Floor Rug Market Trends, Forecast & Insights [2025]
Last updated Aug 30, 2025
Appeals to buyers as an affordable, quick home upgrade that adds comfort and warmth, reduces noise, and protects floors—especially attractive in colder months and during New Year home refreshes. The accessible price point encourages impulse buys and room-by-room multiples, supporting basket growth in an eCommerce store.
With a typical selling price of $17–$40, it fits value-driven assortments and bundles well with rug pads, grippers, and cleaning supplies. Demand typically peaks in January; sellers should have inventory and listings ready by November to capture early seasonal interest. With August as the current month, begin sourcing and forecasting now to secure supply and pricing ahead of Q4 and the January surge.

Product details
About the product
Floor rugs are versatile decorative and functional pieces designed to enhance interior spaces while providing comfort and warmth underfoot. Available in various materials, styles, and sizes, they cater to diverse buyer preferences and serve as ideal accents for living rooms, bedrooms, and entryways.
Key details
-
$25
-
$17 - $40
Dropship products for Floor Rug
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Plush Moss Green Forest Floor Mat Rug
USD $46.5

Cute Cat Shaped Non Slip Floor Rug 40x120cm
USD $6.36

BISSELL CrossWave Multi-Surface Floor and Rug Cleaner
USD $0.95

Beige Anti Skid Tear Resistant Area Rug 5x8 Feet
USD $55.32

Vintage Bohemian 8x10 Non Slip Washable Area Rug
USD $107.45

Vintage Medallion Washable Small Non-Slip Rug
USD $30.61

Large Soft Nonslip Area Rug for Living Room
USD $21.41

Vintage Floral Area Rug Large Washable Non Slip
USD $134.31

Large Vintage Soft Accent Area Rug for Home Decor
USD $35.14

Soft Fluffy Faux Fur Area Rug for Home Decor
USD $21.42

3D Rainbow Creative Area Rug for Home Decor
USD $5.49

Vintage Faux Cashmere Area Rug for Home Decor
USD $30.89
Top suppliers for “Floor Rug”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Operating in the upholstery and drapery industry, this supplier specializes in providing a comprehensive range of high-performance fabrics designed to meet the diverse needs of both commercial and residential markets. Their collection features a wide variety of styles and compositions, ensuring that every customer finds the perfect fabric for their specific project.
The supplier is committed to quality and sustainability, offering fabrics made from natural and synthetic blends, as well as 100% natural fibers. Their products include innovative solutions such as moisture barriers and easy-care fabrics, making them ideal for various applications, from luxurious upholstery to functional drapery.
With an emphasis on design, their offerings are not just functional but also aesthetically pleasing, embodying contemporary and classic styles. Customers can expect to find a multitude of colors, textures, and patterns tailored to any interior design theme.
Moreover, this supplier reinforces its commitment to excellence through rigorous testing standards for durability and colorfastness, ensuring that their products stand the test of time. Their approach combines creativity and functionality, enabling interior designers and consumers alike to craft inspiring spaces.
For more information about their extensive range of products and collections, visitors are encouraged to explore their website or contact them directly.
Warwick, Encore, Halo, Tritan, Thomas Maxwell, Easy Care, Healthguard, Lustrell, Sundec
Supplier name
Wholesalers
The supplier operates within the dynamic furniture industry, known for delivering innovative and stylish home furnishings that redefine modern living spaces. Their extensive range includes functional and aesthetic pieces designed to cater to diverse customer preferences, ensuring every corner of a home is both chic and inviting.
They cater specifically to New Zealand's leading furniture retailers and design professionals, establishing themselves as a go-to partner for quality and creativity in home decor. Each product reflects an ethos of modern design principles, characterized by clean lines, solid materials, and an artistic approach that elevates everyday living.
The supplier’s product line encompasses an array of categories—ranging from armchairs and coffee tables to outdoor planters and decorative accessories. They strive to meet the evolving needs of the market while maintaining their commitment to sustainability and innovation in the crafting of each item.
