Baby Towel Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential buy for new parents and gift‑givers, driven by daily bath-time use and baby shower gifting. Buyers look for softness and absorbency, gentle materials (e.g., cotton or bamboo), hooded designs, and cute patterns; clear sizing and care details reduce returns. At $12–$23, it’s an add‑on friendly price point; bundles (2–3 packs or with washcloths) and giftable variants can lift AOV. Strong product photos (texture, size on baby, hood detail) and reviews on softness/durability influence conversion.
Seasonal interest peaks in July; optimal stock-in and campaign build should occur May–June. In August, expect post‑peak normalization—use light promos or bundles to maintain velocity and plan replenishment and content for next summer’s cycle while capturing steady year‑round demand from births and baby showers. Low weight and zero breakage make fulfillment simple; offer multiple colors/patterns to cover gender-neutral and gifting needs, and highlight material quality and absorbency in titles and bullets.

Product details
About the product
Baby towels are specialized, soft towels designed for the delicate skin of infants, typically made from materials such as cotton or bamboo for optimal absorbency and gentleness. These products often feature playful designs and can vary in size and thickness, catering to the needs of both newborns and toddlers, making them an essential item in baby care and gifting categories.
Key details
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$18
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$12 - $23
Dropship products for Baby Towel
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Premium Cartoon Baby Face Towel for Delicate Skin
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Organic Bamboo Baby Hooded Towel with Bear Design
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Quick Dry Microfiber Bath Towel 140x70cm Large Soft
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High Quality Heated Towel Radiator Hooks
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Stainless Steel Freestanding Paper Towel Holder
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Japanese Nylon Exfoliating Bath Scrubber Towel
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Japanese Exfoliating Nylon Body Wash Towel
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Top suppliers for “Baby Towel”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating in the baby products industry, this manufacturer has established itself as a reliable supplier of textiles specifically designed for infants and toddlers. Their offerings include a variety of essential items such as swaddle blankets, baby clothes, and sleeping bags that cater to the needs of young children and their parents.
The manufacturer prides itself on its commitment to quality and customer satisfaction. They collaborate with companies worldwide, providing support through the entire process of product creation. From ideation to material selection and design, they assist businesses in every step, ensuring that the final products meet the highest standards.
Their extensive product range features notable items such as muslin swaddle blankets, baby fitted crib sheets, bath towels, and more, catering to both functionality and comfort. Understanding the market's needs, they offer customization options to help businesses establish their unique brand identity while adhering to industry rules and standards.
Additionally, they are familiar with Amazon regulations, assuring clients of their products' compliance. The manufacturer also provides services such as rapid sampling, e-market photo support, and affordable trial orders, allowing new businesses to make informed decisions about their product launches.
For more in-depth information about their products and services, interested parties are encouraged to visit their website or get in touch directly.
Aden Anais, Swaddle Designs
Supplier name
Manufacturers
Operating within the home and lifestyle sector, this supplier specializes in a diverse range of high-quality products designed to enhance daily living. Their extensive offerings include bedding, apparel, and home decor items that cater to every family member and enhance any living space.
With a commitment to sustainability and ethical practices, the supplier prides itself on using premium materials to craft products that are both beautiful and functional. Their collections feature bold colors and unique designs, ensuring that customers find something special to suit their aesthetic preferences.
In addition to bedding and home decor, they offer a selection of apparel that includes sleepwear and accessories, all designed with comfort and style in mind. This supplier's focus on quality ensures that every item meets the highest standards, contributing to a better living experience.
Their collaborations with artists and creative minds bring fresh perspectives to traditional designs, making their product range not just functional but also a canvas of artistry. They believe in creating memories through beautiful living spaces filled with unique pieces that tell a story.
For more information on their offerings, collaborations, and ethos, interested customers are invited to explore their website or reach out directly for further inquiries. Discover how their products can enhance your home and life today.
Kip&Co, Rainbow Brite, Miffy, Eleventh Hour, Ernabella
Supplier name
Manufacturers
At the forefront of the baby products industry, this supplier distinguishes itself as more than a manufacturer. They offer an all-encompassing service that supports brands globally, specializing in swaddle blankets, baby clothes, and sleeping bags, among other necessities for young children. This company's philosophy extends beyond mere supply; they position themselves as a 'dream helper,' assisting clients from ideation to execution. Their collaborative approach ensures each product is tailored to market demands and individual client visions.
