The creators of FINESSE were born in a small town overlooking the Dead Sea. Every morning when they got up and saw it’s beautiful views, they were breath taken by how amazing this place is. As they grew up and became young men, a random sequence of events encountered them with the world of cosmetics, and from the very first moment it was love at first sight. Then it clicked- the Dead Sea cosmetics in all of its renown wondrous glory, was right there at their feet, and along with their desire to make people feel good about themselves and be healthy and happy, FINESSE came to be.



The people at Finesse understood the cosmetics clientele's need for high quality products and did not rest until they reached exactly that. Using the best ingredients from the Dead Sea, they were able to create a complete line of products that is suitable for anyone at anytime.



Today, the main goals of FINESSE are excellent customer services, in addition to anticipating their customers future needs, reciprocating it with the next product.