Protein Market Trends, Forecast & Insights [2025]
Last updated Aug 18, 2025
Broad buyer appeal as a daily fitness/wellness staple and convenient nutrition boost drives consistent demand and repeat purchases. The $31–$66 price band enables healthy AOV with opportunities for bundles (e.g., shakers, accessories) and subscription reorders. Versatile use cases (post-workout, smoothies, meal add-ins) widen the addressable audience and support evergreen content and gifting.
Seasonal high lands in March; plan inventory, campaigns, and subscriptions to ramp in January–February. With the current month in August, use the off-peak window to test listings and creatives, gather reviews, and secure supply, then stage promotional calendars and ad budgets for Q1 build-up into March.

Product details
Key details
-
$50
-
$31 - $66
Dropship products for Protein
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Protein Packed Mediterranean Recipes Cookbook
USD $34.01

Healthy High Protein Duck Slices Dog Treats
USD $8.85

Healthy High Protein Duck Slices Dog Treats
USD $8.83

Natural High Protein Beef Lung Dog Treats
USD $98.3

MagTool Compact Protein Skimmer for Reef Tanks
USD $149.9

Protein Hair Straightening Cream for Frizz Control
USD $8.15

High Protein Soft Chew Dog Treats Duck Sticks
USD $9.92

USB Rechargeable Self-Stirring Shaker Cup for Protein
USD $12.59

Automatic Portable Sport Mixing Cup for Protein Shakes
USD $12.12

Amino Acid Protein Cream for Damaged Hair Repair
USD $8.26

Soft PU Protein Foam Headphone Earpads Replacement Cushions
USD $6.5
Top suppliers for “Protein”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Wholesalers
Operating in the dynamic sports nutrition industry, this supplier provides a comprehensive assortment of nutritional supplements and functional foods designed for health-conscious consumers and athletes alike. Their B2B wholesale platform allows businesses to source exclusive brands at competitive prices.
With a commitment to quality and customer satisfaction, they ensure express delivery services across the entire EU. This supplier's wide product catalog includes items ranging from protein supplements to snacks, catering to diverse dietary needs and preferences. By eliminating minimum order quantities, they empower businesses to procure any quantity without the burden of excess stock.
They pride themselves on representing established and innovative brands committed to excellence in the nutritional market. This enables them to offer their partners a unique selection of products that can help enhance their customers' performance and overall well-being.
For business owners looking to expand their offerings in the competitive health and wellness market, this supplier provides an invaluable resource. Their user-friendly platform makes ordering seamless, and their expertise in the industry positions them as a trustworthy partner.
To learn more about their product offerings, pricing, and how they can assist your business, we invite you to visit their website or contact them directly.
Myprotein, Grenade, Gofitness, Not Your Average, Propud, Puls Nutrition
Supplier name
Manufacturers
Specializing in the meal delivery industry, this provider has made a name for itself by offering nutritious, restaurant-quality meals that are delivered right to customers' doorsteps. They focus on serving the Kansas City area and pride themselves on the craftsmanship involved in their meal preparation, emphasizing fresh and seasonal ingredients sourced from local farmers.
Understanding the challenges of maintaining a healthy diet in today's fast-paced world, they provide flexible meal options that cater to diverse tastes and dietary preferences. Customers can choose from various meal plans, including a weekly service with great pricing benefits, as well as individual a la carte meals. Each week, new menu options ensure variety and excitement in every delivery, helping families avoid the monotony of repetitive meals.
The cooking process is designed to ensure convenience, as meals are fully prepared and only require a few minutes to heat. This allows families to enjoy quality food without the hassle of extensive cooking or cleanup. A unique feature of their service includes contactless delivery, enhancing the overall customer experience by ensuring safety and convenience. As a testament to their commitment, the provider even arranges for the collection of used meal bags during deliveries.
The aim is to provide quick and delicious solutions for busy families and individuals, whether they are at home or on the go. For more details on their offerings or to explore meal options, customers are encouraged to visit their website or reach out directly. Experience fresh, convenient meals customized for busy lifestyles today.
Not available
Supplier name
Wholesalers
In the health and wellness sector, this supplier is renowned for its extensive range of protein powders and nutritional supplements. They prioritize quality, focusing on natural ingredients free from artificial growth hormones and antibiotics. Their premium products cater to various dietary needs, including plant-based and egg protein options, ensuring customers have access to essential nutrients for performance and recovery.
With a commitment to health, the supplier offers 100% natural whey protein for those looking to refuel and repair after workouts. They also provide innovative blends featuring a combination of non-GMO pea and organic sprouted rice protein, ensuring a complete amino acid profile. This makes their plant-based proteins an excellent choice for health-conscious consumers.
