Educational Toy Market Trends, Forecast & Insights [2025]
Last updated Mar 6, 2025
Educational Toys offer a compelling opportunity for sellers looking to engage buyers seeking interactive and developmental learning tools for children. With a selling price range of $16 to $27, these products attract parents and caregivers looking for quality educational resources. Given that December marks a peak sales period for this category, now is an ideal time for sellers to incorporate Educational Toys into their eCommerce store to capitalize on the upcoming holiday season demand.
Seasonal
Peak month: December

Product details
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
-
$20
-
$16 - $26
-
High Month DecemberLow Month February
About the product
Educational toys are specially designed products that promote learning and skill development through play, catering to a variety of age groups, interests, and educational goals. This product class includes a diverse range of items such as puzzles, building sets, science kits, and interactive games that encourage cognitive, physical, and emotional growth in buyers.
Key details
-
$20
-
$16 - $26
-
High Month DecemberLow Month February
Dropship products for Educational Toy
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Educational Underwater Submarine Toy for Kids
USD $1.41

Montessori Busy Board Educational Activity Toy
USD $2.63

51Pcs Educational Math Fractions Montessori Toy
USD $2.07

Magnetic Building Blocks Educational Toy Set
USD $12.49

Montessori Busy Board Educational Learning Puzzle Toy
USD $2.24

Montessori Rainbow Counting Bear Educational Toy Set
USD $7.47

Montessori Wooden 3D Educational Toy for Kids
USD $2.35

Montessori Wooden Mini Chess Educational Puzzle Toy
USD $1.63

Realistic Traffic Sign Educational Play Toy Set
USD $3.52

99 Multiplication Board Game Montessori Educational Toy
USD $7.51

Wooden Train Set Educational Toy for Kids
USD $5.64

Smart Montessori Shape Matching Educational Toy Set
USD $3.45
Top suppliers for “Educational Toy”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
This supplier is a prominent player in the toy industry, known for its wide range of unique and innovative products designed for children. With a firm commitment to sustainability and social responsibility, the company strives to create toys that not only entertain but also educate and inspire young minds.
The supplier stands out through its comprehensive approach, functioning not only as a distributor but also as a manufacturer and service provider. This dual role allows them to maintain high standards of quality and creativity, ensuring that their offerings meet the evolving demands of both retailers and consumers. Their extensive portfolio includes various brands that resonate well within the market.
With a focus on creativity, the company fosters a dynamic environment where new ideas can flourish, making learning a fun and engaging experience for children. They are dedicated to building strong partnerships with their clients by offering tailored solutions that align with current market trends and consumer needs.
Operating within a global network, the supplier leverages various production locations, which enhances their ability to process raw materials efficiently and sustainably. This network allows them to adapt swiftly to market demands, ensuring their products remain relevant and appealing.
For those interested in exploring their exciting product range and discovering how they can contribute to childhood development through play, further information can be found on their website or by contacting them directly.
Ambosstoys, Hape, Skip Hop, Baby Einstein, Nebulous Stars, Beleduc, Senger, Dinosart, Jadore, Käthe Kruse, Korko, Kruselings
Supplier name
Wholesalers
Operating in the wholesale toy industry, this supplier focuses on high-quality wooden toys that cater to both children and environmentally conscious consumers. With a growing demand for sustainable alternatives to plastic toys, they provide a diverse range of options, from classic wooden building blocks to uniquely designed educational toys.
The emphasis on safety, durability, and craftsmanship ensures that each product meets rigorous standards, catering to the needs of parents and educators who prioritize health and sustainability. With a dedication to sourcing only the finest hardwoods, the supplier guarantees long-lasting toys that withstand the test of time while providing enjoyable play experiences.
This supplier stands out for its commitment to customer service, ensuring timely delivery and support for toy retailers. They also offer flexible purchasing options, including dropshipping services, to facilitate easy inventory management for businesses of all sizes. Entrepreneurs seeking to enhance their offerings with innovative and educational toys will find excellent options available.
