Buyers seek performance, energy, recovery, and weight-management support, making this a high-interest, repeat-purchase category. The $22–$33 price range is accessible and subscription-friendly, with conversions driven by brand trust, clear benefits, flavors, and strong reviews
Broad appeal as an over-the-counter sleep support with steady demand and strong repeat purchase behavior. Buyers seek it for occasional sleeplessness, schedule shifts, and travel recovery; the $9–$17 price point encourages add-to-cart and subscriptions
Strong online demand is driven by buyers seeking confidence and performance support, with privacy and discreet delivery being key purchase motivators. The $20–$40 price point converts well as a mid-tier buy and cart add-on, and the category often sees repeat orders
Buyers are drawn to natural wellness options they can integrate into daily routines, and the $15–$30 price point supports trial, bundling, and repeat purchases. These items are lightweight to ship, fit well with subscriptions to lift LTV, and offer breadth of SKUs for cross-sells (e
Broad-appeal wellness supplement with strong, recurring demand as buyers add it to daily routines for general omega-3 support. Sits in a competitive but resilient price band of $19–$40, drives repeat orders and subscriptions, and attracts a wide demographic, making it a steady basket-builder for an eCommerce store
Steady buyer interest is driven by wellness, longevity, and “biohacking” trends, with many treating it as a daily routine—creating repeat-purchase potential and strong subscription fit. The $20–$40 price band sits in the accessible mid-market, enabling competitive pricing, bundles, and add‑on sales without heavy discounting
Broad appeal driven by a universal need to improve sleep quality and establish better nighttime routines. Low-ticket pricing ($10–$21) supports add-to-cart and multi-unit purchases, making it a strong basket builder with steady, year-round interest and heightened attention during wellness-focused periods
Broad, steady demand with a pronounced January surge tied to New Year health and fitness goals. Buyers seek convenient ways to support wellness routines, making the $14–$35 price range attractive for low-friction purchases and multi-unit baskets
Premium, wellness-oriented pantry item with strong gifting appeal and repeat purchase potential. Buyers seek it for natural sweetness, perceived wellness benefits, and soothing use in tea during colder months, supporting a higher ASP in the $20–$55 range
Appeals to buyers seeking natural nitric-oxide support associated with endurance, circulation, and workout performance, making it a draw for fitness and general wellness audiences. The $15–$23 price point is an easy add-to-cart and supports replenishment behavior suited to subscriptions and repeat purchases
Buyers choose this for strength and performance support, with a convenient, travel‑friendly format that avoids mixing powders—appealing to gym‑goers who want simple daily dosing. The $20–$35 price point sits well for add‑to‑cart and gifting, and replenishment frequency can drive repeat orders and subscriptions, supporting healthy LTV
Buyers seek this for targeted hydration and comfort related to vaginal dryness, valuing a gentle, non-hormonal, and discreet self-care option they can use at home. It resonates with wellness-focused shoppers, including those navigating hormonal changes or postpartum needs, and supports comfort during intimacy
Popular with buyers seeking beauty-from-within and joint wellness support, this powdered supplement integrates easily into daily routines (coffee/smoothies) and lends itself to repeat purchase and subscriptions. The $25–$44 price band fits mainstream supplement spend; conversion is driven by neutral taste, mixability, clean-label ingredients, third‑party testing, and transparent sourcing
Strong buyer interest is driven by the broader wellness trend and curiosity about digestive health, with buyers valuing at-home convenience and privacy. The $25–$125 price range enables tiered listings (entry to premium) and supports A/B testing on price and value props, with straightforward fulfillment for eCommerce stores
Recognized, value-focused label with broad mainstream appeal at a $12–$22 price point. Buyers gravitate to everyday-use items at this spend level, making it an easy add-to-cart and bundle option in an eCommerce store
Strong buyer interest is driven by wellness and keto/low-carb trends and its role as a coffee add‑in, making it a frequent repeat purchase and a solid subscription candidate. Typical pricing sits at $18–$38, supporting reasonable margins and AOV lift as a basket builder; consider bundling with coffee, collagen, or shaker accessories
Strong buyer interest is driven by wellness and weight‑management goals and ongoing social buzz, making this a high-velocity consumable with repeat purchase potential. The $19–$35 price band supports impulse buys and subscriptions; it’s small, lightweight, and margin-friendly to ship
Appeals to buyers pursuing fitness and physique goals; the accessible $14–$28 price point supports impulse adds, bundling, and low-friction trials that can lift conversion and AOV. Works well as a complementary add-on in carts targeting wellness/fitness interests without heavy price sensitivity
Strong, recurring demand driven by buyers seeking convenient wellness upgrades; lends itself to repeat purchase and subscriptions. The $20–$45 price point fits well as an AOV booster and cross-sell within health-focused assortments, with broad appeal across age groups and gifting occasions
Buyer interest spikes around back-to-school and early cold/flu prep, with many looking to restock everyday wellness essentials and prevention-focused items. The $14–$30 price range suits impulse add-ons, multipack bundles, and subscriptions, supporting repeat purchase behavior and basket-building