Whey Protein Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Strong buyer interest centers on convenient, fast-digesting protein to support muscle recovery, daily nutrition, and active lifestyles. It’s a replenishment-driven purchase with high repeat potential, making subscriptions and bundle offers effective. The typical selling price range of $37–$66 supports a solid AOV, and the product is shelf-stable, straightforward to ship, and recognized by buyers, easing conversion with clear labeling and flavor options. Seasonality peaks in August, so demand is at or near its annual high now; sellers should prioritize in-stock coverage and promotions immediately, and plan earlier inventory builds in June–July next year. Highlight benefits, flavors, and serving counts clearly on PDPs, and consider cross-sells like shakers or sample packs to boost cart value during the peak period.
Key details
  • $53
  • $37 - $66
Relative Interest
 
Seasonality
High Month Aug
Low Month Dec
Dropship products for Whey Protein

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Efficient Large Capacity Yogurt Whey Separator Strainer
Efficient Large Capacity Yogurt Whey Separator Strainer
USD $13.7
Protein Packed Mediterranean Recipes Cookbook
Protein Packed Mediterranean Recipes Cookbook
USD $34.01
Portable Electric Protein Shaker Bottle 650ml
Portable Electric Protein Shaker Bottle 650ml
USD $0
Healthy High Protein Duck Slices Dog Treats
Healthy High Protein Duck Slices Dog Treats
USD $8.85
Healthy High Protein Duck Slices Dog Treats
Healthy High Protein Duck Slices Dog Treats
USD $8.85
Protein Hair Straightening Cream for Frizz Control
Protein Hair Straightening Cream for Frizz Control
USD $8.15
Protein Lift Collagen Facial Essence for Anti-Aging
Protein Lift Collagen Facial Essence for Anti-Aging
USD $9.82
High Protein Soft Chew Dog Treats Duck Sticks
High Protein Soft Chew Dog Treats Duck Sticks
USD $9.92
USB Rechargeable Self-Stirring Shaker Cup for Protein
USB Rechargeable Self-Stirring Shaker Cup for Protein
USD $12.59
Automatic Portable Sport Mixing Cup for Protein Shakes
Automatic Portable Sport Mixing Cup for Protein Shakes
USD $12.12
Eelhoe Protein Hair Straightening and Frizz Control Cream
Eelhoe Protein Hair Straightening and Frizz Control Cream
USD $8.3
Amino Acid Protein Cream for Damaged Hair Repair
Amino Acid Protein Cream for Damaged Hair Repair
USD $8.26
Top suppliers for “Whey Protein”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
This supplier is a key player in the health and wellness sector, specifically concentrated on sports nutrition and dietary supplements. Their core mission is to support athletes and fitness enthusiasts through high-quality products designed to elevate performance and promote health. By emphasizing both effectiveness and safety, they ensure that each product meets rigorous standards to deliver optimal results for their customers. Alongside a diverse range of offerings, their product line features various protein supplements, performance enhancers, and health-oriented items tailored for both casual gym-goers and professional athletes. Their commitment to innovation is evident in their formulations that harness the latest scientific research, enabling users to achieve their fitness goals more effectively. The supplier recognizes that proper nutrition plays an essential role in overall athletic success and has thus developed an extensive catalog to cater to various dietary needs and preferences. From protein powders to creatine supplements, their products are crafted to support muscle recovery, enhance strength, and improve endurance. The supplier also prioritizes convenience, providing options such as chewable tablets and ready-to-drink beverages to accommodate busy lifestyles. They take pride in transparency, offering clear ingredient listings and dosage recommendations to empower consumers in their health journeys. For more information about their offerings and to explore their complete product lineup, please visit their website or contact their support team directly for any inquiries. Their commitment to customer satisfaction and quality assurance makes them a trusted source in the sports nutrition industry.
Animal, Universal Nutrition
Supplier name
 