Understanding the intricacies of design and material selection, they provide a seamless experience for those looking to bring their products to market. With expertise in the latest e-commerce platforms, such as Amazon, they offer dedicated support for design, copyright protection, and fast sample turnaround. Whether you are launching your first product or expanding your range, their custom wholesale services are designed to meet each client's unique needs. The attention to detail extends to sophisticated e-market photography support and a comprehensive discussion and contact process that promotes successful trial orders.
The company's promise is a commitment to a partnership that enriches the journey from conception to customer satisfaction, ensuring each step is taken with confidence and expertise. Their extensive product center and constant innovation in baby products exemplify their dedication to quality and client success.
Swaddle Designs, Swaddle Me, Mom Like Best
Supplier name
Wholesalers
This entity is a prominent player in the babywear and schoolwear wholesale industry, providing a wide array of high-quality clothing options tailored for infants and children. With a commitment to meeting the needs of businesses of all sizes, the company offers a diverse selection of products ranging from essential baby clothing to specialized schoolwear.
Their extensive catalog includes various items such as prematurity wear, seasonal clothing, and character-themed apparel, ensuring that every aspect of a child's wardrobe is catered to. The wholesaler prides itself on sourcing from leading brands, guaranteeing both quality and style in every piece of clothing offered.
Customer satisfaction is a top priority, and the business emphasizes prompt service, secure payment options, and reliable delivery methods. Clients can benefit from competitive pricing and the convenience of bulk purchasing, making it an ideal partner for retailers and organizations focused on children's products.
For those interested in exploring the comprehensive range of offerings or requiring specific assistance, the company encourages potential clients to visit the website or reach out for personalized support, ensuring that every inquiry is addressed efficiently.
Baby Town, Snuggle Baby, Rock A Bye Baby, Pesci Baby, Baby C Angel, Soft Touch, Watch Me Grow, Nursery Time, Bonjour Bebe, Tiny Me, Tick Tock, Nifty Mini Chic, Chloe Louise, Just Too Cute, Just Too Cuddly
Supplier name
Manufacturers
Engaged in the textile and promotional products sector, this supplier has established a reputation for providing superior cotton products that cater to both individual and business needs. They excel in offering a comprehensive range of custom items, including personalized kitchen towels, baby apparel, and versatile fabrics. Their commitment to quality is evident in their partnerships with reliable manufacturers, ensuring that every product meets high standards.
The supplier values eco-friendliness and sustainability, offering organic and eco-friendly options throughout their product line. Flour sack towels, a hallmark of their offerings, have become synonymous with creativity and functionality, allowing customers to engage in DIY projects, customized branding, and sustainable living.
Additionally, this supplier facilitates custom printing services, enabling clients to bring their unique designs to life on a range of products. With a focus on customer satisfaction, they provide flexible pricing structures suited for both small-scale orders and large-scale manufacturing needs. Their comprehensive support system extends to personalized gifts and promotional products, fostering collaboration with clients from various sectors.
By prioritizing innovation and customer-centric services, this supplier is dedicated to bridging the gap between imagination and reality. For those interested in discovering more about their product offerings and services, visiting the website or making direct contact will provide a wealth of information tailored to individual requirements.
Craft Basics, Cc India
Supplier name
Manufacturers
Specializing in the hygiene products industry, this supplier has established a strong reputation for producing a diverse range of sanitary items designed to meet the needs of different user groups, such as infants and adults. With over 14 years of industry experience, they have become one of the top manufacturers and exporters in China, consistently focusing on customer demands and service excellence.
The supplier offers an extensive product portfolio, including baby diapers, training pants, adult diapers, wet wipes, and various pads. Their commitment to quality is underscored by ISO, CE, FDA, and SGS certifications, ensuring that the products meet stringent safety and quality standards. Additionally, the company employs a fully functional quality control laboratory, allowing for meticulous monitoring throughout the production process.
They provide OEM and ODM services, supported by a dedicated team of R&D professionals who facilitate quick sampling and customization to cater to specific client needs. With 15 modern production lines, they can ensure sufficient capacity and short delivery times. The focus on high-quality imported materials further guarantees durability and reliability in their products.
