Bath Mats Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
A low-priced, high-velocity bathroom staple buyers pick up for safety, absorbency, and décor refresh. Common decision drivers include non-slip backing, quick-dry performance, softness/comfort, machine-washability, and color/size options to match bathrooms. At $10–$24, it’s an easy add-on, gifting-friendly, and benefits from multipack and coordinated set offerings. Seasonal demand typically peaks in January; plan inventory and campaigns for a late Q4 ramp so stock and listings are optimized by November–December. With the current month in August, it’s a good time to finalize sourcing, broaden style/material variants, and set pricing tests for Q4. Emphasize clear sizing, texture/thickness visuals, and compatibility with related items to drive cross-sell.
About the product
Bath mats are absorbent textile products designed to provide a safe and comfortable surface for users stepping out of bathtubs or showers, while also enhancing bathroom aesthetics. Available in various materials, colors, and designs, these items cater to a diverse range of buyer preferences, making them an attractive addition to any online retail offering.
Key details
  • $17
  • $10 - $24
Relative Interest
 
Seasonality
High Month Jan
Low Month Apr
Dropship products for Bath Mats

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Olanly Luxury Chenille Bath Mats Extra Soft Thick Absorbent Bathroom Rug Mat New Bathroom Mats Washable Cozy Bath Mat For Shower
Olanly Luxury Chenille Bath Mats Extra Soft Thick Absorbent Bathroom Rug Mat New Bathroom Mats Washable Cozy Bath Mat For Shower
USD $10.36
Waterproof Bathroom Shower Curtain Set with Bath Mats
Waterproof Bathroom Shower Curtain Set with Bath Mats
USD $8.13
Soft Non-Slip Memory Foam Bath Mats for Bathroom
Soft Non-Slip Memory Foam Bath Mats for Bathroom
USD $2.53
Ins Style Bath Floor Mats Non Slip Stain-resistant Carpets Living Room Bedroom Rugs Absorbent Cashmere Mats
Ins Style Bath Floor Mats Non Slip Stain-resistant Carpets Living Room Bedroom Rugs Absorbent Cashmere Mats
USD $5.81
3D Non Slip Bathroom Mat Bath Mats Absorbent Doormat Carpet Cobblestone Embossed Door Floor Mats Machine Washable Quick Drying
3D Non Slip Bathroom Mat Bath Mats Absorbent Doormat Carpet Cobblestone Embossed Door Floor Mats Machine Washable Quick Drying
USD $0
3D Non Slip Bathroom Mat Cobblestone Embossed Bath Mats Absorbent Doormat Carpet Door Floor Mats Machine Washable Quick Drying
3D Non Slip Bathroom Mat Cobblestone Embossed Bath Mats Absorbent Doormat Carpet Door Floor Mats Machine Washable Quick Drying
USD $3.3
Brown Labrador Retriever Bathroom Rug Set - 3 Piece Non Slip Shower Mats With U-Shaped Contour Toilet Mat, Microfiber Bath Mats
Brown Labrador Retriever Bathroom Rug Set - 3 Piece Non Slip Shower Mats With U-Shaped Contour Toilet Mat, Microfiber Bath Mats
USD $21.28
Soft Anti Slip Massage Pad PVC Bathtub Mats Bathroom Carpet Shower Pad Bath Mat
Soft Anti Slip Massage Pad PVC Bathtub Mats Bathroom Carpet Shower Pad Bath Mat
USD $8.62
HAPIHAPPY New Chenille Bathroom Rug Mat Extra Soft Thick Absorbent Shaggy Bath Mats Non-Slip Machine Wash Dry Plush Bath Rugs
HAPIHAPPY New Chenille Bathroom Rug Mat Extra Soft Thick Absorbent Shaggy Bath Mats Non-Slip Machine Wash Dry Plush Bath Rugs
USD $9.96
3Pc Sets Bath Mats Non Slip Memory Foam Bathroom Soft Rugs Water Absorption Dry Fast Bath Mat Machine Washable For Home Floor
3Pc Sets Bath Mats Non Slip Memory Foam Bathroom Soft Rugs Water Absorption Dry Fast Bath Mat Machine Washable For Home Floor
USD $13.86
VIKAMA Flower Floor Mats Half Circle Printed Floor Mats Entryway Floor Mats Bathroom Door Mats Dirty Resistant Floor Mats
VIKAMA Flower Floor Mats Half Circle Printed Floor Mats Entryway Floor Mats Bathroom Door Mats Dirty Resistant Floor Mats
USD $4.03
Diatomite Bath Mats Bathroom Absorbent Anti Slip Floor Mat Foot Carpet Quick Dry Shower Toilet Rug Doormat Washable
Diatomite Bath Mats Bathroom Absorbent Anti Slip Floor Mat Foot Carpet Quick Dry Shower Toilet Rug Doormat Washable
USD $7.97
Top suppliers for “Bath Mats”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
Make sunny-day style easy breezy with packable beach chairs and UV-resistant umbrellas from Business & Pleasure Co.
Juliska, Eberjey, Freya, Business & Pleasure Co., Furbish Studio, Kassatex
Supplier name
 
