Sunglasses Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Strong dual appeal as practical sun protection and a style accessory makes these a frequent add-to-cart. The $13–$17 price point supports impulse buys, multi-unit orders, and bundling; broad age and gender reach helps capture trend-driven demand without complex sizing.
Seasonality peaks in June with summer, so August is post-peak; use promotions to move remaining stock and target late‑summer travel and outdoor events. Maintain a lean evergreen selection year‑round, but plan core buying and marketing 6–8 weeks before the peak (April–May) to capitalize next season.
Seasonal
Peak month: June
Product details
Key details
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$15
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$13 - $17
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High Month June
Low Month November
Dropship products for Sunglasses
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Cute baby sunglasses, children's sunglasses, baby's outdoor photography tool, sunglasses, hundred day photography props
USD $1.36
Cute baby sunglasses, children's sunglasses, baby's outdoor photography tool, sunglasses, hundred day photography props
USD $1.54
Wireless Bluetooth Sunglasses Wireless Headset Protection Polarized Sunglasses
USD $5.19
Full Frame Sunglasses Women'S Fashionable Cat Eye Sunglasses Retro Engineering Design Street Glasses Uv400 Protective Sunglasses
USD $8.61
10pcs Sunglasses Polarized Test Card Shade Test Your Sunglasses Polarized Lens XX9D
USD $1.06
CHCH Sunglasses 2024 New Large Frame Outdoor Sunshade Sunglasses Available in Multiple Colors
USD $34.18
1pc Travel Portable Glasses Bag, Sunglasses Storage Bag, Storage Box, Portable Sunglasses Storage Box
USD $1.68
Pink Men'S And Women'S Outdoor Cycling Sunglasses Uv Windproof Dustproof Colorful Sunglasses Mountaineering Goggles
USD $3.48
Mosaic Sunglasses Cool Party Vintage Shades Eyewear For Men Pixelated Sunglasses Funny Women Glasses
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2023 Exquisite Borderless Trim Sunglasses Retro Color Gradient Sunglasses Unisex Mountaineering Cycling Glasses Summer
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2023 Exquisite Borderless Trim Sunglasses Retro Color Gradient Sunglasses Unisex Mountaineering Cycling Glasses Summer
USD $2.28
2023 Exquisite Borderless Trim Sunglasses Retro Color Gradient Sunglasses Unisex Mountaineering Cycling Glasses Summer
USD $2.53
Top suppliers for “Sunglasses”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating within the eyewear industry, this supplier specializes in providing an extensive selection of high-quality sunglasses and eyeglasses tailored for retail businesses. They pride themselves on staying ahead of fashion trends, consistently introducing the newest styles to their diverse clientele.
With over 1000 unique styles in their inventory, they ensure that businesses have ample options to cater to varying customer preferences. Their product offerings include everything from classic designs to cutting-edge contemporary pieces, suitable for any retailer's needs. The supplier emphasizes the importance of customer satisfaction and stands by all their products, which reflects in their promise of high-quality items.
They are particularly well-known for their competitive pricing and quick turnaround times, fulfilling orders within 1-2 business days. The supplier also provides free shipping on orders over $250, making it easier for businesses to stock their collections without incurring high freight costs.
As a private label specialist, they offer businesses the opportunity to develop their own branded eyewear products, making them a valuable partner for retailers looking to personalize their offerings. For anyone interested in keeping up with the latest trends and seeking reliable bulk eyewear, this supplier invites potential partners to explore their website or contact them directly for further information.
In summary, this supplier combines fashion-forward designs with affordability, ensuring retailers have a competitive edge in the rapidly evolving eyewear market.
Not available
Supplier name
Manufacturers
Operating in the eyewear industry, this company, established in 2006 and located in Yiwu, Zhejiang province, excels in manufacturing an extensive array of glasses, including wooden, plastic, and metal sunglasses, alongside optical frames and accessories. With a mission to enhance aesthetic appeal and provide superior vision protection, the firm is dedicated to innovation, quality assurance, and efficient customer service.
