Sunglasses Market Trends, Forecast & Insights [2025]
Last updated Oct 8, 2025
Strong dual appeal as practical sun protection and a style accessory makes these a frequent add-to-cart. The $13–$17 price point supports impulse buys, multi-unit orders, and bundling; broad age and gender reach helps capture trend-driven demand without complex sizing.
Seasonality peaks in June with summer, so August is post-peak; use promotions to move remaining stock and target late‑summer travel and outdoor events. Maintain a lean evergreen selection year‑round, but plan core buying and marketing 6–8 weeks before the peak (April–May) to capitalize next season.
Seasonal
Peak month: June
Product details
Key details
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$15
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$13 - $17
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High Month June
Low Month November
Dropship products for Sunglasses
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Top suppliers for “Sunglasses”
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Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
This supplier excels in the wholesale sunglasses industry, dedicated to providing an extensive array of sunglasses suitable for various customer needs. Founded in 2001, the business has established itself as a reliable source for quality eyewear at competitive prices.
The assortment includes polarized sunglasses ideal for outdoor activities such as fishing, driving, and sports. Their collections feature durable and stylish options that cater to both men and women, alongside a distinctive line designed specifically for children. The kids' range ensures maximum protection against harmful UV rays, offering stylish designs that appeal to a younger audience.
Additionally, this supplier embraces innovative technologies, such as Hydro coating, in key collections. This pioneering approach enhances the durability and performance of their eyewear products. Known for a variety of designs from classic styles to trendy fashion statements, the supplier is equipped to meet the demands of a diverse market.
With a commitment to customer satisfaction, they also provide free display programs and extensive support for potential dealers. Whether retail clients or wholesalers, interested parties can find comprehensive solutions for any sunglasses needs. For more information regarding their full product range, please explore their website or get in touch directly with their team.
Hawaiian Island Creations, Mia Nova
Supplier name
Manufacturers
Operating in the eyewear industry, this company, established in 2006 and located in Yiwu, Zhejiang province, excels in manufacturing an extensive array of glasses, including wooden, plastic, and metal sunglasses, alongside optical frames and accessories. With a mission to enhance aesthetic appeal and provide superior vision protection, the firm is dedicated to innovation, quality assurance, and efficient customer service.
With a focus on western European and North American markets, they are actively expanding into other international territories such as Oceania and South America. Their substantial capital assets exceeding $10 million support a vast manufacturing capability, covering over 20,000 square meters. The company adheres to rigorous international quality standards and maintains a comprehensive inspection system to ensure customer satisfaction with each product.
Their diverse product range includes trendy designs for various customer preferences, and they provide OEM services, catering to individual branding and customization requests. As they continue to evolve with the market trends, the company's commitment to providing cost-effective solutions and innovative eyewear remains unwavering. For more detailed information about their products and services, they encourage prospective clients to visit their website or get in touch directly for personalized inquiries.
Not available
Supplier name
Manufacturers
The supplier is a prominent player in the fashion eyewear industry, offering a wide array of stylish sunglasses suited for various customer needs. Their product range encompasses everything from classic aviators to modern geometric designs, catering to both fashion-conscious individuals and outdoor enthusiasts alike.
They pride themselves on their high-quality materials and attention to detail, ensuring that every pair of sunglasses not only enhances style but also provides essential UV protection. The selection includes bifocal sunglasses for those who enjoy reading outdoors and polarized options that excel during sports activities.
With ongoing seasonal collections, the supplier continually refreshes its offerings, presenting unique styles and color combinations that keep up with current fashion trends. Their business model emphasizes affordability, allowing customers to purchase products by the dozen, making it an attractive option for retailers and bulk buyers.
Dedicated to customer satisfaction, the supplier ensures fast shipping and reliable service. They invite potential customers and partners to learn more about their extensive product catalog and to reach out directly with any inquiries or for further information. Explore the exciting world of fashionable eyewear today, and discover the perfect pair for every occasion.
Khan, Glo
Supplier name
Wholesalers
This company is a prominent player in the fashion industry, focusing on the wholesale distribution of trendy sunglasses. Committed to quality and affordability, they provide a vast range of styles, catering to various market segments, including fashion-forward individuals and retailers looking for unique products.
With a reputable presence in the UK, this supplier is recognized as a leader in sourcing fashionable eyewear that combines innovative designs with top-notch UV protection. Their collection features styles such as classic aviators, vibrant wayfarers, and playful party sunglasses, making it easy for retailers to attract a diverse customer base.