As they continue to expand their product line, the supplier invites interested parties to explore their extensive catalog. For more information about specific offerings and how to become a distributor, potential buyers are encouraged to visit their website or connect directly for personalized assistance.
Not available
Supplier name
Wholesalers
This organization operates within the educational toy industry, focusing on importing, wholesaling, and stocking a diverse range of children’s products and toys. With over 25 years in the business, it has established itself as a key player in the market and is recognized as a founding member of the Gift and Homewares Association as well as a member of the Australian Toy Association.
Its product offerings range from educational toys for toddlers to craft items, science kits, and special needs products. The company is committed to providing high-quality toys that support early childhood education and development. By prioritizing safety and compliance, it ensures that all products meet mandatory safety standards for children's toys.
The business model caters to both retail and wholesale clients. Retail prices are accessible to all, while wholesale prices are reserved for registered businesses with an Australian Business Number (ABN). Interested parties are encouraged to register for access to wholesale pricing, allowing them to take advantage of more competitive rates.
The organization is constantly updating its inventory with new products, bestsellers, and specials to meet customer demand. For additional inquiries or to explore their comprehensive product range, potential clients are invited to visit the website or contact the organization directly.
Toysmith, B. Toys, Battat, Mirage, Apl Kids, Edushape, Tobar
Supplier name
Wholesalers
This supplier is a prominent player in the educational supplies industry, specializing in offering a vast selection of classroom materials that cater to teachers and parents alike. Their online marketplace is designed to provide affordable and high-quality resources that help create an engaging learning environment for students of all ages.
Recognizing the diverse needs of educators, this supplier features an extensive range of classroom decorations, from themed collections to vibrant bulletin board sets. These products not only enhance the aesthetic appeal of the classroom but also create an inviting and stimulating atmosphere for learning.
In addition to decorative items, they offer fundamental school supplies such as storage solutions, planners, and organizational tools to help maintain an orderly and efficient classroom. The platform emphasizes hands-on learning, stocking a myriad of educational materials across various subjects like language arts, math, science, and social studies that catch students' interest.
Moreover, the supplier understands the importance of integrating technology into education, featuring innovative tools such as interactive whiteboards and educational software. The aim is to make lessons dynamic and engaging while celebrating student success with a variety of awards, certificates, and incentives.
Safety is a priority, with a selection of safety equipment available, ensuring that classrooms provide a secure learning environment. Committed to excellence, this supplier partners directly with manufacturers to keep prices low, offering great discounts on high-quality teaching supplies. With fast shipping and exceptional customer service, they aim to be a trusted partner in education. Explore the offerings by visiting the website or making contact for further details.
Dk Outlet
Supplier name
Wholesalers
In the vibrant toy industry, this supplier stands out for its wide-ranging inventory that appeals to children of all ages. They prioritize quality and innovation, offering products that not only entertain but also promote creativity and learning. From action figures and dolls to educational toys and craft sets, their selection is designed to enrich playtime experiences.
Their commitment to customer satisfaction is evident through competitive pricing and a unique selection of items, making them a preferred choice for retailers. They understand the importance of staying ahead in a dynamic market and continuously update their inventory to include trending toys and games.
In addition to classic toys, they provide a selection of seasonal items that cater to various festivities, ensuring that retailers can offer fresh choices year-round. Their diverse array also includes licensed toys from popular franchises, appealing to fans and collectors alike.
This supplier not only focuses on delivering quality but also emphasizes the importance of fostering connections within the toy community. Interested parties are welcomed to explore the full range of offerings by visiting their website or making direct inquiries for tailored assistance.
