Diffuser Market Trends, Forecast & Insights [2025]
Last updated Jul 29, 2025
Broad appeal for home ambiance and relaxation makes this a reliable gift and self-care purchase. The $18–$39 price band supports impulse buys and mid-tier gifting, with room for entry SKUs and small upsells to lift AOV; consider simple bundles or multi-unit offers to increase cart size.
Seasonality peaks in December, driven by holiday gifting. With August as the current month, it’s timely to onboard, optimize listings, and secure inventory by October to be ready for Black Friday/Cyber Monday through December. Position with gift-oriented messaging and light promos to capture Q4 demand.
Seasonal
Peak month: December
Product details
Key details
-
$26
-
$18 - $39
-
High Month December
Low Month June
Dropship products for Diffuser
Browse these curated products from SaleHoo Dropship. If you have a SaleHoo Dropship account, simply click the “Add to Import List” button to add them to your import list. Don’t have an account yet? Click here to find out more
Dyson Supersonic Hairdryer Diffuser Accessory
USD $11.82
Natural Lung Cleansing Aromatherapy Diffuser
USD $19.61
Sejoy Ultrasonic Essential Oil Aroma Diffuser
USD $12.51
Wall Mounted Smart Essential Oil Diffuser
USD $42.17
Natural Cat Calming Pheromone Diffuser 45ml
USD $2.24
Smart Car Aromatherapy Diffuser and Humidifier
USD $0
Large Premium Sense Mist Aromatherapy Diffuser
USD $40.87
Volcanic Crack Aroma Diffuser and Humidifier
USD $20.28
Camouflage Silicone Hair Dryer Diffuser Cover
USD $18.78
2025 Ultrasonic Aromatherapy Essential Oil Diffuser
USD $19.6
550ml Ultrasonic Humidifier Aromatherapy LED Diffuser
USD $13.48
Top suppliers for “Diffuser”
Discover these curated supplier from SaleHoo Directory. If you have a SaleHoo Directory account, simply click the supplier name to get in touch with them. Don’t have an account yet? Click here to find out more
Supplier name
Country
Supplier type
About
Brands
Supplier name
Manufacturers
Specializing in the home fragrance industry, this supplier provides a wide array of premium fragrance products designed to invigorate any living space. Their comprehensive product line includes reed diffusers, flower diffusers, candles, and air fresheners, all crafted to deliver delightful and lasting scents. Each product is not only functional but also serves as a stylish decorative element, enhancing both the ambience and aesthetic of any room. The use of natural ingredients and meticulous attention to detail ensures each product meets high standards of quality and efficacy. By focusing on customer satisfaction, this supplier continuously innovates and expands its offerings to cater to diverse preferences and needs. With products available globally, their reputation for excellence and creativity continues to grow. For more detailed information about their products and services, please visit their website or reach out directly.
Cocodor
Supplier name
Wholesalers
Home fragrance industry leader specializing in high-quality reed diffusers and essential supplies. With over 30 years of expertise, this supplier prioritizes the finest craftsmanship and exceptional materials, ensuring a superior end product for retailers and consumers alike. Committed to sustainability, this supplier offers a vast selection of 100% recycled glass bottles and vases made in Spain, renowned for their clarity, smoothness, and depth of color. Their diffuser oils, made in the USA, set the standard with no DPG, alcohol, or phthalates, offering long-lasting and premium scents. These oils are prepared by experienced perfumers and are guaranteed fresh, ready for immediate use without any need for dilution. The supplier carries a wide range of reed diffusers with multiple diameters and lengths, ensuring consistent performance. Their extensive packaging options, including gift bags, boxes, and stoppers, provide everything needed for a complete reed diffuser experience. With a focus on unique offerings, they also provide beautiful colored diffuser reeds and specially packaged gift sets like the ArtScents Reed Diffusers and Signature Set. These gift sets not only enhance the aesthetic appeal but also support proper reimbursement for artistic works. Customers can rely on prompt, worldwide shipping and meticulous packaging, ensuring products arrive in perfect condition. Experience unmatched quality and service in the home fragrance market. Visit the website or contact us directly for more information.
Artscents, Louie
Supplier name
Wholesalers
This supplier specializes in the homeware and candle-making industry, providing a wide array of products designed to enhance both aesthetics and functionality in any space. Their offerings range from high-quality scented diffusers and premium fragrance oils to a myriad of candle-making supplies.
With a focus on innovation, this supplier is dedicated to keeping up with the latest trends and styles in glassware and home decor. They cater to both professional candle makers and hobbyists, ensuring that customers have access to top-notch materials that enable the creation of unique and inspired products. Their commitment to quality is evident in their selection of complex triple-scented formulations, designed to produce a superior scent throw experience.
