Known for performance eyewear and strong brand recognition, these sunglasses attract buyers seeking premium UV protection, polarized lens options, durability, and sport-to-lifestyle styling. The $117–$203 price band positions them as an attainable premium accessory that can lift AOV while appealing to both active and everyday buyers
Decreasing
-111.2%
Growth
Appeals to buyers seeking sustainable, natural-looking eyewear with a distinct aesthetic; the bamboo material signals eco-conscious values and differentiation from plastic frames. At $16–$27, it sits in an accessible price band that supports impulse buys, gifting, and add-on placement in carts, with lightweight shipping favorable for eCommerce
Style-forward with functional appeal, gradient lenses provide sun protection up top with clearer visibility below—ideal for driving and all-day wear. Broad, unisex interest makes this an easy add to fashion and accessories assortments
Low-cost accessory priced at roughly $12–$17 that attracts buyers for style/nostalgia, costume and outfit finishing, and impulse or gift-add-on purchases. Small, lightweight SKU with straightforward shipping and return handling makes it easy to list alongside apparel and accessories in an eCommerce store
Appeals to buyers seeking relief from screen-related eye strain and better evening comfort/sleep, with everyday wearability and broad audience reach (students, office workers, gamers). The $10–$19 price point fits impulse buys, gifting, and bundles, making it easy to position alongside tech accessories and care add‑ons to lift AOV while keeping conversion friction low
High-recognition, fashion-forward eyewear that delivers both style and everyday sun protection, appealing across genders and age groups. Buyers value the iconic look, perceived quality, and brand cachet, making it a strong conversion driver and a reliable gift option
Appeals to buyers who wear glasses and want a convenient, integrated solution for face coverage without hassle. The $10–$20 price point supports impulse buys and easy upsells or multipacks, making it a low-risk catalog add that can drive add-to-cart rate and repeat purchases
Distinctive, natural-material eyewear that buyers choose for a stylish summer look and as an affordable gift. The $18–$29 price point supports impulse adds and AOV lifts, with margin potential via bundling alongside beach/travel assortments and warm‑weather apparel
Driven by glare reduction and clearer vision in bright conditions, this item appeals to buyers for driving, beach days, and everyday outdoor use, with style as a secondary draw. The $13–$20 price range fits impulse and add-on purchases in eCommerce carts, widening conversion opportunities across a broad audience and frequent replacement scenarios
Buyers seek these for screen-time comfort and style, with perceived benefits like reduced glare and eye fatigue. The $10–$19 price point supports impulse buys, bundles, and gifting, and broad, unisex appeal makes assortment simple (multiple frame styles/colors, no prescription complexity)
Essential PPE with steady, compliance-driven demand across workplaces, schools, and home projects. Buyers prioritize clear vs tinted lenses, anti-fog and scratch resistance, wraparound coverage, and over-prescription compatibility; multipacks are common for teams and classes
Blue-light filtering eyewear that reduces eye fatigue during long gaming sessions is a comfort-driven purchase buyers seek out. At $12 - $24, it hits impulse and gift price points, appeals across PC/console audiences, photographs well for conversion, and is compact and inexpensive to ship
At a $13–$24 price point, this is an easy add-to-cart accessory with broad appeal to buyers who spend long hours on phones and computers. The perceived benefit is reduced eye strain from screen exposure, making it attractive to workers, students, and gamers, while style variety helps it double as a fashion buy
Compact, foldable design is the draw for buyers—easy pocket carry, travel-friendly, and space-saving without the bulk of standard frames. At a $15–$26 price point, these fit impulse and budget purchases, are giftable, and appeal broadly during sunny months
Price-positioned at $209–$319, this premium sunglasses SKU appeals to buyers seeking protective, fashionable eyewear and higher-end gifting options. It can deliver healthy margins for sellers targeting mid-to-high-end shoppers and fits as an evergreen accessory SKU for an eCommerce store
Decreasing
-123.6%
Growth
Animal-print frames offer a bold, fashion-forward statement at an accessible $12–$16 price point, driving impulse add-ons and quick conversion. The distinctive pattern stands out in thumbnails and social feeds, pairs easily with summer outfits and travel looks, and is giftable—useful for boosting cart size through bundles and upsells
Driven by both style and sun protection, this accessory earns frequent impulse buys at the $12–$17 price point. Buyers often own multiple pairs and replace lost or scratched ones, sustaining repeat demand
Demand is driven by necessity, fashion, and replacements/spares, creating repeat-purchase behavior. At a $13–$22 price point, buyers often add multiple pairs for different looks or locations, making this a high-volume, low-ASP basket builder
Reliable, replenishment-driven demand from buyers with age-related close-up vision needs. Purchases are often repeat or multi-unit because pairs are easily misplaced or needed across home, work, and travel
Appeals to buyers as a practical, affordable way to protect kids’ eyes from UV while adding style for outdoor activities. The $10–$19 price point supports impulse buys, multi-unit purchases (spares), and easy cross-sells with swimwear, hats, and outdoor gear; lightweight and low-friction to ship/return, with broad design variety enabling quick catalog expansion and repeat purchase potential