Manufacturers
Operating within the sports nutrition sector, this supplier is dedicated to providing tailored nutritional solutions that empower individuals to achieve their unique fitness goals. Their innovative approach allows customers to customize their protein powders, greens mixes, and oatmeal to fit specific dietary requirements and taste preferences. Committed to quality, they source only the finest ingredients, ensuring that every product meets rigorous health and safety standards. All items undergo comprehensive third-party testing and internal verification to guarantee purity and potency. From whey protein concentrates to vegan options and nutrient-dense blends, their extensive product range accommodates a diverse clientele, from fitness enthusiasts to competitive athletes. The supplier emphasizes the importance of offering nutrient-rich options that cater to various health focuses, such as muscle building, weight management, and overall wellness. All blends are crafted with transparency, ensuring customers know exactly what goes into their nutrition. With a mission to redefine sports nutrition, they invite everyone to explore the customizable options available. Their website provides a user-friendly interface for creating personalized mixes, and you can always contact them directly for support or inquiries. Join the community of satisfied customers who enjoy a truly customized approach to their health and fitness journey.
Not available
Supplier name
 
Wholesalers, Manufacturers
This supplier specializes in the sports nutrition and wellness supplement sector, providing an array of high-quality products tailored to meet diverse fitness and health goals. Their commitment to purity and effectiveness shines through their extensive offering, which includes protein supplements, amino acids, pre-workouts, and vitamins. Founded with a focus on delivering top-tier nutritional solutions, the company emphasizes rigorous quality standards. Their products undergo stringent testing processes and are produced in a cGMP and FDA-inspected facility, ensuring that customers receive only the best nature has to offer. Fulfilling a wide range of dietary needs, their inventory caters to individuals looking for Kosher, Halal, Vegetarian, Gluten-Free, and Dairy-Free options. The brand prides itself on transparent labeling and quality assurance, making it a trusted choice among athletes and health enthusiasts alike. The customer experience is greatly enhanced with detailed product information, customer reviews, and expert advice available on the website. Their dedication to uncompromising quality and service sets them apart in the competitive landscape of sports nutrition. To discover the full range of innovative products designed for optimal performance and well-being, interested individuals are encouraged to visit the website or get in touch directly for further inquiries.
Unbound, Nutrabio, Endurelite
Supplier name
 
Wholesalers
Operating within the health and wellness sector, this supplier is dedicated to providing a range of clean and natural nutritional supplements designed to enhance overall well-being. They prioritize quality by offering products free from artificial ingredients, gluten, soy, and GMOs, ensuring their offerings align with today's health-conscious consumers. Their extensive product line features options such as protein powders available in various flavors, prebiotic and probiotic supplements aimed at improving gut health, and additional items focused on muscle recovery and energy support. Each product is crafted to meet the needs of athletes and health enthusiasts alike, appealing to a growing market that values purity and effectiveness in dietary supplements. With a commitment to transparency, they provide information on third-party testing for their products, ensuring consumers can trust the quality and efficacy of what they consume. They also support their community by contributing a portion of their sales to various initiatives. For more detailed information about their products and philosophy, interested parties are encouraged to visit their website or reach out for a direct inquiry to learn more about how these innovative supplements can support a healthy lifestyle.
Not available
Supplier name
 
Wholesalers
In the health and wellness sector, this supplier is renowned for its extensive range of protein powders and nutritional supplements. They prioritize quality, focusing on natural ingredients free from artificial growth hormones and antibiotics. Their premium products cater to various dietary needs, including plant-based and egg protein options, ensuring customers have access to essential nutrients for performance and recovery. With a commitment to health, the supplier offers 100% natural whey protein for those looking to refuel and repair after workouts. They also provide innovative blends featuring a combination of non-GMO pea and organic sprouted rice protein, ensuring a complete amino acid profile. This makes their plant-based proteins an excellent choice for health-conscious consumers. Additionally, the supplier's egg protein powder stands out as a unique offering in the market, utilizing both egg yolk and egg white for optimal nutrient absorption. These products are not only gluten-free and lactose-free but are also rich in vital vitamins and branch-chain amino acids, making them perfect for those who demand the best from their nutrition. What sets the supplier apart is their philanthropic effort, proudly supporting the Challenged Athletes Foundation. For every order placed, they donate to this inspiring organization, highlighting their dedication to fitness and community. For further information about their product offerings and nutritional philosophies, visit their website or reach out directly to their team.
Designer <em>Protein</em>
Supplier name
 