Additionally, they provide essential accessories that make candle-making and home fragrance management easy and efficient. Customers can explore various collections, including reed diffusers, room spray supplies, and a range of glass jars and containers suitable for personal use or gifting purposes.
Interested parties are encouraged to visit their website for a comprehensive view of their offerings, or to reach out directly for personalized assistance. With a focus on customer service and a passion for premium products, this supplier stands out in the marketplace as a trusted partner for all your candle and diffuser needs.
Not available
Supplier name
Wholesalers
Operating in the luxury fragrance industry, this supplier offers a distinctive collection of hand-made scented candles and diffusers. All products are meticulously crafted using premium wax and fine fragrance oils, ensuring an exceptional scent experience for customers. The beautiful vessels in which the candles are presented are sourced globally and designed to enhance home décor with their elegant and intricate design details. These candles transform into stunning home décor pieces once the wax is finished, making them both beautiful and functional for decorative storage or aesthetic enhancement in your living space. The supplier's collections, such as Bella and Gia, feature unique designs including intricately cut glass and stylish matte or iridescent finishes, adding a touch of luxury to any room. Specializing in a variety of fragrances, the product range covers floral, fruit, woody, and holiday-inspired scents, offering something for every preference and season. Customers can also enjoy a range of diffuser options, each made to the same high standard to complement the candles. Located and hand-made in Dallas, Texas, the supplier ensures meticulous attention to detail and quality in each product. Their commitment to excellence is evident in their careful crafting process and the luxurious finish of their products. For more information about this supplier, visit their website or contact them directly.
Dragonfly Fragrances
Supplier name
Wholesalers, Manufacturers
Specializing in the home fragrance and body care industry, this supplier is dedicated to providing top-quality products crafted in the USA. Their extensive range includes a variety of candles, diffusers, and body care items designed to enhance any living space with exquisite scents and luxurious experiences. Using eco-friendly and cruelty-free ingredients, they ensure not only exceptional quality but also a commitment to sustainability and ethical practices. Their assortment of candles varies from fun, themed options to elegant, gift-worthy selections, catering to diverse tastes and preferences. In addition to candles, they offer sophisticated reed diffusers and room sprays that effortlessly infuse rooms with long-lasting fragrances. For personal care, their body care line includes luxurious moisturizing creams, roll-on perfumes, and colognes, all developed with the finest ingredients to deliver a truly indulgent experience. Explore their meticulously crafted product range and discover unique scents that create an inviting and aromatic atmosphere in every home. For more information, please visit the website or contact directly.
Lulu Candles
Supplier name
Manufacturers
Manufacturer of world class 100% pure & natural essential oils, resins, perfume oils & fragrance oils wholesale distributors in India to buy best synthetic essential oil online, perfume oil, aromatherapy oils, aroma oil diffuser, reconstitutions, perfumery base, resinoids, absolutes for various industries.
Geneva, Piper, Benjamin, Columbia, Fossil, Hardy, Lotus, Ambra, Tabac, Seville, Century, Hurricane, Supplement
Supplier name
Wholesalers, Manufacturers
Operating within the fragrance industry, this supplier specializes in providing an extensive selection of perfumes that capture the essence of high-end luxury scents. They have developed a unique approach by crafting inspired versions of well-known fragrances, allowing customers to enjoy premium scents at more accessible prices.
With a commitment to quality and affordability, the supplier's range includes both women’s and men’s fragrances, as well as unisex options. The diverse product collection caters to various scent families, from floral to musky, ensuring that there is something for everyone. Additionally, they offer a variety of themed collections, including seasonal scents and special occasion fragrances, enabling customers to find the perfect scent for any moment.
A notable emphasis is placed not only on fragrances for personal wear but also on home scents, including candles and room diffusers. This holistic approach to scent allows consumers to experience a cohesive olfactory environment both on their bodies and within their living spaces.
The supplier aims to revolutionize the way people experience fragrance, embracing the philosophy of making high-quality scents accessible to a wider audience. For those interested in discovering the full range of offerings and learning more about their innovative fragrance philosophy, visiting the website or contacting customer support is warmly encouraged.
Dossier
Supplier name
Wholesalers
Within the home fragrance and candle-making sector, this supplier specializes in providing a wide range of products that cater to both consumers and crafters. Their offerings include thoughtfully curated items for creating inviting atmospheres and unique decorative elements for any space.
The product line encompasses aromatic candles, reed diffusers, and a variety of accessories that facilitate the craft of candle making. With an emphasis on quality and innovation, the supplier ensures that every product meets high standards of performance and aesthetics. Whether you are looking to fill your home with delightful fragrances or engage in DIY projects, their products are designed to inspire creativity and enhance the sensory experience.
The supplier's commitment to sustainability and mindful practices is also noteworthy, as they strive to offer items that are eco-friendly and ethically sourced. By providing a platform for both novice and experienced candle makers, they contribute significantly to the growing trends in home fragrances and personalized gifting.
