Branded Sunglasses Market Trends, Forecast & Insights [2025]

Last updated Jul 29, 2025
Strong buyer interest comes from everyday sun protection and fashion appeal, amplified by brand recognition and perceived quality. Broad audience and frequent replacement/loss sustain demand; the $33–$111 price band supports mid-tier positioning with room for upsells (cases, cleaners) and variants across styles and colors. Seasonality peaks in May; plan assortment, marketing, and inventory 6–10 weeks prior (March–April) to capture the lift. Given it’s August, demand is past peak but still serviceable in late summer—optimize sell-through on slower styles and gather performance data, while lining up next spring’s range and buys to hit the ramp early.
Seasonal Peak month: May
About the product
Branded sunglasses represent a stylish and functional accessory that combines fashion and UV protection, catering to a diverse range of buyer preferences through various designs, colors, and price points. With leading brands often driving demand, sellers can tap into an established market that appeals to fashion-conscious buyers seeking both quality and prestige in their eyewear choices.
Key details
  • $76
  • $33 - $111
  • High Month May
    Low Month November
Relative Interest
 
Seasonality
High Month May
Low Month Nov
Dropship products for Branded Sunglasses

Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more

Fashionable Waterproof Sunglasses for Dogs
Fashionable Waterproof Sunglasses for Dogs
USD $9.32
ROCKBROS Photochromic Polarized Cycling Sunglasses
ROCKBROS Photochromic Polarized Cycling Sunglasses
USD $16.06
Photochromic Cycling Sunglasses UV400 Protection
Photochromic Cycling Sunglasses UV400 Protection
USD $19.94
Premium Sunglasses Strap Adjustable Glasses Holder
Premium Sunglasses Strap Adjustable Glasses Holder
USD $26.55
Stylish Sunglasses for Dogs and Cats
Stylish Sunglasses for Dogs and Cats
USD $9.48
Portable Sunglasses and Screen Cleaning Cloths
Portable Sunglasses and Screen Cleaning Cloths
USD $29.66
Leopard Brown Oval Women's Retro Sunglasses
Leopard Brown Oval Women's Retro Sunglasses
USD $4.31
Adjustable Eyewear Strap for Sports Sunglasses
Adjustable Eyewear Strap for Sports Sunglasses
USD $19.72
ROCKBROS Photochromic Cycling Sunglasses UV400 Protection
ROCKBROS Photochromic Cycling Sunglasses UV400 Protection
USD $13.12
ROCKBROS Ultralight Polarized Cycling Sunglasses UV400
ROCKBROS Ultralight Polarized Cycling Sunglasses UV400
USD $13.31
Adjustable Black Sunglasses Holder 20 Inches
Adjustable Black Sunglasses Holder 20 Inches
USD $36.65
Luxury Photochromic Sunglasses for Men Driving
Luxury Photochromic Sunglasses for Men Driving
USD $0
Top suppliers for “Branded Sunglasses”

Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more

Supplier name
Country
Supplier type
About
Brands
Supplier name
 
Wholesalers
This supplier is a prominent player in the wholesale retail industry, focusing on a diverse array of products such as sunglasses, reading glasses, and complementary accessories. With over 25 years of experience, they have established a reputation for providing reliable service and competitive pricing. Their extensive catalog makes it easy for retailers to select styles that sell well, ensuring that customers have access to high-quality products at significant discounts. The supplier regularly updates its inventory, showcasing new arrivals and seasonal best-sellers that cater to various consumer preferences, from classic to trendy designs. In addition to eyewear, they also offer an array of wholesale hats featuring popular insignia, including Christian designs and emergency response themed styles. This supplier understands the value of variety and quality, ensuring that retailers can meet the needs of their customers effectively. The product line extends to include oil lighters, packaged for convenience and retail appeal, along with lighter displays that enhance sales opportunities. With a strong focus on customer service, the supplier provides direct communication channels, assisting with any queries or special requests. Bulk discounts further incentivize purchase volumes, fostering long-term partnerships in the wholesale market. For additional information, product inquiries, or to obtain pricing details, potential customers are encouraged to visit the website or contact the knowledgeable staff who are eager to assist. This commitment to service ensures efficient shopping experiences and satisfying retail solutions.
Koss, Mcafee, Buff, Columbia, Facet, Graham
Supplier name
 
