Plush Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad, evergreen appeal as cute, giftable comfort items for kids, teens, and adults drives consistent demand, with a strong impulse-buy profile at the $14–$25 price point. Lightweight and easy to ship, they work well as add-ons and bundles, and the variety of characters/styles enables a wide assortment to capture repeat and collection-driven purchases.
December is the annual high due to holiday gifting; with August now, sourcing and assortment planning should start immediately, with listings and inventory in place by October to capture early Q4 traffic. Prioritize giftable sizes that sit in the $14–$25 range, expand color/style variety to encourage bundling, and plan Q4 promos (e.g., BOGO or multipacks) to increase AOV.
Seasonal
Peak month: December
Product details
About the product
Plush products encompass a wide range of soft, fabric-based items, including stuffed animals, plush blankets, and decorative pillows, appealing to buyers of all ages. This product class is characterized by its tactile appeal and versatility, with options available in various sizes, themes, and characters that can cater to different market segments and trends.
Key details
-
$19
-
$14 - $25
-
High Month December
Low Month September
About the product
Plush products encompass a wide range of soft, fabric-based items, including stuffed animals, plush blankets, and decorative pillows, appealing to buyers of all ages. This product class is characterized by its tactile appeal and versatility, with options available in various sizes, themes, and characters that can cater to different market segments and trends.
Key details
-
$19
-
$14 - $25
-
High Month December
Low Month September
Dropship products for Plush
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Autumn Plus Size Color Block Plush Hoodie
USD $6.49
Plus Size Women's Plush Casual Hoodie Coat
USD $11.03
Luxury Moisture Resistant Lightweight Plush Blanket
USD $69.58
Plush Fluffy Long Eyelashes Throw Blanket
USD $28.2
Mens Casual Plush Mythology Print Hoodie
USD $20.67
Customizable Plush Toy Voice Recorder Module
USD $2.09
Women Vintage Plush Print Oversize Jacket
USD $24.03
Fashion Wardrobe Set for Plush Dolls
USD $14.49
Plush Cotton Rope Interactive Dog Toys
USD $17.47
Durable Stuffingless Plush Squeaky Dog Toy
USD $12.48
Cute Squeaky Plush Dog Chew Toys
USD $12.69
Stylish Plush Doll Wardrobe Clothes Set
USD $13.04
Top suppliers for “Plush”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating within the plush toy industry, this supplier has established itself as a premier provider of imaginative and high-quality plush toys designed for comfort and enjoyment. With a product range that includes an array of cute, collectible plush characters, the company captures the essence of playful creativity combined with superior craftsmanship.
The supplier's offerings encompass a variety of plush collectibles, baby products, and licensed character toys. Each product is meticulously crafted, ensuring that every detail resonates with warmth, charm, and joy. From delightful characters reminiscent of favorite foods to engaging interactive toys for babies, the supplier’s catalog features something for every age and occasion.
In addition to its unique product offerings, this supplier is dedicated to maintaining high standards of quality and safety across all items. The company’s commitment to excellence has made it a respected name in the industry, recognized for both its innovative designs and the joy it brings to its customers.
With a history rooted in consumer satisfaction and continuous improvement, the supplier invites potential partners and customers to explore its extensive collection. For further information, please visit the website or contact directly to discover more about the exciting range of available products.
Tokidoki, Aurora, Dr. Seuss, Ebba, Breyer, Tasty Peach, Smileyworld, Moomin, Clifford, Spot
Supplier name
Manufacturers
Plush toy manufacturing industry specialized in creating custom and personalized plush animals for a diverse range of clients. Since 1999, the company has been dedicated to producing quality toys that transition from initial prototypes to cherished collectibles. Their clientele includes corporations, schools, teams, charities, and even individuals planning events like birthday parties. Each plush animal can be personalized with custom messages and logos, making them ideal for promotional giveaways, fundraisers, party favors, and collectibles. They serve hundreds of colleges and universities and manufacture many trademarked and licensed products. The company places a high emphasis on quality and backs its products with exceptional customer service, striving for 100% customer satisfaction. Reviews from satisfied clients highlight their commitment to meeting customer needs. For more information, visit their website or contact them directly.