Cra-Z-Art, Matchbox, Mattel, Hasbro, Funko, Little Tikes, Nickelodeon, Wilson, Fisher Price, Playdoh, Sonic, Spin Master, Empiresimport, Dream Ella
Supplier name
Manufacturers
In the children's toys sector, this company stands out for its exquisite range of wooden toys thoughtfully designed to accompany children's growth from birth to six years of age. With a commitment to child safety, every product is crafted using durable materials for long-lasting play, making them ideal for passing down within families.
Their offerings encompass a variety of categories, including doll prams, toy vehicles, baby gyms, and role-play items like play tents. Each toy is aimed at creating joyful childhood memories and encourages active engagement through imaginative role-playing scenarios. The collection also features children's furniture, smart storage solutions, and rugs that contribute to a harmonious environment in any child's room.
Founded in 2007, this Swedish design company is dedicated to producing functional, innovative products that spread joy and promote playfulness in children's lives. Their in-house designed items, showcased in a minimalist Scandinavian style, can effortlessly blend into any home décor.
The company recognizes the importance of nurturing creativity and fun in a child's development, ensuring that every toy serves as a tool for imaginative exploration. Parents looking for thoughtful gifts for various occasions, from baby showers to children's birthday parties, will find a treasure trove of options in their collection. For more details or specific inquiries, feel free to visit their website or get in touch directly.
Star, Saga, Aiden, Edvin, Kid's Base, Kid's Concept
Supplier name
Manufacturers
This company operates within the children’s furniture and educational toys industry, delivering unique products that foster creativity and learning in young minds. For over 50 years, they have focused on creating items that prioritize children's experiences, partnering with educators to design engaging and open-ended products.
Their extensive range features versatile furniture, such as kids' desks, bookshelves, and dress-up storage options, vital for both home and classroom environments. These solutions are crafted with safety and functionality in mind, ensuring that children can explore, learn, and grow in a secure setting.
The company emphasizes open-ended play and authentic materials, offering a wide assortment of STEM-based, nature-inspired toys that encourage exploration and imaginative play. Their collections include everything from sensory toys to art tables, specifically designed to cater to various developmental needs and stages.
When creative minds engage with beautifully designed, educational toys and furniture, they not only have fun but also develop critical thinking and problem-solving skills. The company is dedicated to supporting parents in nurturing their children’s development through thoughtfully designed products that inspire learning and interaction.
For those seeking further information about their transformative furniture and toys, an invitation to explore the website or contact directly is always open. Discover how these products can enhance any learning space today.
Martha Stewart, Guidecraft
Supplier name
Wholesalers
Operating within the wholesale gifts and homewares sector, this supplier serves a broad spectrum of customers, from mail-order companies to independent souvenir shops. With a commitment to providing unique products, they have established a portfolio that includes exclusive in-house designs and licensed gifts, catering to various business sizes and needs.
With over three decades of trading experience, this supplier is proactive in sourcing new and exciting items, ensuring their collection remains trendy and relevant in the market. Their ability to introduce new lines nearly every week highlights their dedication to staying ahead of current wholesale giftware trends, exemplified by their innovative Relaxeazzz range.
The supplier's vast selection also emphasizes sustainability, featuring an array of eco-friendly gifts that align with the growing demand for responsible products. Customers can easily create an account on their user-friendly website, where they can explore available inventory, including new arrivals and out-of-stock items.
Located in Cornwall, the supplier maintains a large showroom in Sheffield, which showcases their diverse offerings. This enables potential buyers to virtually explore the extensive range before making a trade decision. Additionally, their catalogue includes products tailored for major seasonal celebrations, including Christmas and Halloween gifts and decorations. For further inquiries and details regarding their offerings, customers are encouraged to visit the website or reach out directly for assistance.