With a keen eye for detail and an understanding of the latest design trends, this supplier continually refreshes their offerings, introducing new and limited edition pieces that inspire creativity in home spaces. Customers can expect a seamless experience, reinforced by their dedication to quality and responsiveness.
For more information about their impressive product range and latest collections, interested parties are invited to visit the company's website or get in touch directly. Explore the possibilities of modern living with this exceptional supplier.
Hawthorne Collections
Supplier name
Manufacturers
Operating in the flooring industry, this renowned family-owned business has built a legacy of quality and expertise since 1900. With over a century of experience, they excel in providing a vast selection of both handmade and machine-loomed rugs sourced from around the globe.
Customers can explore an extensive range of area rugs, from antique to contemporary styles, ensuring a perfect match for every space, whether residential or commercial. In addition to rug sales, the company specializes in professional cleaning and repair services tailored to restore and maintain the beauty of floors and furnishings.
This trusted supplier emphasizes customer satisfaction, providing personalized service to help clients select the right quality, size, color, and design for their needs. With dedicated facilities for rug cleaning and repair, they ensure every piece is handled with the utmost care and expertise.
Their commitment to quality extends to wall-to-wall carpeting, upholstery cleaning, and a growing range of hard surface flooring options, including luxury vinyl. Known for their attention to detail, they also offer custom rug pads and area rug appraisals.
With locations in Tigard, Portland, and Eugene, they are conveniently accessible for customers seeking exceptional flooring solutions. Visit the website or reach out directly for further inquiries about their offerings and services.
Karastan
Supplier name
Liquidators
This supplier is a prominent player in the home improvement industry, focusing on flooring and kitchen and bathroom solutions. Their extensive product range spans various categories, ensuring that clients find just what they need to enhance their living spaces.
In the flooring segment, they pride themselves on having the largest in-stock selection in North Alabama. With an array of options from carpets to luxury vinyl and natural stone, customers can explore a variety of stylish solutions that meet both aesthetic and functional needs. Their warehouse showrooms allow for immediate purchase and pickup, ensuring a seamless shopping experience.
The kitchen and bath division addresses the complexities of home design with a focus on countertops and cabinetry. Understanding the importance of these elements, they offer numerous customizable options that cater to individual styles and preferences. Their plumbing solutions also reflect current trends, featuring innovative designs and finishes that enhance the overall appeal of these essential spaces.
With a commitment to quality and customer satisfaction, this supplier not only provides products but also valuable services, including free in-home measurements to ensure a precise fit. To discover more about their offerings and how they can help transform homes, interested parties are invited to visit their website or reach out directly for assistance.
Not available
Supplier name
Wholesalers
Engaging in the interior design and home decor sector, this supplier is renowned for its elegant and coastal-inspired furniture that transforms spaces with a tranquil charm. They provide an impressive selection of products ranging from living room sofas to opulent dining tables, creating an inviting atmosphere for every home.
With a commitment to quality and style, they curate a diverse assortment of items, including comfortable seating options, captivating decor, and textile accompaniments, ensuring a perfect fit for individual tastes and preferences. They also extend their services to trade professionals, allowing contractors, builders, and architects to access exclusive offers tailored for the design community.
In addition to their vast product selection, they focus on providing exceptional customer service, including complimentary design consultations, to help patrons envision their ideal interior spaces. The commitment to embracing a coastal aesthetic reflects in their offerings, encouraging a serene lifestyle through thoughtfully designed furnishings.
