Fitness Equipment Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Buyers seek convenient, at-home ways to start or upgrade workout routines, especially entry-level items at accessible prices. The $16–$130 range supports impulse purchases and easy bundling to lift average order value, with repeat demand as buyers replace or add accessories.
Seasonality peaks in January, driven by New Year health resolutions. Sellers should secure supply, listings, and promos by November. It’s August, so use the lead time to lock pricing with suppliers, test creatives, build reviews, and plan bundles across price tiers. Maintain fast shipping and clear size/fit guidance to reduce returns and win Q4-to-January traffic.
Product details
Key details
-
$45
-
$16 - $130
Top suppliers for “Fitness Equipment”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating in the sports and fitness equipment sector, this organization is dedicated to delivering superior products tailored for aerobic exercise and strength training. Established in 2011, they have built a reputation for reliability, innovation, and customer service, boasting over 300 employees and extensive industry experience.
Their manufacturing capabilities are state-of-the-art, featuring modern equipment such as laser cutting machines and robotic welding systems to ensure precision and quality. A dedicated research and development team, comprising industrial designers and structural engineers, continually innovates to enhance product performance and user experience.
The company places a strong emphasis on quality control, with each product undergoing rigorous testing to uphold high standards. They proudly serve a global customer base, benefiting from 12 years of export experience, ensuring swift and efficient delivery of quality fitness solutions across various markets.
In addition to their impressive production capacity, which can reach up to 1500 bicycles per day, the organization excels in customer service, ensuring customer satisfaction through tailored support and services. Their commitment to providing high-quality fitness equipment and thoughtful service underscores their dedication to enhancing home workout experiences.
For more insights into their products and services, interested parties are encouraged to visit their website or contact them directly for further information.
Yaconstar
Supplier name
Wholesalers
This enterprise is a leading player in the fitness equipment distribution industry, dedicated to supplying high-quality gym equipment. Their extensive inventory includes new and refurbished items, catering to a variety of budgets and preferences. With a focus on exceptional customer service, they guide clients in selecting the ideal equipment for their needs.
Established in 2011 and headquartered in Los Angeles, CA, the company has developed a reputation for amazing prices and unparalleled service. They take pride in offering a wide selection of cardiovacular machines, strength training equipment, and rehabilitation tools, ensuring a comprehensive range of options for both home and commercial use.
In addition to the product offerings, the company emphasizes its ethical values and commitment to customer satisfaction. Clients are encouraged to engage with knowledgeable staff who are equipped to provide tailored advice on selecting the right fitness solutions. The company also acknowledges potential longer lead times for specific items due to ongoing industry demand.
For those interested in transforming their fitness journey, this distributor provides an active online shopping platform, while also maintaining direct customer support. Individuals are invited to explore the latest promotions and discounts by visiting the website or calling for personal assistance. Whether for personal use or business needs, this supplier is ready to enhance fitness experiences through quality equipment choices.
Life-Fitness, Cybex, Freemotion, Nustep, Precor, Stairmaster, Bowflex, Reebok, Schwinn, Matrix, Proform, Airtek, Bodycraft, Body-Solid, Epic, First-Degree, Muscled, Sportsart, Startrac, Total Gym<span class="list-helper-toggle-more-text"> and <a href="#">1 more</a></span><span class="list-helper-more-text d-none">, Healthcare Intl</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
Wholesalers, Manufacturers
Operating in the mobile fitness equipment industry, this company is dedicated to providing cutting-edge solutions that enable fitness on the go. The focus is on creating versatile and durable equipment, catering to the needs of individuals, small groups, and larger organizations such as military and tactical teams.
Recognizing the importance of physical fitness, especially in challenging environments, the company offers a range of innovative products, including military-grade deployable gyms and trailer-based mobile fitness units. These unique offerings are designed to facilitate effective training anywhere, whether in remote locations or during travel.
With an emphasis on adaptability and user experience, their equipment caters to various applications—from personal fitness enthusiasts to organizations requiring robust training solutions. The facilities include options for commercial applications and specialized equipment such as HitchFIT for personal vehicles, making it easy for anyone to maintain their fitness regimen on the move.
This company continues to lead the industry through innovation, providing customers with top-notch products that meet the demands of modern fitness challenges. For those seeking more information about their mobile fitness solutions, visiting the website or direct contact is encouraged.
Not available
Supplier name
Wholesalers
In the fitness equipment sector, this supplier is dedicated to providing a comprehensive selection of top-tier cardio and strength training machines suitable for both personal and commercial use. They pride themselves on their extensive product range that includes specialty treadmills, rowing machines, and various strength training accessories, ensuring clients can find the right equipment to meet their fitness goals.
