Fitness Tracker Market Trends, Forecast & Insights [2025]
Last updated Jul 28, 2025
Strong, broad appeal as an affordable wearable for health and activity tracking. Buyers want step and heart‑rate monitoring, sleep insights, and basic smartphone notifications at accessible price points, making it both a self‑improvement purchase and a giftable item. The $25–$140 range supports high‑volume entry SKUs and mid‑tier margin plays, with straightforward add‑ons (bands, chargers, screen protectors) to lift AOV.
Demand peaks in January as buyers act on New Year goals; sellers should be ready 6–10 weeks in advance. With August now, begin supplier vetting, curate SKUs across key price tiers, and build product detail/SEO to launch by October and scale through November–January; holiday gifting can also prime demand. Differentiate with trusted brands, clear specs and phone/app compatibility, honest battery claims, fast fulfillment, and strong reviews to minimize returns and improve conversion.

Product details
About the product
Fitness trackers are wearable devices that monitor and record various health and activity metrics, including steps taken, heart rate, sleep patterns, and calories burned. This product class appeals to buyers looking for tools to aid in fitness tracking and personal health management, making it a popular option for health-conscious individuals and fitness enthusiasts.
Key details
-
$53
-
$25 - $140
Dropship products for Fitness Tracker
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Fitbit Charge 3 Fitness Activity Tracker - Advanced Health & Fitness Tracker for Men & Women Heart Rate Monitor Exercise Tracker
USD $53.06

Fitbit Charge 3 Fitness Activity Tracker - Advanced Health & Fitness Tracker for Men & Women Heart Rate Monitor Exercise Tracker
USD $53.07

