Fishing Lures Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyers choose these to improve catch rates and experiment with different presentations; they also frequently replace lost or worn items, supporting steady repeat purchases. The $10–$20 price point fits impulse add-ons and multi-unit baskets, making them reliable AOV boosters with cross-sell potential alongside tackle essentials.
Seasonal high is July; sellers should ramp inventory and marketing in May–June. It’s August, so demand is easing but late-summer fishing still supports sell-through—keep core variants in stock, markdown slow movers, and use performance data to plan next year’s assortment and pre-season buys.
Seasonal
Peak month: July
Product details
Key details
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$15
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$10 - $20
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High Month July
Low Month November
Dropship products for Fishing Lures
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Wood Shrimp Luminous Squid Octopus Fishing Lures
USD $0
24 Day Christmas Fishing Lures Advent Calendar
USD $16.81
Christmas Fishing Lures Advent Calendar Gift Box
USD $19.87
Christmas Fishing Lures Advent Calendar Gift Set
USD $24.8
5pcs Fast Sinking Metal Jig Lures for Fishing
USD $7.7
30PCS Easy Shiner Wobbler Soft Rubber Fishing Lures
USD $0
Christmas Fishing Lures Advent Calendar with 24 Surprises
USD $12.91
6Pcs Mixed Fly Fishing Lures for Trout and Salmon
USD $0
Mini LED Eye Shape Fishing Lure Light Set
USD $11.47
Fishing Advent Calendar 2024 Lure Countdown Gift
USD $18.44
Top suppliers for “Fishing Lures”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
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About
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Manufacturers
Operating within the fishing industry, this manufacturer has established itself as a leader in the production of custom soft plastic lures. With an impressive legacy spanning over four decades, they have developed a profound expertise in the design, prototyping, and manufacturing processes associated with soft plastics.
The company specializes in creating a diverse array of soft plastic fishing lures, including shads, minnows, leeches, worms, lizards, frogs, grubs, craws, tubes, creatures, and trailers. Their commitment extends beyond production; they emphasize quality and customer satisfaction from start to finish. Each product is meticulously crafted to meet the specific requirements of both freshwater and saltwater anglers.
An essential component of their operation is their exceptional OEM bulk order fulfillment service. They ensure that once the manufacturing process is complete, the packaging and shipping of products to retail fulfillment centers are handled seamlessly. This attention to detail makes them a preferred partner for various brands seeking reliable and effective manufacturing solutions.
The combination of quality craftsmanship and industry-leading fulfillment practices distinguishes them in a competitive market. Whether it's custom lure design or efficient shipping, the company prides itself on delivering comprehensive solutions tailored to their clients' needs.
For those interested in diving deeper into their offerings or discussing potential collaborations, more information is readily accessible on their website, or one can reach out directly for personalized assistance.
Not available
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The supplier is a leading entity in the fishing tackle industry, renowned for its commitment to crafting premium quality Canadian-made fishing lures suited for various fishing techniques including casting, trolling, and jigging. Established in 1929 by a veteran, the company has a rich history rooted in innovation and excellence.
Operating from Lacombe, Alberta, Canada, this supplier proudly holds the title of the world's largest fishing lure, as certified by Guinness World Records. This accolade reflects not only the scale of production but also the exceptional quality and effectiveness of their products, making them a preferred choice for fishing enthusiasts.
With a legacy that spans over nine decades, the business has remained family-owned and operated, ensuring that each product continues to meet the exacting standards that customers have come to expect. Their dedication to conservation and community involvement further enhances their reputation within the fishing community.
For those seeking to upgrade their fishing gear or learn more about the extensive range of lure patterns, sizes, and kits available, they provide an excellent platform to explore innovative solutions for any angler's needs. Interested parties can find additional information and product offerings by visiting their website or contacting them directly for inquiries.
Northern King <em>Lures</em>
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Manufacturers
This supplier operates within the fishing tackle industry, renowned for its dedication to crafting high-performance fishing gear. They focus on providing anglers with advanced equipment that enhances the fishing experience, ensuring both quality and reliability across their product range.
One of their highlights includes innovative fishing reels that incorporate cutting-edge technology, enhancing both stability and performance on the water. Their rods are constructed with advanced materials, delivering unmatched sensitivity and strength, perfect for various fishing conditions.