Their offerings are designed to cater to diverse fitness regimes, emphasizing quality, durability, and performance. With an impressive inventory featuring everything from advanced rowing machines to specialized strength equipment, they have positioned themselves as a go-to provider for fitness enthusiasts and professionals alike. Their commitment to customer satisfaction is evident through their attentive service and expert guidance in selecting the most suitable products.
As a trusted supplier, they continuously strive to innovate and enhance their range, ensuring their customers stay at the forefront of fitness trends. They also prioritize accessibility and convenience, providing flexible purchasing options and detailed product specifications online.
For those seeking reliable fitness equipment, this supplier's extensive catalog makes it easy to find what you need. To explore their full range or to inquire about specific products, please visit their website or contact them directly for more information.
Cybex, Freemotion, Powertec, Precor, Technogym, Schwinn, Matrix, Body Solid, Hypervolt, Strencor, Dyna Body
Supplier name
Manufacturers
Operating within the health and fitness industry, this supplier stands as a leader in providing thoughtfully designed strength, balance, and fitness equipment tailored for diverse markets such as active aging, rehabilitation, and inclusive wellness.
With over 30 years of experience and 10,000 installations across five continents, they leverage cutting-edge technology and research-driven solutions to promote a healthier lifestyle, helping populations actively age and maintain strength. Their innovative use of pneumatics in fitness solutions yields significant health outcomes that support their clients' success.
Their comprehensive suite of services includes equipment layout and design, installation, warranty provisions, education and training, and consulting services, making them a trusted partner for global operators, program managers, therapists, and fitness professionals alike. By integrating their advanced equipment with clinical research, they ensure effective engagement and participation strategies, benefiting facilities that cater to senior living, wellness, sports performance, and rehabilitation.
Dedicated to enhancing global health and wellbeing, this supplier invites inquiries for personalized wellness strategy consultations. For further details on the range of products and services, visit their website or contact them directly for assistance.
Landice, Scifit, Cybercycle
Supplier name
Dropshippers
Situated within the expansive dropshipping sector, this platform delivers an integrated solution for aspiring online entrepreneurs. It allows users to establish their own online stores, access millions of products, and handle logistics seamlessly without the traditional burdens of inventory and upfront costs.
With a focus on the African market, the service facilitates transactions in both local and international currencies, thereby enabling users to tap into multiple revenue streams. The platform's intuitive interface offers automated inventory management, product sourcing from reliable vendors, and logistics solutions, making it a one-stop-shop for dropshipping needs.
The service allows new entrepreneurs to start their businesses with minimal financial investment. Users can create their accounts and choose from a plethora of niche markets, including kids' toys, electronics, and kitchen gadgets, among others. Detailed training and mentorship programs are available, further enhancing users' chances of success.
Additionally, the platform ensures that users can earn in both Naira and Dollars, streamlining payments and withdrawals to local bank accounts. The combination of solid product access, educational resources, and reliable logistics makes it an excellent choice for anyone looking to thrive in the e-commerce landscape.
For those interested in further exploring their options, please visit the website or get in touch directly to discover more about how to start a successful dropshipping business.
Kitchen Tech Brand, Luxury Watch Brand, Kids Toy Brand
Supplier name
Manufacturers
In the dynamic industry of children's amusement equipment, this manufacturer stands out by offering a comprehensive range of products tailored for both indoor and outdoor environments. Established in 1997, the company has dedicated itself to the dual principles of safety and environmental protection, swiftly becoming a major player in the niche market of educational toys and playground equipment.
The company operates from Guangzhou, a hub for international trade, which allows them to streamline their operations and outdoor playground solutions reach clients across the globe. Their expertise spans the design, development, production, and sales of amusement equipment, catering specifically to preschools, shopping malls, and backyard play areas. Emphasizing high quality and excellent after-sales service, the company is committed to ensuring that their products meet the needs of children aged 3-15 years.
With a diverse product line that includes kids' furniture and various types of toys, the company employs meticulous planning regarding packaging and shipping, ensuring that products arrive in optimal condition. They make use of standard export packing methods and can customize packaging solutions to feature client logos. Their experienced workforce is skilled in loading containers efficiently, contributing to cost-effective transport solutions for customers.
For those interested in learning more about their unique offerings or to explore potential collaboration, they welcome inquiries via their website or by direct contact. Discover how they can enhance playtime experiences with their innovative and safe product portfolio.
Longly
Supplier name
Wholesalers
This company is a key player in the sports and leisure industry, focusing on wholesale supply of a wide variety of sports, primary play, exercise, and fitness equipment. With years of experience in the wholesale market, they emphasize maintaining significant stock levels to ensure timely delivery and meet customer demands effectively.
Known for their quality offerings, they provide a comprehensive selection of National Governing Body approved products, catering to schools, leisure providers, and individuals alike. Their diverse range includes essential items for primary play, everyday sports, as well as exercise and fitness gear, making them a preferred supplier for many buyers.