Additionally, the supplier's egg protein powder stands out as a unique offering in the market, utilizing both egg yolk and egg white for optimal nutrient absorption. These products are not only gluten-free and lactose-free but are also rich in vital vitamins and branch-chain amino acids, making them perfect for those who demand the best from their nutrition.
What sets the supplier apart is their philanthropic effort, proudly supporting the Challenged Athletes Foundation. For every order placed, they donate to this inspiring organization, highlighting their dedication to fitness and community.
For further information about their product offerings and nutritional philosophies, visit their website or reach out directly to their team.
Designer <em>Protein</em>
Supplier name
Wholesalers
This supplier is a key player in the health and wellness sector, specifically concentrated on sports nutrition and dietary supplements. Their core mission is to support athletes and fitness enthusiasts through high-quality products designed to elevate performance and promote health. By emphasizing both effectiveness and safety, they ensure that each product meets rigorous standards to deliver optimal results for their customers.
Alongside a diverse range of offerings, their product line features various protein supplements, performance enhancers, and health-oriented items tailored for both casual gym-goers and professional athletes. Their commitment to innovation is evident in their formulations that harness the latest scientific research, enabling users to achieve their fitness goals more effectively. The supplier recognizes that proper nutrition plays an essential role in overall athletic success and has thus developed an extensive catalog to cater to various dietary needs and preferences.
From protein powders to creatine supplements, their products are crafted to support muscle recovery, enhance strength, and improve endurance. The supplier also prioritizes convenience, providing options such as chewable tablets and ready-to-drink beverages to accommodate busy lifestyles. They take pride in transparency, offering clear ingredient listings and dosage recommendations to empower consumers in their health journeys.
For more information about their offerings and to explore their complete product lineup, please visit their website or contact their support team directly for any inquiries. Their commitment to customer satisfaction and quality assurance makes them a trusted source in the sports nutrition industry.
Animal, Universal Nutrition
Supplier name
Manufacturers
This supplier operates within the dynamic and rapidly expanding protein bars industry. They are dedicated to offering innovative private label solutions tailored to meet the diverse needs of their clients. With a strong emphasis on quality and taste, they produce a variety of protein bars that cater to health-conscious consumers.
Their product range includes single-layer, multi-layer, crunchy, and vegan protein bars, with options featuring high protein content, beneficial for various dietary requirements. Their commitment to nutritional excellence is matched by their focus on delivering a delightful taste experience. They utilize an innovative R&D process that ensures a constantly evolving product lineup to stay ahead in a competitive market.
The supplier’s professional team and flexible production capabilities allow for a high degree of customization, empowering clients to create unique products that resonate with their target audiences. Their high-quality private label protein bars can stand out on store shelves, and they aim to help partners establish their brand identity in the marketplace.
Additionally, this supplier has demonstrated their expertise and commitment to quality through participation in international trade shows and winning accolades such as the prestigious Worldstar Packaging Award. Interested parties are encouraged to explore further details by visiting the website or making direct contact for personalized inquiries.
Bar, Prodoze
Supplier name
Manufacturers
Operating within the health food ingredients industry, this supplier has established itself as a leading figure, renowned for its specialization in organic and conventional hemp products. With a commitment to quality, they produce a diverse array of items, ranging from hulled hemp seeds to hemp protein powder. Their products are meticulously crafted in-house under stringent organic and FSSC22000 certifications, reflecting the high standards upheld throughout their production processes.
The supplier is particularly noted for its extensive experience in the European market, serving clients with more than a decade’s worth of expertise in sourcing and manufacturing. They possess significant production capability, able to handle up to 2000 tons of hemp ingredients annually. This impressive output is complemented by thorough quality assurance, as lab analyses are conducted for each batch produced, ensuring global clients receive products that meet their diverse nutritive needs.
In addition to hemp, the company also excels in providing a variety of plant-based protein powders, catering to the demand for alternative proteins. Their product lineup includes offerings from rice, pea, and hemp proteins to more unique options such as almond and sunflower seed protein powders. With a focus on providing both small and large volumes, they have positioned themselves as a one-stop shop for health-conscious businesses.
To discover the full range of products or for expert inquiries, visit the supplier's website or contact them directly for further assistance.
Not available
Supplier name
Wholesalers