The supplier participates regularly in international exhibitions, connecting with partners across over 100 countries and continually adapting to market trends. For more information about their innovative products and service options, potential clients are encouraged to visit their website or reach out directly for inquiries.
Not available
Supplier name
Manufacturers
This company is a prominent player in the healthcare and personal care sector, focused on the production of a variety of cotton products tailored for personal hygiene and medical requirements. With decades of expertise in the medical field, they have expanded their offerings under the British Pharmacopoeia standard, ensuring high quality and safety for consumers.
The range of products includes personal care items such as cotton pads and tissues, which are designed to meet the everyday needs of individuals. These products are known for their soft texture and absorbent properties, making them suitable for diverse personal care routines.
In addition to personal care, the company also specializes in maternal and baby care cotton products. These items are crafted with extra care to ensure they are gentle and safe for the delicate skin of mothers and infants. The focus on using high-quality materials underscores their commitment to safety and comfort.
Moreover, the company produces various types of medical dressings, which are essential in clinical settings for protecting wounds and promoting healing. Their medical-grade products are trusted in hospitals and clinics, showcasing their significant role in the healthcare industry.
With a philosophy centered around quality and cost-effectiveness, this enterprise strives to deliver superior products through precise manufacturing techniques. For additional information about their offerings or to explore their product range, interested parties are encouraged to visit the website or reach out directly.
Not available
Supplier name
Wholesalers, Manufacturers
This supplier manufactures different kinds of towels from organic materials. They accommodate OEM orders at a low cost. They ship internationally and they accept PayPal and Alipay as safe payment methods.
Send a direct message to Lily Yan via lily@shuangfutextile.com for wholesale orders and OEM inquiries.
ShuangFu
Supplier name
Manufacturers
This company operates within the baby care industry, specializing in the production of premium-quality diapers and other hygiene products. Committed to sustainability and innovation, they utilize organic cotton and nonwoven fabrics to ensure that their products meet the highest safety standards for delicate baby skin.
With a keen emphasis on comfort, their baby diapers feature breathable materials and a skin-friendly design, recognizing that the choice of personal items for infants is crucial. By prioritizing eco-friendly practices, they aim to minimize environmental impact while providing essential care solutions for modern families.
In addition to diapers, the company expands its product range to include hygiene wipes, cosmetic items, and home care solutions, all meticulously developed to enhance user experience. The diverse offerings ensure that customers find everything they need for both personal and professional use, making them a reliable partner in the baby care market.
They understand the challenges retailers face in selecting the right products and encourage potential clients to reach out for tailored guidance on starting or expanding their baby care business. Their commitment to customer satisfaction is evident through their OEM services, providing partners with customizable solutions tailored to specific market needs.
For more information about their innovative products and sustainable practices, interested parties are encouraged to visit the website or connect directly. The company continues to lead the way in the baby care sector, setting a benchmark for quality and safety.
Not available
Supplier name
Dropshippers
This supplier operates within the sustainable fashion and printing sector, focusing on the production of environmentally friendly clothing and accessories. They pride themselves on utilizing 100% organic cotton, recycled polyester, and recycled cotton, ensuring their products meet eco-conscious standards.
Their commitment to sustainability extends to their printing processes, employing water-based inks and eco-friendly techniques. Orders are seamlessly integrated through ecommerce platforms, enabling customers to manage their inventory efficiently while upholding their brand identity. The packaging for their products prioritizes sustainability as well, ensuring that it is both functional and environmentally considerate.
With a diverse product range that includes unisex clothing, men’s, women’s, and kids' apparel, along with accessories and home products, they cater to a wide audience seeking sustainable options. Their collaborative model allows businesses to create customized products and free mockups, further facilitating efficient online sales.
For those interested in joining the movement towards eco-friendly practices, they offer opportunities for engagement through their affiliate program and bulk printing services. Their experienced team has been pioneering sustainable printing since 2006, positioning them as a leader in the industry.
For further details on their innovative approach to sustainable fashion and printing, potential partners and customers are invited to explore their website or connect directly for personalized inquiries.
Stanley/Stella
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