Their brand portfolio features renowned names such as Aresson, recognized for rounders and other sports equipment, Eastside, which specializes in boxing and fitness packages, EXSOM, a brand noted for its quality exercise equipment, and Wilks, which excels in providing softball and training essentials. This extensive product range reflects their commitment to quality, innovation, and customer satisfaction.
The company aims to foster strong relationships with its clients, underscoring their readiness to assist with any inquiries. They actively encourage potential buyers to explore their offerings further by visiting their website, where a wealth of product information and catalogues can be found. Direct contact is also welcomed for personalized support and guidance in selecting the right equipment.
Aresson, Eastside, Exsom, Wilks
Supplier name
Manufacturers
This supplier operates in the playground equipment and outdoor fitness sector, delivering tailored solutions designed to enhance community spaces. With over 35 years of experience, they have established a strong reputation for creating engaging and durable playgrounds that promote play and physical activity for all ages.
Committed to inclusivity, the supplier designs unique play equipment that caters to diverse needs, ensuring every child can participate in outdoor recreation. Their skilled teams work closely with clients, from local authorities to schools and community groups, to create bespoke playground and sports area projects that reflect the specific vision and requirements of each community.
In addition to manufacturing playground equipment, they also offer outdoor fitness solutions aimed at improving health and wellbeing. Their ACTI’FUN line is particularly noteworthy, designed to inspire exercise in users of all skill levels. Every project underscores the importance of safety, quality, and environmental responsibility.
With a dynamic and innovative approach, the supplier continuously pushes the boundaries of design, ensuring that their products not only meet but exceed safety standards. They pride themselves on providing exceptional after-sales service, reflecting their commitment to customer satisfaction.
For those interested in exploring how to transform their space with quality play and fitness equipment, the supplier invites inquiries through their website. Discover the potential for creating vibrant, inclusive outdoor environments that foster community engagement and joy.
Actifun, Actininja, Actistreet
Supplier name
Wholesalers, Liquidators
This supplier is a prominent entity in the motorsports and recreational vehicles industry, offering an extensive variety of products designed for both leisure and utility. Their product catalog features an impressive selection of go karts, ATVs, UTVs, electric vehicles, and fitness equipment, catering to a range of customer needs and preferences.
The supplier prides itself on delivering high-quality merchandise at competitive prices, ensuring customers receive excellent value. Committed to innovation and customer satisfaction, they continually expand their offerings to include the latest models and technologies. Their dedication to quality is reflected in the durability and reliability of their products,
This marketplace stands out by providing seamless shopping experiences available 24/7, combined with responsive customer service, making it easy for customers to find and purchase their desired products. Customers can explore a wide array of recreational vehicles and accessories suitable for various activities, from leisure rides to more serious off-road adventures.
With a focus on safety and performance, their vehicles are designed to meet high standards, ensuring fun and functionality for users of all ages. Whether customers are searching for a compact scooter, a powerful ATV, or an ergonomic fitness machine, this supplier is a reliable choice.
For further details on their extensive product range, potential buyers are encouraged to visit the website or make direct inquiries.
Gsi
Related products
Basketball Footwear
Decreasing
-43.2%
Growth
Buyers choose these shoes for on‑court performance (traction, cushioning, ankle support) and off‑court style, making them both functional and giftable. Demand typically peaks in November, aligned with basketball season tip‑off and early holiday shopping, and the accessible $44–$90 price band supports strong conversion and broad appeal in an eCommerce store
Compression Recovery Boots
Increasing
4.6%
Growth
Buyers are drawn to these for at‑home post‑workout recovery to help reduce soreness and shorten downtime, appealing to runners, gym‑goers, and team‑sport athletes. The typical selling price range is $100–$270, positioning them as a mid- to upper‑ticket wellness accessory that can anchor a recovery collection and capture buyers upgrading from basic recovery tools
Shaker Bottle
Decreasing
-11.6%
Growth
Appeals to buyers focused on fitness and meal prep who want an easy way to mix protein shakes and smoothies at home, work, or the gym. Sits in a $11–$22 price band that supports impulse buys and multi-unit orders (e
Rowing Machine
Increasing
46.7%
Growth
Strong buyer appeal stems from delivering a full‑body, low‑impact cardio workout at home, appealing to fitness starters and enthusiasts alike. It fits common home‑gym needs and price expectations, with typical selling prices in the $150–$409 range that capture entry to mid‑tier demand and enable good assortment breadth
