Baby Towel Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Essential buy for new parents and gift‑givers, driven by daily bath-time use and baby shower gifting. Buyers look for softness and absorbency, gentle materials (e.g., cotton or bamboo), hooded designs, and cute patterns; clear sizing and care details reduce returns. At $12–$23, it’s an add‑on friendly price point; bundles (2–3 packs or with washcloths) and giftable variants can lift AOV. Strong product photos (texture, size on baby, hood detail) and reviews on softness/durability influence conversion.
Seasonal interest peaks in July; optimal stock-in and campaign build should occur May–June. In August, expect post‑peak normalization—use light promos or bundles to maintain velocity and plan replenishment and content for next summer’s cycle while capturing steady year‑round demand from births and baby showers. Low weight and zero breakage make fulfillment simple; offer multiple colors/patterns to cover gender-neutral and gifting needs, and highlight material quality and absorbency in titles and bullets.

Product details
About the product
Baby towels are specialized, soft towels designed for the delicate skin of infants, typically made from materials such as cotton or bamboo for optimal absorbency and gentleness. These products often feature playful designs and can vary in size and thickness, catering to the needs of both newborns and toddlers, making them an essential item in baby care and gifting categories.
Key details
-
$18
-
$12 - $23
Dropship products for Baby Towel
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Organic Bamboo Baby Hooded Towel with Bear Design
USD $20.92