Wholesalers, Manufacturers
Operating within the home textiles industry, this supplier is renowned for offering high-quality bedding and bath linens. Their assortment includes a variety of products aimed at enhancing the comfort and aesthetics of any home. With a strong emphasis on quality and craftsmanship, the supplier ensures that each item, from duvet covers to towels, is crafted with care to meet the needs of discerning customers. The product range caters to various preferences, featuring a blend of contemporary designs and classic styles that can complement any interior decor. Whether customers are looking for luxurious duvet covers, soft towels, or cozy bathrobes, this supplier provides an impressive selection to choose from. Enhanced by frequent seasonal collections and promotional offers, the supplier keeps its offerings fresh and aligned with current trends, all while maintaining affordability without compromising quality. The commitment to customer satisfaction is evident in their approach to product traceability and eco-friendly practices, ensuring that consumers can shop with confidence. For those interested in exploring the complete range of products or learning more about the brand's values and commitments, visiting the website or contacting them directly is highly encouraged. Discover how this supplier is reimagining home textiles through innovative designs and superior materials, making every piece a valuable addition to any household.
Carré Blanc
Supplier name
 
Manufacturers
Operating in the textile and home goods industry, this supplier focuses on providing distinctive knitted items, plush accessories, and home essentials that appeal to a broad customer base. With a commitment to quality craftsmanship, each product reflects a playful aesthetic, catering to both adults and children alike. Their product range includes luxurious lambswool sweaters, vibrant cushions, and unique toys that not only serve a practical purpose but also bring joy and creativity into everyday life. The brand emphasizes sustainability, ensuring that materials are ethically sourced and produced with care. Designed in Scotland, these items are a blend of tradition and contemporary flair, suitable for any modern home. Customers can expect a variety of handcrafted items, including soft toys, ceramics, and home decor essentials. Their dedication to innovation is evident through special collections and collaborations that celebrate artistry and imagination. For those interested in exploring the charming world of bespoke knitted goods and decorative homeware, more information is readily available on the website or through direct contact. Experience the colorful and whimsical offerings that this supplier has to share, perfect for adding a touch of warmth and character to any space.
Scp, Abstract Assembly, Sonny Angel
Supplier name
 
Wholesalers
Operating within the wholesale industry, this supplier excels in providing household textiles, hosiery, and clearance lines. With years of experience in the market, they have established a robust network of trusted manufacturers, ensuring quality products at competitive prices. Their extensive product range includes essentials like towels, bed linens, and blankets, catering to home needs across various seasons. From luxurious bath towels to cozy throws, the supplier is committed to helping retailers boost their offerings with high-quality items that cater to diverse consumer demands. With a focus on customer satisfaction, they offer free next day delivery for orders over £500, making it easier for businesses to stock essential items promptly. Additionally, their Manchester-based operations ensure a wide selection of trending goods is readily available, further enhancing the buying experience. Dedicated to delivering value, this supplier's commitment to providing discounted goods and special offers makes them a go-to choice for retail partners aiming to enhance their profit margins. For more insights and product information, potential clients are encouraged to visit the website or reach out directly for assistance.
Not available
Supplier name
 