For those seeking to enrich their living environments with unique pieces that resonate with the tranquility of coastal living, this supplier's products stand out. For more information about their offerings or to explore the trade program, please visit the website or contact them directly.
Republic, Atelier Home, Beyond Borders, Padmas, Southern Sky, Threads, Yalan
Supplier name
Manufacturers
Operating within the home decor and furnishings industry, this supplier is dedicated to providing exceptional products that elevate the aesthetic appeal of any space. With a focus on quality and design, their offerings range from elegant lighting solutions to stylish furniture pieces, catering to a variety of tastes and preferences.
Drawing inspiration from both modern and traditional aesthetics, the supplier prides itself on producing items that blend functionality with beauty. Their extensive catalog includes unique lighting fixtures, comfortable bedding, and a variety of decor accents that are designed to create inviting and harmonious environments.
Moreover, their commitment to sustainability and ethical practices ensures that customers can feel good about their purchases, knowing they are supporting a brand that values the planet. As a trusted name in the marketplace, they have built long-term relationships with trade professionals and individual consumers alike, ensuring the best in quality.
With an emphasis on craftsmanship and attention to detail, this supplier continues to innovate and refresh their product lines, always striving to meet and exceed customer expectations. For more insights into their offerings, potential customers are encouraged to explore their website or reach out for further assistance.
Dansk, Food52
Supplier name
Manufacturers
Operating within the fashion and lifestyle industry, this business is dedicated to delivering innovative and stylish apparel. Their product range encompasses various categories, including dresses, jumpsuits, swimwear, and activewear, each designed with the modern consumer in mind. Emphasizing quality and aesthetics, the brand strives to meet the diverse needs of its clientele and ensure that every piece resonates with the latest trends and individual style preferences.
Additionally, the business stands out for its commitment to inclusivity, offering gender-fluid selections to cater to a broader audience. With a focus on sustainability, integrating eco-friendly materials and practices remains a priority, thus aligning with the growing demand for responsible fashion. Their curated collections not only celebrate personal expression but also reflect those values in their production processes.
The brand has garnered attention from notable personalities and remains a popular choice for fashion-conscious consumers looking for apparel that combines elegance with functionality. For further insights into their offerings or to explore the latest collections, prospective customers are encouraged to visit the website or contact their support team directly.
Norma Kamali, Normalife
Supplier name
Wholesalers
This supplier is a prominent player in the textile and home decor sector, focusing on an extensive selection of southwestern-style products. With a commitment to quality and unique designs, they provide an array of items that reflect rich cultural heritage and craftsmanship, ensuring that each product tells a story. Their product line includes everything from apparel to decorative home accents, making them a go-to resource for those seeking authentic southwestern goods. The supplier prides itself on sourcing items that capture the spirit of the region, which are ideal for both personal use and retail opportunities. With years of experience, they have established a reputation for excellence, quality, and customer satisfaction in the industry. Whether you're looking for cozy blankets, vibrant rugs, or handcrafted jewelry, this supplier has something to suit every taste. They invite you to learn more about their unique offerings by visiting their website or reaching out directly for any inquiries, paving the way for an enriching shopping experience. The commitment to customer service is evident, ensuring that each interaction is as enjoyable as the products they offer. Explore the world of southwestern textiles and home decor with this esteemed supplier, where each piece adds color and character to any space. Discover the charm of traditional craftsmanship today and see how these products can transform your environment into a warm and welcoming space.
Not available
Supplier name
Dropshippers
