mobile Phone Model Toy for Children Birthday Xmas Gift
USD $5.53

Magnetic Building Blocks Educational Toy Set
USD $12.49

Montessori Baby Educational Tissue Box Toy
USD $8.4

Electric Simulation Steering Wheel Educational Toy
USD $0

Montessori Busy Board Educational Activity Toy
USD $2.12

Musical Educational Toy Phone for Children
USD $6.61

Educational Baby Music Rattle Teether Toy
USD $16.35

Electric Animal Climbing Slide Educational Toy
USD $11.08

Talking Musical Plush Duck Educational Toy
USD $11.35

Interactive Educational Assembly Excavator Toy Set
USD $1.44

Dinosaur Educational Music Toy for Children
USD $16.3

Educational Unicorn Touchscreen Smart Phone Toy
USD $42.19
Top suppliers for “Educational Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds.
The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market.
With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs.
Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing.
For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Ambosstoys, Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
Wholesalers
Operating in the wholesale toy industry, this supplier focuses on high-quality wooden toys that cater to both children and environmentally conscious consumers. With a growing demand for sustainable alternatives to plastic toys, they provide a diverse range of options, from classic wooden building blocks to uniquely designed educational toys.
The emphasis on safety, durability, and craftsmanship ensures that each product meets rigorous standards, catering to the needs of parents and educators who prioritize health and sustainability. With a dedication to sourcing only the finest hardwoods, the supplier guarantees long-lasting toys that withstand the test of time while providing enjoyable play experiences.
This supplier stands out for its commitment to customer service, ensuring timely delivery and support for toy retailers. They also offer flexible purchasing options, including dropshipping services, to facilitate easy inventory management for businesses of all sizes. Entrepreneurs seeking to enhance their offerings with innovative and educational toys will find excellent options available.
As they continue to expand their product line, the supplier invites interested parties to explore their extensive catalog. For more information about specific offerings and how to become a distributor, potential buyers are encouraged to visit their website or connect directly for personalized assistance.
Not available
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
This supplier is a prominent player in the educational supplies industry, specializing in offering a vast selection of classroom materials that cater to teachers and parents alike. Their online marketplace is designed to provide affordable and high-quality resources that help create an engaging learning environment for students of all ages.
Recognizing the diverse needs of educators, this supplier features an extensive range of classroom decorations, from themed collections to vibrant bulletin board sets. These products not only enhance the aesthetic appeal of the classroom but also create an inviting and stimulating atmosphere for learning.
In addition to decorative items, they offer fundamental school supplies such as storage solutions, planners, and organizational tools to help maintain an orderly and efficient classroom. The platform emphasizes hands-on learning, stocking a myriad of educational materials across various subjects like language arts, math, science, and social studies that catch students' interest.
Moreover, the supplier understands the importance of integrating technology into education, featuring innovative tools such as interactive whiteboards and educational software. The aim is to make lessons dynamic and engaging while celebrating student success with a variety of awards, certificates, and incentives.
Safety is a priority, with a selection of safety equipment available, ensuring that classrooms provide a secure learning environment. Committed to excellence, this supplier partners directly with manufacturers to keep prices low, offering great discounts on high-quality teaching supplies. With fast shipping and exceptional customer service, they aim to be a trusted partner in education. Explore the offerings by visiting the website or making contact for further details.
Dk Outlet
Supplier name
Wholesalers
Operating within the wholesale toy industry, this supplier is dedicated to offering an extensive selection of toys that appeal to children of all ages. Their inventory includes a wide variety of products ranging from action figures and educational toys to plush items and seasonal products.
With a steadfast commitment to quality and fun, they provide items from renowned brands, ensuring that every product meets the playful demands of children and the high standards of retailers. Their focus on licensed toys encompasses popular characters from franchises, giving children the chance to interact with their favorite heroes. The supplier continually refreshes their inventory to reflect the latest trends in children's toys, making each visit a new experience.
This supplier's robust catalog features products that promote imaginative play and physical activity, supporting developmental growth in children. Retailers looking to expand their offerings can find everything from crafting sets to outdoor play toys included in their extensive range.
For those interested in discovering more about their exciting product lineup and competitive pricing, they invite prospective buyers to explore their website or get in touch directly for further details. Whether for bulk purchases or unique items, this supplier is poised to meet the needs of retailers in the toy sector.