With a focus on western European and North American markets, they are actively expanding into other international territories such as Oceania and South America. Their substantial capital assets exceeding $10 million support a vast manufacturing capability, covering over 20,000 square meters. The company adheres to rigorous international quality standards and maintains a comprehensive inspection system to ensure customer satisfaction with each product.
Their diverse product range includes trendy designs for various customer preferences, and they provide OEM services, catering to individual branding and customization requests. As they continue to evolve with the market trends, the company's commitment to providing cost-effective solutions and innovative eyewear remains unwavering. For more detailed information about their products and services, they encourage prospective clients to visit their website or get in touch directly for personalized inquiries.
Not available
Supplier name
Wholesalers
In the competitive eyewear industry, this supplier stands out as a premier source for bulk wholesale fashion sunglasses. With over 20 years of experience, they have established a robust reputation for providing trendy designer frames and classic styles, catering to varied customer preferences.
Located just south of Los Angeles, the supplier operates with the ethos that their greatest asset is the customer. They believe in making high-quality eyewear accessible, supplying resellers with fashionable products that meet the demands of the market. Their extensive catalog features an array of styles including aviators, cat-eye, retro, and sports frames among many others.
A unique aspect of their business model is that sunglasses are sold by the dozen, ensuring that retailers receive an assortment of each style ordered. This practice helps retailers maintain diverse inventory while providing a cost-effective purchasing strategy.
Additionally, they offer private label services that allow retailers to create their own brand identity. Their dedication to customer service and satisfaction is evident in their bulk discount programs and commitment to free shipping on select orders.
For those interested in exploring their offerings or seeking further assistance, more information is available on their website or by direct contact. This supplier is well-equipped to support any business looking to excel in the eyewear market.
Dxtreme, Khan, Kleo, Eko, Glo, Mica
Supplier name
Wholesalers
Engaging in the eyewear market, this supplier focuses on providing innovative protective lenses tailored for modern digital lifestyles. Their offerings include specialized blue light glasses, sunglasses, and night driving glasses, all crafted with care to ensure optimal eye protection and enhanced visual comfort.
With a commitment to quality, the supplier creates proprietary lenses that not only block harmful blue light but also deliver vibrant color clarity. The designs are inspired by the needs and preferences of the modern consumer, aiming to blend functionality with aesthetic appeal. They understand that eyes are crucial to well-being, especially in an age dominated by screens. The products significantly reduce eyestrain, making them ideal for individuals who spend extended hours on digital devices.
In addition to their focus on blue light protection, the range includes high-quality polarized sunglasses and specialized night driving glasses. Each collection is designed to appeal to a variety of styles and needs, catering to a wide audience that prioritizes both health and fashion in eyewear. The supplier emphasizes the importance of eye protection and the risks associated with UV and blue light exposure, positioning their products as essential accessories for every lifestyle.
For a closer look at their impressive product line or to learn more about the benefits of their eyewear solutions, interested parties are encouraged to visit their website or make direct contact for personalized assistance.
Lumin, Prospek, Mira, Ilumin
Supplier name
Manufacturers
This supplier is a leader in the eyewear industry, boasting a history that stretches back to 1833. Renowned for its craftsmanship, the brand offers a diverse range of sunglasses that marry functionality with iconic design elements. Known for its military-grade sunglasses, it has earned a reputation for producing eyewear that meets rigorous specifications, making it a choice for both professionals and fashion enthusiasts.
Throughout its long-standing history, the supplier has innovated the eyewear manufacturing process, ensuring every piece embodies quality and style. Whether it’s the Original Pilot or the Saratoga, each frame is crafted to offer not only protection from the sun but also a statement of elegance and sophistication.
Their product line features a variety of lens colors and frame styles, appealing to customers who seek both classic and contemporary designs. The collection includes polarized, gradient, and colored lens sunglasses, ensuring there’s something for every taste.
With options for outdoor activities like hiking, golfing, and fishing, the supplier understands the needs of adventurous consumers. Additionally, they offer sunglasses tailored for different demographics, from teens to seniors, reflecting their commitment to accommodating various lifestyles.
