eBay has recently rolled out new changes to Best Match, eBay's sorting algorithm which determines which listings rank at the top of the search results. Best Match is crucial to making sales on the platform and therefore, this new algorithm change can affect many sellers on eBay.
So what has changed with the new algorithm?
Well eBay aren't dishing all the details, and don't expect them to, but spokesperson Johann Hoff has said that "The real key to getting and keeping a good position in Best Match is to focus on sound business practices and delivering great value and service to buyers, and follow best practices better than competitors". She offers the following tips to eBay sellers:
- Offer a good start price and reasonable shipping;
- Provide good service;
- List in the right format and the right categories;
- Write accurate and relevant titles;
- Write clear item descriptions;
- Include great photos and state your terms clearly.
These tips are great for new eBay sellers, or others who are new to trying to rank in Best Match, but for more experienced sellers, this comes are fairly bubblegum advice that doesn't provide a lot of insight. What we can confirm, and what will help to keep up with the new algorithm, is that Best Match will no longer be placing as much weight on time ending soonest, though this will still be part of the algorithm.
One eBay seller has already noticed that auctions ending soon do not rank as well as they used to:
"My sales have tanked for last 8 days exactly, I knew there was something up, looked up Best Match, and saw items that were Auction ending in 3 days at top, while some sellers items ending in 15 minutes were on page 2 or 3"
Could this mean that Buy It Now listings will rank better in search results?
Hoff's other comment that is making eBay sellers nervous was "Best Match will be using relevance and popularity factors and reducing the importance of end time in sorting auctions". The keyword here being "popular". Skeptics are saying that this alludes to eBay giving preference to major sellers on eBay and those with higher monthly revenue. If the skeptics are right, this could cripple smaller sellers.
Have you noticed a difference in eBay's search results? How will this algorithm change affect your business? Share your comments below.
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