To discover the full range of available products or inquire further about their offerings, interested parties are encouraged to visit the website or reach out directly for personalized assistance and information.
Not available
Supplier name
Manufacturers
This supplier operates within the home fragrance and décor industry, emphasizing high-quality locally made products. With over 25 years of expertise, they have become one of Australia’s largest manufacturers in this sector, providing a diverse range of items that elevate the sensory experience of any environment.
Located in the scenic Hawkesbury region, this supplier is proud of its Australian manufacturing capabilities. They prioritize local production, ensuring that their products meet high standards of quality and craftsmanship. Their offerings include essential oils, reed diffusers, and a variety of home décor items that reflect contemporary trends and traditional techniques.
Community-focused, the supplier offers flexibility in order-value and product range to accommodate the diverse needs of their customers. Their commitment extends to encouraging memorable experiences through fragrance, transforming spaces into sanctuaries of relaxation and inspiration.
Additionally, their online platform provides an easy avenue for trade customers to explore and purchase products. With a focus on innovation and harmony, this supplier stands ready to provide optimal solutions for retailers looking for unique home fragrance products. For more information, please visit their website or get in touch directly.
Vivante
Supplier name
Manufacturers
In the dynamic fragrance industry, this supplier specializes in premium, alcohol-free perfume oils that draw inspiration from some of the world's most iconic scents. With over eight years of experience and a dedicated customer base of more than 20,000 satisfied buyers worldwide, they have established themselves as a go-to destination for high-quality fragrance products.
Their extensive selection includes inspired perfume oils, niche and designer fragrances, and distinctive blends crafted to provide a luxurious olfactory experience for discerning customers. They pride themselves on offering products that cater to diverse preferences and skin types, ensuring that every client can find a scent that perfectly aligns with their personal style.
Whether it's the alluring depth of musk oils, the earthy richness of oud, or the refreshing notes found in their diffuser oils, this supplier is committed to delivering authentic and captivating fragrances at unbeatable prices. Leveraging their e-commerce platform, they have made it easier for fragrance enthusiasts to explore and purchase these exquisite products from the comfort of their homes.
Their customer-centric approach emphasizes exceptional service and the promise of quality. Interested buyers are encouraged to explore their online store for the latest offerings or to reach out directly for any inquiries regarding their extensive product line. Discover the art of perfumery without limits and enhance your scent collection with their premium selections.
Victoria's Secret, Chanel, Paco Rabanne, Burberry, Creed, Dolce & Gabbana, Tom Ford, Versace, Yves Saint Laurent, Maison Francis Kurkdjian, Lattafa, Xerjoff, Kilian, Ajmal, Montale, Initio Parfums Prives, Amouage<span class="list-helper-toggle-more-text"> and <a href="#">10 more</a></span><span class="list-helper-more-text d-none">, Memo Paris, Blend Oud, Vilhelm Parfumerie, Al-Jazeera Perfumes, Born To Stand Out, Al Majed, Zoologist, Noble Royale, Nicolai Parfumeur Createur, Zielinski & Rozen</span><span class="list-helper-toggle-less-text d-none"> <a href="#">less</a></span>
Related products
Humidifier
Decreasing
-66.6%
Growth
Buyers seek these devices to add moisture to dry indoor air, improving comfort, sleep, and respiratory relief in bedrooms, nurseries, and home offices—especially in colder months. Purchase decisions hinge on quiet operation, tank capacity/runtime, ease of cleaning, auto shutoff, and adjustable output; the $27–$90 range aligns with budget to mid-tier expectations and enables bundling of accessories (e
Portable Air Cooler
Increasing
926.1%
Growth
Buyers look for quick, affordable relief from heat without installing traditional AC, making this a compelling, portable, plug‑and‑play solution for personal spaces. The $50–$297 range captures both budget and mid-tier shoppers, expanding audience coverage and enabling straightforward pricing ladders
Air Diffuser
Decreasing
-3.8%
Growth
Drives purchases as an affordable home-fragrance/wellness item for ambiance and relaxation, and as a giftable gadget. The $18–$32 price band fits impulse buys and gifting; merchandising with essential oils and multi-pack scents can raise AOV and repeat purchase potential
Dehumidifiers
Increasing
60.9%
Growth
Buyers choose these units to control indoor moisture, prevent mold/mildew, reduce musty odors, and protect furnishings and clothing—especially in basements, bathrooms, and laundry areas. The $58–$245 price band captures entry to mid-tier demand, and interest typically lifts into November, creating a clear seasonal upswing atop steady year-round utility
Purifier
Increasing
21.2%
Growth
