Decreasing
-121.4%
Growth
Strong parent-driven demand for kids’ eye protection and glare reduction during outdoor activities makes this a steady summer staple. The $10–$18 price point encourages impulse and multi-unit purchases (spares for loss/breakage) and bundling with other warm-weather or travel items, helping lift AOV with low risk
Price-positioned at $209–$319, this premium sunglasses SKU appeals to buyers seeking protective, fashionable eyewear and higher-end gifting options. It can deliver healthy margins for sellers targeting mid-to-high-end shoppers and fits as an evergreen accessory SKU for an eCommerce store
Broad, everyday-use appeal and low friction price points ($12–$20) make this a strong add-on and impulse category. Buyers respond to both function and style, supporting multi-unit orders, gifting, and frequent refreshes across colors, designs, and materials—driving repeat purchases and a wide assortment strategy
Strong dual appeal as practical sun protection and a style accessory makes these a frequent add-to-cart. The $13–$17 price point supports impulse buys, multi-unit orders, and bundling; broad age and gender reach helps capture trend-driven demand without complex sizing
Reliable, replenishment-driven demand from buyers with age-related close-up vision needs. Purchases are often repeat or multi-unit because pairs are easily misplaced or needed across home, work, and travel
Essential PPE with steady, compliance-driven demand across workplaces, schools, and home projects. Buyers prioritize clear vs tinted lenses, anti-fog and scratch resistance, wraparound coverage, and over-prescription compatibility; multipacks are common for teams and classes
Compact, foldable design is the draw for buyers—easy pocket carry, travel-friendly, and space-saving without the bulk of standard frames. At a $15–$26 price point, these fit impulse and budget purchases, are giftable, and appeal broadly during sunny months
Demand is driven by necessity, fashion, and replacements/spares, creating repeat-purchase behavior. At a $13–$22 price point, buyers often add multiple pairs for different looks or locations, making this a high-volume, low-ASP basket builder
At a $13–$24 price point, this is an easy add-to-cart accessory with broad appeal to buyers who spend long hours on phones and computers. The perceived benefit is reduced eye strain from screen exposure, making it attractive to workers, students, and gamers, while style variety helps it double as a fashion buy
Buyers seek these for screen-time comfort and style, with perceived benefits like reduced glare and eye fatigue. The $10–$19 price point supports impulse buys, bundles, and gifting, and broad, unisex appeal makes assortment simple (multiple frame styles/colors, no prescription complexity)
Buyers choose these for glare reduction and eye comfort in bright conditions (driving, beach, outdoor activities). The $13–$22 price point fits impulse buys and budget gifting, enabling multi-unit orders and easy upsells
Iconic branded sunglasses with strong style recognition and everyday utility tend to convert well because buyers view them as both a fashion statement and a durable UV-protection accessory. The typical price range of $145–$202 supports premium positioning and can lift average order value, with opportunities to cross-sell cases, cleaning kits, and expedited shipping
Decreasing
-125.8%
Growth
Lightweight, fashion-forward eyeglasses in a rose-gold finish attract buyers looking for an affordable style upgrade or a giftable accessory. Broad appeal across ages and genders due to a blend of aesthetic and practical use supports impulse buys and repeat purchases; typical selling price sits between $14–$25, enabling volume sales and promotional flexibility for an eCommerce store
Buyers choose these for eye protection from sun, glare, wind, and debris during outdoor rides, making them a practical add-on for fitness and commuting use. The $18–$27 price point fits impulse buys and entry-level purchases, broadening conversion potential and enabling cross-sells with cycling accessories
Blue-light filtering eyewear that reduces eye fatigue during long gaming sessions is a comfort-driven purchase buyers seek out. At $12 - $24, it hits impulse and gift price points, appeals across PC/console audiences, photographs well for conversion, and is compact and inexpensive to ship
Driven by both style and sun protection, this accessory earns frequent impulse buys at the $12–$17 price point. Buyers often own multiple pairs and replace lost or scratched ones, sustaining repeat demand
Distinctive, natural-material eyewear that buyers choose for a stylish summer look and as an affordable gift. The $18–$29 price point supports impulse adds and AOV lifts, with margin potential via bundling alongside beach/travel assortments and warm‑weather apparel
Low-cost accessory priced at roughly $12–$17 that attracts buyers for style/nostalgia, costume and outfit finishing, and impulse or gift-add-on purchases. Small, lightweight SKU with straightforward shipping and return handling makes it easy to list alongside apparel and accessories in an eCommerce store
Affordable, kid-sized eyewear at a $8–$15 price point drives impulse adds and multi-unit purchases (backup pairs for school/home), making it a low-risk, volume-friendly SKU. Buyers typically look for quick, practical replacements when children lose or break glasses, so availability, fast shipping, and simple sizing guidance can lift conversion in an eCommerce store