Satya, Goloka, Pusheen, Relaxeazzz, Shaun The Sheep
Supplier name
Wholesalers
Operating in the child and nursery products sector, this enterprise is renowned for its dedication to providing top-quality goods to independent retailers. With a portfolio that includes approximately 80 award-winning brands and licenses, it serves as a one-stop destination for around 2,500 unique product lines tailored for the nursery and toy market.
Their sophisticated on-site warehousing is meticulously managed to ensure quick dispatch of orders across the UK and to 65 countries worldwide. This company emphasizes tailored logistics solutions, including road, air, and sea transport, to meet the diverse needs of its clientele.
In addition to exceptional product offerings, the supplier stands out for its commitment to customer service. They provide attractive perks such as loyalty credits and volume discounts, promoting ongoing collaborations with retailers. Their approach is rooted in understanding the specific packing or paperwork requirements retailers may have.
The enterprise prioritizes exceeding customer expectations by delivering remarkable attention to detail in pricing, order processing, dispatch, and aftercare services. Interested retailers can easily register for an account with the supplier, ensuring they have the necessary information to open their accounts promptly.
This business thrives on a foundation of excellent practices, committed to supporting the retailer sector with tools that foster success. To explore further about their offerings, visit their informative website or reach out directly for more insights.
Keel Toys, Fat Brain Toy Co, Taf Toys, Beaba, Guess How Much I Love You, Lamaze, Munchkin, Paddington Bear, Braun, Playmobil, Medela, Tommee Tippee, Disney, Vtech, Boon, Infantino, Leap Frog, Peter Rabbit<span class="list-helper-toggle-more-text"> and <a href="#">35 more</a></span><span class="list-helper-more-text d-none">, Safety First, Janod, Vicks, Winnie The Pooh, Copper Pearl, Milton, Lansinoh, Philips Avent, Nuk, Tiny Love, Angelcare, Baby Art, Bebeconfort, Dorel, Dr Brown's, Dreambaby, Dreamgenii, Dumbo, East Coast, Elmer, Halilit, Hey Clay, Kaloo, Kikka Boo, Lalaboom, Little Bird Told Me, Mam, Nanobebe, Nuby, Ragtales, Rainbow Designs, Summer Infant, Swaddleme, Vital Baby, Widdop Bingham</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers
Joissu Products Inc carries approximately 5,000 items ranging from inexpensive toys, novelties, giveaways, redemption prizes, general and seasonal merchandise to a vast array of gift items. Their customers are also extremely diverse, ranging from Fortune 500 companies to family entertainment centers, toys and novelty stores, zoos, museums, gift shops, drug stores, fund-raisers, balloon shops, party shops, and flea-market vendors to name a few. They accept credit cards - MasterCard, Visa, Discover and American Express via PayPal. They can ship to most countries worldwide.
Not available
Related products
Kids Wooden Memory Game
Decreasing
-385.6%
Growth
The Kids Wooden Memory Game is an engaging and educational toy designed to enhance cognitive skills in children while providing fun and interactive play. Selling in a typical price range of $10 - $18, this product appeals to buyers seeking quality, nostalgia-driven options for children's games
Felt Puzzle Toy
Decreasing
-683.8%
Growth
Felt Puzzle Toys offer an engaging, tactile experience for buyers, making them an excellent addition for sellers targeting the educational and children's toy market. With a typical selling price range of $20 - $30, sellers can appeal to parents looking for high-quality, interactive products that promote cognitive skills and fine motor development
Sports-themed Board Games
Decreasing
-60%
Growth
Sports-themed Board Games provide an engaging way for buyers to merge their love of sports with gaming, appealing to families and enthusiasts alike. With a typical selling price range of $14 to $26, sellers can attract a wide range of buyers interested in fun, interactive entertainment options
Card Games
Increasing
1.4%
Growth
Card games have gained significant popularity as a versatile product that appeals to a wide range of buyers, making them an excellent choice for sellers looking to expand their offerings. With a typical price range of $10 - $25, card games cater to buyers seeking affordable entertainment options for family game nights, parties, or casual gatherings
Wooden Helmet
Increasing
53.6%
Growth
Wooden Helmets are unique and versatile products that appeal to buyers interested in themed decor, cosplay, or educational toys. With a competitive selling price typically between $30 and $50, sellers can attract a wide range of buyers looking for distinctive items
Wooden Puzzle Toy
Decreasing
-39.5%
Growth
