Buyers choose this category for comfort, at-home wear, and casual versatility; it’s a popular self-purchase and a reliable gift during colder months. The $20–$37 price band supports impulse buys, multi-unit orders (tops/bottoms), and bundling to lift AOV, with broad appeal across age and gender
Strong buyer appeal comes from the flattering, form-fitting silhouette suited to nights out and event wear, driving impulse purchases and repeat buys. The $20–$39 price band aligns with fast-fashion expectations, enabling competitive pricing, multi-unit carts, and easy cross-sells (e
Broad, trend‑driven appeal and frequent wardrobe refreshes make these items reliably interesting to buyers, with strong giftability. The $10–$27 price range supports impulse purchases and multi‑unit orders, enabling effective cross‑sells across styles, colors, and basics to lift average order value
Breathable, lightweight, and comfortable in heat, this item is a warm‑weather staple that buyers choose for everyday wear, vacations, and casual events. Its natural-fiber appeal and easy styling make it a low-friction add-to-cart in fashion categories, with an accessible price point ($29–$43) that supports volume and repeat purchases
Eye-catching, warm-weather apparel that attracts buyers wanting a bold, fashion-forward look. The low-to-mid price band ($15–$27) supports impulse purchases and add-to-cart behavior, with straightforward lifestyle imagery often enough to convert
A high-velocity staple that attracts buyers for comfort and performance: lightweight, breathable, quick-dry materials, easy fit, and versatility for workouts, sports, and casual wear. Broad appeal across age and gender segments supports repeat purchases and multipair orders, with a mainstream price band of $19–$28 that suits everyday baskets and promotional offers
High buyer interest is driven by gifting and self-purchase for special occasions, with strong appeal during holiday shopping. The $13–$19 price point supports impulse buys, multi-unit orders, bundling, and AOV lift
Demand is driven by early fall rain and back-to-school, with buyers seeking practical rain protection for commuting, school runs, and outdoor plans. The $14–$35 price band fits budget-conscious essentials and add-on purchases, supporting conversion and basket size
Figure-flattering, form-fitting occasionwear that buyers seek for nights out and events; strong visual appeal converts well when showcased with high-quality photos/video and clear size guidance. The $36–$63 price range supports impulse and mid-tier fashion purchases, with potential margin via color/size breadth and accessory cross-sells
Broad, repeat-purchase appeal as everyday wardrobe pieces and trend refreshes makes this category a reliable traffic and basket builder. The accessible $10–$18 price range supports multi-unit buying, bundling, and promotions, helping drive AOV without heavy buyer consideration
Buyers typically choose this style for its romantic, occasion-ready look and breathable comfort in warm weather, making it a go-to for weddings, parties, and date nights. At a $36–$49 selling price, it fits accessible fashion budgets and can drive conversion as a trend-led dress option without premium pricing
Appeals to buyers seeking a refined, comfortable fall option: silk offers a premium look and feel, and long sleeves suit cooler temperatures. The typical selling price of $30–$49 makes it accessible while still signaling an elevated aesthetic, driving interest from style‑conscious shoppers for both casual and dressier needs
Nostalgia-driven graphics and a soft, lived-in look attract buyers seeking self-expression at an accessible price point ($17–$23). Broad unisex appeal and easy outfit pairing make these frequent impulse add‑to‑cart items, with potential for multi‑unit orders when offered in varied designs
Drives purchases on comfort, everyday loungewear use, and gifting; broad appeal across household types. The $15–$25 price point is accessible and works well as an add-on to increase AOV, with year-round utility that doesn’t require heavy education or complex sizing
Buyers choose these items for comfort, fit, and aesthetic appeal—both everyday and for special occasions—with gifting common ahead of Valentine’s. The $13–$20 price range keeps them accessible and impulse-friendly, supporting multi-unit purchases and breadth across sizes, styles, and colors
Warm, cozy layering pieces that blend comfort and style, often bought as seasonal essentials and gifts. The $20–$35 price range supports accessible price points, impulse buys, and multi-unit purchases, helping drive basket size without heavy discounting
High-appeal apparel driven by self-expression and novelty; buyers respond to fresh graphics and themes, making it a repeat-purchase item and an easy gift. The accessible $12–$20 price point supports impulse buys and broad reach across demographics, helping lift conversion and basket-building
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Price point $10–$18. Buyers are drawn to the item for customizable designs, self-expression, event/group orders and low-cost gifts, making it an impulse-friendly, repeatable SKU with broad demographic appeal
Buyers seek these undergarments for smoothing and shaping under fitted outfits, event wear, and everyday confidence, making them a frequent add-on to apparel purchases. The $16–$37 price range is accessible, supports impulse buys, and works well for cross-sells with dresses and occasionwear
Lightweight hooded pullover that sells on winter comfort and casual style—buyers pick it for warmth, easy layering and gift purchases during the cooler months. Price positioning at $20–$31 makes it an accessible, impulse-friendly SKU that can work in basic apparel assortments or as an entry-level seasonal item