Uppababy Market Trends, Forecast & Insights [2025]

Last updated Aug 18, 2025
Premium baby gear (strollers and accessories) with strong brand trust attracts buyers for its build quality, safety features, and sleek design. Modular, travel-friendly setups and a robust ecosystem of add-ons encourage repeat purchases and bundling, making it a high-intent category that can lift average order value and search-driven traffic for an eCommerce store. With a typical selling price range of $40–$400, sellers can lead with core items and attach accessories (adapters, organizers, weather covers) to increase basket size. Seasonality peaks in July; stocking and campaigns should be built in May–June. Given it’s August, expect post-peak normalization—prioritize accessories and replacements that sell steadily year-round, and plan inventory and content now for next summer’s demand.
About the product
Uppababy is a premium brand specializing in high-quality stroller systems, car seats, and accessories designed for young families, emphasizing safety, functionality, and style. This product class appeals to buyers seeking durable and fashionable solutions for infant and toddler transportation, making it a compelling addition for sellers focused on the family and parenting market.
Key details
  • $179
  • $40 - $400
Relative Interest
 
Seasonality
High Month Jul
Low Month Dec
Top suppliers for “Uppababy”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Manufacturers
The juvenile products industry leader specializes in providing premium strollers, car seats, and in-home accessories tailored to the discerning needs of modern families. With a steadfast commitment to safety, comfort, and style, the company strives to deliver innovative and reliable products that simplify parenting while ensuring the highest standards of quality and durability. Each product is meticulously engineered and tested to meet rigorous safety standards, ensuring peace of mind for parents and a comfortable experience for their children. From versatile travel systems to convenient in-home essentials, their product range covers every aspect of family life, supporting parents and caregivers from the early stages of parenthood and beyond. Prominent offerings include award-winning strollers and adaptable car seats, designed to grow with children and easily transition between different modes of transport. Unique product features such as expansive storage solutions, effortless maneuverability, and luxurious fabrics exemplify the brand's dedication to functionality and aesthetic appeal. The company also offers a comprehensive selection of accessories to enhance the user experience, including car seat adapters, bassinet stands, and travel bags. Exceptional customer service is a cornerstone of the company's operations, with a dedicated support team available through various channels, including email, live chat, and virtual consultations. The firm proudly extends reliability through comprehensive warranty programs and helpful resources such as product selectors and fit guides to assist families in making informed purchasing decisions. For more detailed information and personalized assistance, prospective customers are encouraged to visit the website or reach out directly.
<em>Uppababy</em>
Supplier name
 
Wholesalers
Specializing in the soft toys sector, this supplier is dedicated to crafting exceptional products that resonate with children and their families. With a history spanning over 90 years, they understand the importance of quality and creativity in every item they create. Their product line features an extensive range of soft toys, including delightful characters that bring joy and comfort to children. Each toy is made with the softest fabrics and designed with unique features to encourage imaginative play. Whether it is a cuddly dinosaur or an enchanting forest creature, every product is crafted with care to ensure durability and safety. In addition to soft toys, the supplier also offers complementary items such as activity blankets, loveys, and teething products. These items are not only functional but also designed to be visually appealing, making them perfect gifts for new parents and their little ones. Their commitment to quality is evident in their meticulous design process, which incorporates feedback and trends aligned with family needs. The company is driven by the belief that every child deserves something wonderful to love, ensuring that each product is more than just a toy. For those interested in discovering more about their unique offerings, additional details can be found on their website or by contacting them directly.
Wubbanub, Mary Meyer, Putty, Taggies, Leika, Fabfuzz, Marshmallow Zoo, Chiparoo, Cozy Toes, Puffernutter, Smoothee
Supplier name
 
Manufacturers
The handicraft industry excels in the production of wooden educational toys, puzzles, children's furniture, games, and other general handicrafts. With a strong commitment to quality, this supplier ensures that all products are crafted under fair trade conditions and meet stringent International standards, complying with both European and U.S. regulations. Membership in the World Fair Trade Organization (WFTO) further underscores their dedication to ethical manufacturing practices. Each product is designed to foster learning and development in children while providing durable and aesthetically pleasing options for parents and educators. The use of high-quality wood and non-toxic finishes underscores a commitment to safety and sustainability, ensuring that every item is not only educational but also environmentally responsible. For a closer look at their product range and to learn more about their commitment to fair trade and quality, interested parties are encouraged to visit the website or get in touch directly.
Gospel House Handicrafts, Woodbrix, Wiscom Solutions
Supplier name
 