In addition to reels and rods, this supplier boasts a diverse selection of fishing lures, meticulously crafted to mimic realistic movements in water. Each product is engineered through years of research and practical experience, ensuring anglers have the best chance of success.
Furthermore, they provide direct access to replacement parts, making it easy for customers to maintain their equipment in optimal condition. The supplier’s emphasis on customer support guarantees that anglers receive assistance whenever needed.
With a robust catalog of products designed to meet the unique needs of fishing enthusiasts, this supplier stands out in the market. Anglers interested in high-quality fishing gear are encouraged to explore their offerings further. For more details and product insights, visit the website or contact directly.
Okuma, Fishlab
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Manufacturers
This supplier is a prominent player in the fishing tackle industry, serving anglers with a wide variety of fishing gear and accessories for over 42 years. Their extensive product selection caters to both novice and seasoned fishermen, ensuring that every fishing experience is enhanced with top-notch equipment and accessories.
Focused on quality and customer satisfaction, this supplier is known for its commitment to providing innovative products that meet the diverse needs of fishers in Northern California. From fishing reels and rods to specialized tackle, their offerings encompass the essentials to ensure successful fishing outings.
With a recognition for excellence, this supplier is not only about selling products but also engages with the fishing community by offering tips, techniques, and insights through various video content. Customers can find valuable information regarding seasonal fishing strategies and recommended gear, making it easier for them to enjoy their fishing adventures fully.
Moreover, with convenient locations and personalized service, this supplier ensures that anglers receive the best recommendations tailored to their individual styles and preferences. The emphasis on user experience is further highlighted by exclusive discounts and special offers available to their valued customers.
The commitment to being a one-stop-shop for all fishing-related needs sets this supplier apart in the marketplace. For more detailed information on their expansive inventory or to discover exclusive deals, interested parties are encouraged to visit their website or contact their customer service directly.
Shimano, Z-Man, St Croix, Ak Tungsten
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Manufacturers
Operating in the fishing equipment industry, this supplier is committed to providing anglers with a comprehensive selection of high-quality tackle and accessories. With a product range that includes everything from specialized lures and jigs to terminal tackle and rigging kits, they cater to the diverse needs of fishing enthusiasts and professionals.
Their offerings encompass various types of fishing lures, including tuna lures, wahoo trolling lures, and inshore & freshwater lures, ensuring that customers can find the right tools for their fishing adventures. The supplier also provides essential accessories such as fishing swivels, hooks, storage solutions, and even fighting belts designed for durability and performance.
The company prides itself on delivering quality products at competitive prices, complemented by a commitment to exceptional customer service. Positive feedback from satisfied customers affirms their reputation for reliability and timely delivery. Whether for deep-sea fishing or inshore trips, their tackle is designed to meet the specific demands of different fishing environments and techniques.
For those looking to elevate their fishing game, this supplier offers not just products but also valuable resources, including guides on rigging and maintenance. Explore their extensive catalog to find the perfect items tailored to your needs. For more information, visit their website or reach out directly for inquiries and support.
Epic Fishing Co., Blue Water Candy Lures, Fish Razr
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Wholesalers
Focused on the outdoor recreation sector, this supplier excels in catering to fishing and hunting aficionados with a vast array of specialized products. Committed to quality and customer satisfaction, they offer an extensive selection of fishing lines, equipment, and outdoor accessories designed for both seasoned professionals and casual enthusiasts.
With products ranging from premium fishing lines to essential hunting tools, this supplier understands the importance of reliable gear in achieving success in outdoor pursuits. Their offerings include advanced materials and innovations that enhance performance, ensuring that every customer can enjoy their time outdoors with confidence.
Beyond fishing lines, the supplier features a variety of fishing equipment, including hooks, lures, reels, and poles, catering to diverse fishing environments and preferences. Additionally, outdoor apparel designed for functionality and comfort complements their equipment selection, allowing customers to fully embrace their outdoor experiences.
The supplier prioritizes accessibility, offering shipping options for a selection of items, while also inviting customers to explore their complete inventory in-store. Whether for competitive fishing or a leisurely trip, their products are crafted to meet the demands of the outdoors.
For a deeper understanding of their offerings and to view the full array of products, interested individuals are encouraged to visit their website or contact their support team directly.
Yo-Zuri, Sufix, Power Pro, Ande
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Manufacturers
Hunting Clothes manufacturer on sale manufacturers, find details about Hunting Clothes manufacturer manufacturers, supplier and wholesaler - Guangzhou Huantai Outdoor Products Co., Ltd..