Wooden Puzzle Toys offer an engaging blend of entertainment and education, making them appealing to sellers targeting families and young children. Typically priced between $15 and $25, the product combines aesthetic appeal with developmental benefits, attracting buyers interested in quality toys that promote cognitive growth
Kids Magic Cube
Increasing
150%
Growth
The Kids Magic Cube, a popular puzzle toy that enhances cognitive skills and fine motor development, presents a significant opportunity for sellers aiming to engage buyers interested in educational and entertaining products. With a competitive selling price around $15, this product attracts parents looking for both fun and developmental value for their children
Puzzle
Decreasing
-20.7%
Growth
Puzzles are increasingly popular among buyers seeking engaging and family-friendly activities, making them a lucrative option for sellers. With a diverse price range typically between $10 to $30, sellers can appeal to a wide audience, from casual hobbyists to serious enthusiasts
Uno Game Card
Increasing
16.1%
Growth
Uno Game Cards, a popular family-friendly card game, appeal to a wide range of buyers looking for engaging entertainment options. Priced typically between $8 and $12, these cards offer an affordable yet fun choice for gatherings and game nights
Kids Science Push Pop
Decreasing
-60%
Growth
Kids Science Push Pop is a fun and educational product that appeals to parents seeking engaging activities for their children. With a selling price range of $9 to $17, sellers can capture the interest of buyers looking for affordable yet entertaining science-based toys
Kids Science Toy
Decreasing
-8.1%
Growth
Kids Science Toys are an engaging and educational product that can captivate buyers' interest while providing valuable learning experiences. With a typical selling price range between $10 and $25, sellers can appeal to parents seeking affordable and fun ways to enhance their children's STEM education
Wooden Animal Puzzle
Increasing
48.1%
Growth
The Wooden Animal Puzzle is an engaging and educational toy that appeals to young buyers and parents alike. With a typical selling price range of $14 - $23, sellers can effectively tap into the growing market for sustainable and non-toxic children's toys
Chess Sets
Increasing
32.1%
Growth
Chess Sets have seen a resurgence in popularity, driven by increased interest in strategic games and a growing community of enthusiasts. This product appeals to a wide range of buyers, from beginners to seasoned players, and typically sells within the price range of $30 to $150, depending on the material and craftsmanship
Wooden Rainbow Arrow Set
Decreasing
-9900%
Growth
The Wooden Rainbow Arrow Set appeals to sellers targeting the child and educational toy markets, known for its vibrant colors and safe, high-quality materials. This product encourages creative play and enhances fine motor skills, making it an attractive option for buyers seeking engaging, development-focused products for children
Lego Sets
Decreasing
-23.3%
Growth
Lego Sets, renowned for their creativity and educational value, appeal to a broad range of buyers, including children and adult enthusiasts. With an average selling price that varies widely based on the complexity and theme of the set, sellers can target a diverse customer base looking for engaging and high-quality construction toys
Kids Coin Piggy Bank
Decreasing
-375%
Growth
The Kids Coin Piggy Bank is a popular product among sellers looking to engage families interested in teaching children about saving money. Priced affordably between $15 and $25, this product appeals to buyers seeking educational toys that promote financial literacy from a young age
Kids Wooden Mesh Gloves
Increasing
150%
Growth
Kids Wooden Mesh Gloves are a versatile and engaging accessory for young buyers, combining fun and functionality. With a typical selling price range of $6 - $14, these gloves can appeal to parents seeking creative and interactive options for children
Flash Cards
Decreasing
-5.7%
Growth
Flash Cards are an engaging educational tool that appeals to a wide range of buyers, including parents, teachers, and students. With a typical selling price ranging from $5 to $15, sellers can provide affordable learning resources that cater to various age groups and subjects
Outdoor Play Furniture
Decreasing
-79.5%
Growth
Outdoor Play Furniture has shown an exceptional sales trend, with an increase of 7634% in the last 6 and 12 months. March is a seasonal high point for this product, indicating a potential increase in demand during that time
Kids Wooden Cartoon Bookmark
Decreasing
-375%
Growth
Kids Wooden Cartoon Bookmarks are a charming addition to any eCommerce store, appealing to parents and gift-givers seeking unique, educational products for children. With a selling price range of $5 to $10, sellers can offer an affordable yet engaging item that enhances the reading experience for young buyers