With a focus on quality materials and innovative designs, this supplier is dedicated to providing products that stand the test of time. For further information about their extensive offerings, visiting the website or contacting directly is highly encouraged.
Not available
Supplier name
Wholesalers
This supplier operates in the dynamic eyewear industry, providing an extensive selection of sunglasses and eyeglasses designed to meet various customer needs. With a commitment to blending style with functionality, their product range includes everything from prescription sunglasses to trendy eyewear designs, ensuring something for every individual.
They offer a variety of frame styles, including cat eye, aviator, and oversized options, making it easy for customers to find their perfect fit. Their dedication to quality is evident in their carefully curated collections, which feature popular and innovative designs that reflect current fashion trends. Each product is crafted with attention to detail, appealing to a wide demographic that values both aesthetics and performance.
In addition to their fashionable eyewear offerings, the supplier recognizes the increasing demand for specialized items such as blue light glasses and accessories that cater to modern lifestyles. Understanding the importance of protecting one’s eyes, they provide solutions tailored to everyday challenges such as screen time.
Customers interested in exploring the complete range of products or seeking additional information are encouraged to visit the supplier's website or reach out directly. With a focus on customer satisfaction and quality, this supplier continues to be a trusted name in the eyewear market.
Echo, Crush, Ashley, Milly, Revive, Skyland, Breath
Supplier name
Wholesalers
Humps Optics is a key player in the eyewear industry, focusing on providing fashionable yet functional sunglasses tailored for adventurous individuals. With a design philosophy rooted in functionality, each product ensures durability and style, making them perfect for those who dare to explore the great outdoors.
Their collection includes a variety of frame styles for both men and women, each crafted to meet the demands of an active lifestyle. The sunglasses are not only designed to protect against harmful UV rays but also to enhance the wearer's style, ensuring they look great on every journey.
Beyond eyewear, Humps Optics extends its offerings to include accessories like ski and snow goggles, blue light glasses, and headwear such as beanies. They also provide apparel options, including t-shirts, creating a diverse range of products that cater to a fashion-forward audience.
Committed to eco-friendliness and community support, Humps Optics integrates sustainable practices into their operations while giving back to the community. They invite enthusiasts and potential customers to explore their collections and discover the perfect eyewear that suits their unique style.
For more detailed information and to browse their full range of products, potential clients are encouraged to visit the website or make direct contact.
Humps Optics
Supplier name
Wholesalers
This supplier is a prominent player in the wholesale retail industry, focusing on a diverse array of products such as sunglasses, reading glasses, and complementary accessories. With over 25 years of experience, they have established a reputation for providing reliable service and competitive pricing.
Their extensive catalog makes it easy for retailers to select styles that sell well, ensuring that customers have access to high-quality products at significant discounts. The supplier regularly updates its inventory, showcasing new arrivals and seasonal best-sellers that cater to various consumer preferences, from classic to trendy designs.
In addition to eyewear, they also offer an array of wholesale hats featuring popular insignia, including Christian designs and emergency response themed styles. This supplier understands the value of variety and quality, ensuring that retailers can meet the needs of their customers effectively.
The product line extends to include oil lighters, packaged for convenience and retail appeal, along with lighter displays that enhance sales opportunities. With a strong focus on customer service, the supplier provides direct communication channels, assisting with any queries or special requests. Bulk discounts further incentivize purchase volumes, fostering long-term partnerships in the wholesale market.
For additional information, product inquiries, or to obtain pricing details, potential customers are encouraged to visit the website or contact the knowledgeable staff who are eager to assist. This commitment to service ensures efficient shopping experiences and satisfying retail solutions.
Koss, Mcafee, Buff, Columbia, Facet, Graham
Supplier name
Manufacturers
Operating within the eyewear sector, this supplier has gained recognition for its dedication to quality and style in handcrafted sunglasses. Their products embody timeless designs paired with modern innovations, appealing to a wide range of consumers seeking both functionality and aesthetics.
