Educational Toy Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyer appeal is driven by the learning value (skill-building, enrichment) combined with play, making it a go-to gift for parents, grandparents, and teachers. The $13–$25 price point fits impulse buys and “add to cart” gifting, and works well as a stocking stuffer or low-risk trial item, supporting strong conversion and easy bundling with complementary toys.
Demand peaks in December due to holiday gifting, with buying activity ramping in November. With the current month in August, it’s timely to list and start building visibility now and ensure inventory is in place by October to capture pre-holiday traffic and maximize seasonal sell-through.
Seasonal
Peak month: December
Product details
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
-
$20
-
$13 - $25
-
High Month December
Low Month February
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
-
$20
-
$13 - $25
-
High Month December
Low Month February
Dropship products for Educational Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Interactive Kids Educational Cell Phone Toy
USD $6.8
Tensegrity Sculpture Wooden Physics Educational Toy
USD $10.93
Wooden Educational Kids Drum Set Musical Toy
USD $18.27
Animal Wooden Matryoshka Dolls Educational Nesting Toy
USD $14.48
Newton Cradle Balance Balls Educational Desk Toy
USD $6.29
Wooden RC Car Kit STEM Educational Toy
USD $7.48
Jesus Building Blocks Set 324 PCS Educational Toy
USD $27.42
Newton Cradle Balance Steel Ball Educational Desk Toy
USD $10.92
Magic Hatching Dinosaur Egg Educational Toy for Kids
USD $0.64
Educational Assembling Building Blocks Toy Set for Kids
USD $4.52
Educational Baby Music Piano Crawling Mat
USD $12.37
3D Educational Traffic Play Mat for Kids
USD $127.18
Top suppliers for “Educational Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds.
The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market.
With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs.
Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing.
For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Ambosstoys, Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
This supplier specializes in the educational toy sector, offering a comprehensive selection of wooden toys, musical instruments, and craft items aimed at fostering child development. Their product line encompasses an array of toys, including puzzles and games designed to engage young minds and promote cognitive skills.
Safety and quality stand at the forefront of their operations. All products are made from plantation-sourced woods and painted with non-toxic materials, ensuring a safe play environment for children. This commitment to child safety and learning is evident in their thoughtfully designed toys, which not only provide entertainment but also serve as effective educational tools.
This supplier actively supports imaginative play by introducing innovative designs that encourage creativity and physical coordination. Their diverse offerings include role-playing toys and educational kits, aimed at various age groups from infants to toddlers, thereby covering a broad market segment.
In addition to their robust product line, they pride themselves on delivering outstanding customer service. The supplier is dedicated to making the purchasing experience as seamless as possible for their clients, addressing all concerns to facilitate a carefree buying journey.
Exploration of new arrivals and unique items is highly encouraged. For further details about their offerings or to inquire about specific products, interested parties can visit their website or reach out directly to the team.
Toky Toy, Calm & Breezy, Koala Dream, Kaper Kidz, Tokyland, Wanborns
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Supplier name
Dropshippers
This supplier specializes in the toy and children's product sector, providing an extensive array of innovative and high-quality toys aimed at fostering creativity and learning in children. Their product offerings cover a diverse range of categories, including interactive educational toys, plush companions, outdoor games, and DIY kits designed to capture the imaginations of young minds. Each product is carefully curated to ensure safety, durability, and developmental benefits, making them ideal for parents seeking engaging and educational options for their children.
The supplier prides itself on staying current with market trends, ensuring that their collections reflect the latest in both aesthetics and educational value. From classic favorites to modern innovations, their range caters to various interests and developmental stages, promoting skills such as problem-solving, coordination, social interaction, and imaginative play.
The commitment to quality extends beyond products to customer service. The supplier values customer inquiry and engagement, encouraging interested parties to explore further by visiting their website or reaching out directly for specific needs or additional information. With a focus on building lasting memories through play, this supplier is a trusted source for families looking to enrich their children's lives with playful learning experiences.
National Geographic, Cra-Z-Art, Hasbro, Intex, Lego, Little Tikes, Fisher Price, Playgo, Winfun, Kinsmart, Bburago, De-De
Supplier name
Wholesalers
This supplier is a prominent player in the educational toy distribution industry, with over 35 years of experience in the New Zealand market. Specializing in a wide array of engaging and educational toys, they cater to families and educational institutions alike. Their selection includes classic games, innovative learning resources, and captivating toys designed to foster creativity and learning across all age groups.
The supplier takes pride in sourcing products from around the globe, ensuring a varied and high-quality inventory. Categories within their offerings include puzzles, educational games, outdoor toys, plush toys, and much more, allowing customers to find the perfect learning tools for children of various ages. As a dedicated wholesaler, they maintain a commitment to excellence, emphasizing customer satisfaction and valuable educational experiences.