Premium Cartoon Baby Face Towel for Delicate Skin
USD $8.32

Absorbent Microfiber Pet Grooming Towel
USD $17.29

Quick Dry Microfiber Bath Towel 140x70cm Large Soft
USD $11.23

Luxury Striped Quick Dry Towel Set
USD $0

Bath Towel Sand Shells Decorative Collection
USD $24.43

Super Absorbent Microfiber Dog Bath Towel
USD $0

Brushed Nickel Swivel Double Towel Bar
USD $29.11

Turkish Cotton Peshtemal Beach Bath Towel
USD $32.09

Rhapsody Jacquard Multi Color Bath Towel
USD $24.86

Bamboo Charcoal Coral Velvet Bath Towel
USD $14.51

Korean Exfoliating Double Sided Bath Towel
USD $9.01
Top suppliers for “Baby Towel”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating in the baby products industry, this manufacturer has established itself as a reliable supplier of textiles specifically designed for infants and toddlers. Their offerings include a variety of essential items such as swaddle blankets, baby clothes, and sleeping bags that cater to the needs of young children and their parents.
The manufacturer prides itself on its commitment to quality and customer satisfaction. They collaborate with companies worldwide, providing support through the entire process of product creation. From ideation to material selection and design, they assist businesses in every step, ensuring that the final products meet the highest standards.
Their extensive product range features notable items such as muslin swaddle blankets, baby fitted crib sheets, bath towels, and more, catering to both functionality and comfort. Understanding the market's needs, they offer customization options to help businesses establish their unique brand identity while adhering to industry rules and standards.
Additionally, they are familiar with Amazon regulations, assuring clients of their products' compliance. The manufacturer also provides services such as rapid sampling, e-market photo support, and affordable trial orders, allowing new businesses to make informed decisions about their product launches.
For more in-depth information about their products and services, interested parties are encouraged to visit their website or get in touch directly.
Aden Anais, Swaddle Designs
Supplier name
Wholesalers
This entity is a prominent player in the babywear and schoolwear wholesale industry, providing a wide array of high-quality clothing options tailored for infants and children. With a commitment to meeting the needs of businesses of all sizes, the company offers a diverse selection of products ranging from essential baby clothing to specialized schoolwear.
Their extensive catalog includes various items such as prematurity wear, seasonal clothing, and character-themed apparel, ensuring that every aspect of a child's wardrobe is catered to. The wholesaler prides itself on sourcing from leading brands, guaranteeing both quality and style in every piece of clothing offered.
Customer satisfaction is a top priority, and the business emphasizes prompt service, secure payment options, and reliable delivery methods. Clients can benefit from competitive pricing and the convenience of bulk purchasing, making it an ideal partner for retailers and organizations focused on children's products.
For those interested in exploring the comprehensive range of offerings or requiring specific assistance, the company encourages potential clients to visit the website or reach out for personalized support, ensuring that every inquiry is addressed efficiently.
Baby Town, Snuggle Baby, Rock A Bye Baby, Pesci Baby, Baby C Angel, Soft Touch, Watch Me Grow, Nursery Time, Bonjour Bebe, Tiny Me, Tick Tock, Nifty Mini Chic, Chloe Louise, Just Too Cute, Just Too Cuddly
Supplier name
Manufacturers
Operating within the home and lifestyle sector, this supplier specializes in a diverse range of high-quality products designed to enhance daily living. Their extensive offerings include bedding, apparel, and home decor items that cater to every family member and enhance any living space.
With a commitment to sustainability and ethical practices, the supplier prides itself on using premium materials to craft products that are both beautiful and functional. Their collections feature bold colors and unique designs, ensuring that customers find something special to suit their aesthetic preferences.
In addition to bedding and home decor, they offer a selection of apparel that includes sleepwear and accessories, all designed with comfort and style in mind. This supplier's focus on quality ensures that every item meets the highest standards, contributing to a better living experience.
Their collaborations with artists and creative minds bring fresh perspectives to traditional designs, making their product range not just functional but also a canvas of artistry. They believe in creating memories through beautiful living spaces filled with unique pieces that tell a story.
For more information on their offerings, collaborations, and ethos, interested customers are invited to explore their website or reach out directly for further inquiries. Discover how their products can enhance your home and life today.
Kip&Co, Rainbow Brite, Miffy, Eleventh Hour, Ernabella
Supplier name
Wholesalers
Operating within the baby and toddler clothing industry, this supplier specializes in providing an extensive range of quality products tailored specifically for young children. The product portfolio includes items for babies, toddlers, and youth, covering essential categories like clothing, accessories, bath items, bedding, and travel essentials. Each product is designed with both comfort and practicality in mind, meeting the highest standards of quality and safety for little ones.