Operating within the furniture industry, this supplier is dedicated to delivering an extensive array of premium products that cater to various aspects of home furnishing. They specialize in items that not only meet functional needs but also enhance the aesthetic appeal of any living space.
Their catalog encompasses a wide variety of categories, including living room furniture, dining sets, kitchen essentials, outdoor furnishings, and specialized items for nurseries and playrooms. They understand that each customer has unique preferences, which is why they emphasize versatility and customization in their offerings. This commitment to diverse styles and practicality allows customers to create personalized environments that reflect their individual tastes.
In addition to furniture, they also provide a selection of home décor items, enabling customers to complete their spaces with thoughtful details. The supplier prioritizes quality and affordability, ensuring that homeowners and renters alike can find suitable options without stretching their budgets.
With an aim to facilitate a seamless shopping experience, they offer easy navigation on their website, allowing customers to explore various categories and discover products that align with their vision for their homes. Whether customers are furnishing a single room or an entire house, this supplier is well-equipped to meet their needs.
For further details on their extensive product range and services, customers are warmly invited to explore their website or get in touch directly for personalized assistance.
Not available
Supplier name
Dropshippers, Wholesalers, Manufacturers
Visit Safavieh for the finest selection of Rugs & Home Furnishings with luxurious area rugs, finely crafted furniture, accent accessories, lighting & more.
Boden, Cabi, Drake, Lauren Ralph Lauren, Ubuntu, Wilton, Disney Frozen, Cosmopolitan, Cricket, Band-Aid, Hourglass, Vortex, Memphis, Weaver, Blackberry, Disney Princess, Piper, Sigma, Yeti, Atlantic, Bella<span class="list-helper-toggle-more-text"> and <a href="#">44 more</a></span><span class="list-helper-more-text d-none">, Boston, Canyon, Disney, Dove, Ghost, Igloo, Lotus, Madison, Marvel, Mercury, Monster, Olympia, Palette, Pearl, Polaroid, Ralph Lauren, Swatch, Blossom, High Street, Piggy, Plum, Thompson, Kensington, Mobi, Playstation, Xbox, Rotary, Hurricane, Badger, Bayside, Imperial, Legacy, Retro, Ram, Heat, Vintage, Outdoor, Hidden, Anchor, Courtyard, Florence, Monument, Lulu, Honor</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Related products
Pillow Cases
Decreasing
-11.4%
Growth
A low-risk, high-velocity home staple with steady replacement demand and strong appeal for décor refreshes, comfort upgrades, and beauty-driven materials (e.g
Silk Fabric
Decreasing
-6.8%
Growth
Buyers choose this for its premium look and feel—smooth hand, natural fiber, lustrous sheen, and elegant drape—making it a staple for elevated apparel, accessories, and décor projects. The $9–$17 price range is accessible yet signals quality, supporting multi-yard orders from hobbyists to boutique makers and enabling straightforward merchandising by color and length
Prayer Mat
Decreasing
-22%
Growth
Steady year-round demand with a pronounced March spike, largely tied to Ramadan observances and gifting, makes this a reliable, replenishment-friendly item. Buyers seek it for daily worship, replacements, and gifts; the $15–$32 price band supports volume, multi-unit orders, and tiered options without heavy price resistance
All-weather Mats
Decreasing
-23.2%
Growth
Broad, practical appeal: buyers want durable, weather‑resistant protection that keeps floors and surfaces clean from rain, snow, mud, and everyday debris. Easy‑to‑clean construction and year‑round utility make this a straightforward repeat‑purchase and replacement item, with clear value perception and low education required at time of purchase
Quilt Cover
Increasing
13%
Growth
Appeals to buyers as a quick, affordable bedroom refresh and a practical way to protect a duvet insert while keeping laundering simple; commonly chosen for design, color, and fabric feel (e.g
Throw Blankets
Decreasing
-4.3%
Growth
Broad, giftable appeal at an accessible $10–$29 price point makes these an easy add-to-cart for comfort, décor refreshes, and holiday presents. They photograph well, come in many colors/patterns, and work as impulse add-ons or bundles with bedding and home décor, supporting higher AOV and repeat purchase
Tumble Rug
Decreasing
-21.5%
Growth
A mid-priced rug with broad household appeal, typically bought for quick room refreshes, added comfort, and floor protection. The $44–$100 range hits an accessible impulse-to-considered purchase band and supports bundling with home decor and repeat buys for multiple rooms