Hip Trainer
Decreasing
-19.5%
Growth
Lower-price fitness accessory for hip/glute training that appeals to buyers seeking simple, at‑home toning and a budget alternative to gym equipment. The $19–$40 price band supports entry-level pricing with upsell potential and broad giftability, helping drive high conversion on eCommerce product pages with basic imagery and short video demonstrations
Balance Pad
Decreasing
-10.2%
Growth
Versatile stability and rehab accessory with broad appeal across home fitness, yoga/Pilates, and physical therapy use cases. Buyers seek it to improve balance and core strength, aid ankle/knee recovery, and add progression to bodyweight exercises—all at an accessible $18–$38 price point that supports both entry and premium foam-density tiers
Resistance Band
Decreasing
-20.1%
Growth
Buyers choose this for low-cost, versatile strength and mobility training at home, in small spaces, or while traveling. It appeals across fitness levels and rehab use-cases, making it a broad-appeal add-to-cart item and a common complement to existing fitness orders
Foosball
Increasing
8.6%
Growth
Broad-appeal indoor table game with strong giftability and nostalgia, bought for family rooms, dorms, offices, and parties. Buyers value social, competitive play and easy at‑home entertainment; demand spans budget minis to entry full‑size options
Chin Up Bar
Increasing
41.6%
Growth
Appeals to buyers seeking affordable at-home strength training, especially those in small spaces wanting simple, doorframe-friendly setups without drilling. Typical price band of $35–$90 hits a giftable, mid-range sweet spot and aligns with New Year fitness goals and cold-weather indoor workouts; compact packaging suits parcel shipping and eCommerce
Pull-up Bar
Increasing
3.6%
Growth
Strong at-home fitness demand and gifting drive interest, with buyers seeking compact, affordable strength-training gear they can use without a gym. The $37–$120 price band supports tiered assortments (entry to multi-grip/heavier-duty) and healthy AOV, and the item converts well with clear benefits like space-saving use and straightforward setup
Training Equipment
Increasing
28.9%
Growth
Strong buyer interest centers on practical, giftable items that support self-improvement and routine-building, with broad appeal from beginners to enthusiasts. The $20–$50 price band fits add-to-cart accessories and holiday gifting, making it easy to drive volume and bundle complementary SKUs to lift AOV
Muscle Roller Stick
Increasing
44.4%
Growth
Appeals to buyers seeking affordable, at‑home muscle recovery and post‑workout relief; portable and easy to use, making it a common purchase for runners, gym‑goers, and team sports. Versatile recovery tool that fits into wellness routines without requiring power or apps, supporting impulse buys and add‑to‑cart behavior
Jump Rope
Decreasing
-53.2%
Growth
Broad appeal as an affordable, space-saving fitness staple and play item drives consistent buyer interest. At $9–$19, it hits impulse-friendly price points, works as an add-on with other fitness or sports listings, and is easy and inexpensive to ship
Fitness Belts
Increasing
4.8%
Growth
Appeals to buyers restarting or intensifying workout routines who want added core/back support and stability during training; perceived to improve comfort and confidence in the gym. The $18–$35 price point is accessible, encouraging add‑to‑cart and bundling with other fitness accessories, and suits both first‑time and repeat buyers looking to upgrade worn gear
Weight Vest
Decreasing
-5%
Growth
Buyers choose this training accessory to amplify bodyweight workouts, running, hiking, and home routines, seeking added resistance for strength and endurance gains without bulky equipment. The $34–$76 price range supports broad appeal, from entry to mid-tier
Weightlifting Gloves
Increasing
2.8%
Growth
Demand is driven by buyers seeking better grip, callus protection, and hygiene during gym and home workouts. The $10–$20 price point fits impulse buys and gift bundles, with easy-to-ship, compact packaging and broad appeal from beginners to regular lifters
Massage Balls
Decreasing
-21.8%
Growth
Appeals to buyers seeking affordable, at‑home muscle relief, recovery, and stress reduction. Compact and lightweight, easy to use, travel‑friendly, and giftable at a $10–$28 price point—good for impulse buys and add‑ons
Weight Scale
Decreasing
-11.5%
Growth
Strong buyer appeal driven by everyday weight tracking for health and fitness goals; widely viewed as a household staple. The $17–$40 price range fits budget-conscious shoppers and supports add-to-cart behavior, making it a straightforward, accessible listing with broad reach
Gym Equipment
Decreasing
-6.4%
Growth
Strong buyer appeal centers on at-home fitness, convenience, and ongoing wellness goals, supporting both impulse buys and planned upgrades. The $20–$140 price band enables broad assortment depth, entry-level conversion, and upsell paths, with opportunities to increase basket size via add-ons and complementary accessories
Paintball
Increasing
33.9%
Growth
Appeals to buyers seeking accessible, high-adrenaline outdoor recreation for groups and events, with strong gifting appeal and repeat-purchase potential from accessories and consumables. The $20–$187 price range supports entry through mid-tier SKUs, enabling bundles and upsells that can lift AOV and reduce returns by matching skill levels