Manufacturers
This enterprise is firmly established in the health and wellness sector, providing top-notch private label supplements and custom formulations for diverse markets. With a deep understanding of customer needs, they focus on delivering high-quality vitamins and supplements that cater to a wide array of health goals. Their offerings include a variety of products such as protein powders, collagen supplements, and essential vitamins that support body wellness. As a trusted provider, they are dedicated to maintaining superior standards by manufacturing all products in an FDA-registered and GMP-certified facility. This ensures that every item meets rigorous safety and efficacy benchmarks. Specializing not just in supplement manufacturing, they also provide tailored marketing support, helping clients launch their products effectively in competitive marketplaces. Their services are designed to simplify the process from concept to delivery, ensuring hassle-free shipping and logistics to meet various business requirements. The commitment to quality is evident in their diverse product range, which is suitable for various lifestyles and dietary needs, including vegan, gluten-free, and keto options. For those interested in elevating their supplement offerings or entering the health and wellness market, further information can be accessed through their website or by reaching out directly to their dedicated support team.
Not available
Supplier name
 
Wholesalers
In the competitive health and wellness industry, this supplier stands out by offering a wide array of premium dietary supplements. Their product range caters to fitness enthusiasts seeking support for muscle building, weight loss, performance enhancement, and overall health improvement. The supplier prides itself on a commitment to quality and transparency, ensuring that each product meets rigorous standards. Their carefully curated selection includes innovative formulas designed to address various health goals, empowering consumers to achieve their fitness aspirations. From potent pre-workout blends to essential vitamins and recovery aids, each item is developed to provide effective results. With a focus on customer service, the supplier offers a seamless shopping experience online and is eager to assist with inquiries or product guidance. Enthusiasts can browse an extensive catalog, featuring niche items tailored to specific health objectives, and make informed decisions with confidence. For those looking to enhance their wellness journey, more information is readily available on their website. Customers can also reach out directly for personalized assistance to better understand product offerings and benefits. Take an empowered step towards optimal health with this reliable supplier of dietary supplements.
Aps, Black Magic Supply, Alpha Lion, Bucked Up, Insane Labz, Inspired Nutraceuticals, Raw Nutrition, Redcon1, Nutrex, Dymatize, Blackstone Labs, Innovative Labs, Axe N Sledge, Centurion Labz, Gaia's Legacy<span class="list-helper-toggle-more-text"> and <a href="#">5 more</a></span><span class="list-helper-more-text d-none">, Hi-Tech Pharmaceuticals, Life Extension, Nutra Bio, Nutra Charge, Panda Supplements</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Manufacturers
Buy vitamins online from betterlife.com and get the best natural products from the top manufacturers for less money while getting friendly and fast order processing and shipping on your ordrers
Solaray, Flax, Legacy, Supplement, Synergy, Heat, Hidden
Supplier name
 