Area Rugs
Decreasing
-12.2%
Growth
Appeals to buyers as a fast, affordable way to refresh rooms, add warmth in cooler months, reduce noise, and protect floors. The $50–$101 price band sits in an attractive mid-tier where style and size variety can drive comparisons and basket building; consider simple upsells like non-slip pads and care kits to lift AOV
Hoodie Blanket
Decreasing
-38.9%
Growth
A cozy, cold-weather loungewear/blanket hybrid with strong gift appeal; buyers typically seek it for warmth and comfort at home during colder months. At a $20–$35 price point, it fits budget-friendly gifts and impulse buys, making it easy to position in an eCommerce store’s winter and holiday assortment
Towel Set
Increasing
3.1%
Growth
Broad-appeal household essential that buyers routinely replace or gift, making demand steady and predictable. The set format boosts perceived value and average order value, while the $22–$38 price range fits common impulse and gifting thresholds
Bath Towel
Increasing
5.5%
Growth
Everyday essential with steady, replenishment-driven demand; buyers prioritize softness, absorbency, durability, and color coordination, often purchasing multiples or sets for bathrooms, dorm move-ins, and gifting. Typical pricing falls in the $23–$38 range, with opportunities to differentiate via quality cues and color breadth; bundles and matching sets can lift AOV and conversion
Door Mat
Increasing
3.5%
Growth
Broad appeal, practical utility, and low commitment pricing make this entryway essential a steady traffic-driver and easy add-on. Buyers use it to keep dirt and moisture out and to refresh curb appeal, especially for seasonal décor updates, which supports consistent conversion at the $10–$26 price point and makes it giftable
Quilt Covers
Increasing
10%
Growth
Buyers choose these for an easy, affordable bedroom refresh and to protect duvets, with broad appeal across styles and sizes. The $29–$43 price band supports strong conversion and repeat purchases; common materials (cotton, microfiber, linen), closure types, and color/pattern variety allow wide SKU coverage, and lightweight packaging keeps shipping costs low for an eCommerce store
Plaid Rug
Decreasing
-26.1%
Growth
Classic patterned rugs trend in late fall as buyers refresh home décor for cooler months and holiday hosting, making them a versatile accent for entryways, living rooms, and bedrooms. The $30–$130 price band hits value to mid-range budgets, enabling giftability and impulse upgrades while fitting common free‑shipping thresholds
Throws
Increasing
0.2%
Growth
Broad appeal as cozy home accents and affordable gifts drives strong Q4 demand, with buyers prioritizing softness, warmth, and aesthetic refresh for living spaces. The $12–$30 price band supports impulse buys and bundle opportunities, and variety in colors, textures, and patterns enables wide coverage without complex sizing
Rugs Carpet
Increasing
4.3%
Growth
Strong, evergreen demand driven by buyers refreshing rooms, adding comfort/warmth, and defining spaces. The $23–$70 price band sits in the value segment, enabling impulse purchases and frequent style updates
Muslin Blankets
Increasing
14.1%
Growth
Buyers typically want these for softness, breathability, and versatility—commonly used for swaddling, light layering, stroller coverage, and gifting for newborns. The accessible price band ($20–$34) supports impulse and multi-unit purchases, with design/print variety and perceived quality driving conversion
Microfiber Towel
Decreasing
-2.9%
Growth
Highly absorbent, quick-drying, and lint-free, these towels deliver streak-free results for home cleaning, car detailing, gym and travel kits, beach use, hair drying, and pet care. Reusable and machine-washable, they’re a durable, eco-minded alternative to paper towels and gentle on delicate surfaces like glass and automotive paint
Floor Mat
Decreasing
-3.3%
Growth
Broad, utilitarian appeal: buyers want protection for floors, dirt/moisture control, slip safety, comfort underfoot, and a quick décor refresh. The $24–$110 price band enables entry and premium tiers with clear value cues and steady replacement-driven demand that fits well in an eCommerce store
Bath Mats
Increasing
22.4%
Growth
A low-priced, high-velocity bathroom staple buyers pick up for safety, absorbency, and décor refresh. Common decision drivers include non-slip backing, quick-dry performance, softness/comfort, machine-washability, and color/size options to match bathrooms