6 min. read
Nathan Nazareth
Chapter 01
Starting point
Nathan Nazareth started in ecommerce when he was 18 and in his first year of university.
Before dropshipping, he was working in social media marketing, helping clients run social pages and paid advertising. One client sold a digital product and generated around $75,000 in two weeks. Seeing that result changed the way Nathan thought about ecommerce.
He realized that instead of only helping other people sell products, he wanted to sell products to a larger market himself.
That pushed him toward dropshipping. He became obsessed with learning the model and eventually found his first winning product: a UV sterilization wand designed for phones, keys, laptops, and other high-touch surfaces.
The timing was strong. The product matched a major consumer concern, and Nathan was able to get a 4–5x return on ad spend early on.
Chapter 02
Opportunity
Nathan's opportunity came from spotting a product that had both urgency and broad customer appeal.
The UV sterilization wand was easy to understand, problem-solving, and tied to a clear pain point. At the time, people were thinking more about germs, bacteria, and viruses, so the product had a built-in reason for customers to pay attention.
The early sales validated the demand quickly. Nathan was not yet highly experienced with media buying or dropshipping, but the product-market timing was strong enough that the business started producing more money than he had seen before.
For a beginner, the first big lesson was not just "find a trending product." It was that product, timing, creative, and customer concern need to line up. When those elements align, a product can move quickly.
Chapter 03
Breakthrough
The first breakthrough came when Nathan's UV sterilization product began generating serious daily sales.
He says the store went from being a promising test to producing around $3,000–$5,000 a day. That was the most money he had made at that point, and it created the feeling that he had found the business model he wanted to pursue.
But the breakthrough came with a hard lesson. The business did not have the operational foundation to support the volume. Fulfillment problems, damaged products, missing deliveries, supplier issues, chargebacks, and content problems started to pile up.
Eventually, Nathan received a cease-and-desist because he had used content that was not his. The business went from high daily sales to zero almost overnight.
That collapse became the real turning point. Nathan stepped back, absorbed the loss, and rebuilt with a clearer understanding of what dropshipping actually requires.
Chapter 04
Supplier and product lessons
Nathan's biggest early failure came from supplier and fulfillment problems.
The product was selling, but orders were not arriving reliably. Some products were damaged, some did not show up, and the poor delivery experience led to chargebacks. Those chargebacks started taking over the business and put the store under pressure.
That experience shaped Nathan's supplier philosophy. In the beginning, he says it can be acceptable to use AliExpress, especially with faster shipping options like Express Logistics. But once a product starts selling, he recommends moving to a private supplier, private agent, or third-party fulfillment setup as quickly as possible.
For Nathan, the supplier process should not depend on one option. He recommends messaging multiple suppliers, asking about factory details, pricing, shipping times, and production reliability, then building a list of backup options.
He also recommends moving inventory into a third-party fulfillment center once the product is validated. For North American customers, this can support faster delivery, fewer fulfillment problems, and a lower risk of chargebacks damaging the business.
Chapter 05
Marketing and growth
Nathan's early growth came from Facebook ads, but his later advice focuses heavily on TikTok, UGC, and more native-feeling content.
When he first started, TikTok ads were still new or not fully available in the way they are now. Facebook was the channel that started everything for him. Over time, he began to see TikTok as a more beginner-friendly platform because of its lower barrier to reach, organic discovery, and short-form video format.
His view is that every TikTok post has a chance to go viral, even if the account does not already have a large community. If a seller has a strong product and can learn to make simple videos, they can test demand without spending heavily upfront.
Nathan also warns sellers against using stolen or scraped content. His own cease-and-desist experience made that risk very real. Once a seller has a product, he recommends getting the product in hand and creating original photo and video assets.
User-generated content became central to his marketing advice. Instead of polished TV-style ads, he recommends creator-led videos that feel native to TikTok. Spark Ads, creator posts, affiliate content, and micro-influencer partnerships can create social proof, creative assets, and more natural product promotion.
Chapter 06
Result
Nathan's first major product generated around $3,000–$5,000 a day before fulfillment, supplier, chargeback, and content issues brought the business down.
The result was painful, but it gave him the experience to build better stores afterward. Within months, Nathan says he began finding other successful stores using the lessons he learned from the UV sterilization business.
He also became more disciplined about the customer journey. His later advice is not to copy the old version of dropshipping: find a hot product, throw up a landing page, scrape ads, and push Facebook traffic.
Instead, he believes sellers now need stronger branding, custom product content, better supplier relationships, faster shipping, social proof, and a store that feels like a real business from the first impression.
That evolution became the larger result of Nathan's journey. He moved from fast product testing into a more durable view of ecommerce: validate demand, fix fulfillment, create original content, build trust, and improve the entire customer experience.
Chapter 07
Where SaleHoo fits
Nathan's story shows why supplier access matters as soon as a dropshipping product starts working.
His first major store had demand, but supplier and fulfillment problems created chargebacks, customer issues, and business risk. That experience is why he recommends building supplier options early and moving toward stronger fulfillment once a product is validated.
Nathan frames SaleHoo as a tool that would have made that transition easier when he was starting out.
For sellers following a similar path, SaleHoo fits into the supplier-research and transition stage. It helps sellers compare vetted suppliers, explore dropshipping and wholesale options, and reduce the time spent trying to build a sourcing network from scratch.
The takeaway is simple: testing a product is only the first step. Once demand appears, the supplier and fulfillment system behind the product becomes part of the business model.