Founded in Randolph, Massachusetts, the brand prides itself on its American heritage and its rigorous commitment to quality control. Each pair of sunglasses is meticulously crafted to ensure durability and comfort, catering to both everyday wearers and those seeking specialized eyewear solutions. Customers can explore a variety of collections that range from military aviators to luxurious gold-plated options, showcasing the diversity of styles that meet various preferences.
The supplier also emphasizes the importance of customer satisfaction by providing tailored lens options and a range of accessory choices to enhance the eyewear experience. Their commitment to sustainability and responsible sourcing further adds to their credibility in the marketplace.
With a rich history of serving discerning clients and a focus on superior craftsmanship, this supplier aims to maintain its leadership in the eyewear industry. For more details regarding their offerings or to inquire about specific products, interested parties are encouraged to visit the website or reach out to the customer service team directly.
Randolph
Supplier name
Wholesalers
Operating within the fashion accessories industry, this supplier provides an extensive selection of premium sunglasses that merge style with performance. Committed to quality, their products are designed to meet the needs of trendsetters and outdoor enthusiasts alike.
The collection features diverse styles, from classic aviators to modern sport eyewear, ensuring there's something for everyone. Each item is crafted from high-quality materials, ensuring durability while delivering optimal comfort and vision protection. The supplier prides itself on facilitating outdoor experiences, offering sunglasses that excel in both fashion and functionality. Their products incorporate innovations such as polarized lenses, color mirror options, and Rhinestone detailing, catering to a wide audience, including women, men, and children.
Continuous updates to their inventory with new styles and color combinations ensure that customers can enjoy the latest trends. The supplier's motto focuses on the combination of fun, style, and protective features, allowing customers to express individuality while enjoying outdoor activities.
With competitive pricing and fast shipping options, this supplier is a preferred choice for retailers looking to enhance their product offerings. For more comprehensive details about their product portfolio, please visit the website or make contact directly.
Khan, Kleo, Glo
Related products
Clear Blue Light Glasses
Increasing
58.5%
Growth
Buyers pick these for comfort during long screen sessions and for nighttime use to limit blue-light exposure that can interfere with sleep. The $10–$17 price point supports impulse buys, bundling, and gifting; demand spans office workers, students, and gamers, making it a low-risk add to most eCommerce assortments
Gucci Sunglasses
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Luxury-branded eyewear with strong logo recognition attracts buyers seeking status, style, and UV protection at an attainable luxury price point. The $110–$249 range supports both self-purchase and gifting, with high perceived value and broad fashion appeal across age groups
Sun Glass
Increasing
54.7%
Growth
Appeals to buyers as a low-cost, practical style accessory that offers sun protection at a budget-friendly $13–$18 price point. Broad audience reach and everyday utility support steady conversions in an eCommerce store, with strong potential as an impulse add-on due to the accessible price
Kids Sunglasses
Increasing
73.2%
Growth
Appeals to buyers as a practical, affordable way to protect kids’ eyes from UV while adding style for outdoor activities. The $10–$19 price point supports impulse buys, multi-unit purchases (spares), and easy cross-sells with swimwear, hats, and outdoor gear; lightweight and low-friction to ship/return, with broad design variety enabling quick catalog expansion and repeat purchase potential
Sunglasses & Eyewear
Increasing
147.1%
Growth
Broad, year-round appeal driven by style and practical eye protection, plus strong giftability at an accessible $15–$49 price point. Lightweight, low shipping cost, and largely one-size fit support conversions and bundles (cases, cleaning kits)
Fashion Sunglasses
Increasing
25.8%
Growth
Appeals to buyers as a style-forward accessory and practical sun-protection purchase, especially tied to warm-weather activities and travel. At a $13–$16 price point, it fits impulse and add-on behavior, supports multipack/cart-building, and is easy to ship for an eCommerce store given low weight and size
