Educational Toy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyer appeal is driven by the learning value (skill-building, enrichment) combined with play, making it a go-to gift for parents, grandparents, and teachers. The $13–$25 price point fits impulse buys and “add to cart” gifting, and works well as a stocking stuffer or low-risk trial item, supporting strong conversion and easy bundling with complementary toys.
Demand peaks in December due to holiday gifting, with buying activity ramping in November. With the current month in August, it’s timely to list and start building visibility now and ensure inventory is in place by October to capture pre-holiday traffic and maximize seasonal sell-through.
Seasonal
Peak month: December
Product details
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
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$20
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$13 - $25
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High Month December
Low Month February
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
-
$20
-
$13 - $25
-
High Month December
Low Month February
Dropship products for Educational Toy
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Newton Cradle Balance Balls Educational Desk Toy
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Animal Wooden Matryoshka Dolls Educational Nesting Toy
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Newton Cradle Balance Steel Ball Educational Desk Toy
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Educational Music Tesla Coil Arc Plasma Desktop Toy
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Four Layer Pet Feeder Educational Toy for Dogs Cats
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Educational Baby Music Piano Crawling Mat
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Natural Geode Crystal Quartz Educational Gemstone Collection
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Monkey Balance Game Educational Fun for Kids
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Colorful Baby Music Carpet Educational Play Mat
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Baby Music Mat Educational Crawling Piano Carpet
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Top suppliers for “Educational Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
The handicraft industry excels in the production of wooden educational toys, puzzles, children's furniture, games, and other general handicrafts. With a strong commitment to quality, this supplier ensures that all products are crafted under fair trade conditions and meet stringent International standards, complying with both European and U.S. regulations. Membership in the World Fair Trade Organization (WFTO) further underscores their dedication to ethical manufacturing practices.
Each product is designed to foster learning and development in children while providing durable and aesthetically pleasing options for parents and educators. The use of high-quality wood and non-toxic finishes underscores a commitment to safety and sustainability, ensuring that every item is not only educational but also environmentally responsible.
For a closer look at their product range and to learn more about their commitment to fair trade and quality, interested parties are encouraged to visit the website or get in touch directly.
Gospel House Handicrafts, Woodbrix, Wiscom Solutions
Supplier name
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds.
The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market.
With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs.
Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing.
For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Ambosstoys, Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
Wholesalers
In the nursery and children's products sector, this supplier excels in providing high-quality sleep solutions tailored for young children. Their focus is on ensuring a safe and comfortable sleeping environment, which is paramount for the well-being of infants and toddlers.
Specializing in innovative and award-winning designs, the company creates products that not only meet safety standards but also appeal to modern parents looking for functional yet aesthetically pleasing solutions. With over 25,000 five-star reviews, they have established a strong reputation for reliability and satisfaction among consumers.
All products are thoughtfully designed in Australia, reflecting a commitment to both craftsmanship and the health of children. The brand's mission revolves around promoting restful sleep and ensuring that parents have peace of mind while their little ones sleep.
For those interested in learning more about the product offerings or the philosophy behind the design, detailed information is readily accessible on their website. Additionally, the team welcomes direct inquiries for personalized support and product guidance. Discover the comprehensive range of solutions designed to enhance the sleep experience for children and parents alike.
Not available
Supplier name
Manufacturers
In the dynamic industry of children's amusement equipment, this manufacturer stands out by offering a comprehensive range of products tailored for both indoor and outdoor environments. Established in 1997, the company has dedicated itself to the dual principles of safety and environmental protection, swiftly becoming a major player in the niche market of educational toys and playground equipment.
The company operates from Guangzhou, a hub for international trade, which allows them to streamline their operations and outdoor playground solutions reach clients across the globe. Their expertise spans the design, development, production, and sales of amusement equipment, catering specifically to preschools, shopping malls, and backyard play areas. Emphasizing high quality and excellent after-sales service, the company is committed to ensuring that their products meet the needs of children aged 3-15 years.
With a diverse product line that includes kids' furniture and various types of toys, the company employs meticulous planning regarding packaging and shipping, ensuring that products arrive in optimal condition. They make use of standard export packing methods and can customize packaging solutions to feature client logos. Their experienced workforce is skilled in loading containers efficiently, contributing to cost-effective transport solutions for customers.
For those interested in learning more about their unique offerings or to explore potential collaboration, they welcome inquiries via their website or by direct contact. Discover how they can enhance playtime experiences with their innovative and safe product portfolio.
Longly
Supplier name
Wholesalers
Operating within the educational toy and game industry, this Australian wholesaler focuses on delivering a curated selection of quality products designed to support children's learning and developmental milestones.
With a deep understanding of early childhood education, the company offers a variety of engaging toys, puzzles, and games that prioritize educational value and fun. Their impressive collection includes items that cater to various ages and interests, ensuring that each child can find something that sparks joy and nurtures their skills.
The wholesaler collaborates with trusted brands to provide unique and innovative products. From water play toys that encourage exploration in aquatic settings to crafting tools that inspire creativity, their offerings are designed to stimulate learning in diverse ways. Each category is carefully selected with an emphasis on safety, quality, and the overall developmental benefits they provide.
Additionally, they maintain a strong commitment to customer care and satisfaction, ensuring that retailers have access to valuable support and resources. Interested parties are encouraged to explore the extensive range of products available and consider becoming part of this rewarding partnership.