Wholesalers
Operating within the health and wellness industry, this supplier is dedicated to providing high-quality nutritional products that cater to fitness enthusiasts and health-conscious consumers alike. Their extensive product line includes protein powders, pre-workout blends, weight loss formulas, and hydration supplements, designed to enhance performance and support overall health. The supplier places a strong emphasis on quality and efficacy, ensuring that each product is formulated with beneficial ingredients that meet the needs of athletes and everyday individuals. With a focus on innovation, they continuously develop new products that align with the latest trends and research in nutrition and fitness. They take pride in not only delivering outstanding products but also making customer satisfaction a top priority through their comprehensive support system. Whether customers are looking to build muscle, lose weight, or enhance their workout regimen, this supplier provides solutions tailored to various fitness goals. For those interested in exploring their offerings, a wide array of flavor options and formulations are available to suit individual preferences. The supplier encourages potential customers to learn more about their product ranges, including details on formulation and usage. For further information and to browse their complete selection, customers are invited to visit their website or contact them directly for assistance. Their knowledgeable team is ready to help with any inquiries and ensure a satisfying shopping experience.
Titan Nutrition
Supplier name
 
Manufacturers
Focused on the health and wellness sector, this supplier provides an extensive selection of vitamins, supplements, and nutritional products suitable for all age groups. Their mission is to make wellness accessible to families without compromising on quality. Products are manufactured in the UK, ensuring adherence to high standards in production, which guarantees safety and effectiveness. Customers can find a variety of essential vitamins specifically formulated to support different health needs, including immunity boosters, energy supplements, and children's health products. Specializing in affordable wellness, the supplier offers 365-day supplies of select vitamins at remarkably low prices, making it easier for individuals and families to maintain their health throughout the year. Notable offerings include whey protein with a high protein content per serving, vegan-friendly gummy supplements for adults and children, and specialized formulations targeting areas such as digestion, heart health, and brain function. Their commitment to environmentally conscious practices further enhances customer trust. The supplier’s website serves as a comprehensive hub for exploring their product range, including new arrivals and popular bundles. Additionally, customers are encouraged to reach out directly for personalized assistance. By prioritizing customer satisfaction and wellness, this supplier is dedicated to helping families foster healthier lifestyles.
Not available