The commitment to customer satisfaction is evident in their competitive pricing and prompt delivery services. As fashion trends evolve, this company continually updates its inventory, ensuring that resellers can offer the latest styles to their clientele. They pride themselves on having one of the most extensive selections of sunglasses available on the market today.
Whether you are a small boutique or a larger retail operation, this supplier’s offerings can suit various business needs. Interested retailers are encouraged to explore the extensive collections available. Visit their website to discover the latest arrivals and enjoy a seamless purchasing experience. For additional inquiries, feel free to reach out directly to ensure a tailored service that meets your business goals.
Rayflector
Supplier name
Wholesalers
Operating within the eyewear industry, this supplier specializes in providing an extensive selection of high-quality sunglasses and eyeglasses tailored for retail businesses. They pride themselves on staying ahead of fashion trends, consistently introducing the newest styles to their diverse clientele.
With over 1000 unique styles in their inventory, they ensure that businesses have ample options to cater to varying customer preferences. Their product offerings include everything from classic designs to cutting-edge contemporary pieces, suitable for any retailer's needs. The supplier emphasizes the importance of customer satisfaction and stands by all their products, which reflects in their promise of high-quality items.
They are particularly well-known for their competitive pricing and quick turnaround times, fulfilling orders within 1-2 business days. The supplier also provides free shipping on orders over $250, making it easier for businesses to stock their collections without incurring high freight costs.
As a private label specialist, they offer businesses the opportunity to develop their own branded eyewear products, making them a valuable partner for retailers looking to personalize their offerings. For anyone interested in keeping up with the latest trends and seeking reliable bulk eyewear, this supplier invites potential partners to explore their website or contact them directly for further information.
In summary, this supplier combines fashion-forward designs with affordability, ensuring retailers have a competitive edge in the rapidly evolving eyewear market.
Not available
Supplier name
Wholesalers
In the competitive eyewear industry, this supplier stands out as a premier source for bulk wholesale fashion sunglasses. With over 20 years of experience, they have established a robust reputation for providing trendy designer frames and classic styles, catering to varied customer preferences.
Located just south of Los Angeles, the supplier operates with the ethos that their greatest asset is the customer. They believe in making high-quality eyewear accessible, supplying resellers with fashionable products that meet the demands of the market. Their extensive catalog features an array of styles including aviators, cat-eye, retro, and sports frames among many others.
A unique aspect of their business model is that sunglasses are sold by the dozen, ensuring that retailers receive an assortment of each style ordered. This practice helps retailers maintain diverse inventory while providing a cost-effective purchasing strategy.
Additionally, they offer private label services that allow retailers to create their own brand identity. Their dedication to customer service and satisfaction is evident in their bulk discount programs and commitment to free shipping on select orders.
For those interested in exploring their offerings or seeking further assistance, more information is available on their website or by direct contact. This supplier is well-equipped to support any business looking to excel in the eyewear market.
Dxtreme, Khan, Kleo, Eko, Glo, Mica
Supplier name
Wholesalers
Specializing in the fashion eyewear sector, this supplier is dedicated to delivering a wide array of stylish sunglasses and reading glasses tailored to meet diverse customer needs. With a commitment to quality, they focus on innovative designs that blend functionality with aesthetic appeal, catering to both individual consumers and wholesale buyers.
The product range is extensive, featuring various styles and materials, including Cat Eye, Flat Top, Polarized, and more. They offer multiple frame options for different audiences, such as men, women, and kids, along with accessories like pouches, cleaning cloths, and cords. Additionally, their commitment to affordability is evident, providing competitive pricing options to retailers needing bulk purchases.
This supplier stands out for its emphasis on trend-driven designs paired with durability, ensuring that customers not only enjoy style but also reliability in their eyewear. Their proactive approach toward meeting market demands keeps their collection fresh and appealing, appealing to a wide range of fashion-forward individuals.
For those interested in exploring the offerings or seeking specific product details, the website serves as a comprehensive resource. Alternatively, reaching out directly offers a personalized connection for any inquiries. Quality eyewear at accessible prices awaits through this esteemed supplier.
Pz Sunglasses, Froya, Beone, Oxigen, Pablo Zanetti, Pz Polarized, Pablo Z, Tr90
Supplier name
Manufacturers
Operating in the eyewear industry, this leading manufacturer and exporter based in Wenzhou, China, has established a reputable presence in the market. Known for producing premium quality sunglasses, reading glasses, and a wide range of optical frames, the company stands out for its commitment to excellence in both product quality and customer service.