Liquidators
In the luxury retail sector, this supplier specializes in providing an unmatched selection of watches, fine pens, jewelry, and accessories from the most coveted brands worldwide. The curated collection caters to both men and women, featuring everything from high-end timepieces to elegant writing instruments and stylish eyewear. Each item reflects exceptional quality and design, ensuring a premium experience for discerning customers. The comprehensive inventory is overseen personally to guarantee authenticity, fast shipping, and customer satisfaction. Dedicated to excellence, the supplier offers repair services and a unique warranty on select brands. Their knowledgeable staff is eager to assist you in finding the perfect piece, making it an ideal place for those passionate about luxury and craftsmanship. For more information, visit the website or contact directly.
Cartier, Festina, Nixon, Panerai, Raymond Weil, Rado, Tudor, Casio, Seiko, Breitling, Longines, Luminox, Montblanc, Tag Heuer, Bulova, Chopard, Citizen, Fendi, Gucci, Michael Kors, Mido, Movado, Oakley<span class="list-helper-toggle-more-text"> and <a href="#">14 more</a></span><span class="list-helper-more-text d-none">, Prada, Puma, Ray-Ban, Swarovski, Tissot, Victorinox, Concord, Cross Pens, Lamy Pens, Pelikan Pens, Sheaffer Pens, Maybach Eyewear, Michele Watches, D&G Diamond Collection</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Supplier name
 
Wholesalers, Liquidators
Specializing in the jewelry and accessories industry, this marketplace is dedicated to providing a diverse selection of fashionable and high-quality products. The collection includes a wide array of jewelry such as necklaces, earrings, bracelets, rings, anklets, and toe rings. Additionally, there are various body jewelry and beach jewelry options to cater to different tastes and styles. A notable highlight is the premium and name-brand jewelry section, featuring exclusive pieces that elevate personal style. Customers can also find coordinated jewelry sets, adding a touch of sophistication to any ensemble. Beyond jewelry, the marketplace offers an extensive selection of eyewear and accessories, including sunglasses for men, women, and kids in various styles and price ranges. The apparel and accessories section features seasonal collections, hats, belts, gloves, scarves, and more to complement any wardrobe. Home decor enthusiasts will appreciate the range of candles, candleholders, jewelry organizers, and decorative figurines, perfect for adding a charming touch to any space. The marketplace also caters to those celebrating special occasions with themed collections for holidays such as Valentine's Day, Easter, and Christmas. Furthermore, an assortment of hair accessories and religious and inspirational items are available, along with unique novelty and miscellany products like body jewels, stickers, and patches. For more information about the extensive product offerings, please visit the website or contact the company directly.
Taramanda
Supplier name
 
Wholesalers
Operating within the outdoor leisure sector, this supplier specializes in providing a comprehensive array of high-quality products tailored for enthusiasts of fishing and other recreational activities. Their offerings include an impressive selection of fishing equipment from rods and reels to various tackle accessories designed for both novice and experienced anglers. Each item is crafted to enhance the outdoor experience, ensuring that customers have everything they need for a successful outing. In addition to fishing gear, the supplier also presents a range of leisure products including outdoor cooking and smoking equipment, suitable for those who enjoy culinary adventures in nature. This expansive catalog is complemented by outdoor accessories, designed to meet the needs of campers, boaters, and outdoor lovers alike. With a commitment to quality and customer satisfaction, this supplier prides itself on fostering enjoyable outdoor experiences. Whether you're looking to cast your line, set up camp, or simply enjoy a day in the wilderness, this supplier's diverse product range is designed to cater to all outdoor enthusiasts. To discover more about their extensive product offerings and how they can enhance your adventures, visit their website or get in touch directly.
Not available
Supplier name
 