Operating within the health and wellness sector, this supplier revolutionizes plant-based nutrition with an innovative range of products. Their portfolio includes protein bars, powders, and indulgent treats designed to provide essential nutrients while tantalizing the taste buds. Each product is thoughtfully crafted to meet the nutritional needs of health-conscious individuals without compromising on flavor.
The company is committed to using clean ingredients, ensuring that all offerings are certified gluten-free, kosher, and non-GMO Project verified. This dedication to quality aligns with their mission to redefine plant-powered nutrition and support customers in their health journeys. They strive to create products that not only satisfy hunger but also fit seamlessly into an active lifestyle.
Customer feedback highlights the exceptional taste and texture of their protein bars and powders, making them a popular choice among consumers. Whether it's the indulgent flavor of chocolate or the refreshing taste of strawberry, each item is crafted to deliver a delicious treat that doesn't sacrifice nutritional value.
For individuals seeking an energy boost or a post-workout snack, this supplier’s products serve as a perfect solution. The vibrant flavors and clean ingredient profiles make these items an attractive option for everyone from athletes to busy professionals.
To discover more about their exciting range of products, visit their website or get in touch directly for inquiries. Your journey to enjoying delicious, plant-based nutrition starts here.
Not available
Supplier name
Manufacturers
Newon Food
Lat, Hidden
Supplier name
Wholesalers
Operating in the sports nutrition products and supplements industry, this supplier has established itself as a dominant force in the marketplace over the past six years. Based in Northern Ireland, they serve a broad customer base that includes gyms, personal trainers, and retail outlets, ensuring their products reach fitness enthusiasts throughout the UK and Ireland.
The supplier is recognized for partnering with prominent brands, including official distribution agreements with notable names in the industry. They prioritize only the highest quality merchandise, effectively catering to both consumer demand and industry standards. With a commitment to excellence, they focus on providing a range of innovative nutrition solutions designed to enhance physical performance and support active lifestyles.
Their logistics capabilities allow for easy distribution across Europe, facilitating timely delivery and improving accessibility for clients. Bulk orders are accompanied by free delivery options, further adding value to their offerings.
With an impressive product lineup that includes protein powders, energy drinks, protein bars, and more, this supplier is well-equipped to meet the demands of a diverse clientele. Prospective customers can easily create a trade account to view pricing, ensuring a smooth purchasing experience.
For those looking to explore their extensive portfolio of products or to inquire about specific needs, they invite you to visit their website or get in touch directly. The supplier's dedication to growth and customer satisfaction is evident in their responsiveness and commitment to service excellence. They are ready to assist in achieving your sports nutrition goals.
Monster, Barebells, Nocco, Marchon, Grenade, Applied Nutrition, Hr Labs, Naughty Boy, Trained By Jp Prime, Per4M, Wowhydrate, Vitamin Well
Supplier name
Manufacturers
Operating within the health and fitness industry, this company is dedicated to providing high-quality promotional products tailored for gyms and health clubs. Specializing in custom protein shakers and water bottles, they offer a diverse range of options that allow clients to showcase their brand logos effectively.
The products are designed with user safety in mind, being manufactured from BPA-free materials that ensure they are safe for human consumption. Committed to both quality and durability, the printing technology used ensures that logos remain intact even after several washes, making them ideal for repeated use in various promotional scenarios.
With an efficient turnaround time of just seven days for printing and delivery within the UK, the company places a strong emphasis on meeting client needs promptly. This is critical for businesses looking to enhance their marketing efforts and visibility. By choosing these customizable products, clients can leverage promotional events to effectively promote their brands.
For those interested in enhancing their promotional strategies through high-quality, custom products, further details can be found by visiting the website or contacting the company directly.
Not available
Related products
Superfood
Decreasing
-4.2%
Growth
Strong, recurring demand driven by buyers seeking convenient wellness upgrades; lends itself to repeat purchase and subscriptions. The $20–$45 price point fits well as an AOV booster and cross-sell within health-focused assortments, with broad appeal across age groups and gifting occasions
Protein Shake
Decreasing
-6.3%
Growth
Buyers choose this for convenient, high-protein nutrition that supports post‑workout recovery, weight management, and meal replacement on the go. It’s a replenishable consumable with strong repeat‑purchase potential, typically selling at $27–$45, fitting a mid-tier supplement price point and enabling multipack and subscription options to boost basket size
Protein Powder
Increasing
0.1%
Growth
Recurring demand driven by buyers focused on fitness, recovery, and convenient nutrition. Shoppers compare by protein per serving, ingredient transparency, taste/mixability, dietary fit (whey vs