Sunglasses Polarized
Increasing
183.6%
Growth
Buyers choose these for glare reduction and eye comfort in bright conditions (driving, beach, outdoor activities). The $13–$22 price point fits impulse buys and budget gifting, enabling multi-unit orders and easy upsells
Glasses
Increasing
164.1%
Growth
Broad, everyday-use appeal and low friction price points ($12–$20) make this a strong add-on and impulse category. Buyers respond to both function and style, supporting multi-unit orders, gifting, and frequent refreshes across colors, designs, and materials—driving repeat purchases and a wide assortment strategy
Mens Sunglasses
Increasing
153.5%
Growth
Buyers pick these for UV protection and style, often purchasing multiple pairs or quick replacements due to loss or breakage. The $13–$28 price point supports volume, impulse add-ons, and bundling
Wooden Sunglasses
Increasing
176.8%
Growth
Distinctive, natural-material eyewear that buyers choose for a stylish summer look and as an affordable gift. The $18–$29 price point supports impulse adds and AOV lifts, with margin potential via bundling alongside beach/travel assortments and warm‑weather apparel
Maui Jims
Increasing
124.4%
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Premium, polarized sunglasses in the $209–$319 range appeal to buyers seeking high-clarity, glare-reducing lenses, full UV protection, and a premium lifestyle aesthetic. Strong brand recognition and perceived quality support higher AOVs and repeat purchases; conversion typically benefits from high-quality imagery, clear fit guidance, and easy lens/frame variant selection
Ski Goggles
Decreasing
-105.9%
Growth
Buyers want clear visibility and eye protection from UV, wind, and snow, plus anti-fog performance and a comfortable, helmet-compatible fit. At a $15–$38 price point, this sits in a budget-friendly lane suitable for impulse buys, add‑ons, and gifts; offering adult/youth sizes, multiple lens tints, and OTG-friendly options broadens appeal
Quay Sunglasses
Increasing
129.2%
Growth
Style-driven sun protection keeps demand strong, especially in warm months. Buyers respond to the accessible $49–$85 price range, encouraging impulse buys and multi-pair selections for different looks or occasions
Oakley Sunglasses
Increasing
86.7%
Growth
Known for performance eyewear and strong brand recognition, these sunglasses attract buyers seeking premium UV protection, polarized lens options, durability, and sport-to-lifestyle styling. The $117–$203 price band positions them as an attainable premium accessory that can lift AOV while appealing to both active and everyday buyers
Eyeglasses
Increasing
10%
Growth
Demand is driven by necessity, fashion, and replacements/spares, creating repeat-purchase behavior. At a $13–$22 price point, buyers often add multiple pairs for different looks or locations, making this a high-volume, low-ASP basket builder
Computer Glasses
Increasing
84.1%
Growth
Affordable, broad-appeal eyewear for screen use that helps reduce eye strain and headaches from prolonged device time. Buyers include office workers, students, gamers, and remote teams, making this a strong impulse add-on at $12–$20 with low friction sizing and unisex appeal
Ray Ban Sunglasses
Increasing
93.6%
Growth
Recognized premium eyewear with strong brand equity; buyers seek it for iconic style plus functional UV protection, supporting steady demand at a $120–$197 price point. Broad unisex appeal and timeless designs make it a reliable add to assortment
Vintage Style Glasses
Increasing
1%
Growth
Buyers gravitate to the retro aesthetic and nostalgic appeal, making this a style-driven, visually distinctive addition that can lift collection appeal and discovery. The $12–$17 price point supports impulse buys, gifting, and bundling strategies, enabling margin via multipacks or curated sets and easy cross-sells with complementary vintage-themed items
Bamboo Sunglasses
Increasing
662.6%
Growth
Appeals to buyers seeking sustainable, natural-looking eyewear with a distinct aesthetic; the bamboo material signals eco-conscious values and differentiation from plastic frames. At $16–$27, it sits in an accessible price band that supports impulse buys, gifting, and add-on placement in carts, with lightweight shipping favorable for eCommerce
Rose Gold Glasses
Increasing
16.8%
Growth
Buyers are drawn to the rose gold aesthetic for its stylish, on-trend look and giftability, making this an easy catalog add that can drive impulse buys. The $14–$25 price point supports low-friction purchases and upsells, appealing for both self-use and gifting without heavy consideration
