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High Growth Baby Feeding & Nursing Products
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Nursing Pillows
Increasing
181.8%
Growth
Strong buyer interest comes from new and expectant parents seeking ergonomic support during feeding to reduce arm and back strain; many also use it for propping and early tummy time, and it’s a common baby registry and gift purchase. Buyers typically look for soft-but-firm support, removable/washable covers, skin-safe materials, and appealing prints, with price expectations around $27–$46
Silicone Baby Bottles
Increasing
40.5%
Growth
Strong buyer appeal stems from safety and convenience: food‑grade silicone (BPA‑free) construction, soft feel that mimics breastfeeding, durability without breakage risk, and easy cleaning (dishwasher/boil/sterilizer safe). Anti‑colic, leak‑resistant designs and wide‑neck formats are commonly sought, alongside odor resistance versus plastic and lighter weight than glass for lower shipping costs
Tommee Tippee
Increasing
20.7%
Growth
Well-known baby-feeding essentials (bottles, cups, pacifiers, and replacement teats) that buyers choose for everyday use and gifting. The breadth supports merchandising by age/stage, and the need for multiples and replacements drives repeat orders and larger baskets as families progress from newborn to toddler
Nursing
Increasing
11%
Growth
Essential, need-based items with frequent replenishment and gifting appeal drive consistent buyer interest, with the $14–$36 range positioned for add-ons, multipacks, and bundles to lift AOV. Buyers prioritize comfort, convenience, and practicality; offering a tight assortment of everyday essentials and value packs, and cross-selling with maternity and newborn categories, typically converts well in eCommerce stores
Nursing Pillow
Increasing
10.3%
Growth
Strong, steady demand driven by new/expecting parents seeking ergonomic support during breastfeeding or bottle-feeding; reduces arm/neck strain and doubles for infant positioning as the baby grows. Frequently added to registries and giftable, with an accessible price point at $28–$42
Breastfeeding Pillow
Increasing
7.1%
Growth
Buyers choose this item for ergonomic support during nursing and bottle-feeding, reducing arm/back strain and improving comfort and positioning. Demand is steady year-round with strong gifting appeal for new parents and baby registries; washable/removable covers, firm-yet-soft fill, adjustable/secure fit, and neutral designs are common decision drivers
Wearable Breast Pumps
Increasing
6.7%
Growth
Buyers choose these for hands-free, discreet pumping at work, home, or on the go, making them strong for new and working parents and registry gifting. The $42–$120 range supports entry and mid-tier SKUs; buyers compare comfort, suction performance, noise, battery life, and ease of cleaning
Nursing Bras
Increasing
4.8%
Growth
Steady, need-driven demand from new mothers makes this a reliable add-to-cart item; buyers prioritize comfort, easy breastfeeding access, and flexible sizing. The $20–$33 price band supports multipack and upsell strategies, with strong cross-sell potential alongside maternity wear, breast pumps, and nursing pads
Feeding Bottle
Increasing
3.6%
Growth
Essential baby-care staple with steady year-round demand, purchased by new parents and gift-givers, often in multiples and as repeat buys. The $11–$25 price band supports multipacks, bundles, and add-on positioning, driving AOV without heavy discounting
Baby Food
Increasing
0.5%
Growth
Reliable replenishment category with strong repeat purchase behavior driven by convenience, portability, and stage-based nutrition. Buyers gravitate to clean-label and organic options, age-appropriate varieties, and on-the-go pouches; multipacks and variety packs help trial and retention
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