With a focus on providing an all-inclusive shopping experience, this supplier offers specialized collections for all seasons and holidays, ensuring that parents can find the perfect outfits and accessories for their children throughout the year. From organic clothing options to festive holiday wear, there is something unique for every occasion.
The dedication to sustainability and eco-friendly practices is evident in the selection of organic products, which feature eco-conscious materials that are safe and gentle on sensitive skin. Customers can choose from reputable brands that are known for their commitment to quality and durability, ensuring long-lasting satisfaction.
For more details on the comprehensive product selection, individuals are invited to visit the website or contact the supplier directly to explore the full range of offerings.
Hudson Baby, Luvable Friends, Touched By Nature, Yoga Sprout, Little Treasure
Supplier name
Wholesalers
This supplier, rooted in the textile industry, combines traditional craftsmanship with modern aesthetics to offer exquisite home products. Established in 2002, they emphasize using sustainable materials, transforming natural fibers into luxurious, long-lasting goods. Their product range includes linens, throws, and bath essentials, crafted with care to enhance living spaces.
Their mission focuses on creating beauty without compromising the planet, underpinning their commitment to sustainability. The sourcing process involves carefully selecting high-quality fibers from trusted suppliers around the world, ensuring ethical practices at every stage. With a strong presence in over 800 boutiques across Canada and the United States, their reputation for quality speaks volumes.
The brand's philosophy revolves around mindful living, emphasizing the benefits of natural materials. Each item is designed to not only serve a functional purpose but also to provide a sense of comfort and serenity in homes. They encourage consumers to embrace sustainable choices, making small changes that can significantly impact the environment.
With a dedicated team crafting each piece by hand, this supplier honors a rich heritage of textile craftsmanship. Their commitment to excellence and a community-oriented approach ensure that every product tells a unique story. To learn more about their beautiful collections and sustainable practices, visit their website or get in touch directly.
Not available
Supplier name
Liquidators
Operating in the luxury home textiles sector, this supplier specializes in providing premium bedding and bath essentials. Their product lineup includes an impressive array of items such as plush bath towels, exquisite sheets, and stylish bathrobes, all designed with attention to detail and quality craftsmanship. The focus on customer experience is evident, as they offer personalized options and monogramming services to cater to individual tastes and preferences. Each product is crafted to ensure utmost comfort and durability, making it a perfect addition to any luxurious home setting. The supplier also emphasizes the importance of maintaining a harmonious balance in everyday life, introducing elements that enhance relaxation and well-being. Customers can enjoy the convenience of free shipping on orders over a specified amount, alongside an inviting 30-day in-home trial, ensuring satisfaction with every purchase. From stunning duvet covers to cozy blankets, this supplier has established itself as a go-to destination for those seeking to elevate their home experience. Those interested in exploring the collection or learning more about the unique offerings are encouraged to visit the website or reach out directly for further inquiries.
Luxor Cares
Supplier name
Manufacturers
Specializing in the children's apparel and nursery industry, this supplier has made a name for itself with a unique focus on bamboo-based sleepwear and sleep accessories. Known for their innovative and comfortable products, they cater to families seeking solutions for better sleep for their little ones.
The supplier's flagship product, the bamboo sleep bag, offers a wearable blanket designed to help infants and toddlers sleep comfortably and safely. Created with the latest research in sleep safety, these products are engineered to foster healthy sleep routines, allowing parents to rest easier knowing their children are comfortable.
Bamboo fabric provides exceptional breathability, ensuring that the children remain at an optimal temperature throughout the night. The eco-friendly nature of bamboo fabric not only benefits the wearers but also supports sustainability. This supplier is committed to reducing environmental impact while producing high-quality items.
Parent feedback has continually helped refine their product offerings, ensuring that they meet the ever-changing needs of families. Beyond sleep bags, the supplier offers a variety of clothing and accessories, all meticulously designed with softness and durability in mind.
As advocates for improved sleep hygiene, they aim to equip families with the tools necessary for restful nights. Families in search of stylish, safe, and practical sleepwear will find their offerings delightful. For further exploration of products and to learn more, visit their website or reach out for direct inquiries.