Related products

Fish Oil
Increasing
2.1% Growth
Broad-appeal wellness supplement with strong, recurring demand as buyers add it to daily routines for general omega-3 support. Sits in a competitive but resilient price band of $19–$40, drives repeat orders and subscriptions, and attracts a wide demographic, making it a steady basket-builder for an eCommerce store
Hyaluronic Acid Suppositories
Increasing
51.1% Growth
Buyers seek this for targeted hydration and comfort related to vaginal dryness, valuing a gentle, non-hormonal, and discreet self-care option they can use at home. It resonates with wellness-focused shoppers, including those navigating hormonal changes or postpartum needs, and supports comfort during intimacy
Manuka Honey
Decreasing
-17.1% Growth
Premium, wellness-oriented pantry item with strong gifting appeal and repeat purchase potential. Buyers seek it for natural sweetness, perceived wellness benefits, and soothing use in tea during colder months, supporting a higher ASP in the $20–$55 range
Prozis
Increasing
6.5% Growth
Recognized fitness-nutrition brand with strong appeal among health- and gym-focused buyers seeking functional products at accessible price points. The $22–$40 range supports add-on purchases and basket-building, making it attractive for AOV uplift and cross-selling with broader active-lifestyle assortments
Mushroom Gummies
Increasing
38% Growth
Chewable supplement format with broad wellness appeal; buyers respond to the approachable gummy form, taste, and convenience versus pills/powders. Typical price sits at $17–$30, fitting add-to-cart and subscription-friendly price points with room for bundles and tiered offerings
Nad Supplement
Decreasing
-22.2% Growth
Steady buyer interest is driven by wellness, longevity, and “biohacking” trends, with many treating it as a daily routine—creating repeat-purchase potential and strong subscription fit. The $20–$40 price band sits in the accessible mid-market, enabling competitive pricing, bundles, and add‑on sales without heavy discounting
Health And Wellness
Decreasing
-15% Growth
Strong buyer interest is driven by self-improvement goals, fitness and wellness routines, and stress-management needs, with an annual demand spike in January tied to New Year’s resolutions. The $18–$37 price range supports low-friction conversion, impulse purchasing, and bundling to lift average order value, appealing to a broad audience across genders and age groups
Protein Blends
Decreasing
-7.5% Growth
Strong, year-round demand with a pronounced January spike tied to New Year health and fitness goals. Buyers seek convenient high-protein nutrition for workouts and weight management, making this a replenishable item with high repeat-purchase and subscription potential
Bcaa
Increasing
14.7% Growth
A staple in sports nutrition with broad appeal to gym-goers and endurance-focused buyers, valued for workout recovery support and helping reduce post-exercise soreness. It’s a consumable, driving repeat purchases and subscriptions, and fits well as an upsell/cross-sell alongside protein and pre-workout
Mct Oil
Decreasing
-18.4% Growth
Strong buyer interest is driven by wellness and keto/low-carb trends and its role as a coffee add‑in, making it a frequent repeat purchase and a solid subscription candidate. Typical pricing sits at $18–$38, supporting reasonable margins and AOV lift as a basket builder; consider bundling with coffee, collagen, or shaker accessories
Melatonin
Decreasing
-18% Growth
Broad appeal as an over-the-counter sleep support with steady demand and strong repeat purchase behavior. Buyers seek it for occasional sleeplessness, schedule shifts, and travel recovery; the $9–$17 price point encourages add-to-cart and subscriptions
Moringa Capsules
Decreasing
-7.1% Growth
Buyers are drawn to a convenient, plant-based daily wellness supplement that fits natural/vegan preferences and repeat-use habits; capsules remove prep hassle versus powders. The $15–$25 price point converts well without high AOV friction and supports subscribe-and-save, making it a steady replenishment SKU
Omega-3
Decreasing
-23.9% Growth
A high-frequency wellness staple with broad appeal, this supplement attracts buyers seeking support for heart, brain, and joint health. It’s a repeat-use product with strong subscription and replenishment potential, and the $19–$35 price range fits mid-tier expectations
Weight Loss
Increasing
7.9% Growth
Strong, year-round demand driven by buyers pursuing health and fitness goals, with a clear spike tied to New Year resolutions. The $17–$32 price band fits impulse and add-to-cart behavior, supports bundles and starter kits, and can drive repeat purchases over multi-month routines—useful for AOV and lifetime value in an eCommerce store
Grounding Mat
Decreasing
-34.7% Growth
Appeals to buyers exploring wellness and “earthing” routines, often as an affordable self-care or sleep-adjacent accessory. The $20–$50 price point is giftable and impulse-friendly, supporting quick add-to-cart behavior and broad marketplace fit
Detox Tea
Increasing
28.1% Growth
Appeals to buyers looking for an easy wellness reset, perceived digestion support, and weight-management adjunct, especially as a low-commitment add-on. The $13–$27 price point fits impulse buys and bundles, with consumable repeat-purchase potential and gifting opportunities
Male Enhancement
Increasing
49.5% Growth
Strong online demand is driven by buyers seeking confidence and performance support, with privacy and discreet delivery being key purchase motivators. The $20–$40 price point converts well as a mid-tier buy and cart add-on, and the category often sees repeat orders
Cbd Gummies
Increasing
112.4% Growth
Strong buyer appeal as a convenient, flavored wellness treat that feels approachable and discreet, supporting repeat purchases and subscriptions. Typical selling price is $22–$33, aligning with replenishment and small-gift budgets while remaining accessible for first-time buyers
Nutritional Supplements
Decreasing
-16.4% Growth
Broad appeal driven by buyers seeking everyday wellness support, performance benefits, and to address nutrient gaps. It’s a consumable with strong repeat-purchase and subscription potential, and the $19–$36 price point is accessible while supporting steady volume
Supplements
Decreasing
-1.6% Growth
Broad, steady demand with a pronounced January surge tied to New Year health and fitness goals. Buyers seek convenient ways to support wellness routines, making the $14–$35 price range attractive for low-friction purchases and multi-unit baskets
Feedback