Mascot Factory
Supplier name
Manufacturers
Operating within the custom plush toy industry, this supplier is dedicated to bringing unique designs and characters to life. With more than 30 years of experience, they have established a reputation for crafting high-quality, customized plush toys that resonate with both brands and consumers.
From intricate character creations to corporate mascots, this company serves a diverse clientele ranging from small businesses to multinational corporations. Their focus on innovation, collaboration, and adherence to quality standards ensures that each product meets the specific needs of their customers. Whether it's a promotional giveaway or a unique retail offering, they leverage their extensive expertise to deliver exceptional results.
The supplier takes pride in their comprehensive approach, offering a seamless process from concept creation to delivery. Clients can expect a tailored service that includes unlimited revisions within six months, prototype approval, and support every step of the way. By cultivating close partnerships with their customers, they effectively align product development with branding and marketing strategies.
The company's portfolio boasts impressive collaborations with well-known brands, highlighting their commitment to excellence in design and manufacturing. They prioritize customer satisfaction, working diligently to create products that not only meet but exceed expectations.
For businesses seeking a reliable partner in custom plush toy production, more information is available by visiting the website or contacting them directly.
Coca-Cola, Disney, Macy's, Fed-Ex
Supplier name
Manufacturers
The supplier is a prominent player in the toy industry, specifically focusing on the design and distribution of plush toys that capture the essence of beloved video game franchises and animated series. Based in Tucson, Arizona, this company has made a name for itself by creating high-quality, collectible plush items that resonate with fans of all ages.
Their product offerings include a variety of characters from well-known franchises such as My Little Pony and Transformers, alongside original creations that encourage imaginative play. Emphasizing craftsmanship and attention to detail, these plush toys not only serve as toys but also as cherished collectibles for avid fans and gamers.
The supplier is committed to ensuring customer satisfaction through quality products that enhance the play experience. Their dedication to innovation and trend awareness keeps their offerings fresh and engaging. The toys are designed with the intent to spark joy and nostalgia, making them ideal for both young audiences and collectors.
Potential customers are encouraged to explore the full range of available products by visiting the supplier's website or by reaching out directly for any inquiries. The supplier's combination of creativity, quality, and passion for the toy industry sets them apart, establishing a strong connection with their customer base while continuously expanding their offerings.
My Little Pony
Supplier name
Manufacturers
Operating within the plush toy manufacturing industry, this prominent company is dedicated to designing and producing high-quality custom plush toys. With over ten years of expertise, it creates unique and personalized designs to meet the specific needs of clients, including private label options for various brands.
Their extensive product range includes festive toys suited for holidays such as Christmas, Easter, Valentine's Day, and Halloween. Popular items feature classic teddy bears, charming bunnies, and realistic pet toys, all crafted with attention to detail and quality. Each product is produced to comply with international safety standards, ensuring safe play for children.
The company prides itself on its customer service and the ability to accommodate varying order sizes. They work closely with leading global brands like Nestle and Disney, reflecting their capacity to deliver at scale without compromising on originality. Clients can expect not just exceptional toys but also support in terms of design and development, thanks to a dedicated team of professionals.
Emphasizing innovation, the company remains at the forefront of trends within the plush sector, integrating popular themes and characters into its offerings. To learn more about their extensive product lineup or to discuss potential collaborations, please visit their website or reach out directly for detailed information.
Coca Cola, Disney, Hershey's, Nestle, L'oreal
Supplier name
Wholesalers, Manufacturers
As a prominent family-owned-and-operated importer and distributor in Bryan, Texas, this business provides a myriad of toys and collectibles, catering to the needs of retail stores and individual collectors alike. Committed to delivering educational and recreational value, their offerings span across various themes and categories, from building bricks compatible with leading brands to plush animals crafted with high-quality digital print fabrics and realistic designs. The company has established itself as a reliable source for fidget toys and novelties, keeping both the hands and mind engaged.