Kyte <em>Baby</em>
Supplier name
Wholesalers
Operating within the wholesale distribution industry, this supplier caters to a wide array of sectors, providing products that enhance everyday living. From home and garden essentials to health and beauty items, they aim to meet the diverse needs of their clientele.
The supplier prides itself on offering a vast selection of goods, ensuring that customers find what they need, whether for personal use or business procurement. Their extensive product range includes household cleaning supplies, beauty products, stationery, and seasonal items, showcasing their commitment to quality and variety.
Additionally, their services extend to providing cost-effective solutions for bulk purchasing, which is suitable for retailers and businesses seeking to stock their shelves. The supplier operates a seamless online platform, allowing customers to browse and order conveniently, with an emphasis on competitive pricing and exceptional customer service.
Customers can expect not only an extensive catalog but also the potential for next-day delivery on orders over a specified amount, making it a reliable choice for urgent restocking needs. The supplier's dedication to maintaining high standards in both product quality and customer satisfaction underscores its position as a leader in the marketplace.
For more information regarding their extensive offerings or to inquire about specific products, please visit their website or contact them directly.
Bettina, Astonish, Blackspur, Green Jem, Arix
Supplier name
Manufacturers
This supplier specializes in the children's apparel and organic products sector, focusing on GOTS-certified organic cotton for the development of soft and safe clothing and essentials for kids. They pride themselves on sustainability and eco-friendly practices, ensuring that every product is made with care for the planet and the community.
Their product range includes a variety of essentials such as unique clothing designs, functional nursery items, and cozy bedding, all created to provide comfort and nurture for little ones. Through thoughtful designs and high-quality materials, this supplier aims to elevate the parenting experience while prioritizing safety and health.
With a strong ethos emphasizing mindfulness in product creation and a commitment to responsible sourcing, the supplier appeals to conscious parents seeking the best for their children. They offer a selection that not only meets the everyday needs of infants and toddlers but also delights in style and softness.
For those interested in learning more about their unique offerings or to explore their latest collections, a visit to the website is encouraged or customers may also reach out directly for inquiries.
Makemake Organics
Supplier name
Wholesalers
The company specializes in the apparel sector, providing an extensive selection of customizable clothing and accessories suitable for various markets. Their product offering includes options for men, women, and children, alongside numerous styles such as t-shirts, hoodies, polo shirts, and activewear.
Emphasizing quality and sustainability, the company sources materials that meet high standards, ensuring that customers receive only the best. They cater to both individual and wholesale markets, providing solutions for different customer needs, whether for promotional events, uniforms, or personal use. With a commitment to customer satisfaction, they strive to deliver excellent service and support to assist clients in selecting the most suitable products.
Furthermore, the supplier's array of options extends to accessories and specialized items, making them a comprehensive source for apparel needs. Their user-friendly website allows customers to explore the full range of offerings and find products tailored to their specifications. For more information, please visit the website or reach out through their contact avenues.
Fruit Of The Loom, Gildan, Bella Canvas, Awdis, Russell, Beechfield, Just Cool, Just Hoods, Bagbase, Larkwood, Mumbles, Native Spirit, Pro Rtx, Sols, Westford Mill
Related products
Baby Dresses
Increasing
13.7%
Growth
Appeals to buyers as affordable, giftable occasion wear for infants and toddlers, often bought for photos and special events, with repeat purchases across sizes as children grow. The $13–$20 price point supports high intent and multi-unit orders, and variety in sizes, colors, and prints helps capture style-driven demand
Changing Table
Decreasing
-7%
Growth
Core nursery furniture with steady demand, purchased by new parents for a dedicated, safe changing station and added storage. Buyers compare sturdiness, safety features (guard rails/secure straps), easy-to-clean surfaces, storage capacity (shelves/drawers), footprint for small spaces, and finish/style to match other nursery pieces
Baby Walkers
Increasing
27.7%
Growth
Strong buyer interest comes from parents seeking a mobility aid/entertainment station for infants nearing walking age and from gift-givers. Buyers typically prioritize adjustable height, sturdy base, engaging activity trays, fold-flat storage, and easy-to-clean designs
Baby Sofa
Decreasing
-7.6%
Growth
Appeals to buyers as soft, supportive seating that’s practical, cute, and photo-friendly—often purchased as a gift for new parents. The $38–$47 price range sits in the affordable‑gift bracket, supporting strong conversion when listings emphasize comfort, ease of use, and giftability with compelling lifestyle images