Appeals to health- and cleanliness-focused buyers seeking to improve home environments, especially as people spend more time indoors heading into late fall. The $40–$95 range hits an accessible, giftable price point with broad household appeal, enabling entry-level options and modest upsells while still fitting common free-shipping thresholds and promo structures in an eCommerce store
Ceiling Fan
Increasing
39.3%
Growth
Utility-driven purchase with broad appeal for buyers seeking affordable cooling and better air circulation, often positioned as an energy-saving complement to AC during warm months. The $60–$121 price band hits the value-to-mid tier sweet spot, supporting volume while remaining competitive
Air Purifiers
Increasing
22.7%
Growth
Strong buyer interest is driven by indoor air quality concerns (allergies, dust, pet dander, odors) and perceived health benefits, making these a broadly appealing, easy-to-merchandise staple. The $50–$120 price band hits accessible, giftable, and “secondary room” purchases, with repeat revenue from replacement filters
Remote Control Fan
Increasing
68.7%
Growth
Buyers choose this for convenient, hands-free comfort in warm weather, with remote control appeal and an affordable alternative or complement to air conditioning. The typical price range of $34–$68 places it squarely in a mid-market impulse-to-considered purchase zone, with broad household demand and giftability
Desk Fan
Increasing
86.1%
Growth
Compact personal fans are a low-cost, high-utility buy for buyers seeking personal cooling at a desk, bedside, or small workspace. The form factor and quiet operation make them practical for home offices, dorms, and shared environments, and the $13–$30 price range supports impulse purchases, multi-room buys, and straightforward merchandising across value tiers
Air Filters
Increasing
30.1%
Growth
Recurring-need essential for home HVAC upkeep and indoor air quality; buyers replace on a schedule and often keep spares, enabling multipack and subscription add-ons. The $24–$54 price band is accessible, supports basket building, and tends to face steady, year-round demand with predictable reorders
Fan Cooler
Increasing
121.4%
Growth
Broad, summer-driven demand: buyers want quick, affordable relief from heat without the cost or install of AC. Portable, easy to place at desks, bedrooms, or dorms, these units hit accessible price points ($30–$98) that convert well for impulse and replacement purchases, while still allowing margin with mid-tier options
Portable Handheld Fan
Increasing
358.3%
Growth
Compact, on-the-go personal cooling appeals to buyers during hot weather, travel, commuting, outdoor events, and theme parks. The $10–$20 price point supports impulse purchases, add‑ons, and bundling with summer or travel accessories in an eCommerce store, broadening basket size with a low-risk, practical item
Indoor Air Quality Monitor
Decreasing
-14.3%
Growth
Buyers choose this due to heightened awareness of home health, wanting objective data on indoor conditions and peace of mind before investing in purifiers or improving ventilation. It appeals to health-conscious households and gift shoppers, with a manageable $60–$130 price band that converts well and fits Q4 gifting budgets
Handheld Fan
Increasing
212.8%
Growth
Portable, personal cooling for hot-weather use drives buyer interest, especially for outdoor activities, commuting, and travel. At a $9–$20 price point, it’s an impulse-friendly add-on that can boost average order value in summer-focused assortments without heavy risk
Ventilator
Increasing
749.6%
Growth
Appeals to buyers seeking quick heat relief and better air circulation at an accessible price point. The $28–$80 range covers entry to mid-tier options, broadening addressable demand and enabling sensible upsell steps without pricing out budget-conscious buyers
Industrial Fan
Increasing
58.8%
Growth
Strong buyer appeal comes from reliable high-volume airflow for cooling and ventilation in hot weather and in workspaces like garages and workshops. The mid-range price point ($67–$140) supports broad demand from both household and small-business buyers seeking durable, no-frills performance
Air Cooler
Increasing
471.9%
Growth
Buyers choose this for affordable, portable relief in warm weather, as a lower-cost, lower-energy alternative to AC for bedrooms, small apartments, and dorms. It’s an easy add-to-cart during heat spikes and a practical option for renters, with broad appeal across climates
Air Purifier
Decreasing
-9.1%
Growth
Consistent demand from buyers seeking cleaner indoor air, allergy relief, and odor/smoke reduction. Shoppers compare filtration claims (HEPA), room-size coverage, noise levels, and ongoing filter costs
Air Humidifier
Decreasing
-49.3%
Growth
Buyer interest is driven by relief from dry indoor air in colder months, improving comfort while sleeping, helping reduce static, and protecting skin and wood furnishings; some buyers also seek benefits for houseplants. The $24–$60 price band fits mass-market and giftable budgets, enabling quick add-to-cart decisions and potential bundling with cleaning solutions or replacement filters/cartridges where applicable
Fan Adapter
Decreasing
-14.6%
Growth
Utility accessory that buyers grab to convert or replace fan connections without purchasing a new unit. Solves compatibility and setup issues fast, especially during hot months when fans are in active use