Cra-Z-Art, Mattel, Hasbro, Funko, Fisher Price, Playdoh, Spin Master, Just Play, Empireimport, And Little Tikes
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Supplier name
Dropshippers
This supplier specializes in the toy and children's product sector, providing an extensive array of innovative and high-quality toys aimed at fostering creativity and learning in children. Their product offerings cover a diverse range of categories, including interactive educational toys, plush companions, outdoor games, and DIY kits designed to capture the imaginations of young minds. Each product is carefully curated to ensure safety, durability, and developmental benefits, making them ideal for parents seeking engaging and educational options for their children.
The supplier prides itself on staying current with market trends, ensuring that their collections reflect the latest in both aesthetics and educational value. From classic favorites to modern innovations, their range caters to various interests and developmental stages, promoting skills such as problem-solving, coordination, social interaction, and imaginative play.
The commitment to quality extends beyond products to customer service. The supplier values customer inquiry and engagement, encouraging interested parties to explore further by visiting their website or reaching out directly for specific needs or additional information. With a focus on building lasting memories through play, this supplier is a trusted source for families looking to enrich their children's lives with playful learning experiences.
National Geographic, Cra-Z-Art, Hasbro, Intex, Lego, Little Tikes, Fisher Price, Playgo, Winfun, Kinsmart, Bburago, De-De
Supplier name
Manufacturers
This company operates within the children’s furniture and educational toys industry, delivering unique products that foster creativity and learning in young minds. For over 50 years, they have focused on creating items that prioritize children's experiences, partnering with educators to design engaging and open-ended products.
Their extensive range features versatile furniture, such as kids' desks, bookshelves, and dress-up storage options, vital for both home and classroom environments. These solutions are crafted with safety and functionality in mind, ensuring that children can explore, learn, and grow in a secure setting.
The company emphasizes open-ended play and authentic materials, offering a wide assortment of STEM-based, nature-inspired toys that encourage exploration and imaginative play. Their collections include everything from sensory toys to art tables, specifically designed to cater to various developmental needs and stages.
When creative minds engage with beautifully designed, educational toys and furniture, they not only have fun but also develop critical thinking and problem-solving skills. The company is dedicated to supporting parents in nurturing their children’s development through thoughtfully designed products that inspire learning and interaction.
For those seeking further information about their transformative furniture and toys, an invitation to explore the website or contact directly is always open. Discover how these products can enhance any learning space today.
Martha Stewart, Guidecraft
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
Operating in the child and nursery products sector, this enterprise is renowned for its dedication to providing top-quality goods to independent retailers. With a portfolio that includes approximately 80 award-winning brands and licenses, it serves as a one-stop destination for around 2,500 unique product lines tailored for the nursery and toy market.
Their sophisticated on-site warehousing is meticulously managed to ensure quick dispatch of orders across the UK and to 65 countries worldwide. This company emphasizes tailored logistics solutions, including road, air, and sea transport, to meet the diverse needs of its clientele.
In addition to exceptional product offerings, the supplier stands out for its commitment to customer service. They provide attractive perks such as loyalty credits and volume discounts, promoting ongoing collaborations with retailers. Their approach is rooted in understanding the specific packing or paperwork requirements retailers may have.
The enterprise prioritizes exceeding customer expectations by delivering remarkable attention to detail in pricing, order processing, dispatch, and aftercare services. Interested retailers can easily register for an account with the supplier, ensuring they have the necessary information to open their accounts promptly.
This business thrives on a foundation of excellent practices, committed to supporting the retailer sector with tools that foster success. To explore further about their offerings, visit their informative website or reach out directly for more insights.
Keel Toys, Fat Brain Toy Co, Taf Toys, Beaba, Guess How Much I Love You, Lamaze, Munchkin, Paddington Bear, Braun, Playmobil, Medela, Tommee Tippee, Disney, Vtech, Boon, Infantino, Leap Frog, Peter Rabbit<span class="list-helper-toggle-more-text"> and <a href="#">35 more</a></span><span class="list-helper-more-text d-none">, Safety First, Janod, Vicks, Winnie The Pooh, Copper Pearl, Milton, Lansinoh, Philips Avent, Nuk, Tiny Love, Angelcare, Baby Art, Bebeconfort, Dorel, Dr Brown's, Dreambaby, Dreamgenii, Dumbo, East Coast, Elmer, Halilit, Hey Clay, Kaloo, Kikka Boo, Lalaboom, Little Bird Told Me, Mam, Nanobebe, Nuby, Ragtales, Rainbow Designs, Summer Infant, Swaddleme, Vital Baby, Widdop Bingham</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
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