The manufacturing facility boasts three professional production lines dedicated to injection, metal, and acetate frames, along with a supporting line for lens production. This extensive capacity allows them to fully meet customer demands with timely delivery and competitive pricing.
A strong development team and a well-established system ensure the production of innovative eyewear, including unique double-color injection TR90 frames. The company's certifications, such as ISO, FDA, CE, BSCI, SEDX, HIGG, and GRS, further testify to their commitment to quality and standards.
Customers and competitors alike recognize this company for its outstanding services, and their rigorous quality control measures ensure that every product meets the highest standards of the industry. For more information, you are invited to visit the website or contact the company directly.
Dtk5B2870, Dtk5B2878
Supplier name
Wholesalers
Operating in the eyewear industry, this supplier excels in providing an array of eco-friendly polarized sunglasses and readers designed for men, women, and children. With a firm commitment to sustainability, the supplier ensures that all products reflect their dedication to environmental responsibility while maintaining stylish aesthetics.
With a history dating back to 1982, the business has expanded its offerings to include blue light filtering glasses and various eyewear accessories. Their extensive experience has allowed them to cater to over 4,000 retailers worldwide, making them a prominent player in the wholesale market. This supplier prides itself on being a one-stop shop for retailers seeking fashionable eyewear solutions that are both responsible and on-trend.
Whether retailers are in search of unique display packages or private label solutions, the supplier provides comprehensive services that can help businesses maximize profits. Each product is thoughtfully crafted in the USA, ensuring high-quality and dependable choices for customers. Their commitment to assisting retailers also extends to support services, making the process seamless from order placement to delivery.
For retailers eager to explore how they can enhance their product offerings, more information is available through the supplier's website or by reaching out directly. The supplier continues to adapt and evolve, aligning with modern environmental standards and consumer preferences.
Overall, this supplier stands out in the eyewear sector with its dedication to innovation, quality, and ecological responsibility, inviting all interested parties to connect for further insights.
Blue Gem Sunglasses, Blue Planet Eco-Eyewear
Supplier name
Wholesalers
Engaging in the eyewear market, this supplier focuses on providing innovative protective lenses tailored for modern digital lifestyles. Their offerings include specialized blue light glasses, sunglasses, and night driving glasses, all crafted with care to ensure optimal eye protection and enhanced visual comfort.
With a commitment to quality, the supplier creates proprietary lenses that not only block harmful blue light but also deliver vibrant color clarity. The designs are inspired by the needs and preferences of the modern consumer, aiming to blend functionality with aesthetic appeal. They understand that eyes are crucial to well-being, especially in an age dominated by screens. The products significantly reduce eyestrain, making them ideal for individuals who spend extended hours on digital devices.
In addition to their focus on blue light protection, the range includes high-quality polarized sunglasses and specialized night driving glasses. Each collection is designed to appeal to a variety of styles and needs, catering to a wide audience that prioritizes both health and fashion in eyewear. The supplier emphasizes the importance of eye protection and the risks associated with UV and blue light exposure, positioning their products as essential accessories for every lifestyle.
For a closer look at their impressive product line or to learn more about the benefits of their eyewear solutions, interested parties are encouraged to visit their website or make direct contact for personalized assistance.