Their diverse range reflects a dedication to inclusivity, offering products themed around dinosaurs, space, NASA, and licensed items, extending to historical military model bricks and sets designed to spark creativity and imagination. The nautical and ocean theme, car club, and construction farm toys enrich the spectrum even further. For those looking for exclusive and engaging gift items, they have impulse items and display sets. Additionally, the company focuses on seasonal collections like Christmas blocks display sets.
The distributor's customer-focused approach extends to providing support for retailers wanting to include exciting new products in their shop. The B2B portal equipped with necessary resources is indicative of their commitment to nurturing strong business relationships. Furthermore, custom merchandise creation is available for organizations seeking personalized items.
To discover the full range of products, access discount codes, and receive updates on new product additions, customers and partners are encouraged to navigate the detailed website. There, they'll find everything necessary to satisfy any toy enthusiast or retail requirement.
Texas Toy Distribution
Supplier name
Manufacturers
Operating in the home textile sector, this esteemed manufacturer excels in producing high-quality recycled and virgin polyester products. Their commitment to sustainability is reflected in an extensive range of eco-friendly home textiles, particularly recycled blankets crafted from plastic bottles, reducing landfill waste and promoting a greener lifestyle.
With over three decades of experience, they are a trusted global exporter, providing a diverse array of textile products to cater to various consumer needs. Their innovative approach to recycling enhances ecological transparency for businesses, allowing them to improve their sustainability milestones.
The company's expertise in textile manufacturing ensures complete control over production processes, resulting in cost-effective and premium-quality home textiles. Their offerings include ready-to-ship blankets that eliminate production lead times, making it easier for clients to source the products they need quickly and efficiently.
Dedicated to customer satisfaction, this manufacturer emphasizes design excellence, producing hundreds of unique blanket designs annually to suit diverse lifestyles and preferences. They invite interested parties to explore their extensive catalog of home textiles, showcasing a vibrant variety of patterns and styles.
For further insights into their products and services, potential clients are encouraged to visit their website or reach out directly for more personalized assistance in meeting their sourcing requirements. Experience the difference that passion for quality and sustainability makes in home textiles today.
Eazzhome, Pple Blankets
Supplier name
Manufacturers
Operating within the wholesale plush industry, this distributor offers a comprehensive selection of stuffed animals and plush toys that cater to various business needs. Their expansive inventory includes a variety of products, such as plush dogs, dolls, unicorns, and an assortment of seasonal items like Halloween-themed plush toys.
Situated in Los Angeles, California, the company prides itself on maintaining a significant stock, with over 41,000 cases available for shipping throughout the United States and Canada. They fulfill orders by the case or half case, ensuring flexible purchasing options for retailers, carnivals, and other organizations requiring bulk plush merchandise.
In addition to their wide range of non-licensed plush items, the company offers custom plush solutions tailored for businesses and nonprofit organizations. Their custom offerings can feature embroidered logos, screen printing, and personalized accessories like t-shirts or bandanas. With a minimum order requirement of just 1,200 pieces, they provide an accessible path for businesses aiming to create a unique plush product line.
Customer satisfaction is paramount, and many clients have praised the quality and care taken in packing their orders. The company welcomes inquiries about their extensive catalog and custom services. For further details or to explore product options, prospective clients can visit their website or get in contact directly for a personalized experience.
Not available
Supplier name
Wholesalers
This supplier is a seasoned player in the toys and games industry, focusing on providing an extensive selection of products designed for parties, carnivals, and various festive occasions. Their offerings range from inflatable toys and plush novelties to comprehensive party supplies, catering to all aspects of celebration planning.