Smart Sleeper Bassinet
Increasing
194.6%
Growth
Appeals to buyers seeking a modern, tech-forward newborn sleep solution that promises convenience and peace-of-mind; often considered by first-time parents and gift-givers. The $110–$200 price point sits in an accessible mid-range, enabling competitive positioning and bundling opportunities with complementary nursery items to raise AOV
Baby Skin Care
Increasing
7.9%
Growth
Driven by everyday use and repeat purchase behavior, these items are attractive to buyers seeking gentle, safe options for infants and popular as baby shower gifts. The $8–$20 price point fits add-on carts, bundles, and gift sets, helping lift AOV without heavy buyer consideration, and supports subscription or multipack strategies
Baby Pacifier
Decreasing
-10.2%
Growth
Consistent demand is driven by parents seeking an easy way to calm infants and support sleep routines. Buyers often purchase multiples for home, travel, and backups, and re-buy due to loss and wear, supporting repeat sales
Travel Cribs
Decreasing
-7.8%
Growth
Lightweight, foldable baby sleep solutions appeal to buyers for travel, family visits, and small-space use, offering a familiar, safe sleep environment away from home. Purchase drivers: easy setup/takedown, compact fold with carry bag, washable fabrics, sturdy frame, breathable mesh, and safety-standard compliance
Baby Gate
Increasing
9.3%
Growth
Essential home safety item with broad appeal to buyers, primarily new parents and pet owners who need to block off rooms or stairs. Demand is intent-driven and often involves purchasing multiples per household, supporting higher basket sizes at a mid-range price point of $35–$80
Baby Mats
Increasing
29.7%
Growth
Appeals to buyers as a safe, cushioned play surface for infants that supports tummy time and early development; portability, easy cleaning, and non-toxic materials are common decision drivers, along with designs that fit home decor. The $25–$49 price band sits in a strong impulse/registry-friendly range, making it suitable for gifting and add-to-cart bundling, with steady baseline demand from new parents and gift-givers
Baby Play Mat
Increasing
12.5%
Growth
Buyers seek a safe, cushioned floor space for tummy time and early play that’s easy to clean, portable, and visually appealing for the home—also a common baby-shower gift. The $29–$54 price point is accessible and gift-friendly, supporting options across sizes and patterns and opportunities to bundle with complementary baby items
Cloth Diapers
Increasing
144.5%
Growth
Appeals to eco-conscious and budget-minded buyers seeking a reusable alternative, long-term savings, and reduced waste. Key purchase drivers are absorbency, fit/adjustability, ease of washing, and appealing designs; buyers often look for multi-packs and starter bundles
Graco
Increasing
7.8%
Growth
Well-known baby gear brand with strong buyer trust; purchases are driven by perceived safety, durability, and everyday practicality. At $140–$300, it sits in a mid-range sweet spot that supports healthy AOV while remaining accessible, attracting new parents and gift buyers and converting well on brand recognition
Baby Pacifier Clip
Increasing
41.1%
Growth
Buyers choose this for convenience and hygiene: it keeps pacifiers attached and off the floor, reducing loss while on the go. It’s a low-risk add-on or giftable essential, typically $7–$10, encouraging multi-unit and impulse buys; offering color/pattern variety can boost conversion
Baby Sleep Sacks
Decreasing
-15.9%
Growth
Strong, steady demand driven by safety-conscious parents seeking a blanket-free sleep solution at an accessible $19–$30 price point. Frequently purchased for newborns and infants, with multiple sizes encouraging repeat buys as babies grow; also a common registry and gift item
Baby Mattress
Decreasing
-1.7%
Growth
Essential nursery purchase and common registry item with steady year‑round demand. Buyers prioritize safety and support, exact crib fit (standard vs mini), breathable/hypoallergenic materials, and waterproof/easy‑clean covers; trust signals and strong reviews heavily influence conversion
Kids Key Lock
Decreasing
-8%
Growth
A kid-friendly, key‑operated lock in the $10–$20 range appeals to buyers seeking simple personal‑item security and giftable accessories. Typical use cases include school lockers, backpacks, and diaries; the low price makes it an easy add‑on and stocking stuffer, with bundle/multipack potential to lift AOV
Baby Swings
Increasing
20.9%
Growth
Driven by practicality and peace-of-mind, buyers choose this category to soothe infants and free up caregiver time; it’s a common registry and gift purchase for new families. Demand concentrates in accessible price points, with $50–$120 covering most entry-to-mid options, enabling mix-and-match assortments and bundles
Stroller
Increasing
18.5%
Growth
Core baby gear with steady baseline demand from new parents and gift buyers, purchased for safe, convenient infant/toddler transport on daily outings and travel. Buyers value portability, ease-of-use, and durability; the $100–$280 price band fits value-to-mid tiers and supports solid AOV with room for upsells
Baby Apparel
Decreasing
-8.6%
Growth
Steady, replenishment-driven demand and strong gift appeal make this a reliable seller. Buyers prioritize soft, safe, easy-care fabrics, cute designs, and value multipacks; accessible pricing sits around $13–$20