Wholesalers
Operating within the fashion eyewear sector, this supplier stands out as a prominent manufacturer, importer, and wholesaler of sunglasses. With a robust history spanning over 30 years, they have established a strong presence in the market, providing retailers with a wealth of options to meet customers' various style preferences. The supplier boasts an impressive catalog filled with unique designs crafted with attention to detail. By maintaining an inventory ready for swift dispatch, they ensure that retail partners receive their selected items promptly, typically within 1-2 business days. Their commitment to premium quality and competitive pricing makes them an attractive option for businesses hoping to enhance their eyewear collections. With no minimum order requirements, the supplier is uniquely positioned to support both small businesses and larger retail operations. Their product offerings encompass a wide range of styles, from classic looks to innovative designs, appealing to men, women, and children alike. This approach allows clients to stay current with the latest fashion trends while enjoying the benefits of affordable wholesale prices. Whether looking to stock up on essentials or explore the newest arrivals, this supplier prioritizes customer satisfaction and strives to be a trusted partner in the retail eyewear space. Interested customers are encouraged to explore their offerings online or contact them directly for more detailed inquiries.
Unbranded, Prsr, Latemon, Shiveda
Supplier name
 
Wholesalers
This supplier specializes in the wholesale apparel and accessories industry, providing retailers with a broad selection of products that cater to various consumer needs. From men's and ladies' clothing to children's wear and a range of fashion accessories, the supplier ensures quality and variety. With a commitment to offering brand name products at competitive prices, the supplier brings an array of offerings that includes popular items such as denim jeans, handbags, eyewear, and bulk pallets. Retailers can find unique assortments, making it easier to stock innovative products that appeal to their customer base. In addition to individual retail items, the supplier features wholesale mixed pallets and special assortments, allowing businesses to access a variety of products in one purchase. The focus on quality and value positions this supplier as a go-to partner for businesses looking to enhance their inventory while maintaining cost efficiency. To explore the full range of products and services offered or to inquire about specific needs, interested parties are encouraged to visit the website or reach out directly for personalized assistance.
Polo Ralph Lauren, Levi's, Lululemon, Marc Jacobs, Quay, Zara, Joes Jeans, S-Deer
Supplier name
 
Manufacturers
The supplier is a prominent player in the fashion eyewear industry, offering a wide array of stylish sunglasses suited for various customer needs. Their product range encompasses everything from classic aviators to modern geometric designs, catering to both fashion-conscious individuals and outdoor enthusiasts alike. They pride themselves on their high-quality materials and attention to detail, ensuring that every pair of sunglasses not only enhances style but also provides essential UV protection. The selection includes bifocal sunglasses for those who enjoy reading outdoors and polarized options that excel during sports activities. With ongoing seasonal collections, the supplier continually refreshes its offerings, presenting unique styles and color combinations that keep up with current fashion trends. Their business model emphasizes affordability, allowing customers to purchase products by the dozen, making it an attractive option for retailers and bulk buyers. Dedicated to customer satisfaction, the supplier ensures fast shipping and reliable service. They invite potential customers and partners to learn more about their extensive product catalog and to reach out directly with any inquiries or for further information. Explore the exciting world of fashionable eyewear today, and discover the perfect pair for every occasion.
Khan, Glo
Supplier name
 
Manufacturers
In the competitive landscape of the packaging industry, this supplier stands out by offering a comprehensive range of custom box solutions tailored to meet the specific needs of various businesses. Their commitment to quality and customer satisfaction is evident in their diverse product offerings, which include custom printed boxes, food and beverage packaging, retail boxes, and many specialty packaging designs. With years of expertise and a focus on craftsmanship, they provide packaging solutions that not only serve functional purposes but also enhance the aesthetic appeal of products. From die-cutting to printing and designing, every aspect of the packaging process is handled with care and professionalism, ensuring each box aligns perfectly with the business’s branding and product requirements. Recognizing that each order is unique, they treat every project as bespoke, accommodating different quantities, budgets, and timelines without compromising on quality. Their offerings include various materials such as cardboard, corrugated, and rigid boxes, ensuring durable and appealing packaging for all types of products. Furthermore, their state-of-the-art printing services allow for intricate designs and vibrant colors, elevating brand visibility and engagement. Businesses looking for innovative and customizable packaging solutions will find a reliable partner in this supplier. To learn more about their extensive range of options and how they can assist in enhancing your brand, visit the website or get in touch directly to explore possibilities further.
Not available
Supplier name
 