With a commitment to quality and customer satisfaction, this supplier presents unique items tailored for both children and adults, ensuring memorable experiences for all. Their catalog includes fun and engaging products, such as plush toys, party decorations, and carnival games, reflecting an understanding of market trends and customer preferences.
Being family-owned and operating since 1995, they have cultivated a reputation for reliability and creativity, essential for any party-supply needs. The supplier is dedicated to crafting joyful environments, whether it’s through themed decorations or engaging activity supplies. Their product line aims to enhance the festive spirit of various occasions throughout the year.
For those seeking inspiration for their next event, the supplier is ready to assist with diverse options and creative solutions. Interested parties are encouraged to explore further by visiting their website or contacting them directly for specialized inquiries.
St. Louis Blues, St. Louis Cardinals, Kansas City Chiefs, Mizzou Tigers
Supplier name
Manufacturers
Engaged in the plush toy manufacturing industry, this company is renowned for its comprehensive range of high-quality plush products, catering to various consumer needs. They excel in producing items from infant toys to unique plush massagers, demonstrating versatility and a commitment to quality in every product line.
With a factory located in Dongguan Province, they utilize advanced manufacturing techniques and are equipped to bring customized ideas to life. Their expertise allows clients to collaborate on innovative designs, ensuring that the final products meet specific requirements while appealing to target markets.
The enterprise prides itself on its ability to meet diverse demands, fostering strong partnerships through reliability and quality assurance. Additionally, their focus on customer satisfaction drives them to maintain high production standards and creatively execute custom projects.
For additional insights into their extensive range of products or to discuss specific requirements, potential clients are encouraged to explore their website or reach out directly for more information. They are dedicated to providing detailed support and guidance throughout the inquiry process.
Not available
Related products
Rustic Decor
Increasing
23.1%
Growth
Broad home-decor appeal at a $13–$26 price point makes these items attractive as impulse buys, basket builders, and giftable add-ons. Buyers use them to refresh spaces affordably, and the aesthetic pairs easily with existing interiors, supporting repeat purchases and cross-sells across sizes, finishes, and small sets
Stained Glass
Decreasing
-3.3%
Growth
Visually distinctive decorative glass pieces with strong gifting appeal; buyers use them to brighten windows, personalize spaces, and give unique, artistic presents. The $19–$30 price range sits in the sweet spot for affordable gifts and impulse adds, making them easy to position in an eCommerce store without heavy discounting
Metal Art
Increasing
31.7%
Growth
Distinctive decorative pieces that add character to living spaces, patios, and entryways. Buyers are drawn to the handcrafted look and long-lasting metal construction, making these items popular for home refreshes and gifting
Kitchen Cabinets
Increasing
15%
Growth
Strong buyer interest is driven by kitchen upgrades that boost storage, aesthetics, and perceived home value. Buyers compare materials and finishes, soft-close hardware, modular sizing, and installation options; they expect precise dimensions, configuration guides, and high-quality imagery or samples
Patio Furniture Wholesale
Increasing
6.9%
Growth
Core outdoor living purchase with broad appeal; buyers outfit patios and decks for spring/summer relaxation and entertaining, often purchasing multiple pieces at once. The $140–$490 range aligns with mainstream budgets, supporting mid-ticket AOV and bundling opportunities, with visual appeal and comfort driving decisions
Kids Wall Stickers
Decreasing
-1.8%
Growth
Low-cost, renter-safe décor that lets parents quickly refresh kids’ rooms without paint or tools. Easy apply/remove, high perceived impact, and broad theme appeal drive impulse buys and gifting
Nautical Decor
Increasing
33.4%
Growth
