Waterpik Market Trends, Forecast & Insights [2025]

Last updated Dec 15, 2025
An oral irrigator in the $20–$70 range that buyers choose for easier daily flossing and gum care, including around braces and implants. Broad appeal, strong giftability, and trust-driven purchase behavior make it a reliable basket builder with multiple viable price points. Seasonality peaks in December due to holiday gifting; with August now, it’s a good time to onboard and secure stock, then ramp listings and ads by October–November. Prioritize inventory depth across key SKUs within the price band to capture Q4 demand and minimize stockouts.
Seasonal Peak month: December
About the product
Waterpik is a specialized dental hygiene product that utilizes pulsating water to enhance oral care by effectively removing plaque and debris between teeth and along the gum line. This product class appeals to health-conscious buyers seeking advanced oral care solutions beyond traditional brushing and flossing methods, making it a valuable addition for sellers targeting personal care and wellness markets.
Key details
  • $32
  • $20 - $70
  • High Month December
    Low Month February
Relative Interest
 
Seasonality
High Month Dec
Low Month Feb
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Wholesalers
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Unger, Ipc Eagle, Gardiner
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Wholesalers
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Vozol, Adalya, Alfakher, Alwaha
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Manufacturers
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Wholesalers
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Zinsser, Rust-Oleum Brands, Gaco, Purdy, Dynagrip, Wooster Brush Company
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Manufacturers
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Wholesalers
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Wholesalers
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Wholesalers
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Wholesalers
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Manufacturers
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