Manufacturers
Operating within the home and lifestyle sector, this supplier specializes in a diverse range of high-quality products designed to enhance daily living. Their extensive offerings include bedding, apparel, and home decor items that cater to every family member and enhance any living space. With a commitment to sustainability and ethical practices, the supplier prides itself on using premium materials to craft products that are both beautiful and functional. Their collections feature bold colors and unique designs, ensuring that customers find something special to suit their aesthetic preferences. In addition to bedding and home decor, they offer a selection of apparel that includes sleepwear and accessories, all designed with comfort and style in mind. This supplier's focus on quality ensures that every item meets the highest standards, contributing to a better living experience. Their collaborations with artists and creative minds bring fresh perspectives to traditional designs, making their product range not just functional but also a canvas of artistry. They believe in creating memories through beautiful living spaces filled with unique pieces that tell a story. For more information on their offerings, collaborations, and ethos, interested customers are invited to explore their website or reach out directly for further inquiries. Discover how their products can enhance your home and life today.
Kip&Co, Rainbow Brite, Miffy, Eleventh Hour, Ernabella
Supplier name
 
Wholesalers
The supplier is a prominent player in the eco-friendly product sector, focusing on creating high-quality, sustainable personal care and bath textiles. Since 1990, they have been dedicated to providing items that not only enhance personal wellness but also care for the environment. Their flagship product, the innovative foot scrubber made from long-lasting terra cotta, showcases their commitment to durability and effectiveness. Their product range features creams and lotions enriched with organic ingredients such as Certified Organic aloe vera, jojoba oil, and wild-crafted shea butter. These components are thoughtfully chosen for their healing properties, ensuring they support the body’s natural recovery processes. Additionally, the supplier is well-known for its unique Waffle Bath Towels, crafted from chemical-free 'Natural Cotton' and designed in an authentic European-style waffle weave. These towels are exceptionally soft, highly absorbent, and dry up to 40% faster than regular towels, providing a functional yet luxurious experience. The textile products are all certified under the Oeko-Tex Standard 100, meaning they meet stringent safety and environmental criteria during production. This reflects the supplier's dedication to creating healthier and safer products for customers and the planet. This supplier invites consumers to discover their eco-friendly offerings and experience the benefits of their thoughtfully created products. For more information, please visit their website or contact them directly.
Not available
Supplier name
 
Manufacturers
This supplier operates in the bedding industry, specializing in high-quality luxury bedlinen crafted from ethically sourced materials. Their extensive product range includes options such as Egyptian cotton, polycotton, Pima cotton, and Coolmax fabrics, catering to diverse customer preferences and ensuring comfort and style for any bedroom decor. Since its inception in 2006, the supplier has prioritized sustainable manufacturing techniques, sourcing fabrics from the finest mills, both globally and domestically in the UK. Their dedication to customer care and commitment to eco-conscious practices have solidified their reputation as a trusted provider in the bedding market. The supplier's bedlinen and bedding products include a variety of sheets, duvet sets, pillows, and mattress toppers, designed to enhance sleep quality without compromising comfort or budget. The supplier believes that luxury doesn't have to come at a high cost, offering products like 1000 thread count Egyptian cotton sheets alongside affordable 200 thread count options. Their Price Promise ensures customers receive competitive pricing while enjoying superior products. The supplier's approach to bedding combines quality craftsmanship with a focus on customer satisfaction, providing essential information to help buyers choose the best products for their needs. Additionally, they offer free delivery on UK mainland orders exceeding £100, complete with tracking for added peace of mind. For anyone seeking top-tier bedding solutions, this supplier presents excellent choices, guaranteed to deliver exceptional value.
Madison, Elegance, Royale, Mira, Luxus, Almonda, Santana
Supplier name
 
Wholesalers
A family owned business that supports a wide range of valued national and international customers including many top brand names - both large and small - within the bedding industry. They are recognized as the main bedding manufacturer in the United Kingdom, through maintaining the highest standards of quality and customer service. Their bedding products are manufactured conforming to British Standards. They accept credit/debit cards through PayPal and can ship worldwide.
Textile Bargain
Supplier name
 