Manufacturers
Operating within the promotional products industry, this marketplace is known for its expertise in customized silicone wristbands and promotional items. With roots dating back to 2005, the business has successfully produced millions of quality wristbands used in a variety of contexts, including fundraising events, corporate promotions, and awareness campaigns. The products range from debossed and embossed wristbands to lanyards and lapel pins, catering to diverse customer requirements. Understanding the importance of customization, the supplier allows clients to choose their desired message, color, size, and font, ensuring that each order is tailored to meet specific needs. The provider prides itself on using high-quality latex-free silicone rubber to ensure the durability and longevity of the wristbands. Their commitment to excellence is reflected in their customer service, providing support throughout the ordering process. The supplier reaches a global audience, serving clients in countries such as Canada, the United Kingdom, and Australia. With no minimum order quantity, they empower clients to order any quantity, from a single piece to large bulk orders, making them a preferred choice for both small and large-scale needs. For those seeking to create a memorable promotional item or event accessory, the supplier offers vast options, including a wide range of colors and over 80 different font styles to make each wristband unique. It's a go-to destination for organizations looking to make a statement through effective promotional products. For further insights into products and customizations, please visit the website or contact directly.
Not available
Supplier name
 
Wholesalers
This supplier is a key player in the eyewear industry, focusing on wholesale sunglasses and reading glasses. Known for their extensive range of over 650 different styles, they cater to a wide array of fashion preferences, ensuring that their offerings stay current with market trends. The supplier prides itself on using only high-quality materials, including genuine European crystals for embellishing their products. Each piece is hand-embellished in their Dallas, Texas studio, supporting local craftsmanship while offering unique designs to their clients. Their commitment to quality and style has positioned them as the premier choice for both retailers and individuals seeking fashionable eyewear. With competitive pricing and a dedicated team of young and motivated professionals, this supplier ensures that clients receive not just products, but also a partnership that supports their business goals. They excel in providing crystal-embellished reading glasses and sunglasses, making them a favorite among retailers in the US market. For those interested in exploring their diverse collection further or purchasing samples for personal use, visiting their retail website or contacting the supplier directly is recommended. Emphasizing customer satisfaction and a broad selection, they aim to make eyewear a profitable part of any retail assortment.
Not available