Additionally, the supplier is actively involved in community events such as toy fairs, where they showcase their latest products and connect with customers and partners. They continually seek to enhance their offerings and stay ahead of market trends, making them a reliable choice for retailers in need of quality educational toys.
For businesses interested in exploring their extensive catalog or setting up a wholesale account, the supplier encourages visits to their website for complete product information or direct contact for assistance.
Not available
Supplier name
Manufacturers
This company operates within the children’s furniture and educational toys industry, delivering unique products that foster creativity and learning in young minds. For over 50 years, they have focused on creating items that prioritize children's experiences, partnering with educators to design engaging and open-ended products.
Their extensive range features versatile furniture, such as kids' desks, bookshelves, and dress-up storage options, vital for both home and classroom environments. These solutions are crafted with safety and functionality in mind, ensuring that children can explore, learn, and grow in a secure setting.
The company emphasizes open-ended play and authentic materials, offering a wide assortment of STEM-based, nature-inspired toys that encourage exploration and imaginative play. Their collections include everything from sensory toys to art tables, specifically designed to cater to various developmental needs and stages.
When creative minds engage with beautifully designed, educational toys and furniture, they not only have fun but also develop critical thinking and problem-solving skills. The company is dedicated to supporting parents in nurturing their children’s development through thoughtfully designed products that inspire learning and interaction.
For those seeking further information about their transformative furniture and toys, an invitation to explore the website or contact directly is always open. Discover how these products can enhance any learning space today.
Martha Stewart, Guidecraft
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
Operating in the child and nursery products sector, this enterprise is renowned for its dedication to providing top-quality goods to independent retailers. With a portfolio that includes approximately 80 award-winning brands and licenses, it serves as a one-stop destination for around 2,500 unique product lines tailored for the nursery and toy market.
Their sophisticated on-site warehousing is meticulously managed to ensure quick dispatch of orders across the UK and to 65 countries worldwide. This company emphasizes tailored logistics solutions, including road, air, and sea transport, to meet the diverse needs of its clientele.
In addition to exceptional product offerings, the supplier stands out for its commitment to customer service. They provide attractive perks such as loyalty credits and volume discounts, promoting ongoing collaborations with retailers. Their approach is rooted in understanding the specific packing or paperwork requirements retailers may have.
The enterprise prioritizes exceeding customer expectations by delivering remarkable attention to detail in pricing, order processing, dispatch, and aftercare services. Interested retailers can easily register for an account with the supplier, ensuring they have the necessary information to open their accounts promptly.
This business thrives on a foundation of excellent practices, committed to supporting the retailer sector with tools that foster success. To explore further about their offerings, visit their informative website or reach out directly for more insights.
Keel Toys, Fat Brain Toy Co, Taf Toys, Beaba, Guess How Much I Love You, Lamaze, Munchkin, Paddington Bear, Braun, Playmobil, Medela, Tommee Tippee, Disney, Vtech, Boon, Infantino, Leap Frog, Peter Rabbit<span class="list-helper-toggle-more-text"> and <a href="#">35 more</a></span><span class="list-helper-more-text d-none">, Safety First, Janod, Vicks, Winnie The Pooh, Copper Pearl, Milton, Lansinoh, Philips Avent, Nuk, Tiny Love, Angelcare, Baby Art, Bebeconfort, Dorel, Dr Brown's, Dreambaby, Dreamgenii, Dumbo, East Coast, Elmer, Halilit, Hey Clay, Kaloo, Kikka Boo, Lalaboom, Little Bird Told Me, Mam, Nanobebe, Nuby, Ragtales, Rainbow Designs, Summer Infant, Swaddleme, Vital Baby, Widdop Bingham</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
This supplier operates within the toy and children's products industry, providing an extensive range of items designed to inspire, educate, and entertain young minds. Their catalog includes creative arts and crafts, stimulating educational toys, engaging games, and much more, all aimed at enhancing children's developmental experiences.
With a commitment to quality and innovation, this supplier carefully curates products from many trusted brands. They emphasize eco-friendly and sustainable options, ensuring that their offerings align with contemporary values and parental concerns about the environment. Their collection features products suitable for various age groups, helping to foster learning and imaginative play.
In addition to traditional toys, this supplier also offers items tailored for specific interests, such as STEM-focused educational toys and unique gifts that invite exploration and creativity. They aim to cater to diverse customer needs, making it easier for retailers and buyers to find the perfect solutions for their market.
For those interested in browsing their catalog or making inquiries about specific items, additional information is readily available. Prospective clients are encouraged to visit their website or reach out directly to the team to discuss their requirements and explore the latest product offerings.
Mattel, Ravensburger, Carrera, Infantino, Babiators, Madame Alexander, J World, Corolle, Ankers, Bling2O, Brybelly, Crazy Aaron's
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