Blackberry, Predator, Realtree
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Manufacturers
Operating within the fishing products industry, this supplier has established itself as a leading manufacturer of a diverse array of high-quality fishing nets, lines, and accessories. Based in a key fishing town in China, the company was founded in 1999 and has built a reputation for excellence and reliability.
The supplier's product offerings encompass monofilament and multifilament fishing nets, specialized fishing lines and twines, and a variety of fishing accessories crucial for both recreational and professional fishing activities. Their commitment to quality is evident in their use of superior raw materials and advanced production technologies, ensuring that all products meet the highest standards.
In addition to their extensive selection of fishing gear, the supplier emphasizes customization, allowing clients to request specific products tailored to their unique needs. Their modern facilities include over 100 specialized machines, capable of producing high-volume and high-quality items efficiently.
This supplier prioritizes service, quality, and reasonable pricing, reflecting their core values that include integrity and customer satisfaction. They also actively engage with their clients by supporting inquiries and offering assistance through various communication channels.
For those interested in exploring their full range of products or seeking specific assistance, a visit to their website or direct contact is encouraged. They are committed to delivering value and quality in every interaction, making them a trusted partner in the fishing industry.
Not available
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Manufacturers
Specializing in the fishing tackle industry, this supplier provides an impressive assortment of products catering to both freshwater and saltwater anglers. Their commitment to quality is evident through their diverse range of equipment, including high-performance reels and rods designed for various fishing techniques.
With a focus on customer satisfaction, the supplier proudly offers thousands of distinct items, ensuring that every angler can find exactly what they need for their fishing adventures. From advanced fishing reels to specialized lures, the product lineup demonstrates innovation and reliability, appealing to both novice and experienced fishermen alike.
Furthermore, the supplier is dedicated to providing exceptional service, ensuring that customers receive the best possible assistance in selecting their gear. With a family-owned background, they emphasize strong relationships with their clientele and a passion for the fishing community.
For further inquiries about their extensive collection of fishing tackle and gear, potential customers are invited to visit the website or reach out directly for personalized assistance. There's always something new and exciting for anglers to discover, enhancing every fishing experience.
Abu Garcia, Daiwa, Furuno, Grundens, Lew's, Megabass, Pflueger, Rapala, Raymarine, Shimano, Simms, Simrad, Strike King, Tibor, Ugly Stik, Van Staal, St. Croix, Humminbird, Garmin, Hardy, Lowrance, Orvis<span class="list-helper-toggle-more-text"> and <a href="#">17 more</a></span><span class="list-helper-more-text d-none">, Quantum, Sage, Douglas, Salty Crew, Berkley, Xtratuf, Huk, Keitech, Avet, Accurate, Tackle Direct, G. Loomis, Yama Moto, Greys, Tfo, Flambeau, Yakattack</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
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Wholesalers
The fishing industry is well-served by a supplier committed to providing a wide array of tackle and accessories that cater to enthusiasts of all levels. Specializing in products that enhance both the experience and success of fishing, this supplier offers a unique selection tailored for Australian freshwater and saltwater environments.
From high-performing fishing reels to specialized lures and tackle, the product range ensures that individuals can find precisely what they need for their fishing endeavors. With brands recognized for their quality and reliability, every item available is designed to improve the effectiveness of fishing techniques.