Wholesalers
This supplier is a key player in the hospitality and supply industry, specializing in a diverse array of products tailored to meet the evolving needs of hotels and other lodging establishments. With a commitment to quality and customer service, the organization provides expertly curated solutions that enhance guest experiences and operational efficiency. The product offerings include premium bedding options, such as wrinkle-free sheets, bed bug protection, comforter sets, and a variety of bed linens designed to ensure comfort and style. Additionally, the supplier provides essential bath items, including plush towels, hotel bathrobes, and spa mats, catering to the necessities of hotel guests. To further enhance the hospitality experience, the supplier offers amenity lines, dining accessories like tablecloths and napkins, and personal protection items to ensure safety and convenience. Their focus on quality and value makes them a reliable partner for property management, providing essential packages that align with varying budget requirements. With a strong emphasis on customer satisfaction, this supplier invites potential clients to explore their extensive catalog of products and engage in consultations to identify the best solutions for specific needs. For more information, interested parties can visit the website or reach out directly to discuss further opportunities.
Not available
Supplier name
 
Wholesalers
Specializing in the textile and linen industry, this supplier provides an extensive selection of premium products designed for hospitality and home use. Their inventory includes various high-quality items such as towels, bed linen, and kitchen textiles, catering to both individual and wholesale customers. The supplier prides itself on a commitment to excellence, ensuring that every product meets rigorous standards for quality and durability. With offerings ranging from luxurious Egyptian cotton towels to practical flame-retardant linens, they address the diverse needs of their clientele. Their products are suitable for hotels, spas, and domestic applications alike, making them a go-to source for all things textile. In addition to their superior product range, they emphasize competitive pricing and reliable delivery, with free shipping on orders exceeding a specific threshold. Customers can benefit from a massive stock inventory, making it easy to source large quantities for any business requirement. Whether you are looking for specific items like memory foam mattress toppers or lavish dressing gowns, this supplier has it all. For more detailed information about their products and services, please visit their website or contact them directly. They are dedicated to providing exceptional customer service and timely responses.
Royal Egyptian Collection