Bluetooth Calling Smart Fitness Tracker Watch
USD $29.52

Xiaomi Smart Watch for Women Fitness Tracker
USD $5.6

2024 Military Smart Watch Bluetooth Fitness Tracker
USD $17.36

Xiaomi Smart Watch Bluetooth Fitness Tracker 2025
USD $9.55

Smart Fitness Tracker with Heart Rate Monitor
USD $0

Luxury Smart Watch Fitness Tracker Heart Monitor
USD $29.33

MEVADEN Bluetooth Smart Watch Fitness Tracker Waterproof
USD $24.51

OLEVS 8201 Waterproof Smart Fitness Tracker Watch
USD $21.89

Outdoor Sport Smart Watch with Fitness Tracker
USD $23.77

Amazfit GTS 2 Smartwatch Waterproof Fitness Tracker
USD $58.24
Top suppliers for “Fitness Tracker”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the telecommunications industry, this supplier is recognized as a leading wholesale provider of mobile phone accessories. With a comprehensive catalog that includes chargers, cables, and earbuds, they serve a diverse clientele looking for quality products at competitive prices.
Their offerings encompass various types of chargers such as wall chargers, car chargers, and even specialty USB cables designed for fast charging. Additionally, they feature an extensive range of audio accessories, including wired and wireless earbuds, ideal for users on the go. The supplier prides itself on delivering high-profit margin items directly from the factory, making it an attractive option for merchants seeking reliable sources for bulk purchases.
Their commitment to quality and value is evident in their product selection, ensuring that customers receive premium accessories that meet modern technological demands. A focus on customer service further enhances their reputation in the marketplace, with free shipping options available across the USA, Canada, and more than 40 countries worldwide.
For those looking to expand their product lines or begin a new retail venture, this supplier offers an efficient and effective solution. More detailed information about their product range and purchasing options can be found on their website or by contacting them directly.
Popsockets, Powerpro, Rohan, Ubuntu, Huawei, Dunham, Iris, Jeep, Motorola, Oneplus, Palette, Samsung, Smith, Sony, Swatch, Xiaomi, Banzai, Legacy
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Manufacturers
This supplier is a prominent player in the sportswear and headwear industry, renowned for its innovative designs and dedication to quality. Offering a wide variety of products, including caps, clothing, and accessories, they cater to a diverse range of customers, from everyday wearers to die-hard sports fans. Their signature products, including the iconic 59FIFTY fitted cap, reflect a rich heritage in American sports history, serving as a testament to their commitment to craftsmanship and style.
The supplier boasts a comprehensive range that includes options for various sports leagues, including MLB, NFL, and NBA, as well as several European sports teams. By maintaining high standards in materials and manufacturing, they ensure that every item not only offers style but also long-lasting durability. Their catalog features seasonal promotions and exclusive collections that capture the latest trends, appealing to both traditional and modern sports enthusiasts.
Furthermore, the supplier is committed to an environmentally conscious approach, incorporating sustainable practices wherever possible. They continuously innovate and expand their offerings to meet the changing preferences of their diverse consumer base. With a strategic focus on customer satisfaction, they strive to provide unmatched service and quality. Whether you are dressing for a game day or looking for casual streetwear, this supplier has something for everyone. To explore their full range of products, please visit their website or contact them directly for more details.
Nfl, Mlb, Nba
Supplier name
Wholesalers, Manufacturers
Operating in the mobile fitness equipment industry, this company is dedicated to providing cutting-edge solutions that enable fitness on the go. The focus is on creating versatile and durable equipment, catering to the needs of individuals, small groups, and larger organizations such as military and tactical teams.
Recognizing the importance of physical fitness, especially in challenging environments, the company offers a range of innovative products, including military-grade deployable gyms and trailer-based mobile fitness units. These unique offerings are designed to facilitate effective training anywhere, whether in remote locations or during travel.
With an emphasis on adaptability and user experience, their equipment caters to various applications—from personal fitness enthusiasts to organizations requiring robust training solutions. The facilities include options for commercial applications and specialized equipment such as HitchFIT for personal vehicles, making it easy for anyone to maintain their fitness regimen on the move.
This company continues to lead the industry through innovation, providing customers with top-notch products that meet the demands of modern fitness challenges. For those seeking more information about their mobile fitness solutions, visiting the website or direct contact is encouraged.
Not available
Supplier name
Wholesalers
This enterprise is a key player in the fitness equipment industry, focusing on providing high-quality refurbished equipment to fitness enthusiasts and businesses alike. Since its establishment in 2009, it has carved a niche by emphasizing a rigorous reconditioning process, making sure every product meets top industry standards before reaching customers.
With a diverse range of offerings, this company serves various fitness needs, from cardio machines to strength training equipment. Their catalog includes well-known brands, ensuring reliability and performance, which is critical for both individual consumers and commercial clients seeking durable fitness solutions.
In addition to selling used fitness equipment, this business also offers equipment reconditioning services, highlighting their commitment to sustainability and quality. Customers can enjoy the benefits of premium equipment without breaking the bank, making it an attractive choice for budget-conscious buyers. Furthermore, through a robust global distribution network, they ensure timely delivery and customer satisfaction.
For anyone seeking top-tier fitness solutions or needing equipment rejuvenation, this company welcomes inquiries and encourages potential customers to explore their extensive product range. Interested parties are invited to visit the website for more details or to get in touch directly for personalized assistance.
Cybex, Precor, Keiser, Stages, Woodway
Supplier name
Dropshippers
Online shopping from a large selection of home décor, rattan chairs, lounge chairs, fitness, camping, dog & cat carriers, dog strollers, portable folding ladders, kids toys, garden tools, greenhouses & just for your life.
bosonshop
Supplier name
Wholesalers
This supplier operates within a comprehensive marketplace, featuring an extensive selection of over 60,000 quality products from around the globe. They cater to various sectors including home decor, furniture, health and beauty, and electronics, ensuring competitive pricing and unmatched variety.