Enzyme Powder
Decreasing
-2%
Growth
Mid-priced at $16–$27, this item fits well as a consumable with repeat-purchase potential and easy bundling or subscription options. Buyers are drawn to enzymatic efficacy and convenience; the powder format is lightweight, shelf-stable, and economical to ship, supporting healthy margins and low return risk
Now Foods
Decreasing
-40.2%
Growth
Recognized, value-focused label with broad mainstream appeal at a $12–$22 price point. Buyers gravitate to everyday-use items at this spend level, making it an easy add-to-cart and bundle option in an eCommerce store
Melatonin
Decreasing
-18%
Growth
Broad appeal as an over-the-counter sleep support with steady demand and strong repeat purchase behavior. Buyers seek it for occasional sleeplessness, schedule shifts, and travel recovery; the $9–$17 price point encourages add-to-cart and subscriptions
Health And Wellness
Decreasing
-15%
Growth
Strong buyer interest is driven by self-improvement goals, fitness and wellness routines, and stress-management needs, with an annual demand spike in January tied to New Year’s resolutions. The $18–$37 price range supports low-friction conversion, impulse purchasing, and bundling to lift average order value, appealing to a broad audience across genders and age groups
Workout Supplements
Increasing
62.7%
Growth
Buyers seek performance, energy, recovery, and weight-management support, making this a high-interest, repeat-purchase category. The $22–$33 price range is accessible and subscription-friendly, with conversions driven by brand trust, clear benefits, flavors, and strong reviews
Fish Oil
Increasing
2.1%
Growth
Broad-appeal wellness supplement with strong, recurring demand as buyers add it to daily routines for general omega-3 support. Sits in a competitive but resilient price band of $19–$40, drives repeat orders and subscriptions, and attracts a wide demographic, making it a steady basket-builder for an eCommerce store
Herbal Supplements
Increasing
6.9%
Growth
Buyers are drawn to natural wellness options they can integrate into daily routines, and the $15–$30 price point supports trial, bundling, and repeat purchases. These items are lightweight to ship, fit well with subscriptions to lift LTV, and offer breadth of SKUs for cross-sells (e
Mushroom Gummies
Increasing
38%
Growth
Chewable supplement format with broad wellness appeal; buyers respond to the approachable gummy form, taste, and convenience versus pills/powders. Typical price sits at $17–$30, fitting add-to-cart and subscription-friendly price points with room for bundles and tiered offerings
Vitamin D
Decreasing
-21.7%
Growth
A mass-market daily supplement with broad appeal, typically bought for bone and immune support and by buyers with reduced sun exposure. Lightweight, shelf-stable, and affordable, it fits well into eCommerce store assortments with a $9–$19 price point and strong repeat-purchase potential
Gut Health Test
Increasing
269.8%
Growth
Strong buyer interest is driven by the broader wellness trend and curiosity about digestive health, with buyers valuing at-home convenience and privacy. The $25–$125 price range enables tiered listings (entry to premium) and supports A/B testing on price and value props, with straightforward fulfillment for eCommerce stores
Water Purifier
Increasing
16%
Growth
Strong buyer interest is driven by health, taste, and cost savings versus bottled water. Broad appeal across households and offices supports steady baseline demand
Cbd Gummies
Increasing
112.4%
Growth
Strong buyer appeal as a convenient, flavored wellness treat that feels approachable and discreet, supporting repeat purchases and subscriptions. Typical selling price is $22–$33, aligning with replenishment and small-gift budgets while remaining accessible for first-time buyers
Moringa Capsules
Decreasing
-7.1%
Growth
Buyers are drawn to a convenient, plant-based daily wellness supplement that fits natural/vegan preferences and repeat-use habits; capsules remove prep hassle versus powders. The $15–$25 price point converts well without high AOV friction and supports subscribe-and-save, making it a steady replenishment SKU
Weight Loss
Increasing
7.9%
Growth
Strong, year-round demand driven by buyers pursuing health and fitness goals, with a clear spike tied to New Year resolutions. The $17–$32 price band fits impulse and add-to-cart behavior, supports bundles and starter kits, and can drive repeat purchases over multi-month routines—useful for AOV and lifetime value in an eCommerce store
Magnesium Spray
Increasing
11.6%
Growth
Appeals to buyers seeking a convenient, topical wellness option for relaxation and post‑workout comfort without pills. The $10–$19 price point supports impulse and add‑on purchases, encourages repeat orders, and fits lightweight, low‑complexity fulfillment for an eCommerce store; consider positioning alongside sleep, bath, and fitness recovery assortments to lift basket size
Creatine Gummies
Decreasing
-53.4%
Growth
Buyers choose this for strength and performance support, with a convenient, travel‑friendly format that avoids mixing powders—appealing to gym‑goers who want simple daily dosing. The $20–$35 price point sits well for add‑to‑cart and gifting, and replenishment frequency can drive repeat orders and subscriptions, supporting healthy LTV
Vitamin B12
Decreasing
-0.5%
Growth
Broad wellness appeal and everyday relevance drive consistent demand, with buyers commonly seeking it for energy support and to address dietary gaps (notably among vegetarians/vegans and older adults). The $10–$21 price point makes it an easy add-to-cart and repeat-purchase item that can lift basket size without heavy discounting