Related products

Blue Light Glass
Decreasing
-1.3% Growth
Buyers seek these for screen-time comfort and style, with perceived benefits like reduced glare and eye fatigue. The $10–$19 price point supports impulse buys, bundles, and gifting, and broad, unisex appeal makes assortment simple (multiple frame styles/colors, no prescription complexity)
Wooden Sunglasses
Increasing
176.8% Growth
Distinctive, natural-material eyewear that buyers choose for a stylish summer look and as an affordable gift. The $18–$29 price point supports impulse adds and AOV lifts, with margin potential via bundling alongside beach/travel assortments and warm‑weather apparel
Reading Glasses
Decreasing
-13.3% Growth
Reliable, replenishment-driven demand from buyers with age-related close-up vision needs. Purchases are often repeat or multi-unit because pairs are easily misplaced or needed across home, work, and travel
Fashion Sunglasses
Increasing
25.8% Growth
Appeals to buyers as a style-forward accessory and practical sun-protection purchase, especially tied to warm-weather activities and travel. At a $13–$16 price point, it fits impulse and add-on behavior, supports multipack/cart-building, and is easy to ship for an eCommerce store given low weight and size
Cycling Sunglasses
Increasing
208.5% Growth
Buyers choose these for eye protection from sun, glare, wind, and debris during outdoor rides, making them a practical add-on for fitness and commuting use. The $18–$27 price point fits impulse buys and entry-level purchases, broadening conversion potential and enabling cross-sells with cycling accessories
Leopard Print Sunglasses
Increasing
110.7% Growth
Animal-print frames offer a bold, fashion-forward statement at an accessible $12–$16 price point, driving impulse add-ons and quick conversion. The distinctive pattern stands out in thumbnails and social feeds, pairs easily with summer outfits and travel looks, and is giftable—useful for boosting cart size through bundles and upsells
Clear Kids Glasses
Decreasing
-43.1% Growth
Affordable, kid-sized eyewear at a $8–$15 price point drives impulse adds and multi-unit purchases (backup pairs for school/home), making it a low-risk, volume-friendly SKU. Buyers typically look for quick, practical replacements when children lose or break glasses, so availability, fast shipping, and simple sizing guidance can lift conversion in an eCommerce store
Anti-blue Glasses
Increasing
0.5% Growth
Appeals to buyers seeking relief from screen-related eye strain and better evening comfort/sleep, with everyday wearability and broad audience reach (students, office workers, gamers). The $10–$19 price point fits impulse buys, gifting, and bundles, making it easy to position alongside tech accessories and care add‑ons to lift AOV while keeping conversion friction low
Folding Sunglasses
Increasing
83.4% Growth
Compact, foldable design is the draw for buyers—easy pocket carry, travel-friendly, and space-saving without the bulk of standard frames. At a $15–$26 price point, these fit impulse and budget purchases, are giftable, and appeal broadly during sunny months
Women's Sunglasses
Increasing
40.6% Growth
Driven by both style and sun protection, this accessory earns frequent impulse buys at the $12–$17 price point. Buyers often own multiple pairs and replace lost or scratched ones, sustaining repeat demand
Computer Glasses
Increasing
84.1% Growth
Affordable, broad-appeal eyewear for screen use that helps reduce eye strain and headaches from prolonged device time. Buyers include office workers, students, gamers, and remote teams, making this a strong impulse add-on at $12–$20 with low friction sizing and unisex appeal
Sunglasses Ray Ban
Increasing
119.2% Growth
High-recognition, fashion-forward eyewear that delivers both style and everyday sun protection, appealing across genders and age groups. Buyers value the iconic look, perceived quality, and brand cachet, making it a strong conversion driver and a reliable gift option
Clear Blue Light Glasses
Increasing
58.5% Growth
Buyers pick these for comfort during long screen sessions and for nighttime use to limit blue-light exposure that can interfere with sleep. The $10–$17 price point supports impulse buys, bundling, and gifting; demand spans office workers, students, and gamers, making it a low-risk add to most eCommerce assortments
Blue Light Glasses
Increasing
50.6% Growth
At a $13–$24 price point, this is an easy add-to-cart accessory with broad appeal to buyers who spend long hours on phones and computers. The perceived benefit is reduced eye strain from screen exposure, making it attractive to workers, students, and gamers, while style variety helps it double as a fashion buy
Glasses
Increasing
164.1% Growth
Broad, everyday-use appeal and low friction price points ($12–$20) make this a strong add-on and impulse category. Buyers respond to both function and style, supporting multi-unit orders, gifting, and frequent refreshes across colors, designs, and materials—driving repeat purchases and a wide assortment strategy
Gucci Sunglasses
Increasing
54.4% Growth
Luxury-branded eyewear with strong logo recognition attracts buyers seeking status, style, and UV protection at an attainable luxury price point. The $110–$249 range supports both self-purchase and gifting, with high perceived value and broad fashion appeal across age groups
Oakley Sunglasses
Increasing
86.7% Growth
Known for performance eyewear and strong brand recognition, these sunglasses attract buyers seeking premium UV protection, polarized lens options, durability, and sport-to-lifestyle styling. The $117–$203 price band positions them as an attainable premium accessory that can lift AOV while appealing to both active and everyday buyers
Sunglasses
Increasing
111.5% Growth
Strong dual appeal as practical sun protection and a style accessory makes these a frequent add-to-cart. The $13–$17 price point supports impulse buys, multi-unit orders, and bundling; broad age and gender reach helps capture trend-driven demand without complex sizing
Eyeglasses
Increasing
10% Growth
Demand is driven by necessity, fashion, and replacements/spares, creating repeat-purchase behavior. At a $13–$22 price point, buyers often add multiple pairs for different looks or locations, making this a high-volume, low-ASP basket builder
Kids Sunglasses
Increasing
73.2% Growth
Appeals to buyers as a practical, affordable way to protect kids’ eyes from UV while adding style for outdoor activities. The $10–$19 price point supports impulse buys, multi-unit purchases (spares), and easy cross-sells with swimwear, hats, and outdoor gear; lightweight and low-friction to ship/return, with broad design variety enabling quick catalog expansion and repeat purchase potential
Feedback