Affordable, summer-themed home accents in the $12–$25 range sell as impulse add‑ons, small gifts, and quick seasonal refreshes for living rooms, patios, and vacation rentals. Buyers are drawn to coastal motifs and colors that signal summer, making these items easy to bundle (e
Metal Wall Art
Decreasing
-1.6%
Growth
These metal wall accents attract buyers seeking quick, affordable home updates with a durable, premium feel. The $14–$31 price bracket reduces friction, supporting impulse add-to-cart and pairing with other home decor in an eCommerce store
Armchairs
Increasing
34.9%
Growth
Broad appeal as a comfort-plus-decor purchase that upgrades living spaces and serves as accent or primary seating. Buyers look for style variety and affordable price points; the $110–$177 range fits budget-conscious home refreshes and can drive steady AOV with visual merchandising and lifestyle imagery
Artificial Potted Plant
Decreasing
-49.6%
Growth
Appeals to buyers seeking low-maintenance greenery and an instant decor refresh for homes and workspaces; no watering or light requirements, consistent look, and easy placement make it a simple aesthetic upgrade. The accessible $14–$24 price point supports impulse buys and basket-building in an eCommerce store
Boucle Bed
Decreasing
-8%
Growth
Textured, bouclé-upholstered bed that taps the cozy, neutral aesthetic buyers want for a quick bedroom upgrade. Strong visual appeal for social and home-decor trends drives add-to-cart interest, while the $210–$400 range positions it as an accessible, style-led purchase that can expand AOV without drifting into luxury pricing
Water Fountain
Increasing
51.7%
Growth
Appeals to buyers seeking an easy home-and-garden upgrade with relaxing sound and visual appeal; it adds perceived luxury and a focal point without major renovation. The $20–$140 price band spans entry to mid-tier, supporting both add-on and primary-cart purchases and enabling a clear good/better/best SKU ladder
Speaker Table
Decreasing
-7%
Growth
Multipurpose home item that blends a compact side table with integrated audio appeals to buyers seeking space-saving, decor-friendly sound for living rooms, bedrooms, and home offices. Giftable and visually presentable, it fits impulse and planned purchases under a sub-$100 budget; the $33–$90 range supports good AOV without scaring off price-sensitive buyers
Mirrors
Increasing
22.4%
Growth
Broad appeal as both functional essentials and decor upgrades makes this category a steady cart-builder, with strong giftability in Q4. Typical selling price sits at $32–$88, allowing accessible AOV and options across sizes/styles to address varied room needs and tastes
Wall Clocks
Decreasing
-61.1%
Growth
Buyers choose these for practical timekeeping and easy home/office decor upgrades. They sell on aesthetics (style, size, readability) as much as function, and the $13–$36 price range supports impulse buys and gifting
Candle Holder
Decreasing
-45.2%
Growth
Broad appeal for home ambiance and décor, strong giftability, and an accessible $13–$29 price point make this a reliable basket-builder and upsell. Buyers seek it for holiday decorating, table settings, and cozy atmosphere, and it’s easy to merchandise in multiple styles to match décor preferences
Wall Stickers
Increasing
57.5%
Growth
Appeal is driven by affordable, quick, non-permanent room updates—easy to apply and remove, renter- and dorm-friendly, and popular for kids’ rooms and small-space makeovers. The $8–$13 price point supports impulse add-ons and multi-item carts, while lightweight, flat-pack shipping keeps fulfillment simple and costs down
Home Decor Wall
Decreasing
-37.4%
Growth
Appeals to buyers as an affordable, low-commitment way to refresh living spaces, often chosen during New Year home updates. The $12–$26 price band supports impulse purchases and broad giftability without heavy consideration, helping drive volume at accessible margins
Fire Garden
Increasing
112.3%
Growth
Strong buyer appeal as an affordable seasonal home-and-garden upgrade and gift, with an annual demand peak in April as shoppers refresh spaces for spring. The $28–$120 range supports both impulse and premium options, enabling upsells and bundles while keeping basket values healthy
Man Cave
Decreasing
-7.2%
Growth
Low-priced novelty gift in the $10–$28 range that appeals to buyers shopping for men, making it an easy add-on and bundle candidate. The theme signals “giftable” and impulse-friendly, helping boost AOV through multipacks or pairing with broader “gifts for him” assortments and gift guides