Finesse, Swimerz, Dekoi, Toppu Mizzu, Rig Ezy, Artizan, Bstc, Captain Jack's
Related products
Fishing Reel
Increasing
73.2%
Growth
Core draw for buyers is utility and upgrade value: dependable performance for summer trips, replacements for worn gear, and entry-level to mid-range options for hobbyists. Buyers look for smooth operation, reliable drag, and corrosion resistance; brand isn’t always decisive at this price band, so clear specs and reviews influence conversion
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Fishing Tackle
Increasing
39.4%
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Buyers are drawn to these small, replenishable accessories because they’re frequently lost or worn, encourage experimentation, and are often purchased in multiples. The $10–$29 price point supports impulse buys, add‑on placement, and bundling, while the compact form factor is shipping‑friendly and easy to merchandise with high SKU variety to capture broad preferences
Fishing Rods
Increasing
119.7%
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Broad appeal for outdoor recreation, gifting, and hobby upgrades keeps demand steady, with the $39–$84 price band hitting entry-to-mid tiers that convert well and support bundling. Buyers typically compare length, power/action, and material; clear spec guides and images reduce returns
Disc Golf
Increasing
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Driven by affordable outdoor recreation, this category attracts buyers seeking a low-cost, skill-building hobby. The $14–$30 price point supports impulse purchases; buyers often order multiple pieces for different throws and replace lost items, yielding repeat sales and higher baskets
Fishing Line
Increasing
105.8%
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An essential, frequently replaced consumable for anglers, driving repeat purchases and reliable traffic. Buyers look for specific pound-tests and line types, making breadth of options a conversion lever
Fishing Lure
Increasing
57.1%
Growth
Buyers are drawn to this item because it promises better catch rates and is tailored to specific species and conditions; anglers often buy multiple colors/sizes and replace lost gear, driving repeat purchases. The $10–$18 price point works well for impulse buys and add-ons, and the product is small, light, and low-risk to ship
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Increasing
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Fishing Shirt
Increasing
64.2%
Growth
Buyers choose this item for warm-weather performance and comfort: lightweight wear with breathable, quick-drying fabrics and sun coverage suited to fishing and other outdoor activities. The $20–$35 price point enables accessible entry, gifting, and add-on purchases, with broad appeal to anglers and casual outdoor buyers
Golf Tees
Increasing
102.8%
Growth
Essential, low-cost consumables that buyers repeatedly replace due to breakage and loss, appealing to golfers across all skill levels. The $9–$15 price point makes them easy add-ons that can lift basket size, and the small, lightweight form factor keeps fulfillment simple
Fish Bait
Increasing
70.7%
Growth
High-volume, consumable purchase for anglers with broad appeal and frequent replenishment; the $7–$16 price point supports impulse add-ons and multipack orders, lifting basket size. Strong search interest and repeat buying behavior make it a dependable contributor to recurring revenue for an eCommerce store
Fishing Product
Decreasing
-94.9%
Growth
Appeals to anglers and outdoor hobbyists as a practical, affordable buy for fall outings, replacements, and small upgrades. The $12–$30 price point fits impulse purchases, gifting, and bundling with related gear, helping lift average order value without heavy discounting
Fly Fishing Rods
Increasing
141.9%
Growth
Buyers are drawn to this category for accessible entry into the sport and affordable upgrades, with the $50–$100 price range appealing to budget-conscious hobbyists and gifting. The price band enables competitive assortment breadth and lowers barrier to trial, supporting conversion for first-time and casual anglers
Fish Finders
Increasing
220.9%
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Buyers choose these devices to quickly locate fish and underwater structure, improving success and confidence on the water. Demand spans hobbyists to serious anglers, with a broad selling price range of $82–$425 covering entry through mid-tier options, supporting both value-focused and upgrade purchases
Golf Simulator
Decreasing
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Growth
Strong buyer appeal comes from year‑round, at‑home practice and entertainment, especially when outdoor play is limited. The wide $65–$895 range supports a tiered assortment from entry setups to fuller kits, creating clear upsell and bundling opportunities as buyers add components and accessories
Fishing Pole
Increasing
144.2%
Growth
Buyers are drawn to this item for warm‑weather recreational use, especially among beginners and casual hobbyists, and the $34–$66 price range hits an accessible impulse-to-mid ticket that can drive volume. It also opens straightforward attachment opportunities with essentials like line, lures, and tackle, increasing AOV
Fishing Reel Set
Increasing
97.1%
Growth
Broad appeal at an accessible $30–$50 price point makes this an easy add-to-cart for beginners, casual anglers, vacationers, and gift purchases. It fits well as an entry-level option in an eCommerce store, drives attachment sales with complementary items (line, lures, tackle), and serves as a replacement/backup purchase for existing hobbyists, supporting repeat buys and bundles
Fishing Poles
Increasing
343.1%
Growth
Broad appeal as an affordable, entry-level outdoor recreation purchase; buyers often pick these up for summer trips, weekend hobbies, or as replacements/upgrades. The $30–$60 range captures beginners and casual users, making it an easy add-to-cart in eCommerce store assortments with relatively low return risk when expectations are set on basic performance
Fishing Hooks
Increasing
82.1%
Growth
Essential, consumable tackle with steady replacement cycles. Buyers replenish often due to loss, dulling, and breakage, and many keep multiple sizes on hand