With regularly updated catalogs, the supplier offers unique and innovative items, making it easy for businesses to source products that meet the demands of their customers. Whether it’s kitchen essentials, wellness items, or outdoor furniture, they provide everything needed to enhance the shopping experience.
Moreover, they facilitate a streamlined drop shipping service that caters to entrepreneurs looking to distance themselves from expensive stock and complicated logistics. Support is offered for platforms like eBay and Amazon, helping sellers efficiently manage their inventory without hassle.
Additionally, they pride themselves on transparency with pricing that highlights the distinction between suggested retail and wholesale, enabling retailers to maximize their profit margins. Their commitment to customer service and comprehensive product offerings have aided thousands of individuals in succeeding in their businesses.
To learn more about the extensive range of products available or explore the drop shipping program, visit the website or reach out for direct support.
Discover Over 60
Supplier name
Wholesalers
This enterprise is a prominent player in the furniture and linens industry, dedicated to offering high-quality commercial-grade products at wholesale prices. It primarily serves clients in East Tennessee and Western North Carolina, providing everything from mattresses and beds to decorative items and bulk linens.
Notably, the contract quality mattresses they offer are the same models trusted by the hotel industry, ensuring durability and comfort. Their specially designed sleeper sofas meet the rigorous demands of frequent use in the hospitality sector, making them ideal for short-term rentals like AirBNB and VRBO properties.
In addition to their extensive furniture selection, the company also emphasizes the importance of their bulk linens, which feature outstanding wear resistance for daily washing. They understand the unique needs of investment property owners and managers, which is why they provide same-day onsite delivery to a broad local area. Their staff handles everything from delivery to setup, ensuring that the property is rental-ready without requiring the owner to be present.
For personalized service and a comprehensive overview of their offerings, prospective customers are encouraged to visit one of the retail locations or reach out directly. You'll find a impressive array of products designed to enhance every rental space, ensuring guest satisfaction and operational success.
Duraluxe
Supplier name
Wholesalers
Promotional products industry offering a wide selection of customized merchandise designed to enhance corporate identity and marketing efforts. Focused on providing high-quality, affordable products, our offerings include everything from pens and apparel to tech gadgets and office supplies. Our streamlined ordering process ensures a seamless experience, with complimentary quotes, samples, and mockups available to help you finalize your choices. Our design team is ready to assist in creating unique and impactful brand messages for your promotional needs. With a commitment to quality, speed, and value, we guarantee on-time delivery and personalized service through dedicated account managers. Satisfaction is guaranteed, with a promise to redo any order that does not meet your expectations. Ready to elevate your brand? Contact us today for a tailored promotional product solution.
Nan
Supplier name
Dropshippers, Wholesalers
From our workshop based in Livingston, Scotland we provide a range of quality personalised and non-personalised gifts made by our wonderful team. We've been selling gifts online since 2003 and still love being part of making the most of our customers special occasions. We pride ourselves on offering quality value for money products and friendly personal customer service. We love that we are a family business, small enough to care but large enough to cope. We continually add to our collections and love the feed back we receive from our customers.
Aye Do Gifts - Own Brand
Related products
Blood Monitor
Decreasing
-14.2%
Growth
Low-ticket, high-utility health device appealing to buyers who want convenient, at‑home tracking and peace of mind, especially when starting or maintaining wellness routines. Typical price range $20–$47 supports broad accessibility and promo elasticity; listings that emphasize accuracy, ease of use, clear instructions, and fast shipping tend to convert
Smart Insoles
Decreasing
-21.3%
Growth
Appeals to buyers seeking comfort and tech-enabled activity insights, with use cases spanning daily wear to fitness. The $13–$50 price range supports impulse buys and giftability, making it a versatile add-on in carts and a candidate for bundles with footwear and wellness accessories
Xiaomi Mi Band 4
Increasing
164.1%
Growth
Strong buyer appeal at an impulse-friendly $8–$13 price point, with core features buyers expect in an entry-level fitness band: step and heart-rate tracking, sleep tracking, phone notifications, long battery life, and water resistance. Broad Android/iOS compatibility and a well-known budget reputation make it a low-risk add to drive volume, first-time wearable buyers, and gifting; easy cross-sell with spare bands and accessories
Fitness Band
Decreasing
-12.2%
Growth
Affordable wearable that tracks steps, basic activity, sleep, and often heart rate—buyers want simple health insights at a low price. At $10–$30, it’s an impulse-friendly, giftable add-to-cart with broad appeal; multiple color/strap variants and clear specs can lift conversion
Health Tracking Ring
Increasing
16.3%
Growth
Discreet wellness wearable that gives buyers basic health and activity insights (e.g
Heart Rate Monitors
Decreasing
-9.2%
Growth
Buyers seek these devices to monitor workout intensity and track progress toward fitness and health goals, making them a staple for training, weight management, and everyday activity checks. The $30–$120 price range supports a tiered assortment that captures entry-level and mid-tier demand, with gifting appeal during Q4 and strong conversion among fitness-motivated buyers
Fitness Tracking Watches
Decreasing
-65%
Growth
Buyers want affordable, everyday health tracking (steps, heart rate, sleep) and workout motivation without paying premium smartwatch prices; the $28–$60 range converts well for first-time and gift purchases. Demand is broad and value-driven, with decisions shaped by clear specs on battery life, water resistance, and device compatibility, plus trustworthy reviews and straightforward setup
Heart Rate Monitor
Decreasing
-6.6%
Growth
Buyers choose this to track workout intensity and monitor basic health metrics, supporting training plans and everyday fitness goals. It appeals to runners, cyclists, gym-goers, and gift shoppers, making it a steady, low-friction accessory purchase
Fitness Bands
Decreasing
-1.8%
Growth
Appeals to buyers starting or renewing health goals, especially around resolutions, with an accessible $10–$27 price point that supports impulse buys, gifting, and simple bundles. Broad wellness interest and low barrier to trial make them straightforward to position and convert in an eCommerce store
Weighing Scale
Decreasing
-12.8%
Growth
Utility-driven purchase for health and fitness tracking with broad appeal across households and dorm/first-apartment setups. The $14–$37 price point sits in a high-conversion, value tier and pairs well as an add-on with wellness accessories, mats, resistance bands, and bathroom essentials, helping increase basket size