For further details, please visit their website or reach out directly to inquire about the latest educational toys and games that can make a difference in children's lives.
Moluk, Playme, Riversdale, Pustefix, Little Architect, Creagami, Metal Earth
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Manufacturers
This supplier operates in the vibrant wooden toy industry, specializing in high-quality, educational toys that foster creativity and learning for children. With over 21 years of experience in manufacturing, they have developed strong expertise in designing and producing a wide variety of wooden toys that cater to different ages and interests. Their offerings include classic toys, puzzles, educational games, and much more, all crafted with attention to detail and safety standards in mind.
Located in China, this supplier champions sustainable practices and uses various materials, such as beech wood, pinewood, and MDF, ensuring durability and an eco-friendly approach. They pride themselves on their ability to customize products according to client needs, offering personalized services that range from design to packaging. Minimum order quantities are clearly communicated, allowing for flexibility in wholesale purchasing.
Quality control is a fundamental aspect of their operations, with multiple testing processes established to ensure compliance with international safety standards such as ASTM F963 and EN71. Partnerships with reputable testing labs underline their commitment to delivering safe toys, making them a trustworthy source in the marketplace.
This supplier’s range of ready-to-ship toys makes purchasing convenient without compromising on quality or uniqueness. For those interested in learning more about their innovative products and services, please visit their website or reach out via contact methods provided.
Tooky
Supplier name
Wholesalers
This supplier specializes in the educational toy sector, offering a comprehensive selection of wooden toys, musical instruments, and craft items aimed at fostering child development. Their product line encompasses an array of toys, including puzzles and games designed to engage young minds and promote cognitive skills.
Safety and quality stand at the forefront of their operations. All products are made from plantation-sourced woods and painted with non-toxic materials, ensuring a safe play environment for children. This commitment to child safety and learning is evident in their thoughtfully designed toys, which not only provide entertainment but also serve as effective educational tools.
This supplier actively supports imaginative play by introducing innovative designs that encourage creativity and physical coordination. Their diverse offerings include role-playing toys and educational kits, aimed at various age groups from infants to toddlers, thereby covering a broad market segment.
In addition to their robust product line, they pride themselves on delivering outstanding customer service. The supplier is dedicated to making the purchasing experience as seamless as possible for their clients, addressing all concerns to facilitate a carefree buying journey.
Exploration of new arrivals and unique items is highly encouraged. For further details about their offerings or to inquire about specific products, interested parties can visit their website or reach out directly to the team.
Toky Toy, Calm & Breezy, Koala Dream, Kaper Kidz, Tokyland, Wanborns
Supplier name
Wholesalers
The supplier specializes in the wholesale toy and novelty industry, catering to businesses seeking distinctive products across a wide range of categories. With an extensive inventory that includes themed toys, games, inflatable items, and fancy dress accessories, they provide opportunities for retailers to enhance their selection with unique novelties not commonly found in the market.
Their platform allows for convenient browsing through over 200 categories, ensuring a user-friendly experience for potential buyers. The supplier emphasizes bulk buying with manageable quantities, making it easier for businesses of various sizes to find suitable items for resale.
In addition to their diverse product range, the supplier also offers specialized services such as product sourcing and management of overseas manufacturing processes—strengthening their position as a valuable partner for retailers. With no minimum order requirements and a flat delivery rate for UK orders, they provide flexibility and accessibility for their trade customers.
Whether retailers are searching for creative marketing novelties, seasonal products, or unique gifts and toys, this supplier is dedicated to meeting their needs. Their commitment to quality, innovation, and customer satisfaction makes them a preferred choice in the wholesale toy market. To discover more about their offerings and how they can support retail businesses, interested parties are encouraged to visit their website or contact them directly for further inquiries.
Paw Patrol, Disney, Marvel, Star Wars, Harry Potter, Jurassic World, My Little Pony, Sonic The Hedgehog
Supplier name
Wholesalers
This supplier operates within the toy retail industry, delivering a wide array of budget-friendly toys that cater to children across various age groups. With a mission to make the joy of play accessible to every family, they focus on high-quality products that nurture creativity and learning without straining budgets.
Established in 2023, this supplier has quickly become a go-to destination for savvy parents seeking exceptional value on toys. Their commitment to providing an extensive selection of products ensures that there is something for every child's interests, from educational resources to fun play items.
The company is well-regarded for its user-friendly shopping experience and responsive customer service, promoting a low-price guarantee to ensure parents receive the best deals available. They also offer incentives like free gifts and next-day delivery on orders over £40, making it a convenient choice for busy families.
In addition to their online presence, the supplier has developed a mobile app, enhancing the shopping experience with exclusive offers and products. Their focus on quality, affordability, and customer satisfaction sets them apart in the competitive landscape of toy retail. For more information about their products and promotions, they invite potential customers to visit their website or reach out directly.
Toy Story, Hot Wheels, Paw Patrol, Dc Comics, Lol Surprise, Barbie, Crayola, Funko, Lego, Marvel, Nerf, Star Wars, Baby Shark, Bluey, Cocomelon, Fortnite, Harry Potter, Minions, Peppa Pig, Rainbow High<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Spiderman, Monopoly, Hello Kitty, Despicable Me, Ryan's World, Disney Cars, Nasa, Block Tech, Finding Dory, Gabby's Dollhouse, Zimpl Kids, Thomas & Friends, Among Us, Deagostini, Poopsie Slime Surprise, My Animal Farm, Grafix</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
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