Lumin, Prospek, Mira, Ilumin
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Increasing
54.7%
Growth
Appeals to buyers as a low-cost, practical style accessory that offers sun protection at a budget-friendly $13–$18 price point. Broad audience reach and everyday utility support steady conversions in an eCommerce store, with strong potential as an impulse add-on due to the accessible price
Fashion Sunglasses
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Gucci Sunglasses
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Sunglasses Ray Ban
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High-recognition, fashion-forward eyewear that delivers both style and everyday sun protection, appealing across genders and age groups. Buyers value the iconic look, perceived quality, and brand cachet, making it a strong conversion driver and a reliable gift option
Folding Sunglasses
Increasing
83.4%
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Compact, foldable design is the draw for buyers—easy pocket carry, travel-friendly, and space-saving without the bulk of standard frames. At a $15–$26 price point, these fit impulse and budget purchases, are giftable, and appeal broadly during sunny months
Contact Lens
Decreasing
-12.5%
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High-frequency replenishment drive repeat orders and subscription potential, with an accessible price point around $7–$18 encouraging basket building and add-ons. Lightweight, compact, and inexpensive to ship, with broad appeal and steady year-round demand, this SKU can boost LTV when paired with timely re-order reminders and related care accessories
Ski Goggles
Decreasing
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Buyers want clear visibility and eye protection from UV, wind, and snow, plus anti-fog performance and a comfortable, helmet-compatible fit. At a $15–$38 price point, this sits in a budget-friendly lane suitable for impulse buys, add‑ons, and gifts; offering adult/youth sizes, multiple lens tints, and OTG-friendly options broadens appeal
Ray Bans
Increasing
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Iconic branded sunglasses with strong style recognition and everyday utility tend to convert well because buyers view them as both a fashion statement and a durable UV-protection accessory. The typical price range of $145–$202 supports premium positioning and can lift average order value, with opportunities to cross-sell cases, cleaning kits, and expedited shipping
Safety Glasses
Increasing
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Essential PPE with steady, compliance-driven demand across workplaces, schools, and home projects. Buyers prioritize clear vs tinted lenses, anti-fog and scratch resistance, wraparound coverage, and over-prescription compatibility; multipacks are common for teams and classes
Wood Sunglasses
Increasing
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Distinctive natural aesthetic and eco-forward appeal make these attractive to style-conscious and sustainability-minded buyers. Lightweight comfort and unique grain patterns help them stand out from plastic/metal alternatives, while the $15–$27 price point supports impulse buys and giftability in an eCommerce store without heavy consideration or returns risk
Gaming Glasses
Increasing
3.9%
Growth
Blue-light filtering eyewear that reduces eye fatigue during long gaming sessions is a comfort-driven purchase buyers seek out. At $12 - $24, it hits impulse and gift price points, appeals across PC/console audiences, photographs well for conversion, and is compact and inexpensive to ship
Anti-blue Glasses
Increasing
0.5%
Growth
Appeals to buyers seeking relief from screen-related eye strain and better evening comfort/sleep, with everyday wearability and broad audience reach (students, office workers, gamers). The $10–$19 price point fits impulse buys, gifting, and bundles, making it easy to position alongside tech accessories and care add‑ons to lift AOV while keeping conversion friction low
Clear Lens Glasses
Decreasing
-16.8%
Growth
Broad appeal at an impulse-friendly $9–$15 price point makes this an easy add-on and giftable accessory. Buyers pick these up as an affordable style piece for everyday wear, photos, and outfits, with unisex appeal and broad age reach
Blue Light Glass
Decreasing
-1.3%
Growth
Buyers seek these for screen-time comfort and style, with perceived benefits like reduced glare and eye fatigue. The $10–$19 price point supports impulse buys, bundles, and gifting, and broad, unisex appeal makes assortment simple (multiple frame styles/colors, no prescription complexity)
Computer Glasses
Increasing
84.1%
Growth
Affordable, broad-appeal eyewear for screen use that helps reduce eye strain and headaches from prolonged device time. Buyers include office workers, students, gamers, and remote teams, making this a strong impulse add-on at $12–$20 with low friction sizing and unisex appeal
Designer Sunglasses
Increasing
67.3%
Growth
Strong year-round utility with heightened summer appeal: buyers want UV protection and on-trend style/status in a single accessory, making this an easy add-to-cart and outfit completer. The $16–$116 range supports both entry and mid-tier positioning, enabling bundling and upsell paths without pricing out casual buyers
Gradient Sunglasses
Increasing
4.2%
Growth
Style-forward with functional appeal, gradient lenses provide sun protection up top with clearer visibility below—ideal for driving and all-day wear. Broad, unisex interest makes this an easy add to fashion and accessories assortments
Blue Light Glasses
Increasing
50.6%
Growth
At a $13–$24 price point, this is an easy add-to-cart accessory with broad appeal to buyers who spend long hours on phones and computers. The perceived benefit is reduced eye strain from screen exposure, making it attractive to workers, students, and gamers, while style variety helps it double as a fashion buy
Polarized Sunglasses
Increasing
185.8%
Growth
Driven by glare reduction and clearer vision in bright conditions, this item appeals to buyers for driving, beach days, and everyday outdoor use, with style as a secondary draw. The $13–$20 price range fits impulse and add-on purchases in eCommerce carts, widening conversion opportunities across a broad audience and frequent replacement scenarios