Related products

Towel Set
Increasing
3.1% Growth
Broad-appeal household essential that buyers routinely replace or gift, making demand steady and predictable. The set format boosts perceived value and average order value, while the $22–$38 price range fits common impulse and gifting thresholds
Door Mat
Increasing
3.5% Growth
Broad appeal, practical utility, and low commitment pricing make this entryway essential a steady traffic-driver and easy add-on. Buyers use it to keep dirt and moisture out and to refresh curb appeal, especially for seasonal décor updates, which supports consistent conversion at the $10–$26 price point and makes it giftable
Quilt Covers
Increasing
10% Growth
Buyers choose these for an easy, affordable bedroom refresh and to protect duvets, with broad appeal across styles and sizes. The $29–$43 price band supports strong conversion and repeat purchases; common materials (cotton, microfiber, linen), closure types, and color/pattern variety allow wide SKU coverage, and lightweight packaging keeps shipping costs low for an eCommerce store
Plaid Rug
Decreasing
-26.1% Growth
Classic patterned rugs trend in late fall as buyers refresh home décor for cooler months and holiday hosting, making them a versatile accent for entryways, living rooms, and bedrooms. The $30–$130 price band hits value to mid-range budgets, enabling giftability and impulse upgrades while fitting common free‑shipping thresholds
Silk Fabric
Decreasing
-6.8% Growth
Buyers choose this for its premium look and feel—smooth hand, natural fiber, lustrous sheen, and elegant drape—making it a staple for elevated apparel, accessories, and décor projects. The $9–$17 price range is accessible yet signals quality, supporting multi-yard orders from hobbyists to boutique makers and enabling straightforward merchandising by color and length
Merino Wool
Decreasing
-46.7% Growth
Strong buyer appeal centers on premium comfort and cold‑weather performance: soft handfeel without itch, breathable warmth, moisture‑wicking, and natural odor resistance. Frequently bought across socks, base layers, beanies, scarves, and lightweight knits, with gifting appeal and repeat purchase potential (especially socks/underlayers)
Throws
Increasing
0.2% Growth
Broad appeal as cozy home accents and affordable gifts drives strong Q4 demand, with buyers prioritizing softness, warmth, and aesthetic refresh for living spaces. The $12–$30 price band supports impulse buys and bundle opportunities, and variety in colors, textures, and patterns enables wide coverage without complex sizing
Area Rugs
Decreasing
-12.2% Growth
Appeals to buyers as a fast, affordable way to refresh rooms, add warmth in cooler months, reduce noise, and protect floors. The $50–$101 price band sits in an attractive mid-tier where style and size variety can drive comparisons and basket building; consider simple upsells like non-slip pads and care kits to lift AOV
Bathrobe
Decreasing
-13.7% Growth
Broad appeal as a comfort and self-care staple drives steady interest, with elevated gifting demand. Buyers value warmth and everyday utility for lounging and post-shower use, and the accessible $17–$29 price range supports impulse buys and gift bundles
Floor Rug
Decreasing
-12% Growth
Appeals to buyers as an affordable, quick home upgrade that adds comfort and warmth, reduces noise, and protects floors—especially attractive in colder months and during New Year home refreshes. The accessible price point encourages impulse buys and room-by-room multiples, supporting basket growth in an eCommerce store
Pillow Cases
Decreasing
-11.4% Growth
A low-risk, high-velocity home staple with steady replacement demand and strong appeal for décor refreshes, comfort upgrades, and beauty-driven materials (e.g
Beach Towels
Increasing
138% Growth
High-appeal summer essential driven by beach, pool, and vacation use. Buyers often refresh for trips, prefer eye-catching designs, and purchase multiples for families
Carpets
Increasing
54.8% Growth
Buyer interest is driven by fall home refresh and prep for colder weather/holiday hosting; these items offer a quick, visible home upgrade at an accessible $26–$80 price point, encouraging room-by-room multiples. Strong conversion comes from variety in styles/sizes, clear photography, and straightforward material/care details to set expectations and limit returns
Muslin Blankets
Increasing
14.1% Growth
Buyers typically want these for softness, breathability, and versatility—commonly used for swaddling, light layering, stroller coverage, and gifting for newborns. The accessible price band ($20–$34) supports impulse and multi-unit purchases, with design/print variety and perceived quality driving conversion
Prayer Mat
Decreasing
-22% Growth
Steady year-round demand with a pronounced March spike, largely tied to Ramadan observances and gifting, makes this a reliable, replenishment-friendly item. Buyers seek it for daily worship, replacements, and gifts; the $15–$32 price band supports volume, multi-unit orders, and tiered options without heavy price resistance
Quilt Cover
Increasing
13% Growth
Appeals to buyers as a quick, affordable bedroom refresh and a practical way to protect a duvet insert while keeping laundering simple; commonly chosen for design, color, and fabric feel (e.g
Throw Blankets
Decreasing
-4.3% Growth
Broad, giftable appeal at an accessible $10–$29 price point makes these an easy add-to-cart for comfort, décor refreshes, and holiday presents. They photograph well, come in many colors/patterns, and work as impulse add-ons or bundles with bedding and home décor, supporting higher AOV and repeat purchase
Floor Mat
Decreasing
-3.3% Growth
Broad, utilitarian appeal: buyers want protection for floors, dirt/moisture control, slip safety, comfort underfoot, and a quick décor refresh. The $24–$110 price band enables entry and premium tiers with clear value cues and steady replacement-driven demand that fits well in an eCommerce store
Bath Towel
Increasing
5.5% Growth
Everyday essential with steady, replenishment-driven demand; buyers prioritize softness, absorbency, durability, and color coordination, often purchasing multiples or sets for bathrooms, dorm move-ins, and gifting. Typical pricing falls in the $23–$38 range, with opportunities to differentiate via quality cues and color breadth; bundles and matching sets can lift AOV and conversion
All-weather Mats
Decreasing
-23.2% Growth
Broad, practical appeal: buyers want durable, weather‑resistant protection that keeps floors and surfaces clean from rain, snow, mud, and everyday debris. Easy‑to‑clean construction and year‑round utility make this a straightforward repeat‑purchase and replacement item, with clear value perception and low education required at time of purchase
Feedback