Wholesalers
Operating in the hospitality sector, this supplier is dedicated to delivering unique OS&E (Operating Supplies and Equipment) products designed specifically for boutique, historic, and luxury accommodations throughout North America. Recognized for its commitment to quality and customer satisfaction, it serves as a reliable partner for hotels, resorts, and similar lodging facilities. With a focus on providing a seamless procurement experience, this supplier offers a unique service known as Boutique In A Box™, which consolidates essential OS&E products in unitized packaging. This innovative approach simplifies installations and renovations, making it a sought-after solution for independently owned and operated properties. By streamlining the procurement process, the supplier ensures that clients receive the products they need efficiently and effectively. In addition to its signature offerings, the supplier emphasizes a broad range of products to meet various hospitality needs. From bed linens to bath accessories, and from coffee and tea amenities to outdoor décor, the diverse selection caters to the demands of luxury hospitality. The supplier firmly believes in providing not just products, but an overall elevated experience for both the establishments and their guests. They strive to foster a relationship built on sustainability and superior customer service, ensuring that every client's needs are met with professionalism and care. For those interested in discovering more about innovative solutions in the hospitality realm, visiting the website or contacting directly is highly encouraged.
Roots Aromatherapy, Anyah Collection
Supplier name
 
Wholesalers
With a cornerstone in the children's apparel sector, this esteemed supplier has carved out its reputation by providing high-quality smocked, applique, and embroidered clothing. Their products are crafted to capture the innocence and charm of childhood, offering an array of garments suitable for boys, girls, infants up to teens, and even collections that cater to women and family sets. This supplier ensures each piece is meticulously designed to exhibit comfort, durability, and style. They embrace a diverse range of fabric choices, including sustainable options, to meet various customer preferences. Innovation is central to their mission, as evidenced by their vibrant collections that align with seasonal trends and festive occasions such as Easter, Thanksgiving, and Christmas. A testament to their commitment to excellence, the supplier is internationally recognized and holds certifications that attest to the quality of their manufacturing processes and materials used. They balance their corporate success with a heart for community service, operating a foundation focused on charitable activities. They embody a partnership approach, offering wholesale and sample orders, with comprehensive size charts for a perfected fit. For those intrigued by their story and offerings, they extend an invitation to delve into the fine details of their company profile, their operational practices, and their latest designs. Interested parties are encouraged to connect through their extensive customer support channels for personalized service.
Babeeni, Lewave, Babeenioverstock, Marry Le
Supplier name
 
Manufacturers
Operating in the home decor industry, this supplier focuses on offering an extensive range of textile products that highlight traditional crafting techniques. Their collection features decorative cushions, throws, and quilts that bring a unique aesthetic appeal to any living space. This supplier is dedicated to providing high-quality products, including a variety of cushion covers such as kilim, mud cloth, and shibori designs, as well as luxury throws that add warmth and style to homes. Additionally, they offer specialized items for baby bedding and a selection of bags that cater to various needs. Beyond cushions and throws, their product line also encompasses unique table decor, like mud cloth table runners and block print fabric, providing options for enhancing dining experiences. Their rugs, including braided and chindi styles, contribute to the warm and inviting atmosphere of any room. This supplier is ideal for businesses looking for distinctive, artisanal home decor items. Their commitment to quality and design ensures that customers receive products that enhance their homes. To explore the full range of offerings and insights into potential collaborations, visitors are encouraged to check the website or get in touch directly for more information.
Not available
Supplier name
 
Manufacturers
In the home textiles industry, this supplier is renowned for its diverse offerings, focusing particularly on blankets. With more than 20 years of experience in manufacturing, they provide an extensive product line that includes an array of weighted blankets, baby blankets, flannel blankets, and raschel blankets. Located in Wuxi, Jiangsu Province, the supplier emphasizes advanced technology and convenient transportation for efficient operations. Their commitment to quality is evident, as they implement rigorous standards in production to ensure customer satisfaction. The company aims to meet the rising demand for light luxury and exquisite living, particularly targeting modern urban women. The supplier not only excels in product design but also in providing comprehensive solutions to business partners, facilitating a mutually beneficial relationship. Their focus on technological progress and superior customer service has garnered them praise and trust in both domestic and international markets. In addition to standard products, they also offer custom options to suit various consumer preferences, reinforcing their adaptability to customer needs. This flexibility and dedication to innovation place them as a competitive player in the home textiles sector. For additional information or specific inquiries, interested parties are encouraged to visit their website or make direct contact.
Not available
Supplier name
 
Manufacturers
The company specializes in health, fitness, and baby products, catering to both families and medical professionals. By providing a vast selection of meticulously curated items, it ensures that customers have access to top-quality products designed to enhance well-being and safety. With a strong commitment to quality and affordability, the company has built a reputation spanning over 50 years. Operating online since 1997, it offers an extensive array of products, including medical scales, baby carriers, strollers, and infant safety gear. The diverse product lineup ensures that customers can find precisely what they need, whether it's for personal use or for professional healthcare environments. Moreover, the organization emphasizes customer satisfaction and quick order processing, with most orders shipped the same business day. Whether for expectant parents or medical professionals, the product range is designed with usability and reliability in mind. Customers can expect a seamless shopping experience, complemented by helpful resources and tips related to health and fitness. For more information on the product offerings or to make inquiries, interested parties are invited to visit the website or contact the business directly. The organization proudly serves various sectors, including government and healthcare, reflecting its dedication to supporting a wide range of clientele.
Uppababy, Maxi-Cosi, Peg Perego, Britax, Thule, Kettler, Melissa & Doug, Omron, Chicco, Detecto, Inglesina, Mio, Ciao, Diono, Summer Infant, Quinny, Snuza, Instapulse, Cardio Check, Adaptive Star, Convaid<span class="list-helper-toggle-more-text"> and <a href="#">5 more</a></span><span class="list-helper-more-text d-none">, Ultrak, Slim Guide, Sequoia, Harpenden, Hi_Bebe</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>

Related products

Car Seat
Increasing
3.7% Growth
Essential, safety- and regulation-driven purchase with steady, needs-based demand driven by new births, replacements as children grow, and increased travel. Buyers prioritize trusted safety, ease of installation, and comfort, with willingness to pay across tiers; the $90–$340 range supports entry through premium offers and can lift AOV with add-ons
Baby Swings
Increasing
20.9% Growth
Driven by practicality and peace-of-mind, buyers choose this category to soothe infants and free up caregiver time; it’s a common registry and gift purchase for new families. Demand concentrates in accessible price points, with $50–$120 covering most entry-to-mid options, enabling mix-and-match assortments and bundles
Baby Skin Care
Increasing
7.9% Growth
Driven by everyday use and repeat purchase behavior, these items are attractive to buyers seeking gentle, safe options for infants and popular as baby shower gifts. The $8–$20 price point fits add-on carts, bundles, and gift sets, helping lift AOV without heavy buyer consideration, and supports subscription or multipack strategies
Organic Baby
Increasing
13.8% Growth
Appeals to health- and eco‑conscious buyers seeking gentle, natural options for infants and gift‑givers shopping for baby showers. The $12–$25 price point is accessible, supports bundling and add‑on strategies, and can help increase average order value in an eCommerce store without heavy discounting
Baby Beach Tent
Increasing
572.5% Growth
Appeals to buyers as a convenient, portable shade solution that provides sun protection and a contained play area for infants/toddlers during outdoor activities. Common purchase contexts are summer travel and beach/park days, with ease of setup, light weight, and compact storage driving conversion
Child Safety
Decreasing
-4.9% Growth
Buyers prioritize these items to childproof homes and feel confident their kids are safer, making them steady essentials for parents and caregivers. The $10–$23 price range encourages impulse and add‑on purchases, creating strong attach opportunities alongside baby, nursery, and home goods, with potential to drive basket size through bundles and multi‑packs
Infant Clothing
Increasing
2.6% Growth
Steady, needs-driven demand with a pronounced December peak, driven by holiday gifting and cold‑weather essentials. Buyers are parents and gift‑givers seeking softness, comfort, easy care, and cute designs; frequent size changes drive repeat purchases and multi‑unit orders
Maternity Belt
Increasing
4.7% Growth
Strong demand from pregnant buyers seeking lower back/abdominal support, pain relief, and comfort to stay active. Buyers value adjustable, breathable, discreet designs; the $14–$25 price point makes it an accessible, low-risk purchase and a strong add-to-cart within maternity assortments
Baby Swaddle
Decreasing
-10.5% Growth
Strong, steady demand driven by newborn sleep/soothing needs and registry/gift purchases. Buyers gravitate to soft, easy-to-use designs and often purchase multiples for rotation, making bundles and multi-packs effective
Pregnancy Belt
Increasing
5.4% Growth
Buyers seek this for added belly and back support and day-to-day comfort during pregnancy, making it a practical, utilitarian purchase with steady baseline demand. The $15–$27 price band positions it as an affordable accessory that can convert well on search-driven intent, and it pairs naturally as an add-on with maternity apparel and prenatal essentials
Baby Seat
Decreasing
-3.8% Growth
Steady demand is driven by new parents and gift buyers seeking safe, comfortable, stable seating that’s easy to clean and move around the home. The $26–$65 price range fits entry-to-mid budgets, enabling gifting and add-on purchases while leaving room for promotions
Nappy Bag
Decreasing
-1.1% Growth
Appeals to buyers as an everyday carry-all for baby essentials, valued for practicality and organization. Purchase decisions typically hinge on multiple compartments, durability, easy-to-clean materials, lightweight design, and neutral/unisex styles; it’s a staple for new parents and a common gift purchase
Baby Apparel
Decreasing
-8.6% Growth
Steady, replenishment-driven demand and strong gift appeal make this a reliable seller. Buyers prioritize soft, safe, easy-care fabrics, cute designs, and value multipacks; accessible pricing sits around $13–$20
Organic Baby Clothing
Decreasing
-11.6% Growth
Buyer appeal centers on safety, comfort, and sustainability. Parents and gift‑givers seek gentle, non‑irritating fabrics and non‑toxic finishes, with “organic” signaling quality and eco‑credentials
Pamper Diaper
Decreasing
-16.3% Growth
Everyday essential with constant demand; buyers prioritize reliable leak protection, comfortable fit, and convenient delivery. High repeat-purchase cadence makes it strong for subscriptions and bundles, with price sensitivity that responds well to promotions and free‑shipping thresholds
Baby Wipes
Increasing
206.5% Growth
A staple, high-velocity consumable with frequent repeat purchase cycles. Buyers prioritize gentle/sensitive and unscented options, thickness/durability, and convenient pack sizes (multi-packs and travel)
Stroller
Increasing
18.5% Growth
Core baby gear with steady baseline demand from new parents and gift buyers, purchased for safe, convenient infant/toddler transport on daily outings and travel. Buyers value portability, ease-of-use, and durability; the $100–$280 price band fits value-to-mid tiers and supports solid AOV with room for upsells
Play Mat
Decreasing
-1.2% Growth
Appeals to buyers setting up safe, cushioned play areas for infants and toddlers, with easy-clean surfaces and home-friendly designs. Sits in an accessible $28–$50 price band, enabling entry-level and mid-tier options and giftability for baby showers or nursery setups
Toddler Bed
Decreasing
-14.7% Growth
Steady, needs-based demand driven by families transitioning kids out of cribs; buyers prioritize safety (low profile, guardrails), compatibility with standard crib mattresses to avoid extra spend, and straightforward assembly. The $55–$100 price band hits value-conscious households and gift givers while keeping returns manageable; visual appeal and perceived sturdiness influence conversion
Baby Sleep Sacks
Decreasing
-15.9% Growth
Strong, steady demand driven by safety-conscious parents seeking a blanket-free sleep solution at an accessible $19–$30 price point. Frequently purchased for newborns and infants, with multiple sizes encouraging repeat buys as babies